A billion is at least 1,000x better than a million. This is a podcast for anyone who is trying to build a brand -- especially a billion dollar brand. Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ad campaigns and more so that you can take what y ...
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Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting ...
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Living in Adoptionland with Bryan Elliott is the podcast I wish I had before I started on my journey more than 25 years ago. It’s a mosaic of real stories from the adoption community which includes parents who gave up their children, families struggling with infertility and natural conception, and the often silent adult adoptees. Host Bryan Elliott decodes these experiences, combined with expert advice from medical professionals and published authors on the subject to help people cope and li ...
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You're Probably Doing Influencer Marketing All Wrong
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First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…
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The Easy & Proven Way to Build Good Habits & Break Bad Ones | James Clear
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James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow! In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones. Check out Atoms, The official Atomic Habits app. Want to get a short no…
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Volkswagen Turns Trash Talk into Eco Effort | $2,500 luxury chair | Billion Dollar Brand Advice
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Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…
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Should I Build a Brand Around Bespoke Japanese Ice Cream?
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Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…
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Lack of Sleep Might Be Killing You | Eight Sleep CEO, Matteo Franceschetti
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Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company. Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and sca…
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MrBeast strikes Amazon deal for biggest competition series in TV history | Reed Duchscher | Podcast series / Marketing
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Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream. In this episode I talk to Reed Deucher who is famous for being the media company being MrBeast — who recently struck an Amazon deal for biggest competition series …
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Why Some Brands like Wendy's, Little Caesars, Pizza Hut and other QSRs Have Lost Their Way
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Bill Harper and Bryan Elliott break down some of the worse brand crushing campaigns that have lead to the decline of some of the most popular QSR (Quick Service Restaurant) brands. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of W…
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How to Launch a Million-Dollar Business This Weekend | Noah Kagan | Podcast series / Marketing
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Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k). He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan. His new book is Million Dollar Weekend: The Surprisi…
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Seth Godin's Top 10 Success Lessons | Podcast series / Marketing
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Hi everyone, welcome to another episode of the show, I’m your host, Bryan Elliott. I just wanted to take a moment to thank all of you for listening and helping to make this show what it is. We’ve had a rush of new fans and followers and I couldn’t be more excited to be on this journey with you. Behind the Brand started as a side hustle because in 2…
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Brand It Like Serhant | Real Estate AND Media Mogul, Ryan Serhant | Podcast series / Marketing
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Ryan Serhant might be the king of East Coast real estate but he's also building a media empire. Why? The answer might not surprise you... Serhant is building a media empire on top of this real estate prowess for several reasons. The first reason is obvious: helping other real estate agents who he employs build a brand like Serhants is good business…
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The Pursuit of Dreams | Nigel Sylvester | Podcast series / Marketing
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Sometimes you're just born with it. At least that's how it feels with the current G.O.A.T. of BMX lifestyle, Nigel Sylvester. Nigel was just a toddler on his little red tricycle when he was drifting around cones set up as race course by his cousin on his driveway. Admiring and modeling the great Dave Mirra growing up, Sylvester went pro at age 18 a…
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Timm Chiusano is All of Us | Podcast series / Marketing
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Timm Chiusano is a very talented media executive with a corporate 9-5 managing a team and small business clients under his purview. He's also got a growing side hustle as a very unlikely social media influencer with more than 1M followers on TikTok as well as an expanding audience on other platforms. How did this happen? How did he do it? In my obs…
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March to the Beat of Your Own Drum | Twenty One Pilots' Josh Dun | Podcast series / Marketing
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Tyler Joseph and Josh Dun make up the talented band Twenty One Pilots. I first met Josh coming off the heels of my first Twenty One Pilots concert in 2017 when someone from his team reached out to me for him to come on the podcast to talk about his new company and venture with Haylee Williams from Paramore. The two of them teamed up to do a hair dy…
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The New Gym Class Hero | Dr. Jonathan Leary | Podcast series / Marketing
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Dr. Jonathan Leary has created a new category business called a Social Wellness Club -- the Remedy to enhancing our health and social life through human connection and self-care. What is it exactly? Imagine if SoHo House and Equinox had a baby -- and it was staffed with full-time physios, ice baths, hyperbaric chambers, saunas, I.V. drip stations a…
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Why Some Hard Things ARE Worth Doing | Plunge Co founders, Ryan Duey & Mike Garrett | Podcast series / Marketing
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Ryan Duey and Mike Garrett didn't start out to build a $100 million business in 3 years -- but that's what they've done! These two friends started Plunge from humble beginnings off the heels of a dormant economy during the pandemic and grew the business the old fashioned way by meeting and creating demand for an incredible cold plunge experience at…
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Has Bryan Johnson Discovered the Secret to Reverse Aging? | Podcast series / Marketing
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Chances are that you've seen or heard about Bryan Johnson before. The tech genius behind Venmo has a new lease on life with a mission for anyone else who wants to join him that's pretty ambitious: Don't Die. His videos are everywhere and have amassed a billion views and counting. His new venture is called Blueprint and it aims at breaking the statu…
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From Barista to Billions | Andrew Wilkinson | Podcast series / Marketing
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In 2006, Andrew Wilkinson was a young college dropout working as a barista in Canada while pondering his next move. His trajectory changed after a casual conversation with two web designers who had turned the coffee shop into a makeshift office. Wilkinson, napkin math in hand and enamored by the potential profits and lifestyle, took the bus to the …
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Here's Why Generosity is So Infectious | TED Curator, Chris Anderson | Podcast series / Marketing
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Chris Anderson leads the team at TED and has recently written written a book called, Infectious Generosity. Behind the Brand host Bryan Elliott and Chris sit down in front of a live audience to discuss. Check out Chris' new book here: https://amzn.to/3wm2YaN Chris' website on the book here: https://www.infectiousgenerosity.org/ Special thanks to ou…
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Lesli Johnson MFT - Living in Adoptionland as an Adoptee Therapist
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Lesli Johnson MFT is as an adoptee therapist helping people in the adoption community to live healthier and happier lives.Want to find out more about Leslie? Visit: www.askadoption.comFrom Lesli's website: "I created Ask Adoption to provide a community for individuals and families created by foster care and adoption and for others who are curious a…
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Navy SEAL Jocko Willink | Podcast series / Marketing
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Navy SEAL Jocko Willink talks about leadership; tips for success: the Jocko brand and much more on this episode of Behind the Brand. More about Jocko here: https://jocko.com/ https://jockofuel.com/ https://jockopodcast.com/ New! https://www.behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the…
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Laird Hamilton | Sink or Swim | Podcast series / Marketing
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This sesh with Laird is one of my favorites! Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stunt man, model, producer, TV host, fitness and nutrition expert, husband, father, and adrenaline junkie. At 6’…
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Everyday is a new chance to be our very best!
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One of my traditions in the new year is to read a quote often attributed to F. Scott Fitzgerald. Based on my research, this actually may be an adaptation from a screenplay or movie -- but whatever the case and for me --the words and message are more important than the context of the person (who may have written it): “For what it’s worth … it’s neve…
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Seth Godin | The Song of Significance: A New Manifesto for Teams | Podcast series / Marketing
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What can I say about Seth Godin that hasn’t already been said. Seth literally created and defined the term, “Work that matters” and this philosophy has become a North Star for me to aspire to in my own work. He’s also helped me see Purple Cows; lead a Tribe; become a Linchpin; cross over Dips; Poke more Boxes; Not Fly too Close to the Sun and focus…
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The 48 Laws of Power - Robert Greene | Podcast series / Marketing
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Bestselling author Robert Greene is one of the most influential and prolific writers of our day. With multiple bestselling books including The 48 Laws of Power, Mastery, The Art of Seduction and more, he has attracted a massive following of fans who continue to be inspired by his works. Robert just released an anniversary edition of The 48 Laws but…
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The Reason I'm NOT a Tony Robbins Fan | Behind the Brand Snapshot
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"If I follow the trail of your stress, it will take me to your deepest fears…" I have a confession — prior to meeting Tony Robbins, I was not the biggest Tony Robbins fan. I’m not the kind of person who would attend one of his events…jump up and down or tolerate him shouting at me during a 10-hour seminar. But then he taught me, "Life is the dance …
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The Work Reveals Itself as You Go - Dan Reynolds, Imagine Dragons | Behind the Brand Snapshot
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"The Work Reveals Itself as You Go..." I just finished Rick Rubin’s new book called The Creative Act. It’s a book on his process and his methods. If you don’t know Rick Rubin, he’s one of the most prolific music producers on the planet — taking the good work and making it better for talent like The Beastie Boys, AC/DC, Red Hot Chili Peppers, Johnny…
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Listen to This BEFORE You Take Any Supplements -- Especially Creatine | Behind the Brand Snapshot
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Listen to this before you take any supplements — especially creatine This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to suss out the nuggets that will help you build your brand on a personal or professional level. Here …
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Dr Mark Hyman | How Functional Medicine is Changing the Way We Get Healthy
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Dr. Hyman’s clinic, The UltraWellness Center, is home to a team of incredible Functional Medicine physicians he has personally trained. To learn more about his work at Center for Functional Medicine, where he is a Senior Advisor, visit the Cleveland Clinic. Dr. Hyman is also on the board for the Institute for Functional Medicine, a great resource f…
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