Monica is deep in her move to DC (follow along on her TikTok and Instagram!) so we're going to be replaying a few episodes the next few weeks. This discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and val…

Welcome back to our weekly deep-dive on the creator economy. Whether you're a content creator experiencing frustration or aiming for significant growth, this episode delivers tailored advice to navigate and thrive in the specific challenges of your current phase. Here's what's in this week's episode: Dive into proven strategies for overcoming chall…

Welcome back to our weekly deep-dive on the Creator Economy. Below is what we discuss this week: Unlocking 2024 Trends: Insights into the evolving creator economy and strategies to stand out in the new year, including the unique opportunities in January when major creators take social media breaks. This less cluttered landscape presents opportuniti…

Welcome back to Inside the Click - Monica and Michelle here with Five on Friday, giving you the lowdown on all things creator economy in just 5 minutes. What went down this past week: The backlash against AI influencers highlights the importance of using real creators as brand ambassadors. The failure of the AI influencer trend indicates that AI-ge…

Welcome back to Inside the Click, your go-to hub for all things in the creator economy. In this episode, we delve into the influencer realm, exploring the importance of embracing your unique authenticity and resisting the urge to conform to the standard influencer archetype. Holistic Discussion on Niches and Pivoting: A deeper exploration into holi…

Welcome back to Inside the Click, your resource for the creator economy. Happy 2024! We're diving into Part 2 of our conversation with Alexa from Charm Lane. Listen to episode 1 first! (Apple Podcasts/Spotify) Here's what we discuss: Building Platforms and Growth Strategies (01:00) Discussion on the challenges creators face in expanding across vari…

Welcome back to our weekly deep-dive on the Creator Economy. This week we have our first guest on the pod! Welcome Alexa from @charmlane. A former Meta employee, she decided to go all in on being a content creator a few months ago and has seen a lot of success. This is part 1 of our discussion, part 2 will be released next week! We discuss: Managin…

Welcome back to Inside the Click with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes. What went down this past week: Whalar's Lighthouse Launch: Whalar's introducing "The Lighthouse," physical campuses for creators. These spaces aim to educate and empower, offering mentorship and classes. This initiat…

Welcome back to our weekly deep-dive on the Creator Economy. This week our discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that conve…

Welcome back to "Inside the Click" with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes! What went down this past week: Rodeo's Game-Changing Beta App Rodeo dropped their beta app, changing how creators bank on their content. Get paid based on how users engage, thanks to the 'creator fund'. Check out s…

Welcome back to our weekly deep-dive on the Creator Economy. In this episode we discuss how things are changing for creators, checking out how the NIL (Name, Image, and Likeness) rules shake things up for college athletes and the whole new world of social commerce. Here are the highlights: NIL Rules & Student Athletes: These rules give college athl…

In today's Five on Friday Influencer News Episode we're covering: NIL Impact on Influencers: Brands are adapting influencer strategies for student-athletes entering sponsored content. Sports Illustrated reports on the need for support and expertise among student-athletes in content creation. Micro Influencer Agencies: Business Insider highlights to…

Replaying our AI deep-dive episode and what it means for Creators. We discuss two Influencer-specific AI products: The Leap's digital product creator Voila's product identifier technology Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcast Substack insidetheclick.substack.com Email at hello@insidetheclic…

Welcome back to our weekly deep-dive on the Creator Economy. This week we're recapping Black Friday - from deals we saw to Platform surprises to consumer trends, we break it all down. We also discuss how you can look at your BF/CM performance and take the learnings into the rest of the year. You can continue this success and maximize your audience …

Welcome back to our weekly deep-dive on the Creator Economy. We are THREE days away from Black Friday so we are re-sharing our Black Friday/Cyber Monday episode, which includes what to do on the actual days to set yourself up for success. Below is what we discuss: Where to start when it comes to planning your Black Friday/Cyber Monday content How t…

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: More Instagram updates for Influencers TikTok video hacks for Influencers People are getting news on TikTok now more than ever Lots of Black Friday sales are starting THIS WEEKEND! Don't forget that we have THREE holiday prep e…

Welcome back to our Influencer Insights episode. This week we're breaking down the webinars and trainings that you should not miss to make the most out of this holiday season. Don't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday! Part 1 - using data to plan your holiday conten…

Welcome back to our weekly deep-dive on the Creator Economy. This week we are doing a deep dive on Flip, the Social Selling app that's sweeping the e-commerce world. Social Selling may be the future of Influencing. We discuss: Why you need to be on Flip NOW How intent plays a major role in purchase on social media platforms vs in an e-commerce app …

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Meta announced that they’re testing an invite-only holiday bonus that rewards creators for reels plays and photo views on Instagram. CreatorIQ has revealed how much brands are actually willing to pay influencers for sponsored p…

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. Today we're talking about our free tools to help you grow your business, especially if you've been established for awhile and feel stuck. We also dive into what Amazon is doing for Black Friday/Cyber Monday and their tools t…

Welcome back to our weekly deep-dive on the Creator Economy. Today we are talking about bonus programs on different platforms (specifically Mavely and Howl). We discuss how to tell what bonus program is best for you and your Influencer business going into holiday. Don't forget that we have THREE holiday prep episodes for you to dive into! Part 1 - …

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Instagram has TWO MORE updates, one of which could be a really fun for Influencers to engage with their audience around this Holiday time Pinterest launches a hub to educate Creators and help them grow College of Influence laun…

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. In this episode, we talk about social selling and what impact it's making in the creator economy. We're taking a peek inside the Flip app to get an in-depth view of the latest form of social selling. Let us know what else yo…

Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can approach your evolution as an Influencer. Below is what we discuss: Strategic Insights for Content Optimization: Dive into essential data-driven strategies, focusing on enhancing content performance to boost engagement within the influencer realm. Visua…

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Instagram launches a slew of updates Apple Pay for Later rolled out to everyone Farfetch gets the go-ahead to buy into Yoox Net-A-Porter Gen Z is going to buy from social this holiday Sephora sale starts today for Rouge You can…

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. In this episode we talk about overcoming imposter syndrome and breaking down what happens when imposter syndrome takes the front seat: perfectionism, paralysis, people-pleasing, and procrastination. Let us know what else you…

Welcome back to our weekly deep-dive on the Creator Economy! This week we want to re-share our episode discussing how you can approach expanding your platforms as you grow your business. Below is what we dive into: The perks of being an Influencer (0:48) Using new platforms, overview (3:39) Reddit deep-dive, including Laniege's foray onto the platf…

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Amazon is making Influencer tools available to everyone Instagram remains as the most impactful social media platform ahead of TikTok Walmart is beefing up its Marketplace to compete with Amazon during the holidays Consumer res…

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. In this episode we talk about leveraging trends to boost your exposure and success as a Content Creator. Let us know what else you want us to dig into for next week's Insights episode! Let's Connect! Instagram: @insidethecli…

Welcome back to our weekly deep-dive on the Creator Economy. This week we discuss the scams that unfortunately happen in Influencer marketing. It's so important as you grow as a Creator that you stay true to yourself and your audience, and that you don't fall into any traps as you find resources to grow your business Below is what we discuss: The l…

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Is Instagram going to bring back its Paid Reels Program? Spotify is testing AI to translate podcasts Reddit published a study showing the platform engages film and tv audiences Cirque du Soleil launches their own Influencer Net…

Changing things up this week - we want to give some deeper insights into the Influencer industry. In this episode we talk about AI and how it's coming to life in this space. We discuss two Influencer-specific AI products: The Leap's digital product creator Voila's product identifier technology Let us know what else you want us to dig into for next …

Welcome back to our weekly deep-dive on the Creator Economy. This is our FINAL holiday prep episode in our three part series! This week is all about Black Friday and Cyber Monday, the peak of Holiday shopping. Below is what we discuss: Where to start when it comes to planning your Black Friday/Cyber Monday content How to make sure you get the 'last…

Hello and welcome to inside the click’s five on Friday episode where we breakdown this week’s need-to-know news in influencer marketing in under five minutes. Today it’s just me, Monica so let’s get into it! Washington Post reporter Taylor Lorenz who writes about social influence on the internet released her book EXTREMELY ONLINE: The Untold Story …

Word of the Week Wednesday is back to add to your Influencer Dictionary. This week, Michelle is breaking down 'Holiday' and how the definition of the term evolves over the next 3 months. Have a term you want us to break down? Reach out via one of our channels below. Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: Insideth…

Welcome back to our weekly deep-dive on the Creator Economy. This is our second of THREE holiday prep episodes! Below is what we discuss: Getting the most out of the LTK app Planning content ahead of time - themes by month leading up to Black Friday/Cyber Monday and Christmas/New Years How to create desire for your audience in this economic climate…

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Forbes launched their top creator list for 2023 (link) Creator events: Amazon Creator Summit & LTK Con LTK Beauty Shopper Study shows people trust influencers in the vertical (link) Holiday is coming - what to do to get ready, …

Word of the Week Wednesday is back to add to your Influencer Dictionary. This week, Michelle is breaking down ROAS, or Return on Ad Spend. Examples from the episode are broken down below: Example 1: Using only Flat Fee and Sales to calculate ROAS Flat Fee: $100 Sales Driven: $200 ROAS: $200/$100 = $2.00 Example 2: Using Flat Fee + Affiliate CPA and…

Welcome back to our weekly deep-dive on the Creator Economy. This is our first of THREE holiday prep episodes! Below is what we discuss: Looking at holiday trends Looking at your own data to figure out what works for you and your audience Developing holiday-related story-arc's to engage your followers and drive conversion Being mindful of this year…

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Walmart and Amazon have competing sales in October, and TikTok wants in on the action The TikTok Shop launched, and the shops don't look legit Influencer Marketing spend is trending to reach $34b by the end of this year The LTK…

Word of the Week Wednesday is back to add to your Influencer Dictionary. This week, Monica is reviewing the term "sub-affiliate" along with the pros and cons of being a "sub-affiliate" as a content creator. Influencer pro tip on order tracking issues is mentioned as well! Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: In…

Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can start to approach using new platforms. The perks of being an Influencer (0:48) Using new platforms, overview (3:39) Reddit deep-dive, including Laniege's foray onto the platform (4:32) Substack & Instagram Subscribers - free vs paid, providing value for…

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in under 5 minutes. In today's edition: Pinterest launched a new body type technology that uses AI and 5 billion photos on their platform to add diversity into their AI innovations. Link here. Mavrck did a study showing shifts in how US creators earn their mone…

Part 2 of our 2 episode deep-dive on using data! This episode continues to dive into conversion and things you can do to boost it. We also talk a bit about Collages and how you can make these more effective. (:26) - Thoughts on Collages and how to use them better (5:38) - Is conversion rate the most important metric to pay attention to? What can yo…

Welcome to our 'Word of the Week Wednesday' where we break down a popular industry term that you should know, in an easy-to-digest way! Our first episode is all about Conversion. What are people asking when they say 'can you drive conversion?' What other topics do you want to get a deep-dive on? Let us know! Let's Connect! DM on Instagram at @insid…

Part 1 of our 2 episode deep-dive on using data! WE LIVE FOR THIS STUFF. We talk about: (1:00) Sephora vs Ulta: loyalty program comparions and what you should link to during the sale (8:00) Q&A: how to use trending products in a way that will convert your audience (15:00) How to figure out what content is and is not working for you Let's Connect! D…

Welcome to our Five on Friday Series where each Friday you get Creator Economy news in under 5 minutes. In today's edition: • You can finally use search in Threads. As of this week, Threads has expanded search to 'most' English and Spanish-speaking countries, including US. Be prepared for another spike in the platform. • LTK Award nominees are out.…

Here's what we're covering in today's episode: Affiliate vs Campaign monetization (1:10) Diversification across platforms for better earnings (2:39) Facebook's algorithm changes affect external link reach. (10:14) High purchase intent audience means better conversion (14:55) Impact of external linking and app tracking (16:05) Different experiences …

Here's what we're covering in today's episode: The newest tool for your business: Impact's Creator Marketplace (4:02) Monica & Michelle discuss Impact's new app, which is designed to simplify the influencer marketing process by providing tools for creating tracking links, managing proposals, and applying to brands. They explore the potential benefi…

The Creator industry is constantly evolving and growing at an exponential pace. You get all of these new platforms and new ways of doing things are popping up literally every day. We created the Inside the Click podcast to help you stay on top of it. Here's what we're covering in today's episode: The need for an impartial data-driven perspective in…