Taking the founding principles upon which Lab Coat Agents was created; collaboration, sharing, & education of the best systems for maximizing lead generation & lead conversion, sharing tips & techniques to grow your business, and discussing the latest tech to help leverage your time...and re-purposing into the Lab Coat Agents Podcast! We are here to "explore the science of real estate."
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Welcome to the Agent Growth Lab Podcast, where your journey to real estate excellence begins. Hosted by April Russell, a distinguished Mortgage Loan Officer and the author of "The Growth Playbook," this podcast is your gateway to mastering the real estate industry. Each episode delves into the core of real estate success. Whether you're just starting out or are a seasoned agent, April's insights, drawn from her extensive experience and her successful "Agent Growth Lab Method," will guide you ...
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Building Winning Relationships: Insights from NFL Veteran Turned Real Estate Coach with Steve Shull EP 265
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Highlights: * Steve Shull's transition from NFL player with the Miami Dolphins to real estate coaching * Overcoming a career-ending knee injury and concerns about long-term health effects like CTE * Achieving 53 real estate deals in his first year during challenging market conditions * Innovating in the industry by creating a real estate coaching p…
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The Power of Authentic Storytelling: Real Estate on YouTube with Sam Caudle Ep 264
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Highlights * Utilizing YouTube for generating leads in the real estate market. * Importance of being patient and consistent with video strategies. * Emphasis on authentic storytelling to attract relocation clients. * Video engagement metrics vs. vanity metrics: what really matters. * Equipment and techniques for creating quality video content. * Va…
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The Open House Advantage: Turning Foot Traffic into Clients with Zach Geisendorfer EP 263
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Highlights: * Statistics show open houses are among the fastest converting leads. * Importance of diverse content creation for each open house. * Agents should prioritize working weekends to meet client availability. * Majority of the industry operates as hobbyists—opportunity for committed agents. * Enhancing open house appeal through ambiance and…
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Social Media, Open Houses, and Authentic Sales: The Real Estate Playbook EP 262
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Highlights * Zach Geissendorfer shares his journey from selling leads to building and leading a highly successful real estate team. * Key takeaway: Building strong, authentic client relationships is more effective than traditional sales tactics. * Open houses stand out as the team’s top lead generation method, delivering up to 200 leads in a single…
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Real Estate Goldmine: Strategies to Profit and Serve Distressed Sellers with Trever Ahing Ep 261
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Highlights: * From Marine Corps to real estate: Trevor Ahing’s path and insights into military financial literacy. * Strategies for real estate success: room rentals, wholesaling, and novation. * Solutions for unsold properties through creative financing. * Four major seller situations: death, distress, divorce, and debt. * The role of community ca…
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Bridging Property Management and Real Estate: Opportunities for Growth with Brian Hoialmen Ep 260
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Highlights: * Discussing new revenue streams for buyer's agents in real estate. * Property management and real estate integration for enhanced services. * Leveraging SaaS technology to streamline workflows and reduce operational burdens. * Benefits of co-marketing with property management firms to expand reach. * The evolving role of real estate ag…
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Community Power: How Local Engagement Drives Real Estate Success with Mike Novak Ep 259
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Highlights: Scaling Real Estate Operations and Building Community Connections * Effective strategies for scaling a real estate business, including the hiring sequence for administrative and showing support. * The role of leveraging partner relationships and structured compensation models in business growth. * Building community connections through …
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Adapting to Market Volatility and Health Crises: Paige Noles’ Proven Strategies Ep 258
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Highlights * Career in Mortgage: Paige Noles talks about her concerns with a declining mortgage pipeline and job security in a volatile market. * Skin Health Importance: The episode stresses the need for regular dermatologist visits and proactive skin protection, based on personal experiences with melanoma. * Health Issues and Delays: Personal narr…
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From $25M to $60M: Christopher Rigby's Real Estate Journey Ep 257
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Highlights: * Christopher Rigby's Journey: Significant growth in real estate volume. * Client Interactions: Role of professional appearance and experienced agents. * Marketing Strategies: Success with direct mail and postcards. * Supportive Team Environment: Addressing turnover of junior agents. * Future Plans: Expanding marketing efforts and evalu…
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Harnessing Instagram for Real Estate Success with Ed Stulak Ep 256
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Highlights * Real Estate and Social Media: Leveraging Instagram for business growth. * Ed Stulak's Success: Effective use of social media in real estate. * Generational Shifts: Influence of younger generations on marketing strategies. * Local Networking: Building strong local connections. * Proactive Strategies: Importance of being proactive rather…
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Beyond the Sale: Mentoring and Marketing in the Modern Market with David Nelson Ep 255
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Highlights: * Professional transition into real estate, highlighting leadership challenges and mentoring roles. * Geographic farming as a growth strategy and the significance of adapting to technological advancements. * Insights into the perception of real estate commissions and strategies for conveying value. * The effectiveness of maintaining a s…
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Navigating Low Interest Rates and Real Estate Trends with Scott Groves Ep 254
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Highlights * Impact of Low Interest Rates on Homeowners: * Low interest rates influencing homeowners' decisions to sell or move. * 70% of homeowners have an interest rate under 4%, affecting various industries. * Economic Trends and Real Estate Market: * Lack of willing buyers and sellers impacting the market. * Concerns about prolonged inflation a…
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From Renting to Owning: Strategies for Millennials and Gen Z EP 253 - Mike Litton
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Highlights: * Challenges of Home Ownership for Millennials and Gen Z: * Perception of home ownership as unattainable due to economic factors. * Trust issues in real estate due to past financial crises. * Co-signing for a Loan: * Importance of clear communication and documentation to prevent legal issues. * Gift Funds for Down Payment: * Using cash …
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Navigating NAR's Impact: Real Estate Commission Strategies with Mike Litton Ep 252
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Podcast Highlights: * Impact of NAR settlement on real estate commissions * Importance of maximizing property exposure * Power of asking questions in real estate transactions * Emphasis on effective communication and active listening * Maintaining work-life balance and family support * Personal development and staying curious * Podcast success and …
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From Influencer to Real Estate Maven: Navigating Fame and Fortune with Meghan King Ep 251
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Highlights * Transition to Real Estate: Shifting from influencer to real estate professional, focusing on client service and social media presence. * 'Real Housewives' Entry: Discovery through connections, the impact of fame, and behind-the-scenes production. * Impact of Fame: Challenges of sudden fame, fear of judgment, and leveraging fame for bra…
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Episode 10: Navigating the Real Estate Market with Eric Anderson - Building Strong Relationships
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Episode 10: Navigating the Real Estate Market with Eric Anderson - Building Strong Relationships Welcome to Episode 10 of the Agent Growth Lab Podcast! In this exciting episode, host April Russell sits down with Eric Anderson, the Broker and Owner of EA Realty Group. With 17 years of experience in the real estate industry, Eric has a wealth of know…
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The Solar Shift: Opportunities in Real Estate with Nick Sarnicola Ep 250
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Highlights: This podcast explores the integration of solar energy in the real estate industry, focusing on key points: * Growth and Trends: Increasing solar adoption, more incentives, and projected massive growth in the next 6-8 years. * Financing Challenges: Issues with solar financing, such as property liens, require reeducating agents on solar l…
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Episode 9: Real Estate Journeys and Networking Mastery with Tiffany McLaurin
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Join us for Episode 9 of the Agent Growth Lab Podcast as our host, April Russell, sits down with Tiffany McLaurin, the dynamic Broker and Owner of McLaurin Realty Group. Tiffany brings her wealth of knowledge and hands-on experience to discuss the intricacies of the mortgage industry and provide valuable insights for first-time homebuyers, seasoned…
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From Home Tours to Leads: Real Estate Video Strategies Unveiled with Andrew Bayon Ep 249 part 2
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Highlights: * Captivating Content Creation: Learn the art of using 0.5x zoom for depth, start with smartphones, and gradually upgrade your equipment for stunning visuals. * Budget-Friendly Equipment: Discover affordable Neewer mics and basic lighting setups to enhance your videos without breaking the bank. * Strategic Production: Film at home for e…
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Content that Connects: Mixing Personal and Transactional Real Estate Marketing with Andrew Bayon Ep 248
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Highlights: * Andrew's Career Transition: From knife sales to founding a media company, emphasizing trust in marketing. * Content Strategy Evolution: Shifted from email to video content using Marcus Sheridan's approach to build trust. * Content Balancing: Focus on combining transactional and personal content in real estate marketing. * Real Estate …
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Creating Content that Connects: Trevor’s Tips for Digital Dominance Ep 247
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Highlights: * Trevor's law to real estate transition, utilizing legal and business skills during the Great Recession. * Mental health struggles in law school and exploring real estate opportunities in Mexico. * Incremental goal setting for continuous business improvement. * Developing a focused YouTube strategy and dispelling virality misconception…
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Episode 8: Prospecting: The Key to a Healthy Pipeline
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Episode 8: Prospecting: The Key to a Healthy Pipeline with Katie Coleman In this insightful episode of the Agent Growth Lab Podcast, join our host, April Russell, as she welcomes Katie Coleman, a seasoned Broker from Dash Carolina. Dive into the world of real estate prospecting and discover strategies to maintain a healthy pipeline that ensures con…
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Rental Rising: How Debt is Redefining Homeownership with Anthony Iacobucci Ep 246
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Highlights Welcome to this week's podcast highlights, where we delve into crucial topics shaping the credit and homeownership landscape: * Credit Repair Evolution: Emphasis on fintech integration and collaboration with mortgage experts. * Credit Repair Challenges: Focus on the impacts of medical debt, divorce, and predatory financial practices. * D…
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Episode 7: Investment Opportunities: Expanding Your Services and Income
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Episode 7: Investment Opportunities: Expanding Your Services and Income with Marcus Bowman Join us on this exciting episode of the Agent Growth Lab Podcast, where we sit down with Marcus Bowman, Director of Operations and Investment Strategy Advisor at KU Real Estate Group powered by Keller Williams Preferred Realty. With over two decades of experi…
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Navigating the Industry Transitions in Real Estate with Mike Litton Ep 245
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Highlights: * Communicating Value: Discussion on adjusting buyer commissions and the need to highlight agent value effectively. * Changes in Real Estate: Overview of recent industry shifts including CBB percentage publication and open house changes. * Consumer Sentiment and Agent Population: Concerns about misinformation's impact and importance of …
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From Crisis to Content: A Real Estate YouTube Revolution with Sheryl Willis Ep 244
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Highlights: * Strategic YouTube Use * Highlighting the strategic approach to using YouTube for business growth. * Initiatives for a series aimed at teaching YouTube strategies through interviews. * Adaptation to Digital * Transition to digital marketing as a response to economic downturns. * Focus on supporting small businesses through social media…
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The Investor's Guide to 1031 Exchanges: Maximizing Your Tax Benefits with Joe Rivas Ep 243
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Highlights: * Joe Rivas introduces and explains 1031 exchanges, focusing on benefits and limitations. * Emphasizes the importance of setting up exchanges before closing to avoid taxes. * Highlights include a 45-day identification period, 180-day completion timeline, and tax deferral strategies. * Discusses special cases like reverse exchanges, wher…
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Open Houses Unlocked: Boosting Your Conversion Game with Mike Litton Ep 242
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Highlights: * Open House Conversion Coaching: * Focus on increasing open house conversion rates. * Introduction of 'campers versus climbers' concept for door knocking. * Emphasis on immediate application of communication skills. * Mike Litton's Experience: * 32 years in the real estate industry, with 18 years owning a Keller Williams office. * Acti…
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Referral Revolution: The Real Estate Relationship Guide with Frank Bernardo Ep 241
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Highlights: * Frank Bernardo discusses earning six figures in real estate within 6-12 months. * Emphasizes building a strong client database and effective communication. * Highlights the importance of social media engagement and sphere of influence. * Focuses on establishing strong client relationships and follow-up strategies. * Covers overcoming …
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Episode 6: Should You Branch Out on Your Own?
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Episode 6: Branching Out with Ethan Ocean - The Ocean Group's Perspective In this exciting episode of the Agent Growth Lab Podcast, host April Russell sits down with Ethan Ocean, the Broker/Owner of The Ocean Group, to discuss the nuances of taking the leap and branching out on your own in the real estate industry. Ethan, with his vast experience a…
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Episode 5: Market Knowledge and Continuous Learning: Staying Ahead of the Game
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🎧 Agent Growth Lab Podcast: Episode 5 - Market Knowledge and Continuous Learning: Staying Ahead of the Game 🚀 In this exhilarating episode, join your dynamic host, April Russell, as she dives deep into the world of real estate with Glen Clemmons of Umstead & Oak, powered by KW Raleigh Independently Owned and Operated. Born and raised in Greensboro,…
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Episode 4: Self-Care and Well-being: Sustaining Long-Term Success
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"🌟 Welcome to the Agent Growth Lab Podcast 🌟 Episode 4: Self-Care and Well-being: Sustaining Long-Term Success 💡. Join your host, April Russell, as she dives deep into the world of real estate success with a twist! This week, we're thrilled to have the remarkable Donna Bass, Broker/Owner of The Company Realty Group, share her invaluable insights. D…
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The Power of Appreciation Marketing with Curtis Lewsey Ep-240
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Highlights: * The Essence of Appreciation Marketing: Exploring how personalized cards can create lasting business connections. * Key to Client Loyalty: The role of thoughtful, personal touches in client retention strategies. * Growth Through Personalization: Demonstrating the business benefits of sending out personalized birthday cards. * Integrati…
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Episode 3: Graceful Living: Your Christian Compass in Real Estate with Sherenia Branche
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Dive into the heart of real estate and faith with Episode 3 of the Agent Growth Lab Podcast, hosted by the insightful April Russell. This episode features a special conversation with Sherenia Branche, the visionary Broker-Owner behind Branche & Associates LLC, a Christian-owned boutique brokerage firm that's redefining the real estate landscape. Sh…
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InstaInsights: Navigating Best Practices & Engagement with Tristan Ahumada & Jeff Pfitzer - Ep 239
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Highlights: * Instagram trends: resurgence of static posts, popularity of reels * Emphasis on authentic connection and optimized profiles * Critique of real-life profile examples * Practical content creation tips, including personal storytelling * Exploration of finding one's social media voice * Preference for personal over business accounts * Dis…
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Episode 2: Mindset Master: Laying the Foundation for Success
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Welcome back to the Agent Growth Lab Podcast! In this riveting episode, join your host April Russell as she delves deep into the heart of Raleigh's real estate scene with none other than the esteemed guest, Chelsea Pearson, Broker/REALTOR at Smith Pearson Realty. With her wealth of experience and local expertise, Chelsea serves as the ultimate guid…
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Closing Deals with Confidence: Relationship Marketing in Real Estate with Jacki Semerau Tait - Ep 238
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Highlights: * Overcoming financial struggles in real estate industry * Transition from real estate to marketing * Relationship-based marketing and trust-building * Tactics on database building, prospecting, and follow-up strategies * Mindset, purpose, and system implementation for success * 2023 performance review and navigating 2024…
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Episode 1: Breaking Boundaries: Unleashing Success through Education and Innovation with Ginger Bell
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Welcome to the Agent Growth Lab Podcast, where we delve into the strategies and stories behind unleashing success through education and innovation. I'm your host, April Russell, and in this inaugural episode, we're joined by the remarkable Ginger Bell, Founder & CEO of Edumarketing. Ginger Bell is not just a name; it's a symbol of expertise and inn…
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Is Facebook still useful for business in 2024? With Tristan Ahumada and Jeff Pfitzer Ep- 237
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Highlights: * Global Ranking: Facebook stands as the third most visited global website. * Engagement Shift: Emphasis on meaningful engagement, addressing concerns about negative perceptions. * Facebook Groups: Highlighted as a significant advantage for connecting people based on common interests. * Advertising Strategies: Growth plans include targe…
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Beyond Sales: Community, Passion, and Real Estate with Sara Delansig
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Highlights: Embracing Video and Changing Real Estate Landscape * The pivotal role of video in marketing. Using Social Media for Real Estate * Concerns regarding CRM support for video communication. * The critical significance of effective social media usage in real estate. Follow-up Process * Crafting the ideal cadence and approach for follow-up. *…
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From Rookie to Real Estate Pro: Strategies from the Top with Erica Stietenroth - Ep 235
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Highlights: * Known for impressive Halloween event and innovative strategies * Background in real estate: 9 years, $200M+ in sales, previous career in education and tech sales * Advice for young agents: prepared script, consistency, mentorship, leveraging past skills * Career growth: adapting to changing models, relationship building, sacrifice for…
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Referrals, Relationships, and Real Estate Success with Scott Groves - Ep 234
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Here are the bulleted highlights of the podcast: Target Audience and Coaching Platform: * Discussion of the guest and host's target audiences. * Applicability of the guest's coaching platform to all salespeople. Challenges in the Real Estate Industry: * Concerns about the state of the real estate industry and outlook for 2024. * Impact of external …
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Branding Brilliance: The Art of Consistency and Differentiation in Real Estate with Barry LaBov - Ep 233
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Highlights • Differentiating from the Competition: The critical role of differentiation in today's real estate market. The detrimental effects of not recognizing one's unique value. • Discovering Unique Selling Points: The need for company-wide understanding of differentiation. • Power of Differentiation: Emphasis on bringing unique value and signi…
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Sky-High Home Buying: Drones, Lidar, and the New Age of Real Estate with Ross Hamilton Ep 232
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Highlights: * Tech's Transformative Role in Real Estate - Insights into leveraging technology, particularly via connectedinvestors.com, to forge ties with fellow investors and spot promising deals. * Supporting the Financially Strained Homeowner - Methodology for discerning and aiding homeowners genuinely in need is explored. * Drones: A Paradigm S…
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Netting Wealth: Navigating Triple Net Leases with Joel Owens - Ep 231
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Highlights: * Real Estate Expert Insights: Triple Net Leases - Discover triple net leases, market know-how, and Joel Owens' journey in real estate, all in one podcast. * Triple Net Leases Unveiled - Uncover the world of triple net leases, real estate challenges, and the path to success with Joel Owens. * Triple Net Real Estate: Stability and Wealth…
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Data-Driven Realtors: Navigating the Zillow Dilemma with Doug Howarth - Ep 230
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Highlights: In this episode, we dove into the intriguing world of "hypernomics" and its application in real estate. Here are the key highlights: * We explored the concept of "hypernomics" within the real estate industry. * Uncovered the significant connection between higher-income zip codes and elevated home prices. * Discussed the role of data and…
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Real Estate Survival Guide: Navigating Today's Market with Jim Remley - Ep 229
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לייק
אהבתי
53:36
Highlights: * Surviving the Market: * Strategies for thriving are rare in the current real estate market. * Survival is the primary focus due to challenging conditions. * Effective Outreach: * Key strategies include mailings, social media, and cold texting. * Mailing is considered crucial, while cold texting's effectiveness is uncertain. * Mailings…
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1
Building Lasting Buyer Relationships in Real Estate with Chris Heller Part 2 - Ep 228
53:35
53:35
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
53:35
Highlights: In this episode, we dive deep into the critical issues reshaping the way we do business. * Buyer Value Proposition: * Emphasis on building relationships through content and authenticity. * Agents need to demonstrate value to buyers with high-value services. * Meeting Expectations on Amazon: * Importance of providing a seamless online ex…
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Embarking on Authorship: Navigating the Book Writing Journey with Chris Heller Part 1 - Ep 227
46:24
46:24
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נגן מאוחר יותר
רשימות
לייק
אהבתי
46:24
HIGHLIGHTS: * Writing a Book: Exploring readiness for book writing after podcast suggestion, seeking guidance from co-author Greg Reed. * Dominant Thoughts Book: Addressing call reluctance, underlining goal importance and avoiding failure. * Not Being Attached to the Outcome: Shifting mindset to client commitment, recognizing emotional attachment's…
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