How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."
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Closing the Podcast and New Beginnings
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Rochelle shares an important update about her podcast, explaining her decision to stop producing new episodes. She reflects on her journey, discusses what will happen to the existing episodes, and reveals her future plans in art and business. Rochelle emphasizes the importance of aligning personal interests with professional endeavors and invites l…
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Unicorn VAs: Why They Leave and How to Retain Them
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In this episode, Rochelle discusses the common reasons why talented virtual assistants, often dubbed "unicorns," decide to quit. She highlights issues such as misaligned career goals, insufficient pay, value differences, microaggressions, and life's unpredictability. Rochelle offers insights into maintaining respectful and effective working relatio…
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Finding the Perfect Virtual Assistant for Your Small Business
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In this episode, Rochelle shares practical tips for finding a virtual assistant to help with your small business needs. Drawing from her experience as a former virtual assistant, she outlines various methods to locate the right fit, including using Google, getting referrals, and exploring gig websites like Upwork and Fiverr. Rochelle also highlight…
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Are you struggling to decide which tasks to outsource in your business? Have you set a budget for outsourcing, or do you find it challenging to determine a fixed amount? Outsourcing can be a game-changer for entrepreneurs, but it's essential to avoid common pitfalls to make it truly effective. In this episode, we discuss three frequent mistakes mad…
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12 Essential Steps for New Business Owners
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Feeling overwhelmed with the steps to set up your new business? Maybe you're concerned about separating personal and business finances? In this episode, Rochelle discusses the crucial steps entrepreneurs should consider when setting up a new business. She shares practical advice on various foundational aspects, from securing a business name to mana…
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Simple B-Roll Techniques for Authentic Content Creation
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Trying to add more variety to your video content? How do you make sure your video content stays authentic and true to your style? This episode dives into simple, actionable B-roll techniques that anyone can use. We look at how everyday objects and moments, from clouds to coffee making, can spice up your social media videos. The focus is on creating…
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Social Media Batching for Your Business
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How to plan and prepare social media content that keeps your business active and connects with your audience effectively. Let's connect! Message me on Linkedin or Instagram Show notes for this episode: https://rochellesanchez.com/social-media-batching-for-business KEYWORDS: social media, social media content creation batching, business, content cre…
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Non-Social Media Marketing Tactics
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Rochelle explores effective non-social media marketing tactics for small businesses, discussing the limitations of traditional social platforms and offering practical alternatives that can lead to more sustainable business growth. Networking Events: Learn how face-to-face and virtual networking can open new business opportunities. Innovative Offers…
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The Hidden Cost of Social Media Marketing
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In this candid discussion, Rochelle addresses the slow and often ineffective nature of building business relationships through social media. She compares modern social media marketing to the era of infomercials, highlighting its addictive design and the superficial engagement it often fosters. Despite its widespread use, she questions the real bene…
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How Time Tracking Can Transform Your Workflows
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In this episode, Rochelle talks about why using a timer can help you work better on your business. She shares how timers can show you how much time you really spend working and help you not feel so overwhelmed. This episode may be just what you need if you find yourself constantly overwhelmed by your to-do list and unsure of where your time goes, e…
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Setting Gentle Goals to Match Your Bandwidth
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In this episode, Rochelle discusses the importance of setting gentle goals that align with your current capacity, emphasizing the need to avoid burnout and prioritize self-care while pursuing your business and personal goals. Struggling with setting goals that match your current capacity? Rochelle offers practical tips to help you navigate goal set…
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Streamline and Simplify Your Business Back End with 3 Batching Habits
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In this episode, Rochelle talks about how to make work easier by doing tasks in groups, called batching. If you find it hard to keep up with social media, money stuff, and making new friends for work, this is for you! KEY TAKEAWAYS 1. Rochelle says grouping your social media posts together saves time and stress. 2. She shares how keeping track of y…
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3 Things to Have In Place Before You Look for a Virtual Assistant: Budgeting, Time Tracking, and Deliverable Design
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Let's talk about preparing for a virtual assistant (VA) and what to get in place before hiring one. Rochelle offers guidance for listeners who may feel hesitant about taking the leap into delegating tasks to a VA. It's time to prepare to hire virtual assistant if you struggle with any of these: Feeling overwhelmed by wearing multiple hats in your b…
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Algorithm Anxiety: Re-Frame Your Business Mindset for Long-Term Growth
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In this episode, Rochelle delves into the frustration many business owners feel with social media algorithms, offering a fresh perspective on approaching business growth despite these challenges. Show notes for this episode: https://rochellesanchez.com/algorithm-frustration-vs-ceo-mindset Let's connect! Message me on Linkedin or Instagram: Key Take…
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A real-talk, encouraging episode for mission-driven solopreneurs who know that business is political. If you are mission-driven, mission-based, change-oriented, community-centered, then business is political. Some thoughts from Rochelle on that concept. It's not harsh, I promise, it's just a way for me to explain where I'm coming from, and why it's…
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He's toxic but he's popular and I can fix him!
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Oh, the challenges of navigating toxic social media algorithms while striving to build a successful business. Listen to a fun analogy of staying in a toxic relationship and trying to fix it. Struggling with social media marketing? Here are some key takeaways: 1. It's okay to step away from toxic social media strategies and explore other options tha…
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Shifting Gears from Service-Based to Product-Based
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Show notes for this episode: https://rochellesanchez.com/how-I-plan-to-pivot-my-business Let's connect! Message me on Linkedin or Instagram In this episode, Rochelle opens up about her personal journey as an entrepreneur and discusses her plans for a creative business pivot. Listeners grappling with the frustrations of a secretive business landscap…
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How to stand out in a saturated, competitive industry
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Show notes for this episode: https://rochellesanchez.com/selling-in-an-oversaturated-industry Let's connect! Message me on Linkedin or Instagram In this episode, Rochelle explores practical tips for entrepreneurs facing the challenges of a highly competitive market. Whether offering a service or a product, she shares valuable insights on differenti…
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10 Ways to Rest Now So You Don't Burn Out Later
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Show notes for this episode: https://rochellesanchez.com/10-ways-to-avoid-burnout Let's connect! Message me on Linkedin or Instagram Rochelle guides entrepreneurs through 10 essential strategies to prioritize rest and sidestep burnout in this insightful episode. If you're grappling with the pressure to keep going without a break, these practical ti…
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Transformative Goal Setting for Sensitive Souls: Alternatives to traditional goal setting
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Sensitives! Empaths! It's time to embrace your unique superpower! In this episode, Rochelle explores the challenges faced by those who feel overwhelmed by the demands of hustle culture and provides a refreshing perspective on goal setting for empathic entrepreneurs. An intro to alternative goal-setting methods that foster success without compromisi…
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Taking Your Side Hustle Full-Time
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In this episode, Rochelle shares advice on transitioning a side hustle into a full-time gig. For listeners struggling with the fear of the unknown or financial uncertainties, Rochelle offers practical tips to make the leap confidently. Key Takeaways: Track Your Expenses: Keep a list of all business costs, including renewals and unexpected expenses,…
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Master Your Business Mindset: 3 Things to STOP Saying Right Now
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Show notes & transcript for this episode: https://rochellesanchez.com/3-things-to-stop-saying-inner-drama Let's connect! Message me on Linkedin or Instagram In this episode, let's talk about three common struggles many business owners face, and how to overcome them. Struggling with Feeling Stuck? Rochelle discusses the common complaint about social…
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A Self-Care Approach to Year-End Goal Setting
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In this episode, Rochelle shares smart tips for setting goals without feeling overwhelmed, especially at the end of the year. If you sometimes feel stressed about achieving your goals, you may want to consider learning to take breaks and rest for better results, focusing on personal connections on social media, curating a positive online space, and…
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In this episode, your host Rochelle (she/her) delves into the challenges of staying focused, especially for business owners juggling various tasks, particularly during the pre-holiday season. Rochelle shares her personal experiences and offers valuable insights to help entrepreneurs maintain concentration and achieve their goals. Key Takeaways: Cre…
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Podcast: Compassionate Side Hustle Strategy Episode Title: Simple Sales Funnels Show notes for this episode: rochellesanchez.com/simple-sales-funnels-episode Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch/ --- **Introduction: Unpacking Sales Funnels** In this episode, Ro…
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Let's talk about ethically increasing service rates or product prices without alienating lower-income customers and striking a balance between financial sustainability and service. Key Takeaways: 1. Raising prices is a necessary part of business growth and sustainability. It doesn't mean excluding low-income individuals but finding a balance betwee…
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Want More Than a 9 to 5? An Intro To Side Hustling and Freelancing
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Show notes for this episode: rsanch.com/intro-to-side-hustle Let's connect! Message me on Linkedin or Instagram: Have you ever felt like just a "warm body" in your current job or network? How does this make you feel about your career and sense of purpose? You deserve more! Being self-employed in today's modern world means having more choices and op…
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On Community and the Unspoken Politics of Small Business
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Podcast: Compassionate Side Hustle Strategy Episode Title: On Community and the Unspoken Politics of Small Business Show notes for this episode: rsanch.com/community-and-unspoken-politics Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch Let's talk about imposter syndrome b…
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Mastering Mindfulness to Overcome Self-Doubt as a Solopreneur
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Podcast: Compassionate Side Hustle Strategy Episode Title: Mastering Mindfulness to Overcome Self-Doubt as a Solopreneur Show notes for this episode: rsanch.com/mastering-mindfulness Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch So you're in the early stages of launchin…
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How to Be Kind and Achieve Your Business Goals
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Podcast: Compassionate Side Hustle Strategy Episode title: How to Be Kind and Achieve Your Business Goals Show notes for this episode: rsanch.com/how-to-be-kind Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch Okay, maybe some of these sound familiar: Self-Criticism Overlo…
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How to be selfish: a writing exercise for solopreneurs
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In this engaging podcast episode, Rochelle, encourages you to break free from societal norms and embrace your desires. She empowers you to practice the art of self-honesty, urging you to admit what you truly want in life. We introduce a creative exercise using mind mapping, a graphic journaling technique, to help you explore your aspirations and fr…
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On being unqualified and pivoting -- Final Summer Update
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In this final episode of the Summer Behind the Scenes series, Rochelle reflects on her experimental content creation approach. Contemplating the possibility of integrating behind-the-scenes updates into regular episodes upon her return in August, she shares personal projects like a children's illustration course and her return to weightlifting. Roc…
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Thoughts on ChatGPT and AI Tools, Summer Behind the Scenes Part 7
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Latest on the Compassionate Side Hustle Strategy podcast! Listen to how Rochelle uses AI as a brainstorming tool and refines generated content to align with her voice and style in this seventh installment of the Summer Behind The Scenes series. Plus a sneak peek of her new offer coming in August! Don't miss this insightful episode filled with pract…
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Supreme Court Bullshit - Summer Behind the Scenes Part 6
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Trigger Warning: Pet sickness and death. Join Rochelle in this explicit and candid episode of Compassionate Side Hustle Strategy, as she reflects on the impact of Supreme Court rulings, personal challenges, and a false alarm with her eldest cat. Also, some progress was made with Rochelle's workbook and thoughts on her decision to have it profession…
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Summer Behind the Scenes Part 5 - the Power of Beta Readers
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Creating a Workbook and the Power of Beta Readers In this episode, I dive into the process of creating a workbook and the valuable role that beta readers play in its development. I discussed the importance of personal motivation, the authenticity of the process, and the power of validation. Remember, if you have knowledge to share, transform it int…
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Summer Behind the Scenes Part 4 - Managing Multiple Projects and Setting Goals
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Another personal update from Rochelle, sharing her experiences managing multiple projects and setting goals. Discover her progress with marketing workshops, evergreen social media posts, email list migration, and more. Tune in now to gain insights and inspiration for your own side hustle journey! Highlights: Rochelle's ambitious list of projects an…
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Rochelle has found a new morning ritual that's not only fulfilling her creative cravings but also serves as a fantastic warm-up for her entrepreneurial mind. She shares her strategy of beginning the day with a doodle, a simple act that jumpstarts her work mode and lays a strong foundation for her creativity. Diving deeper, Rochelle uncovers her int…
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A heart-to-heart solo episode with Rochelle about balancing work, family, and personal fulfillment. Listen as Rochelle reflects on recent trips, redefines her business model, and introduces the concept of 'batching' for better productivity. This episode includes some considerations about creating a membership service, and Rochelle's suggestions on …
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Join Rochelle in this deep-dive episode where she navigates her personal journey creative fulfillment. This introspective journey might just leave you asking, "Who am I trying to impress?" Key Takeaways: The entrepreneur's journey often involves navigating tricky decisions and evaluating investments. Rochelle shares her experiences with over-invest…
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How to Budget for Your Virtual Assistant and Keep Them Long-term
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As entrepreneurs, we often rely on virtual assistants to help us with tasks that we don't have time for or don't have the expertise in. However, it's important to recognize the value of the work they do and to pay them fairly. In this episode, we'll be discussing some ethical practices for paying virtual assistants, setting a budget, and creating a…
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In this episode, I share some strategies and best practices for working with your first virtual assistant without feeling overwhelmed, including starting small before you invest a ton of money into a stranger, plus different approaches to choosing what tasks to start with. My advice for being in this tricky situation is always to take it slow and m…
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Turning Long-Form Content into Social Media Content
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A step-by-step approach on how to repurpose long-form blog content (or transcripts of audio/video content) into shorter, more engaging pieces for social media while still preserving the original message and mission. You will learn: How to repurpose long-form content into shorter formats for social media. How to stay organized so you can eventually …
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Outsourcing Instagram Content to a Virtual Assistant
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In my latest podcast episode, I discuss the different types of virtual assistant roles you can hire to help you grow your business. Learn how to save money by breaking down your process, the different roles of VAs, and tips for creating good habits as an entrepreneur. You will learn: How to break down your process to save money when hiring virtual …
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Creating Good Habits and Workflows Before Outsourcing
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You might have heard that having a virtual assistant is an essential key to success as an entrepreneur, but have you ever thought about the importance of good habits and processes before you outsource? That's exactly what we're talking about on our latest podcast episode! Tune in to learn how you can make the most out of your time, energy, and mone…
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Need to infuse a little more energy and inspiration into the limited time you have to work on your business? Listen in! In this episode I run through several options that you can add to your morning routine (or for you night owls like me — your strong start routine) to breathe new life into the important work you’re doing. From journaling to audio …
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3 Tips to Prepare for Outsourcing
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For many solopreneurs, the process of bringing a virtual assistant into your business is a big step, especially if you have no idea how to start, if you’re not sure you can afford one, and if you’ve been burned by a VA before. This episode includes advice from a former unicorn virtual assistant turned project manager who wants to make sure you’re r…
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Batching, workflows, and working in advance of... well, everything (End of season 3!)
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Hi there. We're going to call this the end of season three. That's the beauty of being an indie podcaster is that I get to just stop. So what I'm actually working on right now for the new year is. Putting together a series of content that's around workflows, because I've noticed that that's something that a lot of solo preneurs need. You know, Educ…
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The Emotional Toll of Launching a Business
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Topics include: When the six figure launch plans don’t work for your type of business Self Care: When the culture you live in doesn’t give you what you need, you need to give it to yourself. What we can learn from the way big box corporations are run (and what NOT to do) A totally inappropriate thing I said at the beginning of my side hustle journe…
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No More Sales Pressure; No Need to Prove Yourself
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A quick 12 minute episode with thoughts on: The pressure of not being salesy Menstrual cycles & the alternate reality we could be living in Rooting for you whether or not you work with me Not being the nicest person all the time (thoughts on skepticism) Generational wealth and its influence on marketing, especially in the coaching industry What it …
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Embrace Your Inner RPG Nerd to If You Feel Stuck In Your Business
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Role players, step up! If you’re an RPG nerd (TTRPG, video games, etc) then that character-building skill could come in handy if and when you feel stuck in your business. Since you’re an entrepreneur, you probably want to call the shots and make the decisions. That’s a big piece of why we build our own businesses after all, because we don’t get alo…
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