No fluff. No bullshit. Just relatable straight-talk from creators and entrepreneurs you can relate to, and learn from. One lesson at a time, and one brick at a time!Each episode of this show explores the intersections of business, psychology, audience building, and more. Hosted on Acast. See acast.com/privacy for more information.
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We're going on a quick break, but this episode includes a sneak peek at what's coming up next. Thanks for a great season, and for all of the positive comments. If you love the show, consider leaving us a review on Apple Podcasts: https://lovethepodcast.com/stackingbricks Hosted on Acast. See acast.com/privacy for more information.…
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EP43 - Jonathan Stark has Questions About Self Publishing
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I recently joined friend Jonathan Stark on his podcast "Ditching Hourly" where he typically talks about business strategies and best practices for helping freelancers and consultants escape hourly billing. And we talked about that world of business quite a bit, including how people often copy the wrong parts of the successes they've seen. But as a …
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EP42 - What is Sales Safari? with Eteinne Garbugli
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This week I'm talking customer research with Eteinne Garbugli. Eteinne is the author of a book called Lean B2B, and after learning that his book included our Sales Safari customer research framework, I offered to talk with him and answer some of his remaining questions about the methodology. In the next 30 minutes, you'll hear Eteinne and I talk ab…
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EP41 - Questioning Our Assumptions with David Dylan Thomas
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This week I'm stopping by The Cognitive Bias Podcast with David Dylan Thomas to riff on a topic we're both very passionate about: the intersection of ethics and capitalism. Dave is one of the best people I can think of to talk to about this because as a designer and a strategist, He spent a lot of his career thinking about the implications of bias …
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EP40 - Worst Boss, Best Boss with Lauren Williams
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This week I've got a quick brick for you today, on the topic of bosses. One of the things I don't think we talk about enough is how the bosses we've had inform the bosses we become, and that includes becoming our own bosses too. A few weeks back I had the chance to sit down with Lauren Williams from Workplace Harmony and the host of a very fun show…
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EP39 - Grow your Audience with Kevin Chemidlin
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This week The Tiny MBA podcast tour comes with a twist! Isn't there always a twist? Is it still a twist if you know a twist is coming? I guess M Night Shyamalan would say so.... ANYWAY. I'm bringing you an episode from a brand new show called "Grow the Show" by my friend Kevin Chemidlin and his podcast company, Cue 9 productions. As you might imagi…
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EP38 - Don't Pee in the Pool with Nilofer Merchant
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This week we're taking a break from the Tiny MBA podcast tour to bring you a very special conversation with a very special guest: Nilofer Merchant. Nilofer comes with some serious credentials: She's worked as an executive and strategic consultant at massive companies like Apple, Adobe, Autodesk, Nokia, and many more She's shipped 18 Billion (with a…
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EP37 - The stuff they don't teach you in school, with Mayur and Shahzada
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Over the last few weeks, I have been visiting podcasts all across the internet, talking with entrepreneurs and creative people, just like you. And this time, I took a virtual trip to India to visit to my friends Mayur and Shai-zada on the Remote Explorers Podcast where they talk about remote work and more generally, the culture of work. In the full…
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EP36 - Building Trust at Scale with Will Toms and REC Philly
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Over the last few weeks, I have been visiting podcasts all across the internet, talking with entrepreneurs and creative people, just like you. And this time, I paid a visit to Will Toms and the REC Philly community here in Philadelphia. REC - which stands for "resources for every creator" - is a pretty incredible community and resource center geare…
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EP35 - Debugging Humans with Michele Hansen and Colleen Schnettler
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Over the last few weeks, I have been visiting podcasts all across the internet, talking with entrepreneurs and creative people, just like you. We'll not necessarily JUST like you, because you might have noticed that these last few conversations have been visits to podcasts hosted by dudes! Thankfully, I was able to end this white-male-podcast-host …
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EP34 - "Is this really gonna help people?" with Tony Lopes
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Over the last few episodes, I've been visiting podcasts all across the internet, talking with entrepreneurs and creative people just like you to talk about some of their favorites tidbits from my new book, The Tiny MBA. In THIS episode I visited with Tony Lopes on the Self Made Strategies Podcast, where he explores modern collaboration, craft, and …
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EP33 - Agency Talk on The Iowa Idea
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Over the last few weeks, I've been visiting podcasts all across the internet, talking with entrepreneurs and creative people just like you to talk about some of their favorites tidbits from my new book, The Tiny MBA. In THIS episode I visited with Matthew Arnold on the Iowa Idea podcast, where he explores modern collaboration, craft, and persistenc…
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EP32 - An (Overly) Honest Review of The Tiny MBA with Brendan Hufford
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Over the last few weeks, I've been visiting podcasts all across the internet, talking with entrepreneurs and creative people just like you to talk about some of their favorites tidbits from my new book, The Tiny MBA. In today's episode, I visit with Brendan Hufford from the SEO for the Rest of Us podcast to talk about some of his favorite lessons f…
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EP31 - The Zen Koans of Business with Chariot Solutions
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Over the last few weeks, I've been visiting podcasts all across the internet, talking with entrepreneurs and creative people just like you to talk about some of their favorites tidbits from my new book, The Tiny MBA. And today I'm sharing an episode from a live stream that I did with Ken Rimple and Becca Refford at Chariot Solutions, an enterprise …
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EP30 - Sales for Founders & The Tiny MBA
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Hope you're safe, hope you're well, hope your loved ones are well, hope you're finding ways to stay sane and of course, finding ways to keep stacking the bricks to build your own product business. Over the coming weeks I'm going to be adding new episodes to the Stacking the Bricks feed to highlight conversations that I've been having across the int…
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EP29 - What are you optimizing for?
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Nathan Johnson left a corporate gig to bootstrap an affiliate business to 100,000 users. But to get it any bigger - and profitable - he would have to give up the very thing he left his corporate gig for: freedom. Ouch. Find out how he changed course to build a different business that DOES let him travel and spend more time with his family, while he…
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EP28 - Double your Conversion Rate with Brennan Dunn
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I've been wanting to do an episode with Brennan Dunn for a LONG time. He's one of our most successful students, having built an empire of resources and products for freelancers at doubleyourfreelancing.com. But freelancing rates aren't the only thing Brennan has figured out how to double...now he's mastered the art of personalizing on-page content …
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EP27 - You can ship. But will anybody buy?
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Dave Ceddia knew how to ship, but none of his projects had ever made a sale. Today, $15,000 in sales of his book "Pure React" later, he knows how to create new, bigger products for his loyal and growing audience. In this episode, you'll find out how he stopped thinking of himself as a "lifer" at a cushy job to being in control of his professional f…
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Donovan picked up JFS in December. Read it over Christmas. By the end of February, he'd grown his mailing list to 1,500 people. He created a landing page and JFS'd an email course on CSS animation, with a price tag of $49. In the first 7 days, he made 50 sales — for a total of over $2,000. NICE. To learn more about how Donovan did it — including sp…
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EP25 - Features, or marketing? (Part 3 of a series)
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Here is the double-edged sword of the software business: All the “features” in the world will not matter if you don’t have the customer pipeline. It is better to lose many customers over a missing feature than spend a month on a feature that people say will make them sign up. Yet there really are features you’ll require in order to get and retain y…
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EP24 - Teamwork is harder than you think (Part 2 of a series)
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In this episode we talk about the second of five things I wish I’d known when I started Freckle, things that would have made my life so much more profitable and pleasurable. Missed Part 1? Listen here. Adding people - partners, employees, contract staff - is one of the hardest parts of growing a business. It doesn't get talked about enough, and par…
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EP23 - "Everything will get easier if..." (Part 1 of a series)
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2015 was the best ever for Amy's SaaS business Freckle, with $625k of gross receipts, and so far we’re on track to hit close to $800k annual run rate (ARR) before this year is out. Those are some big numbers, but we didn’t start out there, and it hasn’t been all smooth sailing. In this episode we talk about the first of Five things I wish I’d known…
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EP22 - How to make an offer they can't refuse (Outreach Masterclass with Kai Davis)
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When Kai Davis sends you an email, there's a good chance he's asking for something. Amazingly...he does it without looking like a total jerkface. Is he some sort of wizard of persuasion? No, no. He has a process. Kai is an outreach consultant - which we'll let him describe in this "live masterclass." But you're going to want to listen to this episo…
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EP21 - The most dangerous room in the house
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Let us show you how most of the "risk" in starting a business isn't really risk at all. Related Links Just one instance of infamous tweet mentioned in this episode: https://twitter.com/amyhoy/status/699722679788703744 (notice the replies) "Petting puppies with Peter Drucker" also mentioned in this episode <3 Amy & Alex Hosted on Acast. See acast.co…
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EP20 - Swift Kick in the Ass (Accountability)
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Got 5 minutes? Then let Amy give you a swift kick in the ass. Learn why "accountability" doesn't work the way you think it does, and how to change your mindset to get more done. Need another swift kick in the ass from time to time? Subscribe to Stacking the Bricks for more and join our spam-free email list for more stories from the trenches of buil…
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