הפודקאסטים הטובים ביותר ב-Ecommerce Momentum Podcast (2024)

1
Unlock the Power of AI in Content Marketing with Andy Crestodina 39:31

7d ago39:31

39:31

We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise. Learn About... - Defining Content Marketing: Understand t…

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Demystifying Dark Social in Digital Marketing with Krissy Buck 29:44

21d ago29:44

29:44

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing. Learn About... - What is Dark Social: Understand the concept of d…

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Season 8 Kick-Off - Season 7 Reunion Show (Pt.2) 48:09

1M ago48:09

48:09

This is part two of our Season 7 reunion / Season 8 kick-off! If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. …

1
Season 8 Kick-Off - Season 7 Reunion Show (Pt.1) 39:54

2M ago39:54

39:54

If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two. The one big question: What is a busin…

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Building Brand Momentum Through Marketing Strategy with Bri Seeley 44:02

2M ago44:02

44:02

In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business. Learn About... - Mindset Shif…

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Integrated Marketing with Ecommerce Strategies with Jeff Howell 39:36

3M ago39:36

39:36

In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies. Learn About... - Trans…

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Fire-Up Your Freelance Writing with Anne Hohenberger 41:48

3M ago41:48

41:48

In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently. Learn About... - Transitioning to Freelance: Disc…

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Using Play to Conquer Leader Burnout with Gary Ware 53:49

4M ago53:49

53:49

On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout. Learn Ab…

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Celebrating 150: Life-Changing Moves & Career Transformations with Angus Nelson and Courtney & Bryan Kramer 45:10

4M ago45:10

45:10

We are thrilled to share our milestone 150th episode! This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers. Learn About... - The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and h…

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Work that Network with Megan Powers 8:32

5M ago8:32

8:32

This episode was based on the following micro blog Megan wrote recently. It sparked some interest, so she decided to make it a quick solo show! Networking working. When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts.…

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Community as a Service with Liz Lathan and Nicole Osibodu 44:53

6M ago44:53

44:53

In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space. Learn about... - The Spontaneous Think Tank: Liz and Nicole b…

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Brand Ambassador Strategies with Phil Pallen 46:40

6M ago46:40

46:40

We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors. Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for …

1
From Online Connections to Real-World Success with Troy Sandidge 35:28

7M ago35:28

35:28

Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities. In this enlightening episode, …

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Personal Branding on LinkedIn with Goldie Chan 49:13

7M ago49:13

49:13

Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular. Learn about... The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal brandi…

1
(BONUS) 49ers vs Chiefs BIG Rematch: Our Hosts Talk Social Media & a Lil’ Trash 40:00

8M ago40:00

40:00

Bonus Episode Here! And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful! It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social …

1
Explore the C.A.R.E. Approach to Marketing with Jessika Phillips 33:24

8M ago33:24

33:24

There’s marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we’re joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips. Learn about a Relationship Marketing ROI strategy that will help you con…

1
How to Create Effective Short-Form Video with Jon Loomer 43:24

9M ago43:24

43:24

Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach. The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start. Learn about... - The importance of getting started and not overthinking: John emphasizes the key to creating effec…

1
Cultivating Community: The Fintech Connection with Brian McCarty 38:39

9M ago38:39

38:39

Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :) Learn about... - Community Building: Community should…

1
Tackling Time Management with Erik Fisher 45:29

10M ago45:29

45:29

As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Sta…

1
How to Make Your Content Stand Out with Peg Fitzpatrick 50:55

10M ago50:55

50:55

In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience. Learn a…

1
Events as Part of Go-To-Market Strategy with Stefan Slattery 53:29

11M ago53:29

53:29

Events are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility. Learn about... - How in-person events provide valuable opportunities t…

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Ever-Evolving Capabilities of A.I. with Dustin W. Stout 43:00

11M ago43:00

43:00

This will surely be the first in a series we will do on A.I., with its constant changes and advancements! Learn about (written using Dustin's Magai tool!)... Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy…

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How Mad Rabbit Created Their Own Holiday To Build Momentum Around BFCM #630 16:29

11M ago16:29

16:29

Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming. F…

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How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629 21:42

12M ago21:42

21:42

Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support cu…

1
How to Get Hired with Jodi Knittle 45:13

12M ago45:13

45:13

Our expert on this episode teaches us about getting hired and working with recruiters! Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance…

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Foolproof Ways To Deliver An Elevated Shipping Experience This Holiday Season #628 20:03

12M ago20:03

20:03

Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift thr…

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Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627 20:48

12M ago20:48

20:48

As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying sane and managing expectations across the board. …

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Subscriptions And BFCM: How To Turn New Customers Into Superfans #626 16:53

12M ago16:53

16:53

Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, Chris George, subscription guru, shares tips for keeping these new customers coming back for more. Follow Val on Twitter Follow Chris on Instagram Lea…

1
16 Rapid-Fire Expert Plays You Can Still Pull Off Before Black Friday #625 20:50

12M ago20:50

20:50

Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays. Follow Val on Twitter Follow Aaron o…

1
Ahhh BFCM Horror Stories (And What You Can Learn From Them) #624 16:54

1y ago16:54

16:54

It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high. Follow Val on Twitter Check out this thread with BFCM…

1
How To Make The Most Of The Holiday Season (Even If You Don't Sell "Giftable" Products) #623 23:01

1y ago23:01

23:01

If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School, Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more. Follow Val on Twitter Follow M…

1
Freelancing & Finding Balance in the Creative Industry with Brooke LeBeau 40:54

1y ago40:54

40:54

Our guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keepi…

1
Building A Connection With Your Packaging (And Last Minute Tips For BFCM) #622 21:04

1y ago21:04

21:04

If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to u…

1
What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621 19:08

1y ago19:08

19:08

Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what…

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Get A Leg Up On Returns This Holiday Season: Expert Advice For Lowering Your Return Rate #620 23:15

1y ago23:15

23:15

Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School, he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable a…

1
Creating Unforgettable Experiences with Phil Mershon 49:55

1y ago49:55

49:55

Events are Megan's love language and this episode hits on all the reasons why! Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable. Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We dis…

1
Quick Wins You Can Actually Pull Off To Boost CRO Before BFCM #619 18:44

1y ago18:44

18:44

Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the holiday season. Luckily, CRO expert, Kanika Misra, is breaking it all down on this episode…

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Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618 17:26

1y ago17:26

17:26

Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation, gift givers, tweaking existing flows, and SO much more. OH! And don't forget to send an evening text on Cyber Monday. Listen 'til the very end to fin…

1
The Email Series You HAVE To Update For BFCM (Pssst It’s Something You Should Already Have) #617 18:49

1y ago18:49

18:49

The most powerful thing you can do for BFCM is squeezing the most out of what you already have. And that's exactly what email expert, Samar Owais is breaking down on today's episode of Ecommerce Marketing School. The #1 email series you already have in place that *has* to be updated during BFCM. If you want to make $$ this holiday season, this is a…

1
This Shoe Brand Launched A Collab With Jet-Puffed Marshmallows. Here’s How It Went. #616 20:00

1y ago20:00

20:00

Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own col…

1
BFCM Email Tips You Can Try Out NOW (Lessons From 2 Email Marketing Geeks) #615 23:05

1y ago23:05

23:05

We're getting into the biggest email season of the year. And on this episode of Ecommerce Marketing School, Val chats with longtime friend (and fellow email expert) about what they learned at Litmus Live. It's a 2-day conference all about email marketing. And they're breaking down tips and tricks you can be using NOW ahead of Black Friday. Everythi…

1
Season 7 Kick-Off - Learn EVEN More From Past Guests! (Part 2) 35:33

1y ago35:33

35:33

Part two of the reunion show with four season six guests is here! More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?" We also want some feedback from YOU, our listener... Tell us what YOU THINK - here. Group 1 Julie Riley Ep. 118 - Livestream Your Podcast with Julie Riley Jeff Si…

1
2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614 18:56

1y ago18:56

18:56

To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing School, Jess Bachman, who runs ecommerce agency, Fireteam, is sharing the exact offers they're running for one brand this holiday season (and why). Plus, he…

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How Carnivore Snax Locked In 1k+ Paying Members In 5 Months (Plus An Inside Look At Their BFCM Plan) #613 20:35

1y ago20:35

20:35

Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their …

1
9 Ways To Grow Your Email And SMS Lists Before Black Friday #612 21:32

1y ago21:32

21:32

The more contacts you have, the more revenue you’ll bring in with your email and SMS campaigns. That’s why list growth needs to be a constant priority, but the next few months leading up to Black Friday are especially important. On this episode of Ecommerce Marketing School, on the all-new BFCM season, Privy's Lauren Cowan shares foolproof tips to …

1
Season 7 Kick-Off - Learn More From Past Guests (Part 1) 53:58

1y ago53:58

53:58

SEASON 7 IS HERE! Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!! Tell us what YOU THINK - here. One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review…

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Everything You Missed This Season: A Recap Of The Absolute Gold 18 Ecommerce Experts Shared #611 13:53

1y ago13:53

13:53

On this season of Ecommerce Marketing School, Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School is officially over, we're taking a short break before jumping straight into BFCM. We'll be breaking down success stories, how to prep your site, and WAY…

1
Turn AI Into An Extra Employee For Your Store With These Tips #610 18:37

1y ago18:37

18:37

AI has changed the way we approach marketing over the last year. And when you use it correctly for your business, you can leverage it as an extra team member. For everything from product descriptions to ad copy, there's so much that can be done. And on this episode of Ecommerce Marketing School, Triple Whale's Mary Lister shares her secrets for lev…

1
The Ultimate Welcome Series And How This Brand Incorporates Tons Of Personalization To Get It Right #609 20:36

1y ago20:36

20:36

Selling a multi thousand dollar product is HARD. But when you add insurance to the mix, it gets even more complicated. And that's exactly what Cubby Beds combats every single day. On this episode of Ecommerce Marketing School, founder, Caleb Polley, shares how they lean into serious personalization in their welcome flow and the exact order they thi…

1
How To Use Holidays (Even Small Ones) To Drive Sales For Your Store #608 20:23

1y ago20:23

20:23

Taylor Fraser is constantly thinking about which holidays he lean into for Outway. These emails drive insane sales for their business. And on this episode of Ecommerce Marketing School, he's sharing what works well for them, the #1 thing you can do to drive better results with email and SO much more. This one's absolutely packed with value. Follow …

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Ecommerce Momentum Podcast

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