הפודקאסטים הטובים ביותר ב-Raul Hernandez Ochoa (2024)

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How to Get More Money Per Client Without Doing More Work with Raul Hernandez Ochoa 49:39

26d ago49:39

49:39

Tired of working harder for the same (or less) money? Frustrated by clients who don't value your expertise? Or perhaps you’re dealing with: – Razor-thin profit margins; – Clients who nickel and dime you; – Difficulty scaling without burning out; – Sales processes that feel like pulling teeth? If so, this episode of Agency Journey is for you. Raul H…

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Jonathan Baker on Preparing Your Agency for a Successful Acquisition 27:54

6d ago27:54

27:54

It’s common for merging and acquisition to be on an agency owner’s mind from the very beginning, even if it is not part of their original goals. Even if you find yourself still wanting to scale your business before selling, it’s never too early to start taking steps that will make the M&A process easier down the road. Jonathan Baker is here today t…

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Slowing Down to Speed Up: 3 Strategies to Unblock Your Sales with Jen Allen-Knuth 44:39

13d ago44:39

44:39

"Don't lead with the solution. This is my number one tip for agency operators. And it's my number one tip for traditional sellers, SaaS sellers—anybody who is trying to get someone to work with them." Are your sales suffering? Are you finding it harder to get calls and close deals? Are you looking for ways to run cold outreach or follow-up after an…

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Marcel Petitpas on Strategies for Improving Delivery Margin and Agency Profitability 47:51

13d ago47:51

47:51

Every agency owner wants to make sure that their business is as profitable as possible. But as an agency grows and there are more clients and employees to take care of and line items to consider, how do we peel back the layers to discover what’s holding us back from being more profitable? Marcel Petitpas is back again this week to share his insight…

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How to Win and Manage Enterprise Clients with Alex Birkett 44:36

19d ago44:36

44:36

Are you struggling to differentiate yourself in a saturated market? Are you finding it hard to win enterprise clients and manage complex relationships with them? On the other hand, perhaps you’re looking for ways to create high-quality content at scale, or demonstrate the long-term value of SEO to your stakeholders and clients? If any of those reso…

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How We Optimize Outreach Agency-to-Brand Outreach 33:59

20d ago33:59

33:59

Last week on the show, we talked about taking a proactive approach with outbound by reaching out to their prospective clients and building authentic relationships. This week, Dan talks about Sales Schema’s actual methodology for doing so, the Targeted Outreach System, and focuses on giving you practical tips for optimization and a peek into the pro…

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Building Agency Pipelines Using Commonality-Driven Email Outreach 54:07

27d ago54:07

54:07

The role of outbound marketing has changed as marketing has developed over the years. The original playbook of reaching out thinking potential clients don’t know what they need no longer works. Knowledge isn’t what’s missing in the business equation anymore. It’s trust. Dan is here this week with Sales Schema’s revamped training to teach you the in…

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How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky 25:53

28d ago25:53

25:53

How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky Join us as we welcome Ronan to the podcast to discuss his evolution from finance and tech to becoming a community-focused entrepreneur. In this episode, Ronan shares his experiences of opening a bar in Brazil, building the largest tech startup community in Los Angele…

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Developing the Future of Work with Tianna Linton 27:17

1M ago27:17

27:17

Developing the Future of Work with Tianna Linton In this podcast episode, Tiana Linton, founder of a personal branding marketing agency based in Hawaii, discusses her innovative solution to improve workplace productivity through a custom-built AI-based tool. She explains how the tool differs from existing project management software by eliminating …

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The 10 FTE Wall: How to Scale Your Agency Past 10 Team Members 46:51

1M ago46:51

46:51

"The value of an hour of your time as an agency owner, if you're growing, is never going backwards." In this episode of Agency Journey, Gray “The Martian” MacKenzie joins Kuba to discuss the challenges and strategies for agency owners scaling their businesses beyond 10 full-time employees (FTEs). Gray shares valuable insights on both the psychologi…

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Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy Officer 22:04

1M ago22:04

22:04

Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy Officer In this podcast episode, Erika, the Chief Empathy Officer and CEO of Directorie, shares her journey of embracing empathy-driven leadership. She explains the intentionality behind her unique title and how it shapes company culture, particularly in high-stakes…

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Danny Markstein on the Workforce Crisis and the Power of Specialization 42:11

1M ago42:11

42:11

We’ve seen a big shift in employment and the workforce over the last few years, and it can be hard to know what to expect going forward and what decisions are best for your agency. Danny Markstein is a seasoned professional when it comes to workforce solutions, and he’s here today to talk about the demographic shift in the workforce, the Great Rece…

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Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial Journey 20:55

1M ago20:55

20:55

Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial Journey Join us as we chat with Nate Rubin, founder and entrepreneur. Nate shares his experience starting a business right out of college while raising three kids. He discusses the unconventional timeline he followed, the motivation behind his innovative baby mo…

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From Agency Exit to Building Companies on the Back of an Audience with Marketing Max 38:33

1M ago38:33

38:33

“If a handful of 20 year olds can service millions of dollars a year in revenue—your agency can, with very little stress and very little complications. And your newsletter can, too.” Marketing Max is a serial entrepreneur and growth marketer with a seven-figure agency exit under his belt. He's the man behind the Growth Daily marketing newsletter, r…

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Jon Tsourakis on Leveraging Team Dynamics and Client Relationships for Agency Success 42:21

1M ago42:21

42:21

Whether or not to niche down is an age-old agency question and comes with lots of things to consider. But have you considered your team’s dynamic in preferences when taking on clients and forming relationships? Friend of the show Jon Tsourakis is back again this week to talk about how his team helps focus the niches the company focuses on, insights…

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Clarity Is Kindness: How Being Direct Will Help You Grow Your Agency 57:25

2M ago57:25

57:25

"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it." In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a …

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Niching Down, Video Content Mastery, and Time Tracking for Agency Growth with Tycho Luijten 41:14

2M ago41:14

41:14

“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time." Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and L…

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Mandi Ellefson on Becoming a Hands-Off CEO 43:25

2M ago43:25

43:25

When scaling an agency, the CEO is usually deeply ingrained. But CEOs are supposed to work on the business rather than in the business, right? So how can a CEO make their agency scalable and run smoothly without them being present in the company's day-to-day operations? Mandi Ellefson of the Hands-Off CEO is here to offer her insights and guidance …

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Growing a 300-Person Global White Label Agency with Damian Papworth 57:09

2M ago57:09

57:09

"I can't grow if I'm doing the same stuff that I was doing last year. So for me to grow, I need to give my leaders space to grow in so that they're doing the stuff that I was doing last year—and then I'm doing something different. That's my yardstick for a good year." Damian Papworth is the founder and managing director of Globital, a white label d…

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Viking Accountability: Prioritizing Work and Finding Time for Rest with Ben Catley-Richardson 47:28

2M ago47:28

47:28

Ben Catley-Richardson is the "Accountability Viking" for agencies, helping owners of 3-5 year old agencies grow beyond their own capabilities. With a background in video game journalism and a passion for Norse mythology, Ben brings a unique perspective to agency growth and accountability. In this episode of Agency Journey, Ben shares insights on th…

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Mike Brevik on Guerrilla Marketing, Nostalgia, and Building a Unique Agency Culture 38:01

2M ago38:01

38:01

We all know that trends in everything, especially marketing, come and go quickly. But just because a certain style or type of marketing isn’t in vogue in 2024 doesn’t mean it isn’t worthwhile. With the marketing landscape moving at a fast pace, it can be helpful to look at past techniques to see what worked in the past and how you can apply it to y…

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Upskilling Your Clients and Building a Culture of Experimentation with David Arnoux 46:10

3M ago46:10

46:10

"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful." David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background i…

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The Keys to a Profitable Podcast: Niching, Formats, and Production Tactics with Hector Santiesteban 45:50

3M ago45:50

45:50

"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast." Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on us…

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Josh Ledgard on Unlocking the Power of Word-of-Mouth and Effective Referral Marketing 32:02

3M ago32:02

32:02

Almost all businesses start getting clients based on referrals. And while that might feel less necessary as your business grows, referral marketing offers you a lot of options to make yourself stand out among your competitors, grow your email lists, and so much more. Josh Ledgard, founder of KickoffLabs, is here today to talk about how to take adva…

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Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris 52:13

3M ago52:13

52:13

Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …

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Increasing Tech Sales Performance Without Increasing Overhead Thorough Storytelling with Joe Ndu 38:42

3M ago38:42

38:42

Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that t…

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Leveraging The Power of Newsletters with Ben Billups 33:01

3M ago33:01

33:01

In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and …

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From Mommy Blogs to Multi-Billion Dollar Industry: The Evolution of Influencer Marketing with Cooper Munroe 22:41

3M ago22:41

22:41

"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …

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Raul Hernandez Ochoa on Positioning Your Agency for Maximum Growth 41:01

3M ago41:01

41:01

There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can find the clients that are the best match for you. Friend of the show Raul Hernandez Ochoa is here today with…

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The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti 28:39

3M ago28:39

28:39

The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be contr…

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How to Drive Pipeline Through LinkedIn Thought Leadership and a Strong POV with Garret Caudle 54:45

3M ago54:45

54:45

"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…

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The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies 48:57

4M ago48:57

48:57

Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…

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Chelsea Olsen on Building Sustainable Agency Growth with Email and LinkedIn 41:26

4M ago41:26

41:26

Sustainable agency growth is possible for an agency of any size. The keys to success? Generating qualified leads and structuring sales teams who understand your business, want to see themselves and your company succeed, and have the capacity to rise to the challenge. Chelsea Olsen is here today to talk about her work as a Fractional Chief Growth Of…

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The Daily Stand-Ups Anti-Pattern (+ Alternative Async Methods for Planning, Trust, and Momentum) 47:59

4M ago47:59

47:59

In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…

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Motorcycling In Vietnam, Scaling to 150+ Remotely, and Choosing Team Over Clients with Zach Boyette 57:54

4M ago57:54

57:54

"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …

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Ethan McCarty on Insights into the Evolving Employee Experience and the Importance of Curiosity 46:27

4M ago46:27

46:27

So many of our conversations here on the Digital Agency Growth podcast are about the businesses and clients we serve. But one important group often overlooked is the employees, both those of our clients and of our own. Ethan McCarty makes employee experience and excellence his priority at Integral, creating award-winning programs that inspire and m…

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The Power of Deep Specialization with Corey Quinn 33:14

4M ago33:14

33:14

The Power of Deep Specialization with Corey Quinn In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of dee…

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How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte 20:42

4M ago20:42

20:42

How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte In this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintainin…

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Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs 32:40

5M ago32:40

32:40

Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs In this episode, we delve into a conversation with Will Stevens, founder of Gain Growth Consulting, who specializes in helping startups and scale-ups develop effective go-to-market strategies. We cover everything from managing growing pains to integrating cultur…

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How to Build a Repeatable New Business Process for your Agency Without Spam or Burnout 31:13

5M ago31:13

31:13

Here at Sales Schema, we know our podcast listeners are all at different stages of growth with their agency. And after hundreds of interviews with professionals across the agency space, one key takeaway stands out: to grow an agency, you have to build a system that keeps your sales funnel full without the owner having their hand in the process. Dan…

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