How to Build and Scale a High-Performing Content Team (with John Habib from Diligent)

B2B Marketing Done Right

This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolving business needs.

Here's what you'll learn in this episode:

• The three key pillars for building an effective content team from scratch.

• How to decide between hiring in-house and working with agencies.

• Tips for scaling your content team as your business grows.

• The role of mentorship in developing junior content professionals into subject matter experts.

• How to integrate AI tools into your content workflow effectively.

• Strategies for prioritizing content projects across multiple products and personas.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH JOHN:

🔔 LinkedIn: ​linkedin.com/in/johnphabib

🌐 Website: diligent.com