Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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ACT in Perspective - A prosocial podcast using behavioral science to address human suffering
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In this podcast, we reach across the aisle and discuss how others are using behavioral science to address the very human condition of suffering. We discuss such issues related to chronic pain; race, wealth and class disparities; drug abuse; poverty; child abuse; domestic violence; criminal injustice; social media; mental illness; loneliness; educational and basic need deprivation; among many others. We also discuss the latest therapeutic models of treatment for these conditions as well as he ...
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Life and Work | How to make great decisions in life and work | Behavioral Science Podcast
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Life and Work | How to make great decisions in life and work | Behavioral Science Podcast
Ahmed I. Shoukry
Life and Work Podcast by A. I. Shoukry, bestselling author and founder of The Decisions Academy. Every week you will listen to one idea on how to make great decisions in life and work. You are invited to subscribe to the life and work newsletter at https://TheLifeandWork.com https://DecisionsAcademy.com Get featured at the show and share an idea on how to make better decisions in life and work by recording a message: https://anchor.fm/lifeandwork/message
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For the curious! We’re exploring the inner-workings of the human brain to understand behavior change, habit formation, mental health, and being human. It’s Brain Science applied — not just “how does the brain work,” but how do we apply what we know about the brain to transform our lives?
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Interview with Roger Dooley: author of Brainfluence
35:43
35:43
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35:43In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have bee…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Eleven Madison Park: How Applying Simple Principles From Behavioral Science Helped It Become The Best Restaurant In The World
30:40
30:40
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30:40In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Interview with Sarah Carter: co-author of "How Not to Plan"
1:00:04
1:00:04
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1:00:04In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, take the train or practice safe sex. During a wide-ranging conversation with one of ad land’s brightest luminaries we cover biases from the ostrich ef…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Kraft Mac and Cheese: how to overcome the pitfalls of launching a healthier variant of your product
29:28
29:28
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29:28In this episode, we look at the behavioral science secrets behind the success of Kraft Mac and Cheese. We focus on two broad areas. First, how they managed to launch a new version of the product (with all the artificial colourings removed) without damaging sales. That’s an impressive achievement, as often if you stress that a product has become hea…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Interview with Todd Rogers: author of Writing for Busy Readers
36:16
36:16
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36:16In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you’l…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Pret a Manger: bouncing back from the pandemic with behavioral science
23:03
23:03
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23:03In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Interview with Seth Stephens-Davidowitz: author of Everybody Lies
49:01
49:01
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49:01We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings
24:38
24:38
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24:38In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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How to change habitual customer behavior in the New Year
27:52
27:52
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הפעל מאוחר יותר
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27:52In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the b…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Interview with Phil Barden: author of Decoded
49:09
49:09
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49:09In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in class brands like Apple apply these principles but als…
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In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves …
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before
59:24
59:24
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59:24In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally wh…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Get Out the Vote: How Behavioral Science Can Boost Voter Turnout
26:54
26:54
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26:54In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significan…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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How Indulgence Brands Can Benefit From Moral Licensing
19:02
19:02
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19:02In this episode, we explore how indulgence brands like soft drinks and ice creams can use behavioral science principles. We discuss moral licensing, where people overcompensate in one area after behaving virtuously in another, and how brands like Miller and L'Oreal have applied this insight. Lastly, we examine a study by Read, showing how shoppers …
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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How Brands Win with Matt Johnson, author of Blindsight
44:07
44:07
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44:07We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Practical Application of Behavioral Science with Kate Waters
48:10
48:10
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48:10In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysisעל ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity
30:28
30:28
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30:28In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Disney Parks: How the Peak-End Rule Sparks Delight
26:55
26:55
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26:55In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Tortillas, Government Agencies, and Behavioral Science with Owain Service
45:10
45:10
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45:10In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Summer Holidays: Selling Nostalgia to Deliver Experiences
36:55
36:55
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36:55In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Football: The Lessons Behind Action Bias and Fluent Devices
29:43
29:43
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29:43In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Liquid Death: The Power of Smashing Category Norms
26:28
26:28
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26:28In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Kentucky Derby: Leveraging Data to Build False Confidence
37:17
37:17
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37:17In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Sustainability: Helping Consumers Make Decisions with Lateral Social Proof
33:00
33:00
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33:00In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Redbull: The Pratfall Effect and the Benefit of a Bad Taste
16:58
16:58
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16:58In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Chipotle: Piquing Interest by Building Community
17:52
17:52
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17:52In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
21:54
21:54
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21:54In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Optimism Bias with Tali Sharot
41:14
41:14
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41:14In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Behavioral Economics with Mark Earls
47:45
47:45
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47:45In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.על ידי Consumer Behavior Lab
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In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Big Game: Costly Signaling and the Public's Trust
27:01
27:01
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27:01In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Crossroads of Consumer Psychology and Marketing
37:13
37:13
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37:13In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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New Year's: The Power of Commitment
31:26
31:26
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31:26In this episode we discuss the behavioral science behind New Year's Resolutions, commitments, the motivation to change behavior, and succeeding beyond January 1st.על ידי Consumer Behavior Lab
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ACT in Perspective - A prosocial podcast using behavioral science to address human suffering
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ACT and Applied Behavior Analysis with Dr. Tom Szabo
59:19
59:19
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59:19Tom Szabo is a peer-reviewed Acceptance and Commitment Therapy (ACT) trainer, board certified behavior analyst, and faculty member of Capella University in the masters and doctoral behavior analysis programs. Over the last fifteen years, Tom has focused his practice on teaching people ways to ignite psychological flexibility in their personal lives…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Trash, graffiti, George W. Bush
19:22
19:22
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19:22In this episode, we delve into the Don't Mess With Texas campaign and its remarkable success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Decoys, trainees, and the Power of Puzzles
31:54
31:54
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31:54In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Diamonds, romance, and The Wheel of Fortune
20:37
20:37
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20:37In this episode, we explore the success of De Beers' marketing campaign for diamond engagement rings, highlighting the power of linguistic quirkiness, the influence of anchoring on consumer behavior, and the relevance of behavioral science in shaping even significant purchasing decisions.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Notepads, shutter clicks, and spreading innovation
25:13
25:13
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25:13In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Candy, comedy, and the power of a cue
24:45
24:45
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24:45In this episode, we discuss the power of triggers and cues in marketing, emphasizing the importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Milk, mustaches, and the messenger effect
21:48
21:48
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21:48In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by using celebrities to emphasize what people would miss out on if they didn't have milk, ultimately generating over $1 billion in sales for the dairy industry.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Convenance, Chinese restaurants, and the danger of choice
25:25
25:25
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25:25In this episode, we discuss the power of menu design in influencing consumer choices, highlighting the importance of avoiding choice paralysis, using tactics like emphasizing popularity, and leveraging price relativity to boost sales.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Pigeons, speed cameras, and the power of uncertainty
14:01
14:01
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14:01In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Cakes, furniture, and making it easy
23:27
23:27
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23:27In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Sex in the City, charities, and the power of pricing
15:46
15:46
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15:46The expectations we have about food and drink can greatly affect our perception of their taste, and setting those expectations can be achieved through premium factors such as price, design, serve, and provenance, as well as creating a positive sentiment around a product being marketed.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Used cars, American presidents, and the power of surprise
13:47
13:47
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13:47In this episode we explore how the lessons of behavioral science can be applied to other fields, including politics, specifically looking at historical campaigns and the principles employed by politicians to captivate their audiences.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Vacuum cleaners, real estate, and the ball barrow
24:36
24:36
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24:36James Dyson has revolutionized the way everyday household appliances are made and sold with his innovative approach to entrepreneurship. His story is an inspiring one of success against all odds that demonstrates how powerful a determined entrepreneur can be in bringing ideas to life - not only through product design but also by building memorable …
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Fried chicken, beer, and the CBL's first national experiment
20:20
20:20
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20:20KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while cooking up creative ways to satisfy their customers' cravings.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Scarcity, Spotify, and second opinions
29:12
29:12
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29:12Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transformed the way we listen to music.על ידי Consumer Behavior Lab
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Pain of payment, Bezos, and basketball tickets
22:43
22:43
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22:43Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.על ידי Consumer Behavior Lab
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In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about the stories that inspired the book, and most importantly, hear how Richard thinks we can all use this new book to make marketing in the world stronger.על ידי Consumer Behavior Lab
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