Are you building an ecommerce business? Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur. Follow along as Kevin shares what he has learned selling on Amazon in ten different countries and brings on subject matter experts to help you build an ecommerce business that you can be proud of.
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Setting Up for Profitable Success with Tyler Jefcoat, Ep. #160
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As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year. When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers. After all, we are running a business to make money and to help discuss some important things to think about with…
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Options to Successfully Manage PPC Costs with Michael Erickson Facchin, Ep. #159
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Managing PPC campaigns on Amazon is one of the most effective methods to drive sales. If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run…
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Optimal Pricing Strategies with Ali Babul, Ep. #158
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Do you have the right price for your product? It can have a huge effect on your profitability and how many units you sell. Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price). The reality is that there is a lot that can go into successful pricing strategies…
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Recurring Revenue in Ecommerce with John Roman, Ep. #157
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One of the most overlooked ways to grow your sales in any business is to sell more of your existing products. The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue. If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what …
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Scaling with Wholesale AND Own Brand on Amazon with Shawn and Lovely Padgett, Ep. #156
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In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn. Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online. They developed an amazing 7-figure brand with a strong international presence, and in the past year, the…
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Scaling to 7-Figures on Amazon with Aparna Dubey, Ep. #155
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I have had the opportunity to watch Aparna Dubey scale her business over the last year and a half. She has really doubled down on what is working in her business, and in this episode, she shares tips that she has learned along this journey. Connect with Aparna Instagram Connect with Kevin Facebook Group Instagram LinkedIn…
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Growing with Wholesale Bundles with Kristin Ostrander, Ep. #154
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One of the hardest parts of selling on Amazon is figuring out what to sell. Many people think that you must fall either in the brand owner or the reseller camp. On this episode, my guest, Kristin Ostrander from Mommy Income comes on to discuss how she basically mixes the best of both worlds using wholesale bundles. If you are looking for ways to fi…
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Merchant Fulfilled Prime (FBA Alternatives) with Manish Chowdhary, Ep. #153
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Over the last few years, Amazon has thrown a few curveballs at sellers with inventory restrictions and sometimes conflicting metrics with FBA inventory. Going into the Q4 of 2022, many sellers have had their allowable inventory levels cut by half (or more). This has made looking into additional fulfillment options more important. I had the opportun…
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Growing to Multiple 7-Figures with David Schomer and Ken Wilson, Ep #152
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On this episode of the podcast, David Schomer and Ken Wilson from the Firing the Man came back to the show to discuss some exciting updates. I have had the opportunity to watch their businesses grow and expand, and we will ask the question, “Did they both fire the man?” Connect with Ken and David Firing the Man Website Podcast Connect with Kevin Fa…
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Using Airtable to Manage Your Business with Barak Almog, Ep #151
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One of my favorite tools is Airtable. It is a database system that can be used for a ton of stuff and can be customized and integrated with many other applications. Pretty much if there is not an existing software tool to do something you want, you can find a way to do it in Airtable. In this episode, we welcome Barak Almog from Seller Frame to the…
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Data Driven Ways to Find Profitable Products in 2022 with Izabella Ritz, Ep #150
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As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools. That is why I am excited to welcome Izabella Ritz to share unique, data-driven ways to find products. Generally, I am not surprised by the…
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Mastering the Art of Scaling with Joel Bower, Ep #149
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Joel Bower from Owning the Edge comes on the podcast to discuss the mindset for scaling your business. In this video, Joel explains the importance of having the right mindset when scaling your business. He shares some practical tips for building a team and keeping everyone on the same page toward success! Connect with Joel Owning the Edge Instagram…
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Forming Your Company Correctly with Scott Letourneau, Ep #148
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When operating a business, it is important to set up your business the right way and depending on your circumstances, your needs could be a little different (sometimes in unexpected ways). To clear up the world of corporate formation in the US (LLCs, corporations, etc.), I am excited to bring on Scott Letourneau from Nevada Corporate Planners. (The…
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Managing Amazon PPC Campaigns with Lucas Kwiatkowski, Ep #147
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I find it fascinating to connect with others in space and talk about core competencies like PPC. The better you are at paid advertising, the more successful you will be. In this episode, I am excited to bring on Lucas Kwiatkowski to discuss what he is seeing works these days with paid advertising on Amazon. Connect with Lucas YouTube Nomadz Connect…
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When to Bulk Up or Cut Down Your PPC Campaigns with Mina Elias, Ep #146
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Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned. He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending. From there, …
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From Air Force to Exit of 7-Figure Seller Business with Reggie Young, Ep #145
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I had the opportunity to chat with today’s guest when he was spending half of his time underground as an officer in the US Air Force. At the time, he had the ability to push a button that could start WWIII and was trying to get traction on his business. He has developed quite the success story, and he now has had a big exit on what became a success…
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Increase the Results of Your Amazon Funnel with Steven Pope, Ep #144
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Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on. In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports. This episode does g…
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Protecting Your Business Assets with Matt Lovell, Ep #143
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Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to). It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and potentially bad things that you hope never happen. With that said, I have seen how people have been saved…
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Saving Time and Money Using Amazon PPC Bulk Files with Elizabeth Greene, Ep #142
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It can be challenging to stay on top of your Amazon PPC campaigns. There is so much to stay on top of, and information coming from several different reports. Plus, there are so many screens to click through just to do simple tasks like adding a keyword or changing a bid. At one point, I was about ready to give up on PPC until I discovered bulk file…
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From Disney Intern to a 7 Figure International Empire on Amazon with Brandon Fuhrmann, Ep #141
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Earlier this year, I got the pleasure of sharing the stage at Prosper Show with my guest, Brandon Fuhrmann. He has built quite the international empire for himself, and he is also the co-founder of an event for high level sellers called, AMZ Innovate. We talked about what Brandon has learned on his journey, and it turns out that we worked at Walt D…
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Creating Live Events for Amazon Sellers with Joel Wohl, Ep #140
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Putting on a live, in-person event is a lot of work, and most people have no idea how much work goes into creating one. In this episode, I bring on Joel Wohl, the co-founder of AMZ PowWow. This coming PowWow in July in West Palm Beach will be my second opportunity to speak at a PowWow event, and I enjoy speaking with those putting on events. Connec…
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Operating a More Profitable Business (Even in a Down Economy) with Tyler Jefcoat, Ep #139
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Business is not just about the flashy top-line numbers, it is ultimate about how much money you bring to the bottom line…. “Profits”. In this episode, Tyler Jefcoat from Seller Accountant comes on to discuss how you can better manage your costs and cash flow to run a more profitable business. He shared a way to gauge profitability that I had never …
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Former Amazon Executive Shares Tips for Success with Stan Friedlander, Ep #138
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At Prosper Show, I got the opportunity to share the stage with Stan Friedlander, who is a former Amazon executive. Stan held multiple high-level jobs at Amazon, including running the apparel division… In this episode, Stan shares with us his behind-the-scenes understanding of what happens at Amazon as well as some insider tips on how to best naviga…
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Get Things Done with Amazon Seller Support with John Cavendish, Ep #137
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Are you frustrated with Amazon Seller Support? Let’s face it… right now, support is one of the most common complaints amongst Amazon sellers. If Amazon support is not living up to your expectations, then you need to listen to my conversation with John Cavendish, from Amazon seller support. We talk about how to get the most out of Amazon seller supp…
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Amazon Canada vs United Kingdom - Where Sellers Should Go Next, Ep #136
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Looking to expand your Amazon sales internationally? Wondering if Canada or the UK is the next step for you? This video compares the two markets, and provides tips on how to make the decision that's right for your business. When it comes to where to sell online, Amazon sellers have a lot of choices. But which country should they focus on next? We c…
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Expanding to Amazon in Europe with Jerome du Guigne, Ep #135
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Ready to take your business international to exciting places like Europe with marketplaces in Germany, Italy, France, and more… In this episode, I had the opportunity to chat with the founder of the Europe-based ecommerce agency, E-Comas. We discussed how sellers can overcome some of the specific challenges with getting set up in Europe such as tra…
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Journeys on Amazon (and PPC) with Kris Gramlich and Dustin Kane, Ep #134
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In this episode, I got the opportunity to sit down with Dustin Kane and Kris Gramlich from the Two Amazon Sellers and a Microphone podcast to discuss their journeys both as sellers themselves and helping other sellers maximize their PPC results. Connect with Kris and Dustin Sellozo Connect with Kevin Facebook Group Instagram LinkedIn…
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Sourcing Capital for Growth with Don Henig, Ep #133
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Cash is king and is a critical part of growing your business. We all run into a wall (or ceiling to better illustrate) that prevents us from investing in some of the opportunities in front of us. On this episode, we welcome Don Henig from AccrueMe, a funding solution that focuses on profit sharing. They definitely have a unique model… Like all thin…
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Getting Time Back in Your Business (and Life) with Gilad Friemann, Ep #132
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You can get money back but you can never get back time…. In fact, everyone has the same 168 hours a week. As you grow, you get to a point where you don’t have more time to devote to business, and it becomes crucial to find others who can help you. In this episode, I welcome Gilad Friemann from VAA Philippines comes on to discuss how to figure out w…
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Profitable Lessons from 7-Figure Sellers with Gary Huang, Ep #131
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In this episode, Gary Huang from the 7-Figure Seller Summit comes on to share lessons he has learned along the way by interviewing 7 figure sellers for his summits. He shares some actionable ways that you apply these lessons to grow your business. Get your free ticket to the 7-Figure Seller Summit. Connect with Kevin Facebook Group Instagram Linked…
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Finding Opportunities for Ecommerce Traffic with Sumner Hobart, Ep #130
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Competition for traffic on Amazon is getting more competitive with Amazon removing organic placements and PPC costs going up. In this episode, Sumner Hobart comes on to talk about ways to drive traffic off Amazon in ways you might not have thought of… Connect with Sumner YouTube LinkedIn Instagram TikTok Udemy Connect with Kevin Facebook Group Inst…
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Predictions for Amazon and Ecommerce in 2022 with Melissa Simonson, Ep #129
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By all accounts, 2021 was a pretty crazy year. Although just because things are happening around doesn’t mean they have to control your destiny. But you still need to understand what is happening in the world around you that could affect your business so that you can make smarter decisions. In this episode, I welcomed Melissa Simonson to have an in…
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Building a Real Estate Empire with James May, Ep #128
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In this episode, we are going to go in a different direction. It seems as people become bigger sellers or one day sell their businesses, they often look for other places to park their money. Personally, I’ve always been curious about real estate investing, and so we can all learn together. I brought on a good friend of mine from elementary school t…
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Financing Ecommerce Growth with Jacob Schwartz, Ep #127
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Cash is the lifeblood of a business, and I have found that you never truly understand all that goes into managing the cash of a business until you are in the thick of it. Especially in the holiday season, cash can be a constraint with the need to buy holiday stock levels, supply chain issues, needing to reload before Chinese New Year, and then tax …
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Preventing Amazon Catalog Problems with Vanessa Hung, Ep #126
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Overtime, many sellers find that catalog management on Amazon is one of the most underrated topics in this business. What is in some of the fields (that you might not even know about) can have a huge effect on how the algorithm understands your listing. This in turn can have a major effect on your ranking, and can make a difference if Amazon suspen…
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Amazon Changes and Profitable PPC with Liran Hirschkorn, Ep #125
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Amazon is a constantly changing platform, and it is important to understand how their changes affect you as a seller. And when running PPC campaigns, it is critical to know how to balance fundamentals and understanding what is happening on the platform around you. That is why I am excited to bring on Liran Hirschkorn from Incrementum Digital. Whene…
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Sourcing Products from India with Meghla Bhardwaj, Ep #124
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When we think of sourcing products, China generally comes to mind or possibly made in the USA. However, there is a whole world out there with many options for manufacturing your products. India can be a potential option worth looking into, and I am excited to bring on Meghla Bhardwaj from India Sourcing Network to discuss options for sourcing from …
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Amazon Cracking Down on Rebates and Other Gray Marketing Tactics (my thoughts), Ep #123
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An admin on Amazon’s official forum on Seller Central recently released a post about rebates and other incentives off Amazon. There has been a lot of talk in the seller community since… Is this the end of the world? (spoiler alert: NO) In this episode, I share my thoughts on this change/clarification and what to think about this moving forward... L…
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Better Managing Profit Margins in Ecommerce with Sam Hill, Ep #122
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We all talk about sales, but what is even more important is how much money you have leftover…. aka profit. That is why I am excited to bring on Sam Hill who specializes in finances for ecommerce store owners. Sam will walk through ways of better understanding finances and help you find ways to drive more profit to your bottom line. Connect with Sam…
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How to Sell Your Business to an Aggregator with Jeremy Bell, Elevate Brands, Ep #121
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One day you will no longer be operating your business, and it is best to make sure you are set up to exit on your own terms. Or at least get the best possible value. Most of my understanding of the buy/sell process has come from speaking to people who have bought and sold individual businesses and from brokers. In this episode, I speak with Jeremy …
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Conversion Enhancing Design for Q4 and Beyond with Miriska Harris, Ep #120
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Great design can often be a way to get higher conversions, and as we get closer to the holiday season, it is important to maximize the increased traffic from holiday shoppers. It is an honor to welcome back Miriska Harris from Outlinematic to discuss tips for conversion enhancing design that you can implement to increase your sales this holiday sea…
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Tips for Successful Dropshipping with Lester Love, Ep #119
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One of the biggest challenges most ecommerce sellers face is inventory and the cash flow constraints of purchasing large amounts of inventory. For years, I have heard people talk about dropshipping as a way of purchasing products once you get the order, and I have wanted to bring someone on who understands the dropship business model. That is why I…
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7 Tips for Preparing for Q4 and Maximizing Holiday Sales on Amazon, Ep #118
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For most ecommerce sellers, the 4th quarter is the busiest time of the year, especially the critical holiday shopping season between Thanksgiving and Christmas. In this episode, I walk through some strategies to help you maximize your results this holiday season. Whether you are new to Q4 selling on Amazon or a seasoned veteran, we will cover ways …
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How to Avoid Needing a Lawyer When Selling on Amazon with CJ Rosenbaum, Ep #117
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Selling on Amazon is, in my opinion, an overall positive experience. Yes, there are some frustrations that come up from time to time…. But what happens when things go from frustrating to just downright bad (and you might need to get a lawyer involved). In this episode I am happy to bring on attorney CJ Rosenbaum who focuses on helping Amazon seller…
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Finding Opportunities in the Evolving Ecommerce World with Sharon Even, Ep #116
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I’m excited to bring on Sharon Even for an interesting discussion on what to do when things are changing in the world (which it seems to be a lot of that lately). Sharon brings a unique entrepreneurial background, dating back to negotiating with suppliers at 10. Where there is change, there is opportunity... Connect with Sharon YouTube Seller Sessi…
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Expanding Down Under to Amazon Australia with Jon Tilley, Ep # 115
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An often overlooked marketplace is Australia. It is relatively new and is rapidly growing. I am excited to bring on Jon Tilley from ZonGuru. He presented an interesting perspective on going after larger markets in Australia than I had heard before. Connect with Jon ZonGuru Instagram Blog Ready to level up your ecommerce business? Check out the upco…
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Profitable PPC Strategies with Ritu Java, Ep #114
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51:14
One of the most important and foundational strategies you can do to grow your sales on Amazon is by running paid ads. If done well, PPC can be the best way to profitably drive sales and growth. However PPC can also be a drain on your budget if not done well. To talk about profitable strategies for PPC, I am excited to welcome Ritu Java from PPC Nin…
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Masterminding for Success in Business with John Spellman and Brian Reintgen, Ep #113
48:16
48:16
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אהבתי
48:16
One of the best (and most underrated) ways to grow is by masterminding with others. I am excited because I have gotten the chance to see first-hand the power of connecting with others in masterminds from my two guests John Spellman and Brian Reintgen. They have taken part in a couple of masterminds I have been involved with or hosted, and I have se…
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Bookkeeping in Ecommerce Made Simple with Siddhartha Havelia and Manvi Arora, Ep #112
45:23
45:23
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45:23
One question I get frequently is about bookkeeping. Starting out you can pull a couple of reports and throw them on a spreadsheet and be ok (probably). As you get bigger and add more channels, your business becomes more complex, and so does the amount of time you have to spend on bookkeeping (especially if you have multiple currencies). I have foun…
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Gameplan: 7-Figure Exit Strategy, Ep #111
42:38
42:38
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42:38
In today's episode, we are having a repeat guest to talk about having a profitable exit. He is also the author of the recently released book, "The Exitpreneurs Playbook." So, if you are interested in selling your business, now or in the near future, this one is for you. You can easily get the book by going to this link The EXITpreneur's Playbook Co…
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