From Booking.com To WeRoad: How Andrea D’Amico Built A €100M Community

Strategy at Scale

Andrea D’Amico is the CEO of WeRoad, one of Europe’s fastest-growing travel companies, and former regional VP at Booking.com. After nearly two decades helping scale Booking.com from a 100-person startup to a 20,000-person global giant, he stepped back post-COVID to rethink what he actually wanted to build next. That reflection led him to WeRoad, now a €100M-revenue, pan-European community that has brought 300,000+ young professionals to 125+ destinations through nearly 1,000 itineraries and more than 3,000 trip coordinators.

This conversation matters because Andrea bridges corporate scale and scrappy early-stage execution, showing how to design a business that doesn’t just grow, but compounds through community. For founders, operators, and intrapreneurs, his story offers a repeatable playbook for turning local, human experiences into a scalable, tech-enabled platform—without losing cultural integrity or financial discipline.

Inside this conversation:

• Why stepping out of your corporate comfort zone can clarify the kind of company you’re wired to build—and how that self-awareness shapes every scaling decision.
• How WeRoad turned post-COVID loneliness and the old stigma around “group travel” into a differentiated position for solo travelers who don’t want to travel alone.
• The WeRoad flywheel: travelers → coordinators → travel producers → long-tail itineraries—and the tech, processes, and metrics that keep the machine scalable.
• The four guiding principles Andrea uses (ambition, agility, ownership, community) to hire, organize local teams, and keep six offices rowing in the same direction.
• A pragmatic view on fundraising: when to raise, what “smart money” really looks like, and how to choose investors who match your strategy—not just your valuation.

Andrea’s journey is a reminder that durable scale comes from aligning model, community, and capital around a clear purpose—and there’s at least one flywheel decision from this episode you can apply to your own business this week.

Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks and Verne Harnish of Scaling Up.