Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]

I Am That Content Creator Podcast

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Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs.

We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps.

Inside, we break down:

• How to shift from selling events to selling a transformation
• Why memberships outperform courses for long-term engagement
• The best beginner-friendly platforms (Circle, Kajabi, Stan Store — and even Google Drive!)
• How to structure your membership for ease, not overwhelm
• Why the “one live session a month” model works better than trying to be everything all the time

Whether you’re a coach, content creator, or digital educator, this is your invitation to build a business that makes recurring revenue and leaves room for your side quests. Memberships aren’t just a monetisation strategy they’re a nervous system-regulating ecosystem built to evolve with you.

If you’re neurodivergent, multi-passionate, and ready to stop sprinting and start compounding, this one’s for you.

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פרקים

1. Solo Host Intro And CTA (00:00:00)

2. Community Voice Notes And Format (00:01:27)

3. Lucine’s Question On Memberships (00:01:50)

4. Why Memberships Beat One-Off Sales (00:02:36)

5. Sell Transformation Not Events (00:03:20)

6. Start Lean And Avoid Overwhelm (00:05:05)

7. Access Over Assets: What Members Value (00:08:30)

8. Planning 12 Months Of Content (00:10:49)

9. Choosing A Platform That Fits You (00:12:31)

10. Facebook vs Circle vs Kajabi (00:15:30)

11. Cost, Email, And Simplicity Trade-Offs (00:19:00)

12. Treat Memberships As Living Systems (00:21:04)

13. Example: Turning Coaching Into Community (00:23:00)

14. Building Demand With Social Content (00:26:00)

15. Open Doors, Retention, And Evolution (00:28:00)

16. Three Core Tips Recapped (00:30:10)