Welcome to The Voice, IABC Ottawa's podcast for marketers, business communicators, and ad professionals. Join Anu Sharma, VP of digital programming, once a month as she interviews some of the world's leading marketing and communications professionals. If you need expert insights and practical tips on strategy, marketing, social media, crisis comms, and PR, come along for the adventure!
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Episode 148- Importance of Accessible and Inclusive Communications
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In this episode, we will explore why inclusive and accessible communication is not just a goal but a transformative journey. We are often immersed in the tangible aspects of our work, from project to project and client to client; the critical elements of ensuring our communication is truly accessible and inclusive can unintentionally take a backsea…
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Episode 147- Mastering the Art of Storytelling. Hear it from the experts!
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In today's fast-paced digital world, where people have shorter attention spans, crafting compelling stories is crucial to grab the audience's attention and deliver a lasting message. "The Voice" host Anu Sharma, had the privilege of discussing the art of storytelling with two seasoned industry experts: Emily Thorne, Vice President at Crestview Stra…
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Episode 146 - Evolving Comms with Emerging Technologies
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Discover the future of communications in the latest episode of The Voice from IABC Ottawa. In the episode "Evolving Communications with Emerging Technologies," our host, Anu Sharma, talks to Ross Monaghan and Paroma Datta, who share their insights into the dynamic world of emerging technologies like ChatGPT. In our next episode, we will discuss "In…
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Episode 145 - Consulting: a journey to entrepreneurship
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Have you considered taking the leap from consultant to entrepreneur? Join us for a radically honest discussion about the fears, potential challenges and benefits to becoming your own boss, with IABC Ottawa’s own past President, Kelly Rusk of Kelly Rusk Consulting. You won’t want to miss this episode full of insights on how to prepare for taking the…
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Episode 144 - The Evolution of Government Relations
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Let’s talk government relations (GR). A lot has changed since our last GR episode in 2019, so it’s high time to revisit this sector. In this episode, we discuss changes within the sector due to COVID-19, and the evolution of what work looks like for GR professionals and stakeholders. Joined by Megan Buttle, President of the Government Relations Ins…
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Episode 143 - ChatGPT and the Future of Comms
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What is ChatGPT? It's an Artificial intelligence (AI) language bot that can answer all your questions in a conversational tone. While still a fairly new tool, ChatGPT is taking over the internet with its communication abilities and demonstration of technological advancement. In this episode, we talk to Samuel Chen, the head of marketing at Fullinte…
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Episode 142 - Meet us in the Metaverse? What communicators should know about virtual reality
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In this year's first episode we sat down with long-time IABC member, Gold Quill judge, and Wavemakers Co-founder Krista Pawley to talk about the Metaverse and how to leverage it. Krista is a communications professional with more than 20 years of experience and a background that has taken her across sectors, industries, and timezones. Grab your head…
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Episode 141 - Podcasting Best Practices
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It's a podcast about podcasting! - Join us as we go behind the scenes of podcast creation with former The Voice host and industry expert Sherrilynne Starkie. As a well-seasoned podcaster and social media specialist, Sherrilynne provides valuable insights on podcasting best practices, faux pas, and continuously evolving technologies. In a market ful…
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Episode 140 - Take your digital marketing career to the next level
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Kicking off this season on a high note we take a deep dive into how you can stay competitive in an industry that is growing and forever evolving. Whether you are new to the industry or a seasoned professional you won’t want to miss this alluring conversation with Darian Kovacs, Founder of Jelly Digital Marketing & PR, and Founder of Jelly Academy. …
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Episode 139 - Communication and Leadership with Argyle’s Dan Tisch
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Argyle, one of Canada’s largest communications firms, added an Ottawa location to its list of offices this year. In this episode, President and CEO Daniel Tisch joins us to talk about the company’s expansion, communicating in a time of decreased public trust, and leadership. Plus, volunteer of the month Megha Jha joins us for the lightning round an…
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Episode 138 - When do hybrid events make sense? (And how to run one)
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Hybrid events can offer the best of both worlds by accommodating virtual and in-person needs. But they also create new challenges and opportunities for communications professionals and organizers. In this episode, we talk to Samantha White and Lisa Hewston of Invest Ottawa about their experience running hybrid events at Bayview Yards. Hear their ad…
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Episode 137 - Should I go my own way?
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In this episode, we talk to government relations and communications leader Kristina Martin about how and when to make the decision to become your own boss. Kristina shares how she went about launching her new PR firm, Kit PR, and offers advice to anyone thinking about becoming an entrepreneur in the communications industry. Plus, volunteer of the m…
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Episode 136 - Getting getting your start in communications
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Whether you are starting your communications career as a recent graduate or switching into your first communications role as the next step in your career, there are some key skills that can help you along the way. In this episode, early-career professional Erica Principe and digital marketing professor Karen Kavanagh join us for a joint interview a…
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Episode 135: Next steps for Inclusive, Diverse, Equitable and Accessible Communications
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Did your organization, business or school create a diversity, equity and inclusion committee recently? In Episode 135, host Sherry Aske asks how communicators can keep the conversation going. Sherry is joined by Pamela Bishop-Byers, a strategic communicator and member of IABC Toronto’s Inclusion, Diversity, Equity and Accessibility (IDEA) Committee…
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Episode 134: Top Social Media Trends for 2022
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Hootsuite’s Head of Content Sarah Dawley joins us to talk about the social media trends you need to know to plan your 2022 strategy. Hear how social media is expanding beyond the marketing department and advice for how to get buy-in for your next social strategy. Plus, the Lightning Round is back! Volunteer of the month Dozie Anyaegbuna joins us to…
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Episode 133: How the National Gallery of Canada and IKEA Ottawa assembled a communications masterpiece
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On the latest episode of The Voice, Sherry Aske talks with National Gallery of Canada corporate relations officers Chelsea Osmond and Dina Groulx, as they explain how an innovative collaboration with IKEA Ottawa helped the Gallery engage new families and visitors during the COVID-19 pandemic and bring thousands of people back through its doors. Che…
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Episode 132: Communicating your future-of-work strategy
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On the new episode of The Voice, Sherry Aske talks with Andrea Greenhous, President of Vision2Voice Communications, an Ottawa-based Strategic Internal Communications Company, about communications and the future of work, specially how organizations and companies are communicating with their employees right now about the evolving work situation. Voic…
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Episode 131: Running an IABC Chapter in a pandemic
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We wrap up the season with IABC Ottawa President and Startup Canada CEO Kayla Isabelle and a look back at the highs and lows of managing a volunteer board of directors during the global pandemic. Kayla reflects on how IABC Ottawa worked to engage volunteers and support members during a demanding and unpredictable year.…
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Episode 130: Building personal and professional resilience
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How do we build resilience during the global pandemic, at a time when we’re worn out, isolated, and the communications industry we’re part of is moving at a grueling pace? In this episode, Tara Sutorius, a leadership and wellness coach and communications director at Export Development Canada, joins us to discuss building resiliency, why it matters,…
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Episode 129: Help! I graduated during a pandemic! Hiring advice for employers and early-career comms pros
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Landing your first job in the communications industry can be challenging at the best of times. The COVID-19 pandemic has created a whole new set of challenges for both graduates and employers. We talk to Elif Zaimler, a recent communications graduate, about her experience job hunting during the pandemic, as well as Olivia Nixon, a recruiter and com…
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Episode 128: Strategic comms in uncertain times
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As we approach the one year anniversary of the shift to working-from-home, so much about the world we live and work in remains in a state of flux. How can communications professionals work and plan effectively during the uncertainties of the COVID-19 pandemic? In this episode, Tammy Scott, Vice President of Corporate Communications at Export Develo…
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Episode 127: How to host accessible meetings and events
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What does the shift to working from home, video calls and virtual events mean for accessibility and inclusion? While some barriers have been eliminated, there are new considerations for managers, event planners and communications professionals to think about. In this month’s episode, strategic designer Jordana Globerman shares accessible approaches…
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Episode 126: Self-care for your career: How to set goals and keep growing
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Setting career goals doesn’t have to be about chasing achievements. It can be about prioritizing work that brings you joy. In this episode, IABC Ottawa member and mentor Benoit Laplante walks us through his process for setting short and long term goals. We also talk about the benefits of career coaching and mentorship programs, whether you’re a sen…
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Episode 125: Changing Comms Trends in 2020
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In many ways, the pandemic put the communication and marketing industry on fast-forward in 2020. Campaigns are being updated and adapted at twice the speed to keep pace with shifting values, opportunities and uncertainties. In this episode, Media Launch creative director Sharif Virani joins us to share the comms trends he’s observed this year, incl…
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Episode 124: Navigating your career in a global pandemic
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The impact of the COVID-19 pandemic has been felt in every aspect of our lives, especially our careers. In this episode of The Voice, digital manager and entrepreneur Amanda Bernardo speaks to us about weighing the risks of switching jobs, finding "the glue" that keeps teams connected, and making a go-of-it when you're just starting out. Also featu…
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Episode 123: Balancing the personal with professional with IABC Member, Entrepreneur & Mom, Caroline Kealey
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The months-long pandemic has had an immense impact, often adversely, on women. Not only have women been hit hard by job loss, but those who have been lucky enough to keep their jobs are struggling to balance child care with professional duties. We speak to entrepreneur, communications expert, IABC member, and mother Caroline Kealey about this.…
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Episode 122: Mental Health & the Workplace during COVID-19
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COVID-19 is changing the way employers think about mental health. In honour of Mental Health Week, we talk to Dr. Bill Howatt, Chief of Research for Workplace Productivity at the Conference Board of Canada, about how the coronavirus is helping to reduce stigma around mental health in the workplace. He shares best practices for checking in with staf…
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Episode 121: The Role of Employers & Brands during COVID-19
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A special report from the PR and marketing firm Edelman suggests people trust their employer on COVID-19 more than any other source. In this episode, we talk to Darcy Walsh, the Senior Vice President and General Manager of Edelman’s Ottawa office, about what people want to see from employers and brands during COVID-19, and how the crisis can serve …
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The Voice: Episode 120 - When reputation’s on the line: Crisis Comms 101
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The Voice: Episode 119 - Need-to-Know Comms Trends for 2020
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The Voice: Episode 118: Back in Session
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IABC Ottawa’s The Voice Podcast is BACK! We are incredibly excited to be kicking off 2020 with the relaunch of our podcast covering the multi-faceted world of communications! First up, we’ll be talking strategic communications for engaging a minority government. This episode is a must-listen for those who work in public affairs or government relati…
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The Voice Episode 117: Measuring what Matters
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Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation. In this members' only event, a dozen communicators came together in the lunchroom at CIRA. They had a lively conversation which began with goal setting and included to…
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Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC). In this episode we learn how Banfield helped EDC integrate social media into its marketing communication with the Ocean Rodeo campaign. Ke…
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Angela Prokopiak, host of The Voice, chats with two seasoned communications professionals to uncover how they earned a seat at the senior management table, a feat often deemed difficult for those in the communications profession. In this two-part episode, we hear from Cate Murray, Executive Director and Chief Operating Officer of the Stem Cell Netw…
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Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa. In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand. Annie walks us through the why, who, what and how of BDC’s compl…
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Host Sherrilynne Starkie volunteers as Professional Development Director, IABC Canada East Region and invited Priya Bates to attend a recent meeting to discuss member engagement and engagement strategies generally. Priya is an award-winning professional communicator and president of Inner Strength Communication. Her practice focuses strategic inter…
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The Voice Episode 111: A fireside chat with Novelist Terry Fallis
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Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding, careers. Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national bestsellers, including his most recent, One Brother Shy…
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The Voice Episode 110: Live from MARCOM Canada 2017
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Host Sherrilynne Starkie visited MARCOM 2017 in Ottawa a couple of weeks ago to capture some of the presentations and speak to presenters. MARCOM is Canada’s only marketing and communications conference developed exclusively for the non-profit and public sectors and for several years IABC Ottawa has partnered with MARCOM to bring its professional d…
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The Voice Episode 109: From Communications Director to Executive Director – What It Takes
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Jody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations including Nortel and Canadian Centre on Substance Abuse, and departments such as International Trade and Correctio…
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The Voice Episode 108: Goal setting and collaboration within a team
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IABC Ottawa has a strong focus on professional development for our community, our members and our volunteers and our board members are some of our most dedicated volunteers. Catherine Fair, a business coach from Rhapsody Strategies, visited a recent board meeting for a short session on goal setting and collaboration, two key areas for the volunteer…
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The Voice Episode 107: Canada's 150: Driving Communications Excellence
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IABC Ottawa held an event at which representatives from six Canadian organizations talked about how they were planning to celebrate Canada’s 150th. Each speaker presented a short case study on the national campaign they were responsible for and then went into detail about how they were building creative heritage campaigns, how they came up with inn…
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The Voice Episode 106: Differentiating between IABC’s vision and mission in the Lone Star State
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Join Sherrilynne Starkie in Dallas, Texas as she attends the IABC 2017 Leadership Institute! Ginger D. Homan, Treasurer of IABC, presents ideas for the organizations’ mission, vision, purpose and values statements. And, Sherrilynne catches up with Sara Taylor, regional chair of IABC Canada East, and Jennifer Wah, IABC Fellow and chair of IABC Canad…
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The Voice Episode 105: Algonquin College Communications Dynamic Duo
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If Algonquin College is a small city, Cheryl Jensen is the Mayor. Past president of IABC Ottawa and host Sherrilynne Starkie sits down with Scott Anderson, Director of Marketing, Communications and External Relations and Cheryl Jensen, CEO of Algonquin College in an “Ask Me Anything” segment. At a recent IABC Ottawa senior communicators event, Sher…
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The Voice Episode 104: Hacking Health (and Communications)
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Hacking Health is a global network nowadays. It all started in Montreal a mere five years ago and grew out of a desire to put patients at the centre of health innovations, using technology as a lever. But like many non-profit organizations, attracting the right knowledge base within the volunteer ranks remains a challenge, and for whatever reason, …
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The Voice Episode 103: Internal Communication Management Success with Intact Insurance
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ONTRACK LIVE is a unique video presentation created by Intact Insurance to share with its employees its third-quarter financial results and priorities in its five geographic regions. Host, Sherrilynne Starkie and Karin Basaraba and Jim Jackson from Intact Insurance discuss how they turned ONTRACK LIVE into a Gold Quill award-winning internal commun…
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The Voice Episode 102: How to Build an Award-Winning Communications Plan
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Former president of IABC Ottawa and host Sherrilynne Starkie caught up with Caroline Kealey, principal of Ingenium Communications, to chat about Caroline’s recent Gold Quill award at the IABC World Conference in New Orleans. Ingenium Communications is a boutique firm here in Ottawa, specializing in strategic communications, change management, and t…
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The Voice Episode 101: The Art of Podcasting: Lessons from the CBC
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An episode on podcasting - how meta, we know! The popularity of podcasts is on the rise - in Canada and around the world. People love them for their intimate nature, the convenience of listening to a good story - any time, any place. But podcasting isn't for everyone, and nobody knows this better than Neil Morrison, founding producer of CBC Radio's…
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The Voice Episode 100: Crisis Communications with Ottawa Police Service
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On October 22, 2014 shots rang out downtown Ottawa, killing Corporal Nathan Cirillo as he stood guard at the National War Memorial. This unthinkable act devastated and sparked fear in citizens’ minds, causing a frenzy of conversations and rumours. Where did the assailant flee and where was he headed? Was there also an active shooter at the Rideau C…
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The Voice Episode 99: Why A Communications Career Offers the Knowledge and Skills for the Jobs of the Future
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Ursula Gobel, Associate Vice-President, Future Challenges, Social Sciences and Humanities Research Council of Canada (SSHRC) was a seasoned and successful communicator with many achievements under her belt. Then she decided to change her career’s strategic orientation. Along the way she learned many lessons and had numerous insights. As a result of…
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