The Podcast for cake makers and bakers running a business. The Business of Caking Making is for cake makers who run a business. Hosted by Bronya and Sammie from Daisy Cake Company we delve into all aspects of running a Cake or Baking Business, with some expert guests. UK Based podcast.
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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process. We will help you get there by sharing with you the best marketing, sales/enrollment, and mindset practices known to humankind today…All of these practices are tested an ...
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Ep 136 - Cake Business Fundamentals Pt 6. Customer Journey
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This is the last in our 6 part mini series bout Cake Business Fundamentals. This week we chat about the journey you take your customer on from when they first find you to when you deliver their cake. How so you communicate with them, what language do you use, how do you manage their expectations and do you follow up after they've had their cake. We…
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Ep 135 - Cake Business Fundamentals Pt 5. Branding and Marketing
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This is the penultimate episode of this 6 part series on Cake Business Fundamentals. This week Bronya and Sammie chat about Branding and Marketing in your cake business. They talk about the breadth of both topics and how they both very closely relate to your ideal client. There are also 2 great top tips this week!…
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Ep 134 - Cake Business Fundamentals Pt 4. Pricing and Financials
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We continue our Cake Business Fundamentals Series with Part 4 all about pricing and financials. We talk about paying yourself a decent wage, deciding on your profit margin, Making sure you put money away for tax and national insurance, as well as taking deposits and family and friends discounts. This is a very important subject that so many people …
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Ep 133 - Cake Business Fundamentals Pt 3 - Ideal Client
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This week we continue our series on cake business fundamentals with Ideal Client. Who are you selling to? And why being specific with your ideal client is incredibly important if you want to be making the cakes you love for the price you need to be charging. For more information on Niche Market and Ideal Client take a look at our Audio Workshop wit…
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Ep 132 - Cake Business Fundamentals Pt 2. Finding your Niche.
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This week we continue with our 6 part series about Cake Business Fundamentals with finding your Niche. Having a Niche and really leaning into it will bring you confidence and custom as you will be seen as the expert. We chat about what your niche can be, what niche's we've had mistakes we've made by not having one. Next week in Part 3 of our series…
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Ep 131 - Cake Business Fundamentals Part 1: The Business Plan
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This week we start a 6 week series on Cake Business Fundamentals. These are the things that will set you up for success in your business. They provide focus and direction and help you to keep your business on track. This week we are chatting about having a Business Plan. We're not talking the scary type you take to a bank manager with graphs and pi…
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This week we do our irregular feature where we answer your questions. We have all kinds of questions from baking brownies, to wedding fairs, to getting your home kitchen registered. This is the last episode for a couple of weeks. We will be back on July 29th 2024.על ידי thebusinessofcakemaking
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In this episode Bronya and Sammie chat about feat of success. Obviously, this isn't something people plan on having, as when you go into business, you plan to succeed. But the human brain is a dark and foreboding place and can sometimes develop irrational fears. The fear of success can be debilitating and cause self sabotage or procrastination to s…
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Ep 128 - Instagram for Cake makers
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Following Bronya's recent success on Instagram, this episode is all about marketing on Social Media. We chat about when and what to post, and the things that's Bronya has found successful when posting about her cake business on Instagram. She talks about the algorithms, the times to post, why you may not be getting engagement and what happens to yo…
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We are very excited to be chatting to Marketing Expert, and soon to be published author, Alice Benham. Alice talks about marketing in a way that is straight to the point, but not intimidating. She understand small businesses need to move forward and in our chat she talks about what a marketing strategy is but how it's not a scary business thing. Sh…
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Ep 126 - Time Management revisited
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This week we revisit a topic we did back in Episode 28 - Time Management. things have moved on a lot in the world since we last talked about this and we have got better at planning our time. We talk about planning, preparation, boundaries, routines, distractions and being tidy.על ידי thebusinessofcakemaking
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Ep 125 0 Saying NO in you cake business
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This week we are talking about how to SAY NO!! Cake Makers, as a group, are notoriously bad at saying no. We chat about why you should say no, when to say no, and how to say no. Saying no is empowering and will definitely reduce the stress levels in your cake business.על ידי thebusinessofcakemaking
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Today we chat to Suzanne Esper - or we should say Doctor Suzanne Esper! Scientist and highly acclaimed cake maker and teacher - hear how she changed her life, pivoted her business to make it right for her, and what she is doing now. It was such a wonderful chat it could have lasted for hours. Also, listen out for the competition she has set for our…
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Ep 123 -Our favourite Apps to use in our Cake Businesses
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This week we chat about our favourite apps to use in our Cake Business. #From graphics, to videos and photography, to finance and taxes there is an app for everything. Here are our top 10.על ידי thebusinessofcakemaking
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Ep 122 - Summer is coming to your Cake Business
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Summer is coming and for cake makers it's often the busiest tie of the year. Are you ready? In this weeks episode we chat about preparing for summer, going to fair, markets and festivals and fitting all that in around your usual baking schedule. We share hints and tips about how we've done markets in the past and what we've learnt along the way.…
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Ep 121 - Diversity, Equity and Inclusiveness in your cake business. With Martin from GottaBe!
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This week we tackle the subject of Diversity, Equity and Inclusivity within your cake business. Many of us are sole traders who aren't sure how we can address this topic in our businesses. Just because we don't employ anyone, doesn't mean we shouldn't be thinking about it. Martin talks us through what it means to be inclusive and how we can show ou…
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Ep 120 - Financial and Business Jargon Understood
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This week we are tackling a subject that often trips us up. And to prove a point we did get a little confused but get it all sorted in the end! We talk about Revenue, Gross Profit, Net Profit, Break Even Cash Flow and many many more. These are all terms that big businesses use, and often confuse us as smaller business owners. In this episode we rel…
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Ep 119 - Different Sales Models for your Cake Business
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This week we are chatting about the different Sales Models there are for your business. These can include 'on demand' such as bespoke cakes and 'stock holding' such as fairs and markets. Hear how we've done a bit of both. Find out the Pros and Cons and which ways we prefer to sell our cakes. We also have an update of the proposed Guidelines for att…
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Ep 118 -Catch up with from our busy past 2 weeks
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This week it's Easter Monday, and the clocks have just changed so the world is a bit snoozy! We have just and 2 weeks off the podcast and have been super busy. Therefore we catch-up and fill you in on all the things that have been going on. Back to normal transmission next week. Find this episode as it was broadcast LIVE on YouTube: https://www.you…
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Sorry - sadly we have no episode today but we will be back in a couple of weeks. Have a great Easter and see you soon.על ידי thebusinessofcakemaking
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We love a good Q&A and this week that's what we've recorded!! We asked the listener for their questions. They are a mix of cake business queries, questions about our cake businesses, questions about what we've learnt and how we work together.על ידי thebusinessofcakemaking
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Ep 116 - Showing Up in your Cake Business
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This week we chat about being yourself and why it's important in your cake business. In the week when Iris Apfel passed away, a lady who was 100% herself and nothing else, we use her as inspiration as to why you should follow in her footsteps. Being yourself in business will keep your creativity fresh, will help from becoming burnt out, will attrac…
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Ep 115 - Auditing your Cake Business Practices
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This week Bronya and Sammie chat about doing a business audit. Are you doing things in your business because you've always done it that way, or have you thought that there may be another more efficient or cheaper way? Bronya and Sammie chat about some of the practices you can audit to check your running your business as efficiently as possible.…
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Ep 114 - Styled Shoots and how they benefit your Cake Business
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This week Sammie quizzes Bronya about Styled Photoshoots. Sammie is arranging a photoshoot for her cake business and other sustainably friendly wedding suppliers. Bronya has attended and been a part of many (over 15) photoshoots. Today they chat about what they entail and how they can benefit your business.…
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Ep 113 - The Safety Expert, Natalie Stanton
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This week we bring you the guest that every cake maker running a business wants to chat too.....The Safety Expert, Natalie Stanton. Natalie is a former EHO and a Chartered Food Safety Expert. We ask her as many food safety questions as we could fit into 1 episode. We talk about hand washing sinks, fridge temperatures, pets, certificates and much mo…
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Ep 112 - Seasonal Baking and Eric from Cake Craft Group
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This week we've mixed it up a bit by having the guest at the end of the episode - all will become apparent when you listen. We chat about Seasonal Baking, specifically Valentines, Mothers Days and Easter. We are then joined by Eric from the cake supplies wholesale business, Cake Craft Group. We hear insights as to how they plan their products, new …
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Ep 111 - Interview with Cassie Brown
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This week Bronya and Sammie are delighted to chat with Cassie Brown this week. Cassie started her cake career when she was young at The British Sugarcraft Guild. She is now a flower and airbrush expert who is a teacher, published author and has many videos on YouTube. For more episodes visit https://daisycakeandco.com/the-business-of-cake-making-po…
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Ep 110 - Keith Barron from The Great British Bake Off 2023
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This week Bronya and Sammie chat to the wonderful Keith Barron from the 2023 Season of the Great British Bake Off. He share his experience of the interview and audition process, what it was like meeting Prue and Paul and how his life has changed since being on the show.על ידי thebusinessofcakemaking
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Ep 109 - 2023 Review and Setting 2024 Goals
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Happy New Year for 2024!! This episode is all about Goal Setting for the new year. We are reviewing the goals we set last year. What we achieved, what we didn't achieve and why? We are then setting Goals for 2024 to make ourselves accountable.על ידי thebusinessofcakemaking
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This is our final episode of the 2023. We are chatting all about planning our social media content. We are well know for being a bit rubbish on Social Media, so we are chatting about our Social Media Goals and plans for 2024. Come back in a couple of months to find out how we got on!על ידי thebusinessofcakemaking
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Ep 107 - Miriam Pearson, Best in Show at Bake International 2023
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This week Bronya and Sammie are chatting to 2023 Bake International, Best in Show winner Miriam Pearson. Not only did she win Bake International Best in Show, she also won gold for her flower entry for Cake International. Hear how she designed her pieces, transported them from Ireland and set them up on the black table clothes in Birmingham.…
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Ep 106 Part 1 - Cake and Bake Show 2023
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This week we have a 2 part episode. Bronya and Sammie had a ball at the Cake and Bake Show and were tucked away in the Press Office where they chatted to lots of wonderful cake and baking friends. Listen to Part 2 straight after this to hear more from the Cake and Bake Show 2023. Below are the timecodes for Part 1 so you can jump straight to your f…
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Ep 106 Part 2 - Cake and Bake Show 2023
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This week we have a 2 part episode. Bronya and Sammie had a ball at the Cake and Bake Show and were tucked away in the Press Office where they chatted to lots of wonderful cake and baking friends. Listen to Part 1 straight before this to hear more from the Cake and Bake Show 2023. Below are the timecodes for Part 2 so you can jump straight to your …
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Ep 105 -Cake International 2023
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This week Bronya and Sammie are podcasting from Cake International 2023. Timecodes for the following features: 00.06.45 Cakes by Carol 00.11.15 British Sugarcraft Guild 00.14.39 David Brice from CakeFlix 00.19.19 Cassie Brown 00.23.33 Christina Giorgiou from Tasteful Cakes 00.30.34 Emma Jayne Cake Design 00.36.41 Fractal Colours 00.40.19 Inspired b…
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Ep 104 - Sorry it’s a short episode. We’re at Cake International.
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Sammie and Bronya have been to Cake International. This episode is short and sweet whilst they grab a coffee in Birmingham. Sammie chats all about entering this year and how her prep went. And they chat about a few of the products they've bought. A fell episode with interviews and observations will be available next week.…
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Ep 103 - Cake Decorating Hints and Tips
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This week Bronya and Sammie are chatting through their cake decorating processes. They have been baking and making cakes for a long time and have developed their techniques through wisdom, experience and making lots of mistakes. Listen and learn as they share their secrets to decorating in the easiest and stress free way.…
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Ep 102 - Melanie Underwood and David Close from Cake International
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This week Bronya and Sammie are excited to chat to Cake International Organiser Melanie Underwood, and Head Judge David Close. They chatted about all things Cake International, from how the show started, to competing, how the judges are put through rigorous training, to how feedback is given, and all the features that will be at the 2023 Birmingham…
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Ep 101 - Having Policies for your Cake Business
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What is a policy and why should you have them? Policies are there to set out your business operations. Together they are your values, principles and mission statement. Bronya and Sammie discuss the policies they have in their businesses and where they are written. Some are in their terms and Conditions, others are verbal, and others are in their ma…
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Ep 100 - Celebrating our 100th Episode with 3 guests!!
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This week we are celebrating our 100th episode, with not 1 but 3 guests!! We invited you, our listener, to write in or even come onto the podcast. We have had an amazing 100 episodes and wanted to celebrate with you and your businesses. Thank you for sticking with us and listening for 100 long episodes. We look forward t the next 100!!…
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Ep 99 - Cake Consultations. An Update.
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Back in May 2020 we released episode 5 all about cake consultations. The world has changed hugely since then so we thought we should do an update episode about what we do now, post-covid. Sammie and Bronya chat through their process of consultation, design and booking, including supplying sample boxes and whether they invite clients to their houses…
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This week Bronya and Sammie talk about why you shouldn't be scared to put your prices out there. They talk about how it will save you time, how it will position you in the market and how it will help to make you value yourself.על ידי thebusinessofcakemaking
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Ep 97 - Diversifying your Cake Business
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This week Sammie and Bronya chat about how you can use you cake making skills to make money in other ways. You have skills that people want, and that doesn't always include making wedding or birthday cakes. What else can you do in your business?על ידי thebusinessofcakemaking
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Ep 96 - Using AI in your Cake Business
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For 2 totally un-technically minded people, Bronya and Sammie did a good attempt about using AI in your cake business. It's a rollercoaster but keep with it. AI isn't going anywhere soon, and there are actually lots of tools that can help you in business. Sammie tried loads, Bronya tried a few, and here are their opinions of what was good and what …
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Ep 95 - Christina Georgiou from Tasteful Cakes
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We're back this week with another great guest. We first met Christina at the Cake and Bake Show last year, and then Sammie went to one of her classes and we said we just had to get her on for a chat. She talks about how she got into cake making, and more importantly model making. She is passionate about her art and believes that everyone can and sh…
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Ep 94 - The Definitive Guide to Putting Fresh Flowers on Cakes
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This week we are talking about putting fresh flowers on cakes. It's a topic that we are all a bit fuzzy around the edges on, so we went straight to the experts and got our information from the Food Standards Agency! The email we got back was from @food.gov.uk - you can't get much more official than that! Who's responsibility is it if you get given …
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Ep 93 - Our Cake Decorating Routines, Hints and Tips
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This week we're chatting about making cakes. Specifically, what happens once the cake has come out of the oven and we're ready to fill and decorate. We chat about everything from ganache, buttercream, using a dam, centre dowels and we have a long chat about flowers. Visit our blog for more baking and cake decorating tips: https://daisycakecompany.c…
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Ep 92 - What to do when life gets in the way of your Cake Business
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The working title for this episode was actually - What to do when life goes tits up! We've all been there, we're trundling through life and business quite happily and then something happens that wasn't planned. What can we do to protect ourselves and our business when things don't go as we excepted it to? Sammie and Bronya chat through their recent…
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This is a super quick episode this week because Sammie it off having fun somewhere Greek and gorgeous. Bronya is talking you through a few affirmations that can help in your cake business. Running a business is hard and we should all look after ourselves. Affirmations are a way we can be kind to ourselves and positively move our businesses forward.…
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Episode 90 - Google Analytics 4 for Cake Makers
52:07
52:07
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This episode is NOT our strong point, but we have tried to tackle it anyway. We are talking Google Analytics Today! As a cake maker what are the analytics you need to look at and how do you get there? Google Analytics changes for Universal Analytics to GA4 in July 1st. So what do you need to be doing to get the best out of your website. For anyone …
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Ep 89 - Rob from Mr Baker’s Cake School
1:01:25
1:01:25
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1:01:25
We return after out 2 week break with an IN PERSON interview with Rob from Mr Baker's Cake School. Rob invited us to his stunning school in Fareham in Hampshire and we sat and talked about how he got into the business and how his cake career has developed to owning and running his own school. He's had an interesting journey, different from most cak…
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