Beyond the Logo

Bringing Home The W

In this episode of Bringing Home the W, host Tanya Casole-Gouveia is joined by Dr. D’Wayne Edwards, founder of Pensole Lewis College and former Air Jordan lead designer, to explore the design principles in shaping the WNBA Toronto team's final identity. From evaluating cultural relevance to ensuring the emotional impact of the logo, this episode offers an exciting glimpse into how WNBA Toronto can craft a team identity that resonates with the city and its fans.

[04:15] – How fan submissions can shape a team’s identity

[08:45] – The importance of balancing creativity with practicality

[12:30] – How cultural relevance and emotional connection are key factors in selecting a name that resonates with fans across Toronto

[16:10] – Dr. Edwards on how the Air Jordan principles can influence the design process for the WNBA team’s name and logo

[21:50] – How the right team name can create a lasting bond with the fanbase

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