Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoiler alert: I discuss why I avoid a content calendar, emphasize posting out of passion rather than obligation, and outline the importance of brand guardrails. I provide insights on identifying stakeholders, staying genuine, and using native platform tools to optimize performance. I also share practical tips on content creation, visual identity, and cross-platform strategies to enhance personal branding. The episode spills a lot of tea on how to creating meaningful and impactful social media content.

00:00 Introduction to Social Media Rules

01:17 The Importance of Authentic Posting

02:16 Understanding Brand Guardrails

02:54 Defining Your Social Media Goals

05:41 Content Pillars and Visual Identity

13:34 Effective Use of Social Media Tools

18:36 Collaborations and Posting Strategies

24:27 Final Thoughts and Platform Strategies