Marketing - Agency, Freelancer, or DIY? Navigating Digital Marketing for Your Business

Stay Hungry - Marketing Podcast

Player FM - Internet Radio Done Right

הוסף לפני three שנים

תוכן מסופק על ידי Codebreak. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Codebreak או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The Agile Brand with Greg Kihlström®

1
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

לפני 5 ימים27:12

הפעל מאוחר יותר

רשימות

לייק

אהבתי

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני שנה 25:37

MP3•בית הפרקים

In this episode of the Stay Hungry podcast, host Joel Stone and guest Martha Dale tackle one of the most pressing questions for business owners: should you manage your digital marketing with an agency, hire a freelancer, or go the DIY route? This episode dives deep into the pros and cons of each approach, providing clarity and direction for businesses of all sizes trying to make the right choice for their marketing needs.

Joel and Martha explore the three main paths, starting with what agencies bring to the table - comprehensive services, scalability, and a full team’s expertise. But is the price tag worth it for every business? Then they take a closer look at freelancers, who offer specific skill sets like SEO, content creation, or social media expertise, often at a lower cost. Finally, they examine the DIY path, which lets business owners stay in full control but requires a significant time investment and a steep learning curve.

In this episode’s highlights, they discuss:

Agency Benefits: Full-service options, expert teams, scalability, and the big-picture strategy agencies can provide. But is it always worth the cost?
Freelancers’ Flexibility and Specialisation: The benefits of hiring freelancers who can jump into specific projects and how their affordability compares to agencies.
DIY Pros & Cons: Why some small businesses choose to do their own marketing to save on costs and keep branding authentic, even if it means investing significant time.
Cost vs Value: Breaking down what you’re really paying for with each option and the hidden costs of DIY marketing.
Quality and Consistency: How each option handles quality control and project consistency, with agencies often being more systemised, freelancers requiring clear management, and DIY relying on personal discipline.

Whether you're a startup owner looking to save costs, a scaling business seeking expert help, or somewhere in between, Joel and Martha provide the guidance to help you choose the path that aligns best with your goals and resources.

Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

338 פרקים

#Business #Marketing #Podcasting Education #Codebreaker #Andy Are Still Talking

Stay Hungry - Marketing Podcast

Marketing - Agency, Freelancer, or DIY? Navigating Digital Marketing for Your Business

Stay Hungry - Marketing Podcast

published לפני שנה

שתפו

MP3•בית הפרקים

In this episode’s highlights, they discuss:

Agency Benefits: Full-service options, expert teams, scalability, and the big-picture strategy agencies can provide. But is it always worth the cost?
Freelancers’ Flexibility and Specialisation: The benefits of hiring freelancers who can jump into specific projects and how their affordability compares to agencies.
DIY Pros & Cons: Why some small businesses choose to do their own marketing to save on costs and keep branding authentic, even if it means investing significant time.
Cost vs Value: Breaking down what you’re really paying for with each option and the hidden costs of DIY marketing.
Quality and Consistency: How each option handles quality control and project consistency, with agencies often being more systemised, freelancers requiring clear management, and DIY relying on personal discipline.

Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

338 פרקים

#Business #Marketing #Podcasting Education #Codebreaker #Andy Are Still Talking

All episodes

Stay Hungry - Marketing Podcast

1
Growth – The CEO of F**k All 21:04

לפני יומיים21:04

21:04

In this no-holds-barred episode of the Stay Hungry Podcast, Joel Stone exposes one of the biggest scams in online business today, the rise of the so-called “CEO” with no real business. From rented Lamborghinis to fake revenue claims, these self-proclaimed gurus are everywhere, selling hype instead of results. Joel breaks down how to spot the frauds, avoid the BS, and find real mentors, coaches, and business allies who actually know what they’re talking about. If you’re serious about growth, this episode will save you time, money, and a whole lot of frustration. Key moments: 🚨 The Fake CEO Epidemic: Why social media is filled with business “gurus” who have no real business. 💰 Revenue vs. Reality: How to spot false seven-figure claims and the real numbers behind them. ⚠️ Red Flags to Watch For: From rented luxury cars to micro accounts on Companies House – the telltale signs of a fraud. 🛠 Finding Real Mentors & Coaches: What to look for in a genuine business expert (and who to avoid like the plague). 📉 The Event & Networking Trap: Why most flashy entrepreneur events are just hype machines designed to take your money. 👥 Building the Right Network: How to surround yourself with real business owners who actually help you grow. Don’t get caught up in the illusion – focus on what actually drives business success. Listen now to cut through the noise and make smarter decisions for your future. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Mindset - Taking Ownership of Your Destiny 22:25

לפני 9 ימים22:25

22:25

In this solo episode of the Stay Hungry Podcast, Joel Stone dives deep into one of the most crucial elements of success, taking ownership. Whether in business or life, the way you respond to challenges determines your trajectory. Joel unpacks the mindset shifts needed to stop blaming external factors and start taking control of your own results. Through personal experiences and hard-hitting truths, he explores why no one is coming to save you and why that’s actually the best news you could hear. If you want to build a resilient, unstoppable business, this episode is a must-listen. Key moments: 🔥 The harsh truth: No one will fix your business problems for you. It’s all on you. ⚡ Mindset vs. excuses: The cost of blaming the economy, competitors, or “bad luck.” 🔑 The power of response: Why your reaction to setbacks defines your future. 🧠 Training your mind like a muscle: Daily habits that separate winning entrepreneurs from the rest. 🚀 Taking full responsibility: What to do when your business isn’t growing and what you might be avoiding. 🎯 Your mindset challenge: Three practical steps to reframe problems, audit your headspace, and take radical ownership of your success. No excuses. Just action. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Growth - The £10,000 Effort Rule: What It Really Takes to Grow 27:44

לפני 16 ימים27:44

27:44

In this episode of the Stay Hungry Podcast, Joel and Martha break down one of the harshest truths in business – you get out what you put in. They challenge entrepreneurs to assess whether their expectations match their effort, using real world examples of businesses aiming for big profits but only committing small investments. From sales events and passive income myths to the realities of scaling property investments, they reveal why success is not just about working hard – it is about working smart. They also discuss the power of mentorship, the cost of playing small, and why putting in the reps early can lead to long term rewards. This episode is a must listen for business owners looking to level up their mindset, pricing strategy, and work ethic to achieve sustainable success. Key Takeaways: • Effort vs Expectation If you want to make £100k, have you put in £100k’s worth of effort • The Passive Income Myth There is no such thing as effortless money – recurring revenue takes more work not less • The Cost of Playing Small Underpricing your services and staying in the comfort zone keeps you stuck • The Power of Mentorship Investing in the right guidance can accelerate your growth far beyond what you would achieve alone • Work Now Reap Later The people you admire today worked hard yesterday – now it is your turn If you have ever wondered why your results do not match your ambitions, this episode will give you the reality check and strategy you need. Tune in now. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Marketing - Marketing Red Flags 34:08

לפני 23 ימים34:08

34:08

Marketing can make or break a business, but what happens when you fall for the wrong tactics? In this episode, Joel and Martha dive deep into the red flags that should set alarm bells ringing when working with marketing agencies, freelancers, or even in your own campaigns. From misleading reports and over-promising results to the dangers of blindly following trends, they break down the biggest mistakes businesses make. With their signature blend of brutal honesty and humour, they also explore why some business owners wear “being busy” as a badge of honour, how pricing strategies affect perceived value, and the psychology behind luxury branding. Whether you’re hiring an agency or handling your marketing in-house, this episode will help you avoid costly mistakes and make smarter decisions. Key Takeaways: • The dangers of misleading marketing reports: How some agencies manipulate data to make results look better than they are. • Beware of unrealistic promises: Why any agency guaranteeing success without knowing your numbers is a massive red flag. • The pricing perception trap: How pricing affects consumer perception and why charging too little can hurt your brand. • Selling the dream vs. reality: How some sales tactics manipulate buyers and why forced deals often lead to bad clients. • Marketing for different audiences: Why marketing a budget product isn’t the same as marketing a luxury brand—and how agencies often get this wrong. • Vanity metrics vs. real impact: The difference between impressive-looking stats and actual business growth. If you want to protect your business from bad marketing decisions and level up your strategy, this episode is a must-listen! 🚀 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Mindset - Changing Lanes - Why Josh Sampled a Week at Codebreak 38:52

לפני 4 weeks38:52

38:52

Ever wondered what really goes on behind the scenes at a marketing agency? Josh Walters did - so he decided to find out firsthand. After nearly 20 years in the railway industry, he swapped signalling systems for sales funnels, spending a week inside Codebreak to see how a high-performing marketing team operates. In this episode, Josh and Joel pull back the curtain on the fast-paced world of marketing, revealing what surprised him, what challenged him, and what business owners can learn from his experience. From strategy meetings to AI-driven research, discover how a marketing agency tackles growth, solves problems and stays ahead of the competition. Expect insights on: 🚀 The reality of running a marketing agency - what actually drives results for clients 📊 How marketing strategies are built (and why most businesses get it wrong) 🎯 What Josh took away from the experience that could transform any business If you’ve ever thought about outsourcing marketing or even just wanted a peek inside an agency, this episode gives you an unfiltered look at what really goes on. 👉 Subscribe to Stay Hungry for more no-BS insights on business, marketing and mindset. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Marketing - Zig When Others Zag 26:48

לפני 5 weeks26:48

26:48

In this episode of the Stay Hungry Podcast , Joel and Martha tackle one of the biggest mistakes businesses make in marketing: following the crowd. They explain why blindly jumping on trends can leave you disappointed and why standing out is the real secret to success. By zigging when others zag, you can create campaigns that not only grab attention but also deliver results. With a mix of sharp insights and their usual banter, they highlight how being bold, authentic, and a little bit different can help you cut through the noise in a crowded marketplace. Key Takeaways: • Stop Chasing Trends : Jumping on bandwagons rarely leads to meaningful marketing results. • Originality Matters : Being brave enough to go against the grain sets you apart from competitors. • Think Long-Term : Trend-based marketing might be fun, but it doesn’t build the trust and loyalty that come with a strong, authentic brand. • Lead, Don’t Follow : Create campaigns that make people take notice because they’re fresh and unique, not because they’re part of the latest fad. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Mindset - How to Deal with Sh*t as You Grow 29:52

לפני 6 weeks29:52

29:52

In this weeks episode Joel and Martha discuss personal and business growth, highlighting the challenges and rewards associated with navigating these changes. They reflect on the addition of new team members, recruitment strategies, and the importance of onboarding processes. Joel emphasizes the evolving nature of responsibilities and the necessity of adapting to new levels of success, comparing this to personal goals and the misconception that achieving milestones brings ease. The duo also explore mindset shifts, particularly Joel's journey from a scarcity mindset to an abundance mentality. They touch on topics like resilience, handling unexpected challenges, and reframing struggles as opportunities for growth. Personal anecdotes are shared, such as Joel's family influences, including his mother's adventurous spirit, and his experiences balancing work, life, and personal loss. They conclude by encouraging listeners to embrace life's inherent difficulties, recognising that every level of success comes with its own unique set of challenges. The overarching message is to develop resilience, face challenges head-on, and find growth through discomfort. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 Instagram Facebook LinkedIn Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Marketing - Writing Your Marketing Manifesto 28:00

לפני 7 weeks28:00

28:00

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale dive into the essential steps for crafting a marketing manifesto that drives results. A marketing manifesto isn’t just a set of ideas; it’s a clear, actionable plan that aligns your marketing efforts with your business goals. Joel and Martha cut through the fluff to provide entrepreneurs with the insights they need to build strategies that work. From defining your objectives to understanding when marketing transitions to sales, this episode is packed with practical tips. Learn why clarity is crucial, how to allocate resources wisely, and which metrics matter most. Whether you’re a seasoned marketer or just starting out, this episode will help you avoid vague objectives, focus on high-impact channels, and create a manifesto that serves as your roadmap to success. Key Takeaways: What is a Marketing Manifesto? : Understand its role in defining your goals, target audience, and strategy. Budgeting and Resources : Discover how to align your ambitions with your available budget and get maximum ROI. Measuring Success : Learn to track meaningful metrics like cost per lead and conversion rates—ditch the vanity metrics. Marketing vs. Sales : Recognize the critical handoff point where marketing efforts transition to sales. Joel and Martha share actionable tips and real-world examples to help you craft a marketing manifesto that ensures focus, consistency, and measurable outcomes. It’s time to take control of your marketing strategy and make every effort count. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Marketing - Why Should They Choose You? 28:01

לפני 8 weeks28:01

28:01

In a world where everyone seems to be saying the same thing, how can your business stand out? In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most pressing challenges in modern marketing—differentiation. They explore how businesses can identify and communicate their unique value proposition (UVP) to stay ahead of competitors who might mimic their strategies. Joel and Martha discuss the dangers of complacency in messaging, the importance of refreshing and refining your brand, and how to evolve your marketing to keep it relevant and effective. Through real-life examples and practical exercises, they show you how to define your UVP, align your messaging with your brand’s growth, and leverage your culture to create a lasting impression that competitors simply can’t copy. Key Takeaways: The Danger of Complacency: Why sticking to outdated messaging strategies leaves you vulnerable to competitors. Building Your UVP: A step-by-step guide to articulating what makes your business the best choice. Refreshing Your Messaging: Tips for aligning your tone and visuals with your current brand identity. Staying Ahead: How tools like AI and a focus on culture can keep your business cutting-edge. Packed with actionable advice, this episode is your roadmap to standing out in even the most crowded markets. If you’re ready to communicate what makes your business truly unique, this episode is a must-listen. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Resources: Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Growth - Lessons of the Year: Advice Not to Fall on Deaf Ears 32:08

לפני 9 weeks32:08

32:08

In this reflective and inspiring episode of Stay Hungry , Joel Stone and co-host Martha Dale dive into the pivotal lessons they’ve learned over the past year. With a conversational tone, they share personal stories, professional insights, and actionable advice designed to resonate with listeners preparing for the year ahead. From embracing patience and the power of starting anew to the importance of delegation, Joel unpacks transformative lessons that fuel personal and business growth. Martha shares candid reflections on turning rejection into redirection and the dangers of chasing illusions instead of authenticity. Together, they explore how these insights can apply to everyday life and business. Key Takeaways from the Episode: "The best time to plant a tree was 30 years ago; the second best time is now." Joel reflects on delayed projects and the success of starting anyway. "Do what I do best and delegate the rest." How Codebreak’s MTS™ formula led to significant wins. "Rejection is redirection." Martha shares how a failure became a turning point for success. "Sometimes the grass is greener because it's fake." Lessons in staying true to your values amid external pressures. Actionable advice for listeners, including: “Don’t borrow tomorrow’s problems today” and “We either make ourselves happy or miserable—the amount of work is the same.” As the episode wraps, Joel and Martha encourage listeners to reflect on their year and share their lessons using #StayHungryLessons. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Mindset: Networking with Intention - Dos and Don'ts 25:54

לפני 10 weeks25:54

25:54

In this episode of the Stay Hungry Podcast , Joel Stone and Martha Dale delve into the art of intentional networking. Inspired by reflections from a recent Christmas party with clients, they unpack what it means to move beyond transactional interactions and focus on meaningful relationship-building within your community. Joel and Martha discuss why networking is more than just exchanging business cards—it’s about fostering connections that matter. They outline actionable strategies for networking with purpose, including the importance of being genuinely curious, offering value, and following up meaningfully. With practical advice and mindset shifts, this episode will help you approach networking events with confidence and clarity. Key highlights include: The Dos of Networking: Learn how to build trust and add value in every interaction. The Don’ts of Networking: Avoid common pitfalls like self-promotion overload and neglecting follow-ups. Community Connections: Why networking within your local circle can lead to deeper, more impactful relationships. Mindset Shifts for Success: Discover how adopting a giver’s mindset and long-term thinking can transform your approach. Real-Life Stories: From the Christmas party to personal anecdotes, hear how intentional networking has created unexpected opportunities. As Michele Jennae says, “Networking is not about just connecting people. It’s about connecting people with ideas and opportunities.” Joel and Martha provide a fresh perspective on how to embody this principle in your professional life. Listen in to challenge your networking habits and start building the kinds of connections that truly matter. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Marketing: Creating Trust in a High-Scepticism Market 27:49

לפני 11 weeks27:49

27:49

In a world flooded with flashy ads, influencer scams, and too-good-to-be-true promises, building trust with your audience has never been more challenging - or rewarding. In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the art of trust-building in a high-scepticism marketplace. Through real-world examples, personal anecdotes, and actionable strategies, Joel and Martha reveal how entrepreneurs and small business owners can cut through the noise and create genuine, lasting connections with their customers. What You'll Learn in This Episode: Why scepticism is rampant today: Explore the impact of digital marketing overload, fake reviews, and high-profile scandals. The Codebreak approach to trust: Learn how consistency, transparency, and proof can position your brand as credible and relatable. Practical trust-building strategies: From offering value-first to using storytelling that resonates, discover steps to build trust and stand out from the competition. Featuring personal insights like Martha’s story of turning criticism into deeper client relationships and Joel’s advice on sticking to your core values, this episode offers actionable tips to transform scepticism into loyalty. Whether you're struggling to establish your credibility or looking to reinforce trust with your audience, this episode will leave you with practical takeaways you can implement today. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a Call with Codebreak: https://form.jotform.com/241272835208051 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Mindset - Resilience in Chaos: Thriving When It All Hits the Fan 36:34

לפני 12 weeks36:34

36:34

When the sh*t hits the fan, how do you respond? In this candid and empowering episode of the Stay Hungry Podcast , Joel Stone and Martha Dale tackle one of the biggest challenges for entrepreneurs: building resilience in the face of adversity. From losing clients and cash flow crises to unexpected PR disasters, every business owner faces chaos at some point. But how you react can determine whether you just survive - or thrive. Joel kicks off by sharing a deeply personal story about a major business setback and the lessons it taught him about grit and adaptability. Martha chimes in with her own experiences, showcasing how a shift in mindset can turn challenges into opportunities. Key topics include: The three cornerstones of resilience: Perspective, Preparation, and Persistence. How to reframe setbacks as learning opportunities. Practical tools for staying grounded: journaling, visualisation, and breathing techniques. Emotional regulation and separating feelings from facts. The importance of mentors and accountability partners in navigating tough times. Real-life examples of overcoming adversity and thriving through chaos. Packed with actionable insights, this episode introduces powerful strategies to help you stay calm under pressure, make better decisions, and maintain focus on your long-term goals. Whether you’re in the midst of a crisis or preparing for inevitable challenges, this episode offers a blueprint for staying strong, adaptable, and motivated. Tune in now to build the resilience that will carry you through anything business throws your way. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a Call with Codebreak: https://form.jotform.com/241272835208051 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Mindset - Hearing vs Listening: The Secret to True Connection in Business 28:36

לפני 13 weeks28:36

28:36

Are you really hearing your clients - or just listening to them? In this insightful episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most overlooked skills in business: the art of truly hearing. While listening involves passively acknowledging what someone says, hearing digs deeper into understanding the intent, emotions, and even unspoken needs behind their words. Joel kicks off with a personal story about how hearing a client’s underlying concern turned an ordinary campaign into a transformative success. Martha chimes in with her own experiences, emphasising how hearing team feedback fosters trust, innovation, and collaboration. Together, they dive into the costly consequences of miscommunication in business, sharing eye-opening statistics and relatable anecdotes. Key topics include: Hearing vs. Listening : Understanding the fundamental difference and its impact on business relationships. Miscommunication Costs : How poor communication affects trust, revenue, and efficiency. Real-Life Examples : Positive and negative stories from the Codebreak team on hearing versus just listening. The Psychology of Feeling Heard : Why hearing fosters emotional connections and how it drives loyalty. Actionable Tools and Strategies : Open-ended questions, customer feedback loops, attentive silence, and the "unreasonable hospitality" method. Whether it’s understanding the “no behind the yes” in a sales pitch or addressing employee concerns with empathy, Joel and Martha reveal how hearing leads to connection, clarity, and business growth. This episode is your ultimate guide to strengthening relationships, closing more deals, and enhancing leadership by mastering the power of hearing. Links Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

Stay Hungry - Marketing Podcast

1
Marketing - Remarketing Secrets: How to Stay Top-of-Mind Without Being Annoying 29:27

לפני 14 weeks29:27

29:27

Remarketing is one of the most underrated yet impactful strategies in digital advertising. But how do you re-engage potential customers without crossing the line into annoyance? On this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale reveal the secrets to mastering the art of remarketing. Packed with real-world examples and actionable tips, this episode will help you transform lost opportunities into loyal customers. Joel and Martha begin with the fundamentals of remarketing - what it is, why it works, and how familiarity can dramatically boost conversions. Did you know that only 2% of visitors convert on their first visit? Remarketing bridges that gap, and this episode shows you how. Key Topics Discussed: Why Remarketing Matters : Discover how retargeting past visitors and customers drives trust, builds familiarity, and increases conversions. Best Practices for Remarketing : Learn the golden rule of adding value without overwhelming your audience, tailoring messages to different user actions, and avoiding ad fatigue with techniques like frequency capping. Success Stories : Real-life case studies of businesses boosting sales and conversions with dynamic product ads and email retargeting. Common Mistakes to Avoid : Don’t fall into the traps of over-targeting, mismatched messaging, or poorly timed campaigns. Actionable Takeaways : Practical steps like setting up tracking tools (Facebook Pixel, Google Tag Manager), building audiences, and launching your first remarketing campaign. Whether you’re an entrepreneur, marketer, or small business owner, Joel and Martha’s insights will give you the confidence to dive into remarketing with strategies that work. With their expert guidance, you’ll be able to engage your audience smartly, drive results, and avoid the pitfalls that can damage trust. Links Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel’s Instagram: https://www.instagram.com/joelstoneofficial/ Joel’s Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051…

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Stay Hungry - Marketing Podcast « » Marketing - Agency, Freelancer, or DIY? Navigating Digital Marketing for Your Business

Marketing - Agency, Freelancer, or DIY? Navigating Digital Marketing for Your Business

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Marketing - Agency, Freelancer, or DIY? Navigating Digital Marketing for Your Business