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The StoryConnect Podcast

Pioneer Utility Resources

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StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
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Ruralite The Podcast

Pioneer Utility Resources

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“Ruralite The Podcast” jumps off our magazine pages and into your ears, amplifying the storytelling and bringing characters and topics to life in fresh ways. It’s an audio journey you won’t want to miss. Season 2, entitled “The Learning Curve,” goes beyond the headlines to share the story of education through the frontline heroes and helpers in rural communities navigating challenges and making a difference.
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Rural Broadband Today

Pioneer Utility Resources

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Rural Broadband Today is a new podcast focused on one of the most important issues facing Rural America. It tells the stories of those working to bring broadband internet access within reach of every citizen. This interview-style show presents conversations with elected officials, industry experts and business leaders at the forefront of America’s efforts to solve the rural broadband challenge.
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show series
 
Innovative Systems’ annual Rural Subscriber Study asked participants new questions about LEO satellite providers indicating growing competition for rural ISPs. Recorded Live at the 2025 NTCA Sales and Marketing Conferenceעל ידי Pioneer Utility Resources
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Good storytelling design doesn’t care what platform you use. Listen to Danny Weston's four design principles to strengthen the way you show your story, and hear how he saves time by design. Learn how to link content in Adobe InDesign: https://helpx.adobe.com/indesign/using/linked-content.htmlעל ידי Pioneer Utility Resources
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Oregon experienced a record-breaking year for wildfires in 2024, with 1.9 million acres burned. In response, cooperatives across the state teamed up to develop shared wildfire resources. Download a free wildfire communications toolkit from Pioneer! LIVE:Filmed at CONNECTעל ידי Pioneer Utility Resources
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Bob Dahlstrom launched and co-hosts the Valley’s Bits, Bytes & Banter podcast for Valley TeleCom. He shared the ups and downs of podcasting with our live StoryConnect audience. Special: Live at StoryConnect 2025על ידי Pioneer Utility Resources
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Sometimes in his writing career, Craig Reed lucked into finding great magazine stories. Other times, finding great stories depended on effort and a strategy to look in the right places. At StoryConnect 2025 Craig shared those story-searching strategies and what to do with a story when you find it. Special: Live at StoryConnect 2025…
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East Mississippi Connect has been using digital advertising to surgically target communities and potential subscribers as its fiber optic service rolled out across its service territory. Julie Boles shares what’s worked and what lessons she’s learned along the way. Special: Live at StoryConnect 2025על ידי Pioneer Utility Resources
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Art shows, lobby displays, social content and more—Theresa Phillips shares how Lassen MUD works with consumers to showcase their community on the magazine cover and in a much-coveted custom calendar each year!על ידי Pioneer Utility Resources
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Whether they're blasting off to space to explore planets or solving mysteries across departments, one Oregon utility hosts an exciting career adventure every spring. Utility Pioneer Sarah Johnson shares how Clatskanie PUD turns Take Your Kid to Work Day into a memorable adventure for employees’ families.…
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Are you ready to reimagine your annual meeting? In Montana, Flathead Electric’s team was challenged by the board to reach more members. Hear how incorporating an energy expo, interactive videos and staff experts adds value to your event.על ידי Pioneer Utility Resources
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David Naylor co-authored a book about Rayburn Electric Cooperative with a focus on how the cooperative realigned its core values to push for innovation throughout the organization. The book is available on Amazon, https://a.co/d/dYuErZ0.על ידי Pioneer Utility Resources
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Debra Weller says stories can not only help you connect with your audience, but can also help them remember what you have to say. Weller, who will be speaking at Pioneer's StoryConnect 2025 in St. Augustine, Florida, also provides tips for overcoming nerves and delivering your message.על ידי Pioneer Utility Resources
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In Kansas, one utility is handing out branded cash to use at local businesses during festivals. Hear Erma Ratliff share the idea behind Kanokla Cash to see if the idea could help you cash in on community growth, too!על ידי Pioneer Utility Resources
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When you have multiplebroadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia's Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand awareness in its community.על ידי Pioneer Utility Resources
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Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it's done in a smart way.על ידי Pioneer Utility Resources
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The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.על ידי Pioneer Utility Resources
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Mike Teegarden is retiring from Pioneer after 31 years of telling stories, first through his photography and then through his editorial leadership. Mike joins “The StoryConnect Podcast” to discuss lessons learned from photography to leadership to storytelling.על ידי Pioneer Utility Resources
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Incorporating humor into broadband marketing has skyrocketed sales at Co-Mo Communications over the past several years. How did dino-riding Chip Thunder go from a short-lived advertisement to a beloved character among subscribers? Listen to the story on this podcast episode! Find Chip Thunder videos on YouTube.…
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Every Friday night, stadium lights flash on and fans in purple or red file in. Before the crowd roars for touchdowns, they pull out their phones to connect to free Wi-Fi from the co-op. Pea River Co-op's Brenda Overton shares how this tradition kicked off and why it might score for you, too.על ידי Pioneer Utility Resources
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The era of selling broadband based on speed alone is over. At Calix ConneXions 2024, industry leaders focused on subscriber experience and community connection to drive rural broadband success. From outdoor Wi-Fi innovations to strategic planning shifts, here’s what’s next for rural broadband providers.…
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Clark Public Utilities has been surveying its customers since the 1960s. How have the valuable insights gleaned from surveys helped the utility successfully serve its community? Customer Experience Manager Cameron Daline tells us on this podcast episode.על ידי Pioneer Utility Resources
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Hear how Power Eastern Oregon—an economic development summit bringing together regional legislators, nationally known speakers and rural Oregon's business community—has become a way for Oregon Trail Electric Cooperative to strengthen its community's story.על ידי Pioneer Utility Resources
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Hydromania may sound like a music festival in the Gorge, but it’s a free summer camp for fourth and fifth graders from Umatilla Electric Cooperative. Weston Putman shares the camp's origin story and how it is building the next generation of co-op members.על ידי Pioneer Utility Resources
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How much of the publicly-shared interactions with utility staff is trolling versus investigative reporting by concerned citizens who have a right to hold the utility accountable? We're talking to Ryan Hall about “Getting Out of the Gotcha Moments” at NWPPA’s Northwest Innovations Conference in Idaho.…
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How do you boost your take rates and cut churn after you've built broadband? OEC Fiber’s Erin McKnight shares her storytelling tactics, including a three-tiered marketing approach by zone and her subscriber stories series. Tune in for fresh ideas!על ידי Pioneer Utility Resources
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We’re gearing up to celebrate the United Nations’ International Year of Cooperatives in 2025, so we’ve invited co-op cheerleader Adam Schwartz onto the podcast to help Utility Pioneers brainstorm how to tell our co-op stories in fresh, engaging ways.על ידי Pioneer Utility Resources
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Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.על ידי Pioneer Utility Resources
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SkyLine/SkyBest doesn't let the fact that they are a member-owned telephone cooperative in the North Carolina mountains stop them from fighting hard against big competitors in the search rankings. Edward Hinson shares examples of what they’ve done to move up in the rankings and why it’s worth it.על ידי Pioneer Utility Resources
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Storytelling is a HUGE component of broadband marketing. But how can you make a technical subject engaging and memorable for your community? Kelly Burns, marketing manager at CTC in Minnesota, tells us how Bigfoot and its own Gig A. Byte monster keep people interested and engaged in broadband services.…
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Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix's Naylor Gray shares insights from the 2024 update of Calix’s e-book, “The Definitive Guide to Subscriber Experience.” Link to the e-book: www.calix.com/forms/marketer/d…
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Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring.על ידי Pioneer Utility Resources
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Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last decade.על ידי Pioneer Utility Resources
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For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media platform usage, streaming options and communication preferences. Special: Recorded LIVE at StoryConnect 2024!…
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Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby's using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged employees. Hear how the program’s helping the co-op strengthen its internal storytelling approach…
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