Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad, these episodes are packed with transformational advice. (Two Pixels Off is powered by Wix Studio.)
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Episode 20: From Generalist to Specialist: The Art of Niching Down for Creative Entrepreneurs
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Is finding the right niche the secret to thriving as a creative entrepreneur? In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey tackle the big question: Should you niche down your business to stand out in a crowded market? Whether you say "niche" or "niche," this episode will help you understand the importance of narrowing your fo…
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Episode 19: Strategic Discounting: A Valuable Tool or a Race to the Bottom?
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Should you offer discount in your creative services pricing? In this episode of Two Pixels Off, Mike Janda and Brad Hussey dive into the intricacies of discounting prices in creative services. They discuss when and how to use discounting as a strategy, the risks involved, and how to do it ethically and effectively. Hear personal anecdotes, practica…
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Episode 18: Phased Production: A Step-by-Step Guide for Freelancers and Agencies
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Ever wondered what is the most effective way to bill a client and break down projects into systematic production phases? In this episode of Two Pixels Off, Mike Janda and Brad Hussey discuss how this technique can help both freelancers and agencies achieve smoother projects. By using clear design project phases and SOPs, freelancers can provide cla…
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Episode 17: The Designer’s Handbook: Critiquing Your Work Effectively
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What are the essentials of critiquing design? Want to know how an art director critique's design work? Join Mike Janda and Brad Hussey in this episode of Two Pixels Off, where they delve into "The Ultimate Guide to Critiquing Design." From mastering eye-flow and typography to understanding the intricate details of visual hierarchies, Mike and Brad …
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Episode 16: Maximize Your Revenue with Triple Threat Pricing Strategies
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What is 'Triple Threat' pricing for creative freelancers and how will it make you more money? In this episode of Two Pixels Off, Mike Janda and Brad Hussey explain the Triple Threat model, using musical theatre's singing, dancing, and acting to show how offering three types of services or packages can work for clients. They share relatable examples…
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Episode 15: Freelancer's Guide to Personal and Business Branding
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Dive deep into the importance of personal branding for creative freelancers and agency owners. Enjoy a bubbly drink and join Mike Janda and Brad Hussey while they tackle the hardest social media quiz and discussing the critical role of brand attributes. Discover how to harness your unique attributes to cut through the noise and make your mark in co…
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Episode 14: The Real Value: What Creative Entrepreneurs Actually Sell
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Uncover what clients are truly seeking from creative entrepreneurs—it isn't just logos and websites. Join Brad Hussey and Mike Janda on 'Two Pixels Off' as they cover selling strategies, sales psychology, and maximizing ROI. Discover how to sell conversion-focused designs, build brand loyalty, and ensure successful product launches. Plus, get tips …
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Episode 13: Building the Perfect Sales Funnel for Creative Businesses
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Explore the essentials of selling and the sales process, focusing on sales funnels tailored for creative entrepreneurs. Join Mike Janda and Brad Hussey in this episode of Two Pixels Off as they break down the different stages of the sales funnel—awareness, consideration, and decision—and share actionable strategies like content creation, social med…
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Episode 12: How to Find Clients Fast for Your Creative Business
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In this episode of the 'Two Pixels Off' podcast, Mike Janda and Brad Hussey chat about a big challenge for every creative entrepreneur: finding clients fast when money's tight. They share personal stories, practical tips, and strategies for everything from leveraging recent clients to tapping into freelance marketplaces. You'll learn about understa…
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Episode 11: Business Models for Creatives: Freelancing, Boutique Agency, or Full-Scale Agency?
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So you're solo freelancing... can't decide how and if you should scale your business? In this episode of 'Two Pixels Off,' co-hosts Mike Janda and Brad Hussey chat about the pros and cons of different creative business models: freelancing, boutique agencies, and full-scale agencies. They share their own stories and industry insights, covering key t…
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Episode 10: How to Handle Bully Clients and Keep Yourself Sane
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Ever dealt with bully clients from hell??? In this episode of 'Two Pixels Off,' Mike Janda and Brad Hussey dive into the tricky world of handling creative freelance business clients. They chat about the difference between tough clients and outright client bullies, sharing personal stories and practical tips on handling scope creep, managing expecta…
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Episode 9: The Art of Saying No and Choosing Clients Wisely
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In this episode of 'Two Pixels Off', Michael Janda and Brad Hussey chat about the ins and outs of client management for creative entrepreneurs. They stress the importance of qualifying clients because not every project deserves a 'yes'. They dish out tips on dealing with bad clients, bully clients, and difficult clients, and why it's smart to be pi…
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Episode 8: Perfecting Your Elevator Pitch to Land High Ticket Projects
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In this episode, of Two Pixels Off, Michael Janda and Brad Hussey dive into the art of nailing the perfect elevator pitch for selling creative services and design. They chat about different strategies, like pinpointing your target market's problems or starting with a problem that needs solving, and how these can amp up your sales pitches. They also…
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Episode 7: Overcoming Creative Burnout and Getting Your Life on Track
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In this episode, Michael Janda and Brad Hussey dive into the often overlooked but critical topic of burnout, particularly in the area of creative entrepreneurship. They share personal stories about hitting rock bottom due to self-inflicted stress, high activity levels, and creative blocks. Both recount their journeys of overcoming these meltdowns b…
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Episode 6: "Sell benefits, not features," is a lie!
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Sell benefits, not features is a lie! Let's discuss the age old marketing strategy of features vs. benefits. Why are people teaching to sell benefits not features? What makes your business unique? What are the benefits the client have to gain from working with you? What are the features that will make a customer choose you over your competition? In…
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Episode 5: How to Handle Client Objections to Win Creative Projects
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What buyer objections are common in the creative services industry, and how do experts like Brad Hussey and Michael Janda tackle them? How can you address concerns about price, quality, timeline, and customer experience? What strategies can help overcome client hesitations? Dive into this episode to find out how to navigate client budget constraint…
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Episode 4: Win More Projects by Understanding Buyer Decision Making
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How can you land high-value creative projects? What factors do freelance clients consider when deciding whether to work with you? Is price the only thing that matters? And how do you compete with established creative agencies or freelancers? In this fourth episode of "Two Pixels Off," Michael Janda and Brad Hussey discussed what influences clients'…
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Episode 3: Increase Your Prices with Supply and Demand
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How do you increase prices for creative services? Are you scared to rock the boat and ask for more money? In this episode of Two Pixels Off, Michael Janda and Brad Hussey discusses strategies for increasing freelance design prices using the concept of supply and demand. Sharing their experiences on how to price correctly by tracking and analyzing w…
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Episode 2: Afraid to Scale Your Business? Learn How to Go for No
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Overcome the fear of hiring, master delegation, and learn how to turn rejection into a stepping stone for success. Join Mike and Brad as they discuss paradigm shifts and strategies to help you scale your freelance business or creative agency. ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off host…
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Episode 1: What Is the Best “Non-Generic” Business Advice?
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Be passionate? Hire good people? Be organized? Yada yada yada. We’ve all heard the standard stuff that people need to do to build a good business. Join Mike Janda and Brad Hussey as they discuss a few of the critical “non-standard” stuff that will help you run a creative business and be a more successful entrepreneur. Mike and Brad kickoff the epis…
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Hey there, welcome to Two Pixels Off – the go-to podcast for creative folks hustling to make their biz dreams a reality. Mike Janda and Brad Hussey are spilling all the beans on how to rock your creative business. We're talking real talk here – from nailing your marketing game to selling like a boss, smashing those projects out the park, and pricin…
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