הפודקאסטים הטובים ביותר ב-Add3 (2024)

1
The Power of Data: AI-Driven Visualizations for Smarter Marketing 36:14

12d ago36:14

36:14

This podcast dives into various aspects of data architecture, visualization, and the future of AI in marketing. Data Architecture and Integration: We talk about how tools like Google Analytics, UTM parameters, and eCommerce platform data can be integrated into a single report. This integration allows for platform-level attribution, providing a comp…

1
Filling Funnels and Building Brands 24:19

3M ago24:19

24:19

In this exciting episode, Ashley Royalty sits down with Dani Egick from PAIGE, a pioneering fashion brand. Dani shares insights on leveraging TikTok for brand growth, the importance of balancing new customer acquisition with retention, and the evolving landscape of influencer marketing. She also discusses the significance of real-world experiences …

1
Mastering CRO with Data-Driven Strategies and AI Innovations 40:02

3M ago40:02

40:02

Today we chat with Jake Lambert from Fresh Egg to talk all things CRO. We will discuss how CRO should be an integral part of the overall business strategy, not just a standalone marketing effort. By aligning CRO with broader company goals and ensuring collaboration across teams, businesses can make better-informed decisions and drive significant im…

1
Add3CONNECT Series: OTT Insights with The Trade Desk 33:46

4M ago33:46

33:46

In today's episode, we explore CTV and OTT advertising, highlighting key topics like measurement, tent pole events, optimization strategies, and future trends. With insights from The Trade Desk, we uncover the evolving landscape of CTV and OTT advertising and its impact on brands and advertisers. Understanding Measurement and Inventory in CTV and O…

1
Add3CONNECT Series: Maximizing CTV with StackAdapt 37:52

4M ago37:52

37:52

In this episode of Maximizing CTV, host Adam chats with Ryan Berman from StackAdapt. Ryan shares his deep knowledge on various aspects of CTV, providing listeners with valuable strategies and forward-looking perspectives. This episode is packed with actionable advice for brands and agencies looking to maximize their CTV investments. Key Topics: Inv…

1
The Future of Marketing In Beauty & Cosmetics 57:22

4M ago57:22

57:22

Email Marketing & Newness: In fashion and beauty, new products are significant drivers of retention and engagement. Emails that feature new and exciting content tend to perform better. Innovation & Product Launches: Innovation is critical; presenting new products frequently keeps customers interested. Comparison to historical commercial salesmen wh…

1
Add3CONNECT Series: CTV Strategies with MNTN 33:35

5M ago33:35

33:35

Understanding CTV Inventory with MNTN: Dan explains the premium inventory accessed through MNTN, spanning 125 networks with unskippable ads and fully episodic programming. The importance of prioritizing trusted sources over the open exchange for CTV advertising. The benefits of working with pre-negotiated deals through platforms like Mountain versu…

1
From Keywords to Conversations: The Evolution of Search Behavior 35:50

6M ago35:50

35:50

In this episode, James Hamlin and Brian Rauschenbach discuss the latest insights and trends shaping SEO in 2024. Discussion Highlights: Understanding the Impact of AI: The role of AI in SEO and its potential implications for marketers. How AI-driven technologies like Google's BERT and BARD engines are changing the way information is generated and u…

1
Decoding Attribution: Strategies for Success 47:05

6M ago47:05

47:05

In this episode, Ashley Royalty, GM of Add3SHOP, chats with Ryan McClurkin from JTV to dive into the intricacies of marketing measurement, discussing its tiers, challenges, and the importance of first-party data in driving success. Overview of Marketing Measurement Tiers: Ryan explains the four tiers of marketing measurement: Tier 1 (Basic Analytic…

1
Modernizing Paid Search 29:52

7M ago29:52

29:52

Join Victoria Yeung and Kate Watson, digital marketing experts at Add3, as they unpack paid search advertising in this episode of That Doesn't Work Anymore. From old-school techniques to cutting-edge AI features, they provide actionable insights to level up your paid search game. Out with the Old: Learn more about outdated tactics like Single Keywo…

1
Social Media Strategy 2024: The Ins & Outs 22:27

7M ago22:27

22:27

Join Daniel and Kayla as they dive deep into 2024's ins and outs of social media marketing. Trend Talk - TikTok as a Search Engine: The buzz around TikTok as a search engine and its growing popularity. The trust factor in TikTok's search, and the importance of adapting strategies to user behavior. TikTok's recent addition of ads in search results a…

1
Navigating the Retail Media Revolution 23:01

8M ago23:01

23:01

Join today's hosts Ashley Royalty and Taylor Chatterton in exploring the dynamic realm of retail media. On-Site Strategies: Dive into sponsored products, display, and video placements on major retail platforms. Learn how a growth mindset and optimized bidding propelled Good Culture on Instacart's fastest-growing brands list. Targeting Off-Site: Unc…

1
Adapting Creatively in Programmatic 37:14

8M ago37:14

37:14

Discover the future of programmatic advertising in this episode! Dive into cookieless targeting, contextual strategies, and the impact of first-party data. Join hosts Chris Barr and Adam Ansoff for actionable insights that will elevate your marketing game.על ידי Add3

1
That Doesn’t Work Anymore 0:56

10M ago0:56

0:56

Introducing a new podcast by Add3, That Doesn't Work Anymore. Where the rules are ever-changing, and yesterday's strategies just won't cut it. Each episode, we'll tap into the brains of our in-house marketing experts, peeling back the layers of the latest trends, tactics, and strategies in 2024. But it's not just about what works – we're here to un…

1
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization 27:25

6+ y ago27:25

27:25

Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more.Prior to starting Ad…

1
Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas 19:46

6+ y ago19:46

19:46

Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry.Prior to joining Zillow, Je…

1
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO 31:34

7y ago31:34

31:34

Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischerעל ידי Instapage: The Most Powerful Landing Page Platform | Ander Frischer

1
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing 30:00

7y ago30:00

30:00

Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as of March 2017. Prior to Looker, Jen spent the last 15 years building powerhouse brands from the ground-up. As the first executive marketing hire at Box, she oversaw its growth from a small “consumer back-up” start-up to an industry-leading enterprise …

1
Dale Sperling, CMO of Stash on The Role of Education with Acquisition 24:11

7y ago24:11

24:11

Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding.Dale started her mark…

1
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising 29:17

7y ago29:17

29:17

Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015.Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses w…

פודקאסטים ששווה להאזין

פודקאסטים בנושא Add3

פודקאסטים ששווה להאזין

1
That Doesn't Work Anymore

Add3

1
Advertising Influencers: Conversations with Marketing Thought Leaders

Instapage: The Most Powerful Landing Page Platform | Ander Frischer

1
The Power of Data: AI-Driven Visualizations for Smarter Marketing 36:14

1
Filling Funnels and Building Brands 24:19

1
Mastering CRO with Data-Driven Strategies and AI Innovations 40:02

1
Add3CONNECT Series: OTT Insights with The Trade Desk 33:46

1
Add3CONNECT Series: Maximizing CTV with StackAdapt 37:52

1
The Future of Marketing In Beauty & Cosmetics 57:22

1
Add3CONNECT Series: CTV Strategies with MNTN 33:35

1
From Keywords to Conversations: The Evolution of Search Behavior 35:50

1
Decoding Attribution: Strategies for Success 47:05

1
Modernizing Paid Search 29:52

1
Social Media Strategy 2024: The Ins & Outs 22:27

1
Navigating the Retail Media Revolution 23:01

1
Adapting Creatively in Programmatic 37:14

1
That Doesn’t Work Anymore 0:56

1
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization 27:25

1
Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas 19:46

1
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO 31:34

1
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing 30:00

1
Dale Sperling, CMO of Stash on The Role of Education with Acquisition 24:11

1
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising 29:17

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