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E7: Selling Disruptive Tech & Disqualifying Like a Pro with Tom Castley (VP EMEA, Apptio)
Manage episode 498275899 series 1433243
Disqualify to win. That’s one of many lessons Tom Castley, VP of Account Management EMEA at Apptio, has learned over 20+ years in SaaS sales.
In this fast-paced episode, Tom shares:
Why disqualifying early saves time—and closes more deals
The 7 questions every rep should ask to avoid dead-end opportunities
How to sell disruptive tech into complex orgs
A crash course in the Sandler sales methodology
Battle-tested stories and tactics from the frontline
Whether you’re a founder, AE, or sales leader, this episode is packed with practical, no-fluff advice.
23 פרקים
Manage episode 498275899 series 1433243
Disqualify to win. That’s one of many lessons Tom Castley, VP of Account Management EMEA at Apptio, has learned over 20+ years in SaaS sales.
In this fast-paced episode, Tom shares:
Why disqualifying early saves time—and closes more deals
The 7 questions every rep should ask to avoid dead-end opportunities
How to sell disruptive tech into complex orgs
A crash course in the Sandler sales methodology
Battle-tested stories and tactics from the frontline
Whether you’re a founder, AE, or sales leader, this episode is packed with practical, no-fluff advice.
23 פרקים
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