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Nearly 19% of private sector businesses in the U.S. fail within the first year. After five years, close to 50% have faltered, and by year 10, 65.5% of businesses on average have failed. With these unfortunate statistics in mind, my mission is to unpack and uncover why this is and what the other 34.5% of businesses are doing that has allowed them to beat the odds and flourish. Join us for uncut and uncensored conversations with these highly successful business owners who will uncover thier se ...
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The Conversion Show

Erik Christiansen, CEO & Co-Founder of Justuno

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The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel opti ...
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In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the uniqu…
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In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of "Behind the Click". Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and be…
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In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digit…
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This week on Outwitting Statistics, successful entrepreneur Andy Audate shares his inspiring journey from being the youngest T-Mobile franchise owner to building a thriving software company. Prepare to be enlightened as Andy reveals the mindset shifts, commitment periods, and invaluable lessons that enabled him to outwit the daunting statistics of …
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On this weeks episode of Outwitting Statistics, join Kraig Bond from Elite Results Marketing as he interviews Hayden Cherry. Hayden is a 27-year-old marketing entrepreneur who achieved massive success before retiring. In this podcast, Hayden shares vital lessons from his mentor: prioritize genuine connections and self-awareness to define your own s…
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On this episode of Outwitting Statistics, Kraig sits down with serial entrepreneur Julius pulls back the curtain on the pivotal moments and mindsets that fueled his path to business success. He shares eye-opening stories from his journey - like how balancing his parent’s checkbooks as a child shaped his business acumen and how a failed partnership …
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This week on Outwitting Statistics! Dive into this podcast where we uncover Kyle Carnahan's incredible transformation from firefighter to the brains behind Superhuman Fathers, a booming coaching business raking in $2 million annually in just over two years. Kyle spills the beans on how he ditched his grueling 100-hour workweeks to become a full-tim…
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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation t…
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Outwitting Statistics Crush your marketing goals with innovative tech with Dominick Montgomery. Dominick joins us this week to discuss his journey in digital marketing and how he has leveraged innovative technology to stay ahead of the curve. As the founder of The Montgomery Group and Audience Rent, Dominick shares how he provides top-notch reporti…
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On this episode of Outwitting Statistics, learn how to find true success as an entrepreneur in this insightful podcast with Dr. Morgan Oaks! In this conversation, chiropractor and empowerment coach Dr. Morgan shares the key principles and mindsets that have fueled his own journey from an engineer to a thriving wellness entrepreneur. He shares the i…
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🎙️ Outwitting Statistics Hey there, listener! 🌟 Brace yourself for an incredible story on our latest episode. We're diving deep into the entrepreneurial world with Eric Oberembt, a remarkable guy who conquered alcoholism and soared to massive success in the roofing business. 💥 Here's a sneak peek into our conversation: - Unveiling Eric's journey fr…
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🎙️ Outwitting Statistics: Get Ready for a Game-Changing Episode! Hey listeners! 🚀 We've got something special for you on "Outwitting Statistics." Greg Gillies and host Kraig Bond are talking all about the entrepreneurial world and uncovering the secrets that go way beyond sales. 💼 In This Episode: - Ever wondered why 95% of small businesses tank? I…
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🎥 Building a Thriving Practice: Dr. Taylor Elder Interview 🎙️ Dive into the inspiring journey of Dr. Taylor Elder, a renowned chiropractor and entrepreneur hailing from Northwest Arkansas, in this engaging episode of Outwitting Statistics. Join me as we unravel the story of how Dr. Elder discovered his passion for chiropractic care at a young age a…
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🎙️ Outwitting Statistics: Healthcare Business Growth Strategies | Building Trust & Communication with Patients and Team 🔥 Join us for a captivating episode of "Outwitting Statistics" as we delve into the remarkable journey of Dr. Brian Paris, a key player at Genesis Chiropractic Software. 🚀 Dr. Brian has 20+ years of experience as a chiropractor an…
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In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit…
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Mastering Success in Business: Insights from Genesis Chiropractic Software Co-Founder Brian Capra Watch On Youtube: https://youtu.be/_LxYHgUlPmM?si=F29_DDcUM2cEPn7C Episode Overview: 🔑 In this #EnlighteningEpisode of Outwitting Statistics In Search Of A Better Business, join us as we delve into the core principles of business success with the co-fo…
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In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Alex Courselle, Founder and CEO of KARL Mission a conversion rate optimization (CRO) agency. With over a decade of experience in CRO, Alex shared some invaluable insights that are relevant as we approach the holiday season. Alex discusses the science behind unlo…
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From Childhood Entrepreneur to Multi-Location Success: Unpacking the Journey with Co-Owner Of GCS Glass & Mirror: Brandon Nicastro 🔥 Brandon's story is truly inspiring. Despite the odds, he has generated a company that has not been featured in INC 5000 3 years in a row! 💪 We dive deep into his habits, mindsets, and strategies that have propelled hi…
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🎙️Outwitting Statistics: Unlocking the Success Secrets with Multi-Seven Figure Chiropractor- Dr. Ryan Warren 🔥 Ever wonder how some chiropractors go beyond just treating patients and build multi-million-dollar practices? Dive into this eye-opening episode of "Outwitting Statistics" as Dr. Ryan Warren, a multi-seven-figure chiropractor, spills the s…
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In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, ret…
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Scaling the Airbnb Dream: Vello's Transformation from New Orleans Start-Up to National Airbnb Leader 🎙️ In this episode of "Outwitting Statistics in Search of a Better Business" 📊, host Kraig Bond 🎤 interviews Will Myers, the director of Vello 🏠, a thriving Airbnb management company. Will shares his golden nuggets 🌟 and strategies that have propell…
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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Blair Beckwith, head of E-commerce at Tidio and Founder at Railspur. Erik and Blair, with their combined experience of 20 years in the Shopify ecosystem, discuss their experiences and reflect on the changes in the Shopify app store over the past 10 years and what's yet t…
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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana. Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in th…
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In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies. Matthew shares his approach to building a strategy, …
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In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leve…
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In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts. Rita and Erik talk through: The importance of using data effectively, not just collecting it. Provi…
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In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase. Erik and John talk through: the importance of storytelling and i…
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In this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads. Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes,…
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In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand. The conversation revolves around the role of digital marketers and e-commerce managers i…
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In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth. Sully s…
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In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews CJ DeGuara, Marketing Strategist and E-commerce manager at EBOOST, a leading healthy energy drink company. They discuss various e-commerce tools, marketing strategies, and the importance of building customer-centric businesses - online and…
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In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing. They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization …
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In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription. Erik and John explore: different strategies for improving the customer experience and increasing sales John's experience with BattlBox, a subscription ser…
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In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand. According to Frank, it all comes down to creating a positive customer experience and building g…
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If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help inc…
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In this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry. Andrew emphasizes the importance of retention in generating profit for brands and discusses various strateg…
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Jon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience. Jon and Erik talk through: The laws of …
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Zach Bailey, Lead Partner Strategist at Justuno, works on website conversion optimization every single day with ecommerce brands, agencies, and various brand sites. He walks through their top questions and challenges - and how these brands are driving more email and SMS lead capture, higher conversion rates, and higher AOV. This episode is jam-pack…
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Derric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer exp…
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Erik sits down with Virgil Ghik, Co-Founder at WeSupply Labs, to talk about everyone's love-hate relationship with Amazon. How to replicate the Amazon experience for e-commerce success: Communication is key - over-communication FTW Focus on an easy shopping, checkout, delivery, and return experience 3 things your customers love that won't change (p…
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We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts. Sarah shares a download on Conversion Copy, including: Her copy makeover for Canada's weighted blank…
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Erik Christiansen sits down with Matthew Cannon, CRO of Reach to discuss all things cross-border commerce. Together, they cover: The intricacies of selling cross-border Internationalization, Transactions regulations, Retail Margins Various barriers merchants face (customs, tariffs, payment options, shipping rates) Website personalization and geogra…
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Dr. David Ben-Kiki DC shares how he has led a successful 40 years in practice as a chiropractor of both humans and animals and his thoughts on what has allowed him to have such a successful and fulfilling career in this field. He also shares his desire to impact the medical community, further bringing his new course to market to help additional cou…
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Chance Forman is a Serial entrepreneur who has been a statistic and returned with a vengeance as the Part owner of GCS Glass & Mirror, which has been named multiple years in a row as one of the fastest-growing companies in its industry by INC 5000. Well known for thier stunning Glass Shower Doors After losing everything after a tragic accident that…
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Jon Jouvenaux, the Co-owner of BBB Septic and Portable Toilets and the Clean Water Fram, shares with us his troubled business past and how he has been able to grow a multi-million dollar company, and his upcoming project that is changing the world for good. In this episode, we will learn. Having a business that crashed at a quarter million in debt …
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Dakota Burford - The CEO of Luxvoni Marketing LLC takes us through a day in life and what it was like living with and working for Jordan Belfort - The Wolf of Wallstreet. During this episode, we discuss. How not drinking can give you superpowers How you have a choice in your path in life What you can learn from trimming a bush How he met an started…
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On This episode, Dr. Ryan Carlson DC, the owner of Deep Roots Chiropractic In Bentonville, Arkansas, explains how he fell in love with chiropractic and has grown his single-location practice to nearly 2 million dollars per year and now travels across the world to teach other chiropractors how to improve thier operations and results within thier pra…
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This is a brief introduction to the props behind this podcast. The name is born out of two parts. The first is Napolean Hills Outwitting the devil, which has given me a lot of hope when I've struggled and provided a framework for overcoming obstacles and finding purpose in myself and my business. The second part is a play on the words "IN SEARCH" o…
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Luke and Jonathan chat about Luke's latest article, 'The Epic of Ron Artest / Metta World Peace'. They dive into the background of RonRon's folklore, discuss the inflection points of his career, and foreshadow what a MWP presidency would look like.על ידי Outsider Report
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In the inaugural episode of 'The Right Pace' Eliot and Kyle discuss which teams have a chance to de-throne Alabama, Eliot laments the struggles of Boston College, Kyle reminisces about playing college football, and they address the sensual nature of their podcast's name.על ידי Outsider Report
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