הפודקאסטים הטובים ביותר ב-Google Ads (2025)

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The Future of Marketing with AI: Tools to Look Out for in 2025 17:58

לפני 5 שעות17:58

17:58

The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, an…

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Advanced Audience Targeting in Google Ads 32:49

לפני יום32:49

32:49

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, an…

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How Does Google Display Ads Drive Results Every Day For Thousands Of Advertisers? 2:17

לפני יומיים2:17

2:17

How does Google Display Ads work? Learn how its advanced targeting strategies help advertisers drive results by understanding users' behavior, interests, and context, ensuring every ad serves a purpose.

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UX Design Tips for Website Success: Boost Engagement & SEO 🎨 26:27

לפני 4 ימים26:27

26:27

Boost engagement and conversions with great UX! Learn how modern UI/UX web design improves user experience and how local SEO for small businesses drives traffic. Tune in for expert insights and actionable strategies to optimize your website!על ידי Gilmedia

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Massive New Updates You Can't Miss! 8:18

לפני 5 ימים8:18

8:18

Send us a text Massive Google Ads Updates Just Dropped! In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads—including new ad location auctions and headline site links. Discover how these changes affect your bidding strategy, campaign performance, and visibility on the SERP. Don’t miss this ess…

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#21 Google Ads 1x1 Podcast: Gewinne die Kontrolle über Google Ads Empfehlungen 10:47

לפני 15 ימים10:47

10:47

Im Google Ads 1x1 Podcast taucht Daniel Rakus tief in die automatischen Empfehlungen von Google Ads ein. Erfahre, welche Vorschläge deine Kampagnen wirklich verbessern können und welche du besser ignorieren solltest. Mit nützlichen Tipps aus der Praxis lernst du, wie du die Empfehlungen am besten umsetzt, um deine Kampagnenleistung zu steigern. Dan…

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Part 4: Understanding The Customer Value Journey 5:53

לפני 4 ימים5:53

5:53

Explore how to elevate your content marketing efforts and effectively connect with customers. Understand the Customer Value Journey, brand consistency, and how to create educational, entertaining content that resonates with your audience.

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Part 3: Understanding The Customer Value Journey 5:13

לפני 7 ימים5:13

5:13

Explore the steps to mastering the customer value journey: Excite your audience, build trust, and convert them into customers with impactful offers and engaging experiences.

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Part 2: Understanding The Customer Value Journey 5:22

לפני 8 ימים5:22

5:22

Simplify your business strategy with the Customer Value Journey. Learn how to define your offer, manage pricing, and handle sales calls effectively to create clear value that attracts and converts customers.

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Which Display Ad Format Runs In Both Native And Non-Native Inventory? 4:08

לפני 8 ימים4:08

4:08

Responsive display ads are the key to maximising ad performance in both native and non-native environments. Discover how they adjust to different formats for greater impact and efficiency.

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What makes a good Responsive Search Ad? 12:00

לפני 8 ימים12:00

12:00

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practic…

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Marketing Automation for Business Growth 🚀 22:49

לפני 11 ימים22:49

22:49

Discover how marketing automation boosts efficiency, engagement, and sales! Learn about brand-focused web experiences and marketing services and on-page SEO best practices to enhance your digital strategy. Tune in for expert insights and actionable tips!על ידי Gilmedia

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How To Test Winning Product Images 17:10

לפני 12 ימים17:10

17:10

Send us a text Are your product images killing your Google performance? In this episode, host Jeremy breaks down how to test product images to boost CTR and conversions. Learn two powerful testing methods, when image optimisation actually matters, and which tweaks can make your ads stand out. If your Shopping ads aren’t getting clicks, this could b…

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Part 1: Understanding The Customer Value Journey 5:44

לפני 13 ימים5:44

5:44

Unlock the secrets to a successful customer journey by defining clear offers, managing expectations, and building trust for long-term growth, without overdelivering on your promises.

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Is CPC Capping Right for Your Google Ads Campaign? 10:19

לפני 14 ימים10:19

10:19

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. …

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Is your business too small to advertise? 9:14

לפני 15 ימים9:14

9:14

In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business)…

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What Two Types Of Remarketing Can Be Used On Google Display Ads? 3:35

לפני 18 ימים3:35

3:35

Explore the difference between Dynamic and Standard Remarketing on Google Display Ads. Understand which approach suits your business needs for driving customer action and improving sales.

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Understanding the Sales Funnel: Convert More Customers 🚀 14:57

לפני 18 ימים14:57

14:57

Learn how a sales funnel moves customers from discovery to purchase! 🚀 Explore exceptional web design and marketing services and the impact of implementing targeted SEO techniques to optimize conversions. Tune in for expert insights and actionable strategies!על ידי Gilmedia

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Why Google Ads Isn’t Always Enough 16:18

לפני 18 ימים16:18

16:18

Send us a text Your Google Ads are failing—but it’s not your setup. In this episode of Google Ads Unleashed, host Jeremy reveals why a high-performing campaign suddenly tanked and the real reason most advertisers struggle: stronger competition with a better offer. Learn how to analyse auction insights, optimise landing pages, improve perceived valu…

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Part 2 - Q&A - Who Is Your Ideal Customer Avatar? 3:55

לפני 19 ימים3:55

3:55

Struggling to balance big clients and smaller ones? This guide explores strategies for building long-lasting relationships, nurturing your customer base, and managing business vulnerability effectively.

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Is Google Partner status worth it? 9:52

לפני 22 ימים9:52

9:52

Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She exp…

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What Are The Key Factors To Keep In Mind When Choosing A Bidding Strategy For Your Campaign 5:18

לפני 23 ימים5:18

5:18

Want to choose the perfect bidding strategy for your campaign? Understand the key factors like campaign goals, user journey, and budget constraints to optimise your ad spend and drive better results.

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Google Analytics for Beginners: Track & Improve Your Website 📊 16:06

לפני 24 ימים16:06

16:06

Learn how Google Analytics helps optimize your website! 🚀 Discover how to rely on professionals for SEO services and explore effective and result-driven web design services. Tune in for expert insights!על ידי Gilmedia

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Google Ads Custom Segments - Which Targeting Option Is Best For Influencing Consideration? 4:34

לפני 25 ימים4:34

4:34

Want to influence consideration? Custom Segment targeting is the key. Discover how to engage users based on their intent and browsing activity to increase ad relevance and boost sales.

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Pmax Just Got an Upgrade! Early 2025 Updates You Can’t Miss 10:18

לפני 26 ימים10:18

10:18

Send us a text Performance Max just got a major upgrade! In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down three key updates, including campaign-level negatives, improved search theme insights, and new demographic exclusions. Learn how these changes impact your campaigns, how to use them to optimise results, and why PMax …

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Part 1 - Q&A - Who Is Your Ideal Customer Avatar? 3:52

לפני 29 ימים3:52

3:52

Understand how to create an effective customer avatar for B2B and B2C businesses. Learn the importance of lead nurturing, staying in touch with clients, and building rapport to secure long-term business success.

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Can you still use Manual CPC bidding in Google Ads? 11:25

לפני 29 ימים11:25

11:25

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid …

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Which Display Ad Format Adjusts To Available Ad Space? 3:28

לפני שנה3:28

3:28

Discover how Responsive Display Ads (RDA) automatically adjust to any ad space, delivering optimised performance across different devices and screen sizes. Learn why RDAs are time and cost-effective for digital marketers, offering flexibility and better engagement without manual resizing. Get insights into how RDAs work and why they’re essential fo…

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How Do Google Display Ads Grow Marketing Results For Advertisers? 3:30

לפני שנה3:30

3:30

Find out how Google Display Ads can enhance your advertising strategy. Learn about effective targeting, performance tracking, and how ads can appear on millions of sites to boost your marketing efforts.

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A/B Testing for Better Results: Optimize & Convert 🚀 13:35

לפני שנה13:35

13:35

Small changes can lead to big improvements! Learn how A/B testing helps refine your website design and SEO for better conversions. Discover insights from one of the best-rated agencies for web design and explore strategies for optimizing your on-site SEO. Tune in for expert tips to boost your digital success!…

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New Promo Code Features in Google Ads 9:12

לפני שנה9:12

9:12

Send us a text Google Ads just introduced powerful new promo code options—barcodes and QR codes! In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down how these updates can drive conversions, improve offline-to-online integration, and open up new marketing opportunities. Whether you're a small business owner looking to drive …

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Part 6 - Who Is Your Ideal Customer Avatar? | What Is An Ideal Customer Avatar? 4:37

לפני שנה4:37

4:37

Want to boost business profits? Understand your ideal customer avatar better by grading it and reverse engineering your sales strategy to attract high-value clients.

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EP 79- Google Ads Podcast with Mehdi Abbas from Solutions 8 1:13:31

לפני שנה1:13:31

1:13:31

In this episode of the Google Ads Podcast, we sit down with Mehdi Abbas, a Google Ads strategist from Solutions 8, to discuss the latest strategies, insights, and tips for optimizing your Google Ads campaigns. Mehdi shares his wealth of knowledge on how to effectively manage and scale campaigns, avoid common pitfalls, and stay ahead of industry tre…

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The Best Product and Market Research Tool for Google Ads 7:09

לפני שנה7:09

7:09

Learn about the best product and market research tool within Google Merchant Center. Frank Schaefer, one of our dedicated Account Managers, shares a valuable tool in Google Merchant Center called the Best Sellers Report. He explains how to access this tool and how he uses it. Frank emphasizes its usefulness for product research, brand expansion, an…

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How can you advertise on YouTube? 13:00

לפני שנה13:00

13:00

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog. Key Takeaways include: YouTube…

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Why Should An Advertiser Consider Using Responsive Display Ads? 3:52

לפני שנה3:52

3:52

Want better results from your ads? Find out why responsive display ads are a must-have for advertisers looking to optimise campaigns and reach a larger audience.

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Building a Strong Brand Identity: Stand Out & Succeed 🎯 12:31

לפני שנה12:31

12:31

A strong brand identity builds trust and sets you apart! 🚀 Learn how exceptional website design creates a lasting impression and why optimizing your local SEO boosts visibility. Tune in for expert insights and actionable tips to elevate your brand!על ידי Gilmedia

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Creative Requirements for Meta Ads 7:23

לפני שנה7:23

7:23

Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing, shows you how to create high-performing and long-lasting ad content for the Meta Ads platform. Nick breaks down: The importance of constantly refresh…

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What Is A Key Benefit Of Responsive Display Ads? 2:53

לפני שנה2:53

2:53

Discover the key benefit of Responsive Display Ads (RDAs) and how they simplify ad creation by automatically adjusting to any screen size. Learn how RDAs maximise reach and efficiency, saving you time and effort in your Google Ads campaigns.

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8 Proven Ways to Scale Your Google Ads Account in 2025 17:29

לפני שנה17:29

17:29

Send us a text Struggling to scale your Google Ads? In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down 8 proven strategies to grow your ad account in 2025. Learn how to trim wasted spend, lower CPCs, and improve conversion rates through better offers and landing pages. Jeremy also covers targeting new keywords, expanding i…

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Part 5 - Who Is Your Ideal Customer Avatar? | What Is An Ideal Customer Avatar? 4:56

לפני שנה4:56

4:56

Feeling stuck in your business? Learn how to define your ideal customer avatar, systematize your work, and shift from frustration to confidence while growing your business effortlessly.

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Google Ads Guide on How to Switch From Performance Max to Standard Shopping 7:14

לפני שנה7:14

7:14

In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages Performance Max to catapult the Standard Shopping campaigns to succes…

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What Is One Reason To Use A Responsive Display Ad For Your Campaign? 2:05

לפני שנה2:05

2:05

Responsive display ads: The smart choice for your Google Ads campaign. Learn how they automatically adjust to any device, ensuring maximum visibility and engagement.

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ALL of your Google Ads questions answered! 31:28

לפני שנה31:28

31:28

It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to nav…

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Maximizing ROAS: How to Navigate Google’s CPC Strategy 11:05

לפני שנה11:05

11:05

This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights the limitations of Google Ads for local businesses, with experts suggesting…

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Video Content for Digital Growth: Unlocking Success Online 16:08

לפני שנה16:08

16:08

Discover how video content can drive online growth and boost engagement! In this episode, learn about effective search engine optimization practices and comprehensive web design support and maintenance to elevate your digital presence. Tune in for expert insights and actionable strategies to unlock success online!…

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The #1 Script Every Google Ads Account Must Have 10:59

לפני שנה10:59

10:59

Send us a text Unlock the power of automation with this must have PMax script! In this episode, host Jeremy dives into the must-have script for every Google Ads account, created by the legendary Mike Rhodes. Learn how it provides invaluable insights into ad spend and conversion data across Google Ads channels like Search, Shopping, and Display—help…

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Part 4 - Who Is Your Ideal Customer Avatar? | What Is An Ideal Customer Avatar? 4:15

לפני שנה4:15

4:15

Ready to take your business to the next level? Join us for "Elevate Your Business," a one-day seminar in partnership with Bedfordshire Chamber of Commerce, where we'll unveil the secrets to international business growth through digital marketing.Discover how to:• Identify and target your ideal customer, no matter where they are• Leverage Google and…

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What Are the Advantages of Google Ads' Responsive Display Ads? 2:15

לפני שנה2:15

2:15

Explore the advantages of Google Ads' Responsive Display Ads. Streamline your ad creation, boost performance, and expand your reach with minimal effort—ideal for businesses looking to enhance their digital presence.

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Ep78- Google Ads Podcast with Austin LeClear, Co-Founder of @growmyads 1:24:31

לפני שנה1:24:31

1:24:31

Tune in to an exciting episode of the Google Ads Empower Hour with Austin LeClear, Co-Founder of @growmyads! 🚀 Austin brings his expertise in Google Ads to the table, sharing valuable insights on campaign scaling, optimization, and driving results for your business. Whether you're just starting out or you're a seasoned pro, this episode is filled w…

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