Explore the evolving landscape of automotive and power sports sales on DealerCast. With a focus on overcoming challenges like inventory management, rising interest rates, and consumer spending habits, this podcast offers fresh perspectives and proven strategies to help dealers thrive. From leveraging technology and optimizing marketing efforts to actionable tips on inventory turnover and team motivation, DealerCast is your go-to source for industry insights and tips to stay ahead in a compet ...
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Episode 12 - Digital Retailing & Enhancing Customer Experience
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In this episode, Fred Lennartz, Larry Bruce and Jeff Loose discuss digital retailing in the automotive industry. The conversation touches on the evolution and current state of digital retailing, its impact on customer experience, and how transparency and efficiency are key to satisfying modern consumers. The concept of 'virtual selling' is introduc…
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Episode 11 - Breaking the Cycle: Overcoming Insanity in Automotive Dealerships
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In this episode, Lou Ramirez, and Fred Lennartz, along with Jeff Loos and Larry Bruce from PSX Digital discuss the repetitive and ineffective processes prevalent in car dealerships, labeled as 'insanity.' They analyze the cycle of repeating ineffective strategies every month, resulting in stagnation. The hosts explore solutions such as embracing te…
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Episode 10 - Ensuring Compliance in Dealerships
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In this episode, Fred Lennartz, Lou Ramirez together with industry veterans Larry Bruce and Jeff Loos to discuss significant issues surrounding compliance in the auto dealership industry. Larry emphasizes the importance of adhering to FTC regulations, especially concerning data security and the management of sensitive customer information. The conv…
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Episode 9 - Mastering Sales Management
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In this episode, hosts Lou Ramirez and Fred Lennartz are joined by industry experts Larry Bruce and Jeff Loos for an insightful discussion on effective sales management. Dive into the evolution of the car business, learn the essential daily routines of successful sales managers, and discover the importance of coaching and accountability. Larry and …
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Episode 8 - Leveraging AI and CDPs in Dealerships
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In this episode, Lou Ramirez and Fred, aka Subprime Hero, are joined by industry experts Larry Bruce and Jeff Loose to explore the evolving landscape of the automotive industry. The discussion focuses on the importance and challenges of CDPs (Customer Data Platforms) in the auto sector, how data standardization issues persist, and the potential of …
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Episode 7 - Navigating the CDK Cyber Attack: Crisis Management and Solutions
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In this episode, Lou Ramirez and Fred Lennartz, joined by industry veterans Larry Bruce and Jeff Loos, tackle the significant challenges facing car dealerships in the wake of the CDK Global cyber attack. They delve into the impact of the data breach and how it has disrupted operations, emphasizing the resilience and adaptability of the automotive c…
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Episode 6 - Dealership Innovation and Unlocking the Power of AI
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In this episode, Lou Ramirez, Larry Bruce, and Jeff Loos dive into the importance of integrating real-time data and AI in the auto industry. They discuss the challenges caused by outdated workflows and daily plans, emphasizing the need to break old habits and embrace new technologies. The hosts introduce PSX Digital's approach to managing customer …
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Episode 5 - Coaching Strategies for Dealerships
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In this episode, Fred Lennartz and Larry Bruce, joined by Jeff Loos, dive into transformative ideas that are revolutionizing dealership management. The discussion focuses on shifting from the traditional "desk manager" role to the more dynamic "floor coach" model, emphasizing active engagement and support on the sales floor. They highlight the impo…
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Episode 4 - Elevating Sales Culture
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In this episode, Fred Lennartz, Lou Ramirez, and Larry Bruce delves into the evolution of sales culture in car dealerships, emphasizing the transition from a traditional salesman-centric model to a more process-oriented approach. They discuss the importance of training, developing personal responsibility, and how technology enhances dealership oper…
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Episode 3 - Transforming CRM in Auto Sales
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In this episode, Lou Ramirez, Fred Lennart and Larry Bruce, dive deep into the functionalities and pivotal role of Customer Relationship Management (CRM) systems in auto dealerships. Engaging in a comprehensive discussion, they explore what CRM systems should do beyond basic tasks, emphasizing the necessity of real-time updates on customer interact…
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Episode 2 - Revolutionizing Dealership Dynamics
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In this episode, Larry Bruce, Fred Lennartz, and Lou Ramirez delve into the dynamics of dealership management, emphasizing the pivotal role of sales managers in fostering success. They underscore the importance of proactive engagement with customers, strategic use of technology, and the cultivation of a culture that prioritizes problem-solving. Thr…
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Episode 1 - Accelerating into 2024: A New Era for Car Dealerships
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In this inaugural 2024 edition of DealerCast, hosts Fred Lennart and Larry Bruce tackle the critical issues impacting car dealers today, including inflation and the challenges of inventory management. They dive into the repercussions of inflation on the stock market, interest rates, and operational costs for dealers. Emphasizing the urgency for dea…
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