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How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data ...
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Breaking the Retail Disconnect with Relevancy I Ted Rubin
39:31
39:31
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39:31
As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about…
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Will AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI Institute
37:49
37:49
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37:49
Paul Roetzer, founder and CEO of the Marketing AI Institute, and author of “Marketing Artificial Intelligence,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based on machine learning, natural language processing, and other forms of artificial intelligence. In thi…
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Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger
37:51
37:51
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37:51
Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data…
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How to Implement and Activate Centralized Customer Data | Kim Davis, Editorial Director at Martech
30:22
30:22
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30:22
How well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of creating data-driven activations, why finding the right …
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The Evolving MarTech Landscape I Scott Brinker, Chiefmartec
40:06
40:06
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Scott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains acr…
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Driving Digital Transformation in Life Sciences | Anthony Manson, CDO at WebMD Medscape
29:59
29:59
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How people engage with companies today is becoming increasingly digital. The life sciences industry is not immune to this change, as healthcare providers expect the same from their interactions with sales reps, marketers and customer service. In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Anthony Manson, CDO, WebM…
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How to Maximize the Value of Your Customer Data | Dale Tuck, CITO of Primerica
40:52
40:52
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Companies now have access to tons of customer data -- but are they getting the most value out of it? In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Dale Tuck, Chief Information Technology Officer, Primerica, to explore how companies can transform their organizations to solve their biggest data challenges – from id…
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What is a CDP, and Why Do You Need One? | David Raab, Founder, CDP Institute
37:24
37:24
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What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments? On our latest…
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How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world…
…
continue reading
