הפודקאסטים הטובים ביותר ב-Rockstar CMO (2024)

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The Doing More With Less and Asking Why Episode 57:35

3d ago57:35

57:35

It’s budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will need to do more with less, a hackneyed expression that makes it no less true. So, our host Ian Trusco…

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The Five Sales Enablement Things and Valuable Friction Episode 57:33

9d ago57:33

57:33

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode. Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into: Buyer Needs Analysis Market Intelligence Story Telling Sales Tools Technology Ian then joins Robert in the virtual bar for a splendid holiday co…

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The Four Takes on Privacy and Relevancy Episode 33:47

17d ago33:47

33:47

It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel. They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an ar…

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The Just Cathy, Chums, Content and Chaos Episode 36:23

24d ago36:23

36:23

A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover: Reaction to Robert’s keyno…

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The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode 56:53

1M ago56:53

56:53

This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having: Defined and measurable targets Data that is curated to address business goals Tools to make the data available A skilled team who manages the data Everybody in marketing is enabled to be data-driven Ian then joins Robert Rose, the Chi…

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The Just Robert and CMWorld Episode 25:46

1M ago25:46

25:46

This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it’s a short episode due to postponed interviews with Jeff and Cathy. So this week, we go straight to the bar as ian joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. As he recovers from Content Mar…

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The Giving a Shit About B2B Marketing with Cathy and Robert Episode 1:04:46

1M ago1:04:46

1:04:46

This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI. Adobe Max focuses on creativity and the use of AI tools. AI can enh…

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Special Episode - Business Podcasting - Eavesdropping on Keith Smith and Jason Falls 22:40

2M ago22:40

22:40

This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are: Founding the Marketing Podcast Network Should you add video to your podcast? The intentionality of listening to podcasts The role can podcasts can play in employee engagement and enab…

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The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode 1:01:38

2M ago1:01:38

1:01:38

This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys: Chose a Published Model that works for your business Data is the Ultimate Key to Success Journey Tracking Can Predict Ability to Close The Devil is in Persona-level Details Journey Tracking Ensures Campaign Success Ian then joins Robert Rose, the Chief Troublem…

1
The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode 1:02:09

2M ago1:02:09

1:02:09

This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including: Identifying Customer Needs Defining the Audience Setting Campaign Goals Forming the Campaign Team Planning the Program and Tactics Executing and Measuring Success Ian then joins Robert Rose, the …

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The Cathy Does Conferences, and Robert Doesn't do the Obvious Episode 1:03:40

2M ago1:03:40

1:03:40

This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce. The key points they discuss: AI is becoming integral to every marketing job. The job market for ma…

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The Shiny Things, Smart Strategies, and Marketers That Say "Meh" Episode 1:00:22

2M ago1:00:22

1:00:22

In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week. Ian’s chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”. They discuss how marketing leaders can make the right technology decisions, asking why, getting o…

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The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode 1:00:34

3M ago1:00:34

1:00:34

In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are: New Markets Reaction to market changes Direct and channel sales M&A New Category Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual b…

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The Marketing for Realignment and Gating over a Cocktail Episode 1:13:33

3M ago1:13:33

1:13:33

In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The First 90 Days” to evaluate your company. STARS stands for Startups, Turnarounds, Accelerated Growth, Rea…

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The Building a Real ICP and Signal and Noise over a Cocktail Episode 1:00:01

3M ago1:00:01

1:00:01

In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps: Understand the target Industry, category, or sector Define the firmographics - things like company size and revenue Research the…

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The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail 1:10:48

3M ago1:10:48

1:10:48

This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed: Marketing technology - and Cathy’s most recent blog post Breaking up with your website, the relevance of our corporate websites and how that changes our conte…

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The Good Budget Housekeeper and Renting Success Episode 1:04:02

4M ago1:04:02

1:04:02

In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc. They discuss: // Benchmark Your Budget vs. Peers // Separate program expenses into Campaigns vs. Shared Services // Find your path to…

1
The 5 F'in' STARS and Content Beyond Websites Cocktail Episode 1:02:47

4M ago1:02:47

1:02:47

In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals. Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rocks…

1
The STARS and a Cocktail of Generalist and Specialists Episodes 1:03:06

4M ago1:03:06

1:03:06

Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS: // Startups // Turnarounds // Accelerated Growth // Realignment // Sustained Success And discuss the challenges and opportunit…

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The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode 43:53

4M ago43:53

43:53

This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic. Ian then joins Robert Rose, Fractional Marketing Leader, and Chief Troublemaker at The Content Adviso…

1
The Cathy on Content and Robert on SEO, Expresso and Tequila Episode 1:03:03

5M ago1:03:03

1:03:03

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up. This week, Ian and Cathy discuss Cathy’s recent trip to London for …

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The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode 58:23

5M ago58:23

58:23

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”. The topic for Ian’s contribution to the book is a guide on how …

1
The Grant Johnson MPI Special Episode 44:03

5M ago44:03

44:03

This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his Marketing Performance Index. It’s Grant’s fourth time on the show, the last time being episode 144. He is a serial CMO who has held the top marketing jo…

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The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode 57:28

5M ago57:28

57:28

This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years. Plus, Ian asks if Jeff st…

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The 5 Steps for Metrics and Authentic Pride Over a Cocktail 48:49

6M ago48:49

48:49

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week. Ian then joins Robert Rose, Chief Troublemaker at The Content Advisor…

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The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode 56:17

6M ago56:17

56:17

This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantas…

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The Chat with ChatGPT and What’s Next for Search Episode 58:59

6M ago58:59

58:59

This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retir…

1
The New Products, New Markets and the Death of the Follower Episode 55:39

6M ago55:39

55:39

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. Ian then retires to our virtual bar, with Robert Rose, Chief Tro…

1
The 5 Steps for Campaign Planning and Apple Crushing It Episode 55:21

7M ago55:21

55:21

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget. After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on …

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The Frontline Marketing with Jeff and The Greatest Story Episode 35:55

7M ago35:55

35:55

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost anot…

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The Be Honest and a Social Cocktail in a Walled Garden Episode 41:04

7M ago41:04

41:04

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens. It’s last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Not the regular competitors #2 - Ren…

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The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode 47:33

7M ago47:33

47:33

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Diffe…

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The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode 43:31

8M ago43:31

43:31

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren’t people filling in your form? #4 - Ask why you ar…

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The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode 55:14

8M ago55:14

55:14

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. Ian and Cathy chat about the importance of content operations in the face of all the immedia…

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The Death of the CMO and Directing Operations with a Cocktail Episode 51:50

8M ago51:50

51:50

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, C…

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The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode 54:47

8M ago54:47

54:47

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B. They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publicati…

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The 5 F’in’ Fundamentals, a Book and a Budget Episode 51:23

8M ago51:23

51:23

This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal …

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The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode 50:45

9M ago50:45

50:45

This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content …

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The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode 50:42

9M ago50:42

50:42

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual…

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The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode 53:53

9M ago53:53

53:53

In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our host Ian Truscott asks if this is still relevant and Jeff shares six things for B2B marketers to consider from this model. Ian then winds down the week …

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The RevOps Primer and Storytelling over a Cocktail Episode 51:50

9M ago51:50

51:50

In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it’s different from Marketing Operations and how it impacts the marketing function and marketing leaders. Ian then winds down t…

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The B2B Marketing Lag and Getting Strategic with AI Episode 49:32

10M ago49:32

49:32

In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata. The stats that Dreamdata shared that caught our eye: // Only 37% of revenue is impacted within a quarter. // It takes 6 mont…

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The Educational Content and Getting Creative over a Kansas City Cocktail Episode 59:23

10M ago59:23

59:23

In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing. Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile…

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The Trends from Metia and Flaws on a Farm Episode 48:06

10M ago48:06

48:06

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report. They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss beha…

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The it's a Sink not a Funnel and Owning Media over a Cocktail Episode 56:08

10M ago56:08

56:08

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss the ungated 2023 B2B Buyer Experience Report from 6Sense, guided by former guest Kerry Cunningham. The report is based on a survey of 900 B2B buyers, rev…

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The Brown M&M's Marketing Rider and the Marketing Talent Crunch Episode 50:02

11M ago50:02

50:02

In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van Halen and brown M&M’s, it's a list those things that a marketing leader should look for in their new gig…

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The 5 Dysfunctions, Lettuce and Blame Episode 45:42

11M ago45:42

45:42

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamen…

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The 5 F'in' Fundamentals and Robert's Word for 2024 Episode 49:50

11M ago49:50

49:50

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rock…

1
The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode 58:51

11M ago58:51

58:51

This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Including podcasting, influencer marketing, technology, focus, storytelling, motivation, working with startups and some suggestions for our portal to market…

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The Predictable Predictions Episode 49:55

12M ago49:55

49:55

As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions …

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