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People Over Pixels

Giorgio Cassella & Sam Biggins

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Business, marketing and leadership with a people-first perspective. This is People Over Pixels, a show exploring the human side of running a business in an online world. Listen along as Sam and Giorgio, directors of multi-award-winning digital agency Evoluted, share a lighthearted and totally transparent view into the highs, the lows; the fumbles and the f*ckups of their business journey. Discussing everything from marketing and management through to culture and contracts, together Sam and G ...
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Welcome to the Sheffield Digital Podcast. This is the place to hear about the exciting digital industries in the Sheffield City Region. We cover engaging topics about the local tech sector with special guests from a thriving community of companies, accelerators, policy-makers, educators, freelancers, events organisers, and more! If you’re interested in unique tech career stories straight from Sheffield, then check out our Insight interviews with people who share the why’s and the how’s of wh ...
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Grace Accad, co-organiser of the SheffieldR Users Group Meetup, tells us what to expect from the events they hold, the wide range of topics they cover, and who usually attends. She also shares why she put herself forward to join the organising team. This is your chance to find out about other similar meetups in Sheffield. These include Sheffield Da…
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Are you looking to get your business award entries noticed, shortlisted and hopefully, to win!? In this episode of People Over Pixels, Giorgio Cassella and Sam Biggins share their top tips for crafting compelling award submissions based on years of experience and numerous wins. Crafting compelling award entries can feel like a daunting task, yet it…
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In this episode we’re sharing the amazing journey we took to deliver a phenomenal web project for Roundabout, a Sheffield-based youth homelessness charity; and how that project launched a 1000-mile trip to Munich, two-laps of the Nürburgring in a 20-year old Peugeot, singing Disney princesses and raised over £150,000 to support Roundabout’s work! -…
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As we have more and more conversations with other business leaders, we realised that a lot of things we considered to be standard fare were actually pretty awesome benefits that should be talked about a lot more. In this episode, Sam and Giorgio chat through a variety of the concepts, benefits and policies introduced at Evoluted to enhance the empl…
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From a little meetup in the back-room of a pub on the platform of Sheffield station to a thriving community of thousands of marketers across the UK… Six years ago we started a small evening meet-up to bring local marketing professionals together for an evening of laid back knowledge sharing and socialising over our mutual love for the marketing pro…
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Transparency around positive impact is swiftly becoming a core part of business communications. With CSR high on the agenda, customers, shareholders, and many other stakeholders in your business want to know that they’re supporting a business that cares. Impact Report’s are a crucial part of positive impact comms strategies, providing the opportuni…
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Gary Neville, co-organiser and co-host of the Sheffield Startup Meetup, shares the challenges of running a community startup event, explains the success of the format, and tells us about the common shared realities of the founder's journey. Gary touches on some of the risks attached to becoming a founder, emphasises the importance of encouraging di…
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Giorgio Cassella, Managing Director at Evoluted, shares the story behind the roots and growth of Sheffield Digital Marketing Meetup - also known as Sheffield DM. Since launching in 2018, the meetup has evolved and changed – particularly in response to the pandemic – whilst staying true to the principle of giving something back to the marketing comm…
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It’s one of the biggest projects a company can undertake: launching a new website. Whether you’re creating an entirely new domain or overhauling your existing site, it’s incredibly important and difficult to get it right - because between brief and execution things can easily go off-piste. Success starts with a well-considered website spec that cle…
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Ever had a project that’s suffered from significant scope creep, snowballing costs, and unclear objectives? Yep, we have too. It’s a nightmare situation both for clients and their agencies, and often it’s a symptom of ineffective project discovery. In this episode of People Over Pixels Sam and Giorgio cover the importance of discovery workshops, ho…
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Evoluted is now a Certified BCorp! As one of only 6 certified companies in Sheffield, less than 50 in the entirety of Yorkshire & the Humber, and only 2000 in the UK; it’s a prestigious group to be counted amongst with a rigorous and time consuming process to achieve. But despite the BCorp movement growing to globally pivot business towards becomin…
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The world of work has changed and so have the requirements for physical offices. With remote and hybrid working environments becoming a mainstay, employers must adapt how their physical spaces are used to accommodate distributed teams and new working styles. This time on People Over Pixels, Sam and Giorgio round up their two-parter miniseries shari…
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Remote working is the norm for most digital businesses these days. The flexibility, freedom and general peace of mind that comes with remote-working is a huge boon to employees across thousands of businesses. And with teams often distributed all over the country, and even the wider world, why would you spend six-figures renovating a central office …
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As everyone and their dog launches a new business award to enter, the industry is becoming more and more controversial. Do they represent an opportunity for teams to celebrate great work or are they simply a pay-to-win scam of industry back patting? As the awards industry becomes increasingly commercialised; building credibility, earning trust and …
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Company culture is a hotly debated topic. As businesses grow and people come and go, culture changes and evolves; and while we can all agree ping-pong tables, fresh coffee and office snacks aren’t what defines your company culture; often it’s hard to pinpoint what it actually is. This week on People Over Pixels, Sam and Giorgio share how they’ve de…
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In recent years it’s become the hottest new trend for businesses to call themselves “people-first”, with everyone from Apple to the US Military slapping people-first into their company values. But what does being people-first actually mean? And how can companies live up to such a bold claim without it devolving into PR lip service? In this episode …
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Welcome to People Over Pixels, a show exploring the human side of running a digital business. After taking over an 18-year old digital agency in mid-2022 with a strong people-first culture, hosts Sam Biggins and Giorgio Cassella will be sharing everything they're learning whilst taking the helm of a successful and growing business. 100% transparenc…
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Joy Quan shares her journey from starting out as an international student at the University of Sheffield to becoming the Managing Director at Appt China in Kunming. Appt is an international digital agency specialising in bespoke app, web and software development and digital communications in the UK and China. Joy tells us what it was like arriving …
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This episode of the Sheffield Digital podcast features a group interview with four apprentices working at Tes Global. In collaboration with Makers, Tes offered the opportunity for those passionate about tech to retrain, learn to code, and launch a new career in software development. Jack Thacker, Noelia Perez Marin, Sonia Khan and Jose Lopez Guerre…
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How did you get here? Dan Kirby shares his journey to becoming Co-Founder and CEO of The Tech Dept, specialists in working with early-stage startups, particularly impact startups. Their mission is to help impact founders do good at scale. Dan tells us about his life as an entrepreneur since 2001, the highs and lows of running a business, and why he…
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How did you get here? Dash Tabor shares her journey to becoming the founder of an AI machine learning startup. Dash Tabor didn’t expect to work in tech, never mind to start her own deep-tech company specialising in the application of AI for small and incomplete datasets. Growing up, she felt that tech wasn’t her, that it was too complicated and too…
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Last autumn, Mina announced that it had become B Corporation (B Corp) certified. The global B Corp movement sets a standard for businesses who want to ‘do good’ through their actions towards the environment, their employees and the impact they make in their local community. In this interview with Mina Co-Founder and Managing Director, Chris Dalrymp…
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‘Sheffield Digital Insight’ focuses on careers in the tech sector. In a series of interviews with people who work in the Sheffield City Region, we are starting a conversation about different roles, the skills you need or can expect to learn, and everything that is exciting and inspiring about working in tech. This episode features Ryan Temple who i…
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Mel follows-up with Dan and Andrew from Airship, delves into some Sheffield history and finds out the highs and lows of reinventing a tech business. If you listened to Episode 72 of this podcast, you will have heard us chat with two very successful start-ups: Mina and Airship. You will also have discovered that Airship isn’t really a start-up; the …
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In episode 73 of the Sheffield Digital podcast we talk to Natalie Ward, City Manager for CityFibre. We’re also joined by Giorgio Cassella, Head of Marketing at Evoluted and founder of Afterwork.gg, and Adam Jessop, founder and CEO of Endpoint Gaming. First up, we ask Natalie about how she got into working in broadband connectivity, what changes she…
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In the first half of episode 72 we discuss product development and scalability, working remotely and hiring during national lockdowns, Sheffield as a tech business location, how to encourage people to enter careers in tech, and diversity in the industry. And here are our guests: Julian Cole, Lead Developer, and Andrew Whiteley, Director, from Airsh…
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In episode 71 of the Sheffield Digital Podcast we speak to Kathy Loizou, Co-founder and Director of The Children's Media Conference, and we're also joined by Alex Amsel, award-winning game developer and blockchain expert. In the first part of the episode, Kathy fills us in on the history of The Children’s Media Conference, how it’s adapted during C…
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In episode 70 of the Sheffield Digital Podcast, Iain and Mel share the news that the podcast is going on a short pause. But more importantly, we want your feedback on how we can make it much better. What kind of feedback are we talking? Well, we’ve been recording since 2017 and we’ve had a fairly consistent interview/news format throughout. This la…
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In this final episode of 2020, Iain, Mel and Chris look back on what has been a year of unique challenges for Sheffield's digital businesses and community members. After sharing a few personal reflections, we turn to the kinds of difficulties the community has faced, as well as the different ways people have used their creativity and generosity to …
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In episode 68 of the Sheffield Digital Podcast, we are joined by Ivan Phelan, Senior Research Fellow at Sheffield Hallam University who specialises in using VR for healthcare, and Jake Habgood, Director of Education Partnerships at Sumo Digital. It was great to have Ivan and Jake with us to discuss using games and VR in various healthcare settings,…
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In episode 67 of the Sheffield Digital Podcast we look ahead to the Sheffield Digital Festival with four of our fantastic event organisers. They talk us through what they have planned for their events and and their approach to doing it all virtually. And here are our guests: Amanda and Simon Cookson from Northern Value Creators Tim Latham from Data…
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In episode 66 of the Sheffield Digital Podcast we speak to Tracey Johnson and David Akeroyd from Barnsley DMC and Barnsley College respectively. They tell us all about DMC2, a new space for companies to scale up, co-work and enjoy a thriving community. It was great to hear all about the digital scene in Barnsley from Tracey and David. Despite COVID…
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In episode 65 of the Sheffield Digital Podcast we speak to Dean Sadler, founder and CEO of TribePad about his plans to make the company climate positive. Plus there’s the usual round up of news, events and exciting information. In the first part of the episode, we speak to Dean about some of the data captured by TribePad recruitment software over t…
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In episode 64 of the Sheffield Digital Podcast, Mel and Chris share some updates from the city’s digital sector. It’s one of those shows for you to catch up on all the news and hear what’s coming in the community. Topics and exciting information covered includes: the Sheffield Digital Festival re-boot (Nov 16–22) the Council is asking videos in a b…
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In episode 63 of the Sheffield Digital Podcast, we speak to people from three different companies to hear how they are approaching the return to office working. Or maybe they’re not! A little spoiler there. The show features: Dan Kirby, Co-founder of The Tech Dept. Sarah Mackie, Head of HR at Zoo Digital Mai Mai Lam, Director of HR Operations and S…
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In episode 62, we speak to Mark Mobbs from Marketing Sheffield about the new Make Yourself at Home campaign. It aims to support local businesses and communities by offering a framework that helps us all shout about the city as it moves forward from Covid-19. Marketing Sheffield is part of Sheffield City Council and it was great to hear Mark talk ab…
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In episode 61, Sheffield Digital’s directors Mel Kanarek and Chris Dymond talk about life in lockdown and how Sheffield’s digital sector has responded to the crisis. This is one of our news and update-type shows, so buckle up and listen in to find out what’s going on and coming up. You’ll hear about: Sheffield Startup Summer 2020 the AWRC Accelerat…
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In episode 60 of the Sheffield Digital Podcast we talk all things freelancing with software engineer, Stuart Grimshaw, plus audio specialist and organiser of the Sheffield Collective meet-up, James Marriott. We’ve covered all sorts of Covid-19 related subjects over the last three months, so we thought we’d use this episode to focus on freelancers. …
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In episode 59 of the Sheffield Digital Podcast we speak to Jonny Briggs, director of Field, Sheffield design studio and co-producers of the Sheffield Digital Festival. We talk about business during the pandemic and plans for a rescheduled festival later in the year. Like many companies, Field Design saw big changes earlier this year at the start of…
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After a few interviews, episode 58 of the Sheffield Digital Podcast features a chat with our new community manager, Sophie Wendell, and a catch up on what’s happening in the digital community. And what a start Sophie has had! The plan was for her to play a key role in organising and meeting people the lead up to the Sheffield Digital Festival. But …
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This episode of the Sheffield Digital Podcast features an interview with three Sheffield-based folk who are 3D printing visors that can be used by healthcare professional in the coronavirus crisis. Tom Tobia is the founder of Makerversity, which provides work space, cutting-edge prototyping facilities, business support and more to 300+ members in S…
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Episode 56 of the Sheffield Digital Podcast features an interview with Neil Armstrong from recruitment software provider, TribePad. Neil talks us through some of the incredible data that has passed through their systems as a result of the coronavirus outbreak and its economic impact. Note: this episode was recorded on Friday 27 March 2020, so pleas…
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Episode 55 of the Sheffield Digital Podcast features an interview with Mark Gannon, Director of Business Change and Information Solutions at Sheffield City Council. We ask Mark about how the Council is taking on the challenges posed by the COVID-19 outbreak and its effect on the city. In our previous episode, we spoke to team members from Keebles a…
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Episode 54 of the Sheffield Digital Podcast features two interviews that will hopefully help you understand the COVID-19 measures put in place to support businesses, employees and people who are self-employed. First, we spoke to Carys Thompson, Catherine Wilson and Matt Ainsworth from legal firm and Sheffield Digital associate sponsor, Keebles. The…
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Episode 53 of the Sheffield Digital Podcast features an interview with the man behind the ever-popular and really rather handy @HelpSheffield Twitter account. The premise behind the account is pretty simple. Got a question or need information about Sheffield? Ask away, get a retweet from the @HelpSheffield account and be amazed at all the lovely pe…
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Episode 52 of the Sheffield Digital Podcast is sees Iain, Mel and Chris cover all the latest news and events happening in the city’s digital sector. Topics covered include: Sheffield Digital Showcase #6 an update on Sheffield Digital Festival 3Squared’s event on opportunities in the rail sector our new Community Manager role new workspaces opening …
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Episode 51 of the Sheffield Digital Podcast features the interviews from the Sheffield Digital Winter Showcase, which took place on Thursday 12th December 2019 at The Workstation. Our own Chris Dymond interviews the people behind five impressive digital projects recently developed here in the city. The purpose of the Showcase events is to get toget…
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Episode 50 is here – hooray! Iain is joined by Mel to talk through some of the comings and going at Sheffield Digital and the city’s marvellous tech scene. Topics discussed in this news, events and exciting updates-style episode include: Barnsley College becoming a regional partner Tecy.digital becoming an associate sponsor an update on the Sheffie…
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Episode 49 of the Sheffield Digital Podcast features an interview with Phil Parkin, co-director of Content OD, a content agency that’s making changes they hope will benefit the environment and be good for business. Content OD produce videos, social campaigns and all manner of content. We speak to Phil about how the company got started and his own j…
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Episode 48 of the Sheffield Digital Podcast features an interview with Martyn Eggleton from UTC Sheffield and two fantastic computing students, Erin and Mercedes, who are fresh back from a successful World Educational Robot (WER) Contest. Sheffield’s young robotics students continue to reach and perform brilliantly at international competitions. It…
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