In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies discuss the crucial steps contractors should take when their website is hacked, along with the impact on SEO and digital marketing. They emphasize that while a hacked website can feel overwhelming, the first step is to stay calm and not panic. Websites a…

In this episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies discuss how home improvement contractors can use Google Trends to enhance their marketing efforts. Google Trends, a free tool, helps contractors track search patterns and seasonal trends, giving valuable insights into when customers are most likely to se…

In this episode of Digital Marketing for Contractors, Janet and PPC specialist Jack Ankoviak discuss Google Guaranteed Ads, also known as Local Service Ads (LSAs). They explain how these ads work, how to set them up, and the benefits of using a pay-per-lead model for home improvement contractors. They also cover the differences between Google Guara…

Transitions between Google Ads agencies are often necessitated by various factors—perhaps a client is seeking better performance, a different strategic approach, or simply a new agency partnership. However, without a well-executed transition plan, the shift can disrupt ongoing campaigns, lead to a loss of valuable data, and strain client relationsh…

This episode, we are joined by a guest from Renoworks. Go to Renoworkspro.com/fatcat for a special offer. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.על ידי FatCat Strategies

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.על ידי FatCat Strategies

Tips and warnings so you don't lose data or get your account shut down. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.על ידי FatCat Strategies

Digital marketing Due Diligence Checklist. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.על ידי FatCat Strategies

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.על ידי FatCat Strategies

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.על ידי FatCat Strategies

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.על ידי FatCat Strategies

Not every homeowner who visits your website is ready to buy right now. In this episode we explore different ideas, tactics and messages that you can use to help your prospects along every stage of their buying journey. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fa…

When leads are pouring in, everybody's happy. But what happens when they slow down? Do you have a plan for that? In this episode we discuss tactics and strategies to navigate periods with slower and lower lead volume. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fat…

In this episode, we talk about how to take advantage of your CRM (customer relationship management) software. Everything from how to pick the best one, to how to implement it with your team, to what opportunities a CRM can open up for your contractor business. Want to find out how we can create a custom digital marketing game plan for your contract…

In this episode, we talk about the newest version of Google's tracking software, called Google Analytics 4 (GA4). We'll share some tips on what GA4 can do for you, and whether or not you should worry about updating to this newest version. We also have a free resource for you to download that will help you implement GA4 for yourself and give you som…

In this episode, we talk about how to get quality jobsite photos on every project. From photo techniques, to organization strategies, to motivators for your team to actually take the photos, we've got some tips on how to ensure you get great photos to showcase your work every time! We also have a free resource for you to download called How To Take…

In this episode, we talk about how to set a budget on Google Ads. Whether you're beginning ppc campaigns for the first time, or you've been running ads for a while, we've got some tips on how to make the most of your budget. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us…

In this episode we discuss how to craft a great marketing offer around the holidays in the summer season. We share some examples of quality offers that we've seen be successful, as well as what to do if you don't want to run an offer. You can also download our free resource on how to craft great promotional offers at fatcatstrategies.com/offers. Wa…

In this episode we discuss how long it takes for your website to rank on Google. (Hint: that's the wrong question to be asking. We'll talk about what the better question is.) Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.…

In this episode we discuss how to find out what your competitors are doing online. We cover some specific tips and tactics, as well as the ways to tell who your actual digital competitors are (and they might be different than you think!). If you'd like to get some insight into your digital competitors, sign up for our FREE Competitor Analysis at ht…

In this episode we discuss what makes for a great digital marketing agency, and what questions contractors can ask to help find the best marketing partner for them. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.…

This episode is part 3 of a 3-part mini-series where we are exploring the levels of a contractor business. In this episode, we discuss what the marketing picture looks like at each level and how you can grow your business from one level to the next. Want to find out how we can create a custom digital marketing game plan for your contractor business…

This episode is part 2 of a 3-part mini-series where we are exploring the levels of a contractor business. Growth as a business isn't always linear, and the things you've done to help you succeed in the past might not be the things you need to keep doing to help you grow. In this episode, we discuss the strategies that will help you transition your…

This episode is part 1 of a 3-part mini-series where we are exploring the levels of a contractor business. In this episode, we discuss what each level looks like, and what tensions you might be feeling when you're ready to move from one level to the next. Want to find out how we can create a custom digital marketing game plan for your contractor bu…

In this episode we cover how to effectively create and use your Google Business Profile (formerly Google My Business) as part of your overall marketing strategy. To level up your online presence, check out our resource The Contractor's Guide to Google Business Profile. Visit fatcatstrategies.com/GBP. Want to find out how we can create a custom digi…

In this episode we talk about how to incorporate social media as an effective part of your marketing game plan. To level up your online presence, check out our resource Dominate Social Media Marketing. Visit fatcatstrategies.com/social. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a …

Welcome to the first episode of Digital Marketing for Contractors! In this episode we explore the differences between traditional and digital marketing, and what tactics you should include in your contractor business marketing game plan. To level up your online presence, check out our resource 5 Reasons Homeowners Aren't Choosing You Online (And Wh…

Digital Marketing for Contractors goes live in January 2023! Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.על ידי FatCat Strategies