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Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed ...
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The Terrific Teacherpreneur

Alexandra Baxter - TpT Seller Coach

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This podcast is for teacherpreneurs looking to create and grow profitable online businesses! It is full of actionable tips and advice for teacher authors on Teachers Pay Teachers. The Terrific Teacherpreneur podcast features business, productivity, and marketing tips for teacher sellers looking to transform their side hustle into a successful business. If you are a TpT seller, this podcast is for you!
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Imagine if the next time you sat down to write a blog post, it felt easy because you already had a plan for what to write. Or, what if you scheduled your next podcast interview on a day that you knew you would be feeling energized? This could be your reality if you start making future you a priority! There are things you can do today that will set …
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This week’s episode of The Terrific Teacherpreneur is Part 2 of a two-part episode on the economic principle of the law of diminishing returns. You’ll hear exactly what this principle means for new and experienced sellers. In this episode, I discuss: How the law of diminishing returns results in slow growth for newer or smaller sellers Why this pri…
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Have you been feeling like you’re losing your spark lately? You probably know that spark that I’m talking about. It’s your passion, excitement, and creative energy for everything you’re working on in your business. If that spark is fading, there’s a very good chance you’re headed straight into burnout…or maybe you’re already there. As I go into my …
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This week’s episode of The Terrific Teacherpreneur is Part 1 of a two-part episode on the economic principle of the law of diminishing returns. This theory can be applied to each and every aspect of your business, so be ready for an impactful episode! In this episode, I discuss: How the law of diminishing returns influences the amount of resources,…
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The leaves are changing and the morning air is turning crisp, which can only mean one thing. Spooky season is here! To get us in the spooky spirit, Ashley and I are diving into some of our deepest fears - not just in business, but in life and beyond. From TPT anxieties to real-life phobias like spiders and heights (thanks a lot, TikTok!), you’ll he…
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Being a TPT seller looks different for each person. Some of you are full-time TPT sellers who have left the classroom while others are in the classroom with the end goal of working from home on TPT full-time. Our guest today, Katarina Lazaris, is a full-time teacher and successful TPT seller with no plans to leave the classroom. Katarina is the fac…
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In this week’s episode of The Terrific Teacherpreneur, I discuss how to make a stand-out product that meets your buyers’ needs in that irresistible kind of way. Listen in to hear all about how finding and creating your store’s ‘diamond’ can be a cornerstone of your business. In this episode, I share: How to know if you have a diamond in your produc…
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We’re kicking off a new series on the podcast: seller book club chats! In the first episode of this series, I sit down with Janice Cook and Kassaundra Foster to dive into Elizabeth Gilbert’s “Big Magic: Creative Living Beyond Fear”. Big Magic talks a lot about creativity and breaking out beyond fears and hesitations to live happier lives both as pe…
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Do you have more than one way that you’re bringing in income from your teacher business? Today we’re diving back into the world of diversification with guest, Brittany Naujok. Brittany is a long-time member of the School of Sellers community and this episode marks the second time I have had her on the show (check out her first appearance here!). Br…
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In this week’s episode of The Terrific Teacherpreneur, I share my best advice for thumbnails that drive sales. It’s no secret that thumbnails matter, but I have some strong opinions on them. Buckle up for my passionate rant about what goes into a strong visual thumbnail. In this episode, I discuss: Why you must prioritize top of the funnel listing …
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In our comeback episode (episode 126), I sat down with Ashley, one of the faces behind team SOS. We had a casual conversation and received lots of great feedback, so we’re bringing it back today. Ashley joins me again for a coffee chat to talk about our opinions on the TPT storefront design, what type of eating competition we would win, product ins…
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Two years ago I interviewed Abby Mullins and asked her ten questions to represent her ten years as a TPT seller (check out that episode here!). It has turned into a School of Sellers listener-favorite, so I knew I had to invite Abby back on the podcast! Now two years later, Abby joins me to catch us up on what she’s been up to over the past couple …
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Having an online business comes with a lot of opportunities. There are so many different ways to generate income, and you don’t have to stick to just one! I love interviewing teacher sellers who have found ways to diversify their business, and today we’re hearing from a guest who has done just that. Lisa McHargue is a teacher turned digital organiz…
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Are you a TPT seller who often considers going back to the classroom? If so, then today’s guest episode is for you! I’m joined by Marcy Bernethy, the face behind Saddle Up for Second Grade. Marcy started her TPT store 12 years ago and has been working on her business full-time from home since 2018. Then in 2023, she made the quick and unexpected de…
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Hello, friends, and welcome back to the School of Sellers podcast! In today's episode, we're continuing our series on diversifying your teacher business with the incredible Barb Flowers, a former teacher and administrator who transitioned into life coaching. I'm thrilled to share our conversation, where Barb dives deep into how life coaching is a u…
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I am thrilled to introduce our guest, Michelle Staley, the brains behind Teach with Michelle Allison. In this fun and insightful episode, we dive into a special 20 Questions segment where Michelle answers everything from her TPT journey during COVID to her favorite comfort pajamas and what it's like to create engaging classroom resources with her f…
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In this week’s episode of The Terrific Teacherpreneur, I share a motivation dump straight from my notes app to your ears. This episode is full of words of wisdom and thought provoking stories to help you focus on what maters and move your store forward. In this episode, I share: Why quality products may fall flat and how to set them up for success …
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Hello, seller friends! Today, I sat down for a fascinating chat with Breyen Wee, the creative mind behind Oui Madame Wee. Breyen, an Arbonne consultant and mother of two, offers insights on diversifying your teacher business through network marketing. Join us as Breyen shares her journey from a kindergarten teacher to an entrepreneur, tackles commo…
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Today, we're diving into one of my absolute favorite concepts: the workcation! Imagine combining the relaxation of a vacation with the productivity of focused work time—sounds dreamy, right? Join me as I share the origins, benefits, and diverse formats of workcations, from cozy Airbnbs to makeshift bedroom retreats. We'll explore how getting away c…
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In this week’s episode of The Terrific Teacherpreneur, I discuss the book The One Thing by Gary Keller. This book helped me to prioritize the most impactful aspects of my business so that I can focus on tasks that will increase my sales. Listen in to hear how you can do the same! In this episode, I share: Why I believe success comes from our action…
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Today, as part of our Sellers Actually series, we're featuring a truly inspiring story that debunks some common myths about the world of Teachers Pay Teachers (TpT). Joining us is none other than Amy Lemons, a pioneering figure in the TpT community. Amy's journey as a TpT seller began in 2011, and she's continued to achieve remarkable success witho…
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Today's episode tackles a topic that many of us have experienced – FOMO, or fear of missing out! Especially when it comes to the annual TPT conference. While these conferences offer unique experiences, not everyone can attend due to various reasons. But don't worry! If you're unable to attend this year's TPT conference in San Diego, we've got you c…
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In this week’s episode of The Terrific Teacherpreneur, I discuss how to apply expert marketing strategies to your TPT business. In this episode, I discuss: Why you should highlight the benefits your products produce How to incorporate the verbatim affect into TPT marketing How to build trust and credibility with buyers How to organize your resource…
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We are back with another guest in our diversifying series! In this episode, I welcome the inspiring Molly Wheatley, a fifth-grade teacher with over a decade of experience who has successfully transitioned into the tutoring business. Molly shares her journey from classroom burnout to creating a thriving tutoring business that not only supplements he…
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We're kicking off a series on diversifying with Amanda Cardenas, founder of Mudd and Ink Teaching and cohost of the Brave New Teaching podcast. Amanda chats with me about diversifying her teacher business through in-person professional development. She shares her journey from selling on TPT to discovering her passion for in-person PD and speaking e…
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In this week’s episode of The Terrific Teacherpreneur, I share how to take high quality photos of your resources. This episode will encourage you to take photos if you aren’t already doing so, or help improve your current practice to boost your sales. In this episode, I discuss: Why product photography is non-negotiable The elements of a high quali…
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Have you been looking for ways to maximize your sales on TpT, even with some of the limitations on the platform? I know many sellers wish we had a few additional features when it comes to the TpT platform. One feature I wish TpT offered is having access to our customers’ email addresses so we can stay connected with them after their purchases. The …
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Have you thought about diversifying your teacher seller business to include supplemental income streams? Many teacher sellers, like myself, worry about the uncertainty of relying solely on platforms like TpT for income. However, we know we can’t add on something we pour as much time and effort into as our TpT stores, so what are some options for cr…
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This week on The Terrific Teacherpreneur, I’m celebrating 150 episodes of the show with words of wisdom from TPT sellers who are ranked in the top 500 sellers. Grab a pen and paper because this episode is full of advice you’ll want to hold on to! In this episode, I share: What accomplished sellers feel helped them achieve their success Why it’s imp…
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Do you feel like you have 25 tabs open in your brain at all times? If so, you are not alone! As a teacher, business owner, and mom, I feel like I constantly have new ideas, endless to-dos, and random things popping into my head all the time. Now, I’m sure you’ve heard about brain dumps before, but finding a brain dump system that works for me has t…
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Are you ready to successfully tackle your business goals this summer, even with kids at home? We are quickly approaching summer which means that for many of us, our schedules will be changing. There will be kids at home, summer camps, trips, and, of course, all the everyday summer fun that we look forward to. But even with the change in schedules, …
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Does spring have you feeling the need to clean, declutter, and head into summer with a fresh start? I always look at spring as a time for fresh starts and a renewed sense of energy, not just for my physical spaces but for my business as well! If you’re ready to head into the second half of the year feeling rejuvenated and with your business organiz…
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This week’s episode of The Terrific Teacherpreneur podcast is about using description upsells on your TPT listings. In this episode, I share tips about this easy revenue generating strategy. In this episode, I discuss: What description upsells are Why you should try it Where exactly the links should go What description upsells look like Why UTMs ar…
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We are so excited to be back with you for a new season of the School of Sellers podcast! After stepping back from the podcast for a bit, Ashley from Team SOS is here with me to catch up with you, share what we have been up to, and kick off an amazing season two. We understand that as teacher sellers, you have a lot on your plate, and we can’t wait …
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This week’s episode of The Terrific Teacherpreneur is about how to avoid that never ending to-do list and subsequent feeling of overwhelm. In this episode, I break down some of your options. In this episode, I discuss: What things YOU should work on What things OTHERS should work on What things NO-ONE should work on Tasks can either be done by you,…
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This week’s episode of The Terrific Teacherpreneur is about video pins on Pinterest. In this episode, I explain how exactly to make them. In this episode, I discuss: How video is taking over in the marketing world The setup for recording a video Tips for recording a good quality video How to edit a video How long a video should be Things to remembe…
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This week’s episode of The Terrific Teacherpreneur is all about my earnings from Pinterest. In this episode, I explain how I make hundreds of dollars each month with only a small time commitment. In this episode, I discuss: Exactly how much money I've made from Pinterest and blogging in the last 3-4 years When I started Pinterest and blogging A bre…
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This week’s episode of The Terrific Teacherpreneur is about choosing between two marketing platforms: Pinterest and Instagram. In this episode, I break down exactly which one is right for you. In this episode, I discuss: How personality traits (such as being an introvert and extrovert) impact the decision How your preferred work style and time comm…
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This week’s episode of The Terrific Teacherpreneur is about checking out your competition in the TPT world. In this week’s episode, I cover the value and pitfalls of looking at what others in your niche are doing. In this episode, I discuss the role it has on: Keeping you relevant Making better products and listings Your mental health Plagiarism Th…
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This week’s episode of The Terrific Teacherpreneur is about whether you should sell your resources on your own website shop. In this week’s episode, I mention some of my struggles and regrets. In this episode, I discuss: Why I started selling on my own website Whether you should sell on your own website Who set up my WooCommerce shop How much I’ve …
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This week’s episode of The Terrific Teacherpreneur is Part 2 of a two-part episode on marketing your TPT store. In this week’s episode I cover whether or not you should quit marketing all together or take an extended break in order to propel your store forward. In this episode, I discuss: Why it can be tricky to stop marketing even when its not wor…
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This week’s episode of The Terrific Teacherpreneur is Part 1 of a two-part episode on marketing your TPT store. In this week’s episode I dive into whether or not you should quit marketing your store on specific platforms. In this episode, I discuss: What criteria you should use to evaluate a marketing platform What is involved in giving a marketing…
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This week’s episode of The Terrific Teacherpreneur is all about how I have grown my email list. In this week’s episode, I discuss the ways I have gained subscribers. In this episode, I discuss: The 5 ways I have gained email subscribers Which strategies work best for me Which methods don't work well for me Interested in Terrific Email? Check it out…
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In this week’s episode of The Terrific Teacherpreneur, I give advice on working smarter not harder by cashing in on your best seller. You’ll learn everything you need to know about putting this idea into practice! In this episode, I discuss: How other industries cash in on best sellers Why this practice is a wise business move Ways to expand on you…
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In this week’s episode of The Terrific Teacherpreneur, I share how the number of products in your store impacts your sales and success. This is something that all sellers are curious about, and I’m here to weigh in with my two cents. In this episode, I discuss: What I regret about my product numbers early on in my business Why there is a time to st…
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In this week’s episode of The Terrific Teacherpreneur, I share how to make products that attract more buyers and generate more sales. As sellers, we can gravitate towards creating small resources that are quick and easy. Listen in to consider why that doesn’t serve us. In this episode, I discuss: What I learned entices buyers through years of selli…
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Welcome to Season 4 of the Terrific Teacherpreneur! In this week’s episode, I discuss the hustle mindset and encourage you to examine your own working habits and how they’re impacting all aspects of your life. In this episode, I share: How to be okay with doing less in your business How the 80/20 principle applies to running a TPT store What to loo…
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I’m sad to share that in this episode of the Terrific Teacherpreneur Podcast, I’m sharing why I’m taking a break from releasing new episodes. You’ll hear: What lead me to make this decision How becoming a parent has constrained my time What this podcast means to me How to learn from me while I’m away Other people and shows I recommend for TPT selle…
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In this week’s episode of The Terrific Teacherpreneur, I share how to use Instagram stories to become more confident on camera. In this episode, I discuss: Why Instagram stories are a great starting place Low-pressure ideas for your first stories Why you should care less about being put together on camera How to ease your nerves when you talk to yo…
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In this week’s episode of The Terrific Teacherpreneur, I share tales from my first two years as a TPT seller. In this episode, I discuss: What my store looked like in my first month How many products I listed in my first year What my monthly earnings were starting out How I focused my time What my listings looked like What TPT was like at the time …
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