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Visitor Elves

Kelly Ballard

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There are thousands of talented people working behind the scenes in tourism, hospitality, events and destination marketing. Are you one of them? Join me, Kelly Ballard, as I chat with award-winning business owners and those making magic in attracting and delighting visitors in the West of England, UK. If you're wanting to connect with and learn from others in the visitor economy, this show is for you. For more information about me and the show, visit www.visitorelves.co.uk
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Send us a Text Message. In my final episode of Series 3, I have a special guest, the wonderful and oh-so-stylish Lorraine Jarvie, General Manager of the Royal Crescent Hotel in Bath. This hotel has a five-star (red) rating and is one of the top 2% in the country. With 40 bedrooms and 140 staff (180 during busy periods), the Royal Crescent is not on…
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Send us a Text Message. Welcome to this week's podcast, where I’m going behind the scenes of Bristol City Centre and talking to Tom Swithinbank. Tom's work involves helping businesses become more sustainable and making the city a more appealing place to visit. Tom works for Visit West, specifically for the Business Improvement Districts, which supp…
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Send us a Text Message. In today's episode, my conversation with Graham MacVoy, Managing Director of the visitor attraction Wake the Tiger in Bristol, truly blew my mind. Wake the Tiger is the permanent 'baby' created by the team running the unique Boomtown festival. The pandemic has much to answer for, but it gave Graham and his directors the head…
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Send us a Text Message. In today’s podcast, I’m heading to the Somerset levels to chat with Vicki Jones, owner of the award-winning Tractors & Cream glampsite. Vicki and her husband Bryan worked in the hotel trade before they decided to upsticks and create their own hospitality business. After feeling the pain of putting up the yurts each year, the…
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Season 9 | Isaiah 40 | The Agency of Hope This season we are going down the rabbit hole. We are going to start with Exodus 32 and the story of the Golden Calf. And then based on our conversation, we will see what sparks our next wrestle. Each episode will be it's own unique conversation, but one thing will lead to another and there's no telling whe…
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Season 9 | Psalm 37 | Desires of the Heart? This season we are going down the rabbit hole. We are going to start with Exodus 32 and the story of the Golden Calf. And then based on our conversation, we will see what sparks our next wrestle. Each episode will be it's own unique conversation, but one thing will lead to another and there's no telling w…
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Season 9 | Genesis 3 | I'll Take That This season we are going down the rabbit hole. We are going to start with Exodus 32 and the story of the Golden Calf. And then based on our conversation, we will see what sparks our next wrestle. Each episode will be it's own unique conversation, but one thing will lead to another and there's no telling where w…
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Season 9 | Exodus 20 | The 10 Commandments This season we are going down the rabbit hole. We are going to start with Exodus 32 and the story of the Golden Calf. And then based on our conversation, we will see what sparks our next wrestle. Each episode will be it's own unique conversation, but one thing will lead to another and there's no telling wh…
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Send us a Text Message. In this episode, I had the pleasure of chatting with Sarah Bagg, founder of ReWork Consulting, about getting the best ticketing or booking system to support your business needs. As a marketer, I've worked with several solutions, and I've noticed that most of them lack the automated link from email to CRM system. As a result,…
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Season 9 | Exodus 32 | The Golden Calf This season we are going down the rabbit hole. We are going to start with Exodus 32 and the story of the Golden Calf. And then based on our conversation, we will see what sparks our next wrestle. Each episode will be it's own unique conversation, but one thing will lead to another and there's no telling where …
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Send us a Text Message. In this podcast episode, we focus on increasing bookings from inbound travellers or overseas tourists through the travel trade. My guests are Jon Chamberlain, Head of Marketing for VisitWest, and Mike Newman of B2Me Tourism Marketing. Jon has been working for 11 years to promote Bristol, Bath, and the surrounding areas as a …
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Send us a Text Message. Today's Marketing Insights is all about the 'groups' market. For many years, the domestic group travel or coach tour industry has been an important part of the UK’s tourism industry. Groups have historically been guaranteed business for many tourism organisations, with up to 50 people on a coach coming often during week day …
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Season 8 | Matthew 23 | Woe to You! We often have a picture of Jesus as this kind-hearted, gentle, lamb holding, children loving Messiah. But Jesus had some sassy things to say. As we navigate our way through Lent, let's examine some of the more difficult things that Jesus said to people. ____ This is a 40 Orchards podcast. At 40 Orchards, our miss…
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Send us a Text Message. Today’s episode is all about email marketing and the simple things you can do to make it work more effectively to drive bookings. Joining me on the show is Sarah Orchard of Get Fully Booked. Sarah runs a marketing programme that helps small independent accommodation businesses improve their marketing and increase their direc…
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Season 8 | Matthew 16 | He Called Peter Satan We often have a picture of Jesus as this kind-hearted, gentle, lamb holding, children loving Messiah. But Jesus had some sassy things to say. As we navigate our way through Lent, let's examine some of the more difficult things that Jesus said to people. ____ This is a 40 Orchards podcast. At 40 Orchards…
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Send us a Text Message. If large open-air events or air shows are your thing, you'll love this episode. In today’s podcast, I chat with Simon Hough, Head of Commercial Activities and Hospitality at the Royal International Air Tattoo (RIAT), the largest military airshow in the world. We chat about the event and everything that goes into its creation…
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Season 8 | Matthew 16 | Give Us A Sign We often have a picture of Jesus as this kind-hearted, gentle, lamb holding, children loving Messiah. But Jesus had some sassy things to say. As we navigate our way through Lent, let's examine some of the more difficult things that Jesus said to people. ____ This is a 40 Orchards podcast. At 40 Orchards, our m…
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Season 8 | Matthew 15 | He Called Her A Dog We often have a picture of Jesus as this kind-hearted, gentle, lamb holding, children loving Messiah. But Jesus had some sassy things to say. As we navigate our way through Lent, let's examine some of the more difficult things that Jesus said to people. ____ This is a 40 Orchards podcast. At 40 Orchards, …
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Send us a Text Message. Today's episode is the first of my Marketing Insights series. In it, I’m talking to the lovely Claire Robinson, founder and Creative Director of WeekendCandy.com, about the world of influencer marketing and how to work with Influencers in 2024. Claire shares several tips on how to find the right people to work with and get t…
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Season 8 | Matthew 12 | Sassy Jesus: Brood of Vipers We often have a picture of Jesus as this kind-hearted, gentle, lamb holding, children loving Messiah. But Jesus had some sassy things to say. As we navigate our way through Lent, let's examine some of the more difficult things that Jesus said to people. ____ This is a 40 Orchards podcast. At 40 O…
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Send us a Text Message. Digital marketing is constantly evolving, and it can be a challenge to keep up. I recently had a conversation with Jarrod Lopiccolo (CEO) and Kate Sikora (Managing Partner) from Noble Performs, a digital agency that specialises in travel and tourism marketing. With over 20 years of experience in the US, they established a UK…
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Season 8 | Matthew 7 | Sassy Jesus: Planks, Specks, Dogs, and Swine We often have a picture of Jesus as this kind-hearted, gentle, lamb holding, children loving Messiah. But Jesus had some sassy things to say. As we navigate our way through Lent, let's examine some of the more difficult things that Jesus said to people. ____ This is a 40 Orchards p…
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Send us a Text Message. Welcome to episode 35 of the Visitor Elves podcast. Today, I’m joined by Fiona Matthews, Creative Director of Super Culture, an organisation that creates cultural experiences in Weston-super-Mare. Super Culture creates large-scale events such as the annual light festival GLOW and Whirligig and works on initiatives involving …
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Send us a Text Message. Welcome back to the first Visitor Elves episode of 2024. I hope you had a good Christmas season and your plans for 2024 are shaping up. In today's conversation, I'm going behind the scenes of Ashton Gate Stadium, home of Bristol City Football Club, Bristol Bears, and Bristol Flyers, with the wonderful, Dublin-born CEO Mark K…
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Bonus Episode | Romans 12 | Some New Year's Riz As we launch into a new year, what can Romans 12 teach us about doing life with others? ____ This is a 40 Orchards podcast. At 40 Orchards, our mission is to create circles for all people to wrestle through biblical texts, so that— together— we can expand each other’s experience of what is sacred, who…
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Bonus Episode | Luke 2 | The Complexity and Inclusivity of Christ This Advent Season, we will explore a few of the names given to Jesus at the time of his birth to Mary and Joseph. It's easy to read these familiar narratives and not linger on what might have been communicated in something as simple as a name. ____ This is a 40 Orchards podcast. At …
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Bonus Episode | Luke 1 | The Weirdness of Most High God This Advent Season, we will explore a few of the names given to Jesus at the time of his birth to Mary and Joseph. It's easy to read these familiar narratives and not linger on what might have been communicated in something as simple as a name. ____ This is a 40 Orchards podcast. At 40 Orchard…
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Bonus Episode | Matthew 1 | The Uniqueness of Emmanuel This Advent Season, we will explore a few of the names given to Jesus at the time of his birth to Mary and Joseph. It's easy to read these familiar narratives and not linger on what might have been communicated in something as simple as a name. ____ This is a 40 Orchards podcast. At 40 Orchards…
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Send us a Text Message. In this festive episode just before Christmas, we have a returning guest, the lovely Kathryn Davis, Managing Director of VisitWest, shedding light on the key aspects of the recently launched Destination Management Plan (DMP). The VisitWest regional area, including Bristol, Bath, South Gloucestershire, and North Somerset, bri…
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Bonus Episode | Matthew 1 | The Naming of Jesus This Advent Season, we will explore a few of the names given to Jesus at the time of his birth to Mary and Joseph. It's easy to read these familiar narratives and not linger on what might have been communicated in something as simple as a name. ____ This is a 40 Orchards podcast. At 40 Orchards, our m…
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Send us a Text Message. Today's podcast episode features the delightful George Combe, talking about the growth and popularity of the Mendip Activity Centre in North Somerset. Spread across 250 acres, Mendip Activity Centre is the largest independent activity centre in the West. With a dry ski slope, toboggan run, watersports on the river, rock clim…
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Bonus Episode! We are LIVE @ Art House North in St. Paul, Minnesota for a special episode of Searching the Sacred. Those gathered on a crisp fall night in Minnesota were able to vote on the passage we discussed - AND - we created space to hear from the audience. Patriarchal Drunkenness and Female Defiance | Esther 1 ____ This is a 40 Orchards podca…
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Season 7 | 2 Kings 4 | The GREAT Woman of Shunem To end our season on Daughters of the Hebrew Scriptures, we turn to 2 Kings 4 and the story of the Shunammite Woman. Is she wealthy? Is she smart? Is she fat (not my word...listen to the podcast)? Is she savvy? Is she simply well-to-do? She is definitely worth talking about! And if you didn't know th…
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Season 7 | 1 Samuel 1 | Hannah Pours Herself Out Hannah is a complex person. We meet her in a time of despair. But she is persistent. She's willing to cross lines. She's willing to speak her truth. She's going to violate some customs. And her name means grace. Enjoy exploring her story with us! ____ Afterthoughts Something new this season is our in…
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Season 7 | Joshua 2 | The Hope of Rahab If one put together a list of the most influential women of the Hebrew Scriptures, Rahab's name would appear towards the top. She's in the genealogy of Jesus. She had a provocative occupation that catches people's attention. And her story comes at a pivotal time in the history of Israel, as they are in the pr…
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Send us a Text Message. With one in five households having someone with an impairment or disability, it is crucial for businesses in the visitor economy to prioritise accessibility. Your consideration and awareness of this market can make or break a visitor's decision to choose your business. Supporting people with access needs has always been esse…
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Season 7 | 1 Samuel 18 | The Tragic and Prophetic Life of Michal Daughter of Saul. Wife of David. It would be easy to breeze past the story of Michal as she is bound and wound around the lives of some of the more well-known people of the Hebrew Scriptures. But that would be a mistake. The complexity of Michal's life, and the powerful way in which s…
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Season 7 | Judges 4 | Deborah the Prophet Judge She's the only judge who is a woman. She's also the only judge who is a prophet. Maybe in a book with people like Samson and Gideon, we should have been paying more attention to Deborah all along. What can we glean and learn from her posture and her position as the leader of Israel? ____ Afterthoughts…
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Season 7 | 2 Kings 22 | Listening to Huldah After years of neglect, the young king Josiah and his band of merry men, find a copy of the Torah in the Temple. They instantly panic and realize they are in need of wisdom. So who do they turn to? Huldah! Who? Exactly! The story of Huldah is hidden inside the story of Josiah. But without Huldah, there is…
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Send us a Text Message. It's been a while but I'm excited to be back with my 30th episode featuring the team behind the Bristol restaurant absolutely smashing it on TikTok - Urban Tandoor. Urban Tandoor are now apparently the most followed Indian restaurant account on TikTok, with many of their posts reaching views into the millions. In today’s epi…
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Summer Bonus Episode! The Parable of the Prodigal Son or the Lost Son or the Forgiving Father or the (you name it) has been preached on and spoken about as frequently as any parable that Jesus ever gave. But what happens if we kick at it a little bit. What happens if we wrestle with it? What happens when we remember other stories of brothers in the…
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Season 6 | Genesis 27 | Rebekah Changes Everything It's not an exaggeration to say that Rebekah changes the course of human history. She encourages Jacob to go and get the blessing from Isaac - the blessing that becomes the 12 tribes of Israel. Her story and her bravery and her cunning should be the stuff of legend, but she's normally just a footno…
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Season 6 | Numbers 6 | Seeking Shalom Shalom - It's one of those words we hear often and we think we know. But there are so many different ways it's been used. 'Peace' 'Restitution' 'Rebuild' From Deuteronomy to Numbers to Joel to Nehemiah. What if shalom isn't something we give...but it's something we seek? What does it look like for 'peace' to be…
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Season 6 | Matthew 9 | Missing the Mark While eating with his new disciple, Matthew, and a group of Matthew's friends, Jesus gets confronted by some Pharisee's who don't like his choice of dinner companion. The people at the dinner get labeled as 'sinners'. What does this mean and why might it be important for us to unpack? Jesus then talks about l…
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Season 6 | 1 Samuel 4 | Ichabod and the Adventure of the Captured Ark Did anyone know that there was an Ichabod in the Bible? What does his name have to do with the story of Israel? Why might this be an important reflection for us in our time? This might be a small and unknown passage, but it's loaded with good questions and insights.…
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Send us a Text Message. In this final episode of Series 2, I am bringing you my story. I’m being interviewed by my Visitor Elf sidekick Shonette Laffy, Digital Marketing Manager of Visit West and fellow freelancer. During my conversation with Shonette, I share how I got into the visitor economy and what life was like in marketing before the interne…
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Season 6 | Colossians 1 | We picked a passage from Paul! YES! We finally went there. We tackled a passage from Paul. Is this complicated? Yep. Is this difficult to talk about? Yep. Did we learn something and possibly see a path forward? Yep. Colossians 1 has this beautiful hymn that reminds us of Proverbs 8. How might this impact how we read Paul?!…
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Season 6 | Proverbs 8 | Wisdom: She Is Speaking Starting in verse 22, we hear a passage that may resonate with something we've heard before. These verses give shape for how many have grounded their theology and understanding of presence during the act of creation; most famously the apostle Paul. But wisdom, she is speaking in this passage. What doe…
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Send us a Text Message. In today’s podcast I had the pleasure of chatting to two independent tourism organisations based in Gloucestershire who are leading the way in not only making their businesses as sustainable as possible, they are also on a journey to changing our thinking around how we spend our leisure time – including what we choose to eat…
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Bonus Episode! Happy Holy Week Everyone As the Lenten journey comes to its fruition this week, we turn to Mark 15. Jesus is on the cross and cries out to God - 'My God, my God, why have you forsaken me?' Is this a cry of abandonment? Is this meant to be something utterly the opposite? What can this passage teach us about suffering and transformatio…
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