הפודקאסטים הטובים ביותר ב-Agile Marketing (2024)

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Episode Eighteen: An Interview with Peter Eggleston of GE Healthcare 20:34

1y ago20:34

20:34

In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. Pete is the head of global product mar…

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Episode Seventeen: An Interview with Anthony Coppedge of IBM 52:04

1+ y ago52:04

52:04

In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digi…

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Episode Sixteen: An Interview with Mark Hanoteau 25:35

1+ y ago25:35

25:35

In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark Hanoteau is a principal consultant…

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Episode Fifteen: An interview with Stacey Ackerman and Micheal Seaton 42:13

2y ago42:13

42:13

Stacy and Micheal have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations. Stacey Ackerman is a well-known thou…

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Episode Seven: (Spanish) Agile Marketing Around the Globe in Spain with Christophe Martinot 17:49

2y ago17:49

17:49

Marketing expert and a convinced promoter of Agile Ways of Working for organizations. Christophe is the co-founder of SeedingEnergy S.L. and founder of Agilewow4all. His professional portfolio includes developments with FMCG (L'Oréal, Danone), pharmaceutical and healthcare (Sanofi, Lundbeck, Novo Nordisk, Abbott), global marketing and corporate com…

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Episode Seven: (English) Agile Marketing Around the Globe in Spain with Christophe Martinot 12:55

2y ago12:55

12:55

Marketing expert and a convinced promoter of Agile Ways of Working for organizations. Christophe is the co-founder of SeedingEnergy S.L. and founder of Agilewow4all. His professional portfolio includes developments with FMCG (L'Oréal, Danone), pharmaceutical and healthcare (Sanofi, Lundbeck, Novo Nordisk, Abbott), global marketing and corporate com…

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Episode Six: (Italian) Agile Marketing Around the Globe Italy with Deborah Ghisolfi 33:59

2y ago33:59

33:59

Deborah Ghisolfi is a business agility consultant at Agile Marketing Italia. She is the only Italian trainer authorized by the international consortium for Agile - ICAgile - to deliver certified Agile courses applied to Marketing and sales. Deborah has more than 10 years of experience in Agile consulting and training with Enterprise companies that …

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Episode Six: (English) Agile Marketing Around the Globe Italy with Deborah Ghisolfi 41:33

2y ago41:33

41:33

Deborah Ghisolfi is a business agility consultant at Agile Marketing Italia. She is the only Italian trainer authorized by the international consortium for Agile - ICAgile - to deliver certified Agile courses applied to Marketing and sales. Deborah has more than 10 years of experience in Agile consulting and training with Enterprise companies that …

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Episode Fourteen: An interview with Mitra Roknabadi and Lydia Kirby 17:57

3y ago17:57

17:57

Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collabo…

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Episode Five: Agile Marketing Around the Globe with Michael Seaton and Thomas Hormaza Dow 45:04

3y ago45:04

45:04

Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practice…

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Episode Four (Spanish): Agile Marketing Around the Globe with Beatriz Pinto 16:56

3y ago16:56

16:56

Beatriz Pinto join's John from Bogotá D.C. in the Republic of Columbia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Columbia. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and…

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Episode Four (English): Agile Marketing Around the Globe with Beatriz Pinto 17:56

3y ago17:56

17:56

Beatriz Pinto join's John from Bogotá D.C. in the Republic of Columbia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Columbia. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and…

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Episode Thirteen: An interview with Ackley Gaskin II 15:36

3y ago15:36

15:36

Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, c…

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Episode Four (English with German version): An interview with Dr. Kevin Anding 31:14

3y ago31:14

31:14

For the third episode of 2021, John Cass interviews Dr. Kevin Anding CEO of CONNECTINGSCIENCE and marketing specialist. Kevin provides agile marketing advice and agile training to companies. Today’s podcast is on the state of agile marketing in Germany. This podcast is in both English and German.על ידי John Cass

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Episode Four (German): An interview with Dr. Kevin Anding 18:32

3y ago18:32

18:32

Für die dritte Folge von 2021 interviewt John Cass Dr. Kevin Anding, CEO von CONNECTINGSCIENCE und Marketing-Spezialist. Kevin bietet Unternehmen agile Marketingberatung und agiles Training. Der heutige Podcast befasst sich mit dem Stand des agilen Marketings in Deutschland.על ידי John Cass

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Episode Twelve: An interview with Ghassan Sultan and Lydia Kirby 21:28

3+ y ago21:28

21:28

For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK…

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Episode Eleven: An interview with Travis Arnold 28:23

3+ y ago28:23

28:23

For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s lead…

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Episode Ten: An interview with Kaycee Kalpin and Stacey Ackerman 19:42

3+ y ago19:42

19:42

For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competi…

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Episode Nine: An Interview with Jim Ewel 22:23

3+ y ago22:23

22:23

In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and…

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Episode Eight: The Basics of Agile Marketing with Nina Rachetta 21:01

3+ y ago21:01

21:01

Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoicesעל ידי John Cass

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Episode Seven: An Interview with Giannina Rachetta Agile Marketing at 3M 31:53

4y ago31:53

31:53

In Episode Seven, John interviews Giannina Rachetta, Product Marketing Manager at 3M. Learn more about your ad choices. Visit megaphone.fm/adchoicesעל ידי John Cass

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Episode Three (Portuguese): Agile Marketing Around the Globe with Andre Felippa 14:17

4y ago14:17

14:17

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This interview is in Portuguese, and it is also available in English.על ידי John Cass

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Episode Three (English): Agile Marketing Around the Globe with Andre Felippa 12:45

4y ago12:45

12:45

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This episode is in English, but is also available in Portuguese.על ידי John Cass

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Special Edition: A COVID-19 Update from the Netherlands 5:51

4y ago5:51

5:51

In this episode, John Cass sits down with Adrie Dolman for a short discussion on the impact of COVID-19 on agile marketing in the Netherlands. You can hear more from Adrie on his series over at the Business Agility Institute Podcast Network.על ידי John Cass

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Special Edition: A COVID-19 Update from Naoya Segawa 9:24

4y ago9:24

9:24

John Cass sat down with Naoya Segawa of Japan to talk about Naoya's first episode in the Business Agility Podcast Network, an interview about COVID-19 and how it affects agile marketing. Check out Naoya's episode here (in Japanese): https://bainetwork.podbean.com/e/episode-1-agile-marketing-in-japan-in-the-age-of-covid-19/…

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Episode Two: Agile Marketing Around the Globe with Naoya Segawa and Nobuyoshi Adachi 14:39

4y ago14:39

14:39

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Naoya Segawa and Nobuyoshi Adachi to discuss what marketing through an Agile lens looks like in Japan.על ידי John Cass

1
Episode One: Agile Marketing Around the Globe with Adrie Dolman 28:26

4y ago28:26

28:26

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Adrie Dolman to discuss what marketing through an Agile lens looks like in the Netherlands.על ידי John Cass

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Introduction to Global Marketing Series + Business Agility Podcast Network 0:54

4y ago0:54

0:54

John Cass introduces the global marketing series featuring agilists from Brazil, Japan, and the Netherlands.על ידי John Cass

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Episode Six: An Interview with Amy Luethmers 18:27

4y ago18:27

18:27

In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how…

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Episode Five: An Interview with Andrew Burrows 33:54

4+ y ago33:54

33:54

In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. Learn more about your ad choices. Visit megaphone.fm/adchoicesעל ידי John Cass

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Episode Four: An Interview with Seema Sheth-Voss 15:24

4+ y ago15:24

15:24

In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo. Learn more about your ad choices. Visit megaphone.fm/adchoicesעל ידי John Cass

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Episode Three: An Interview with Jeff Clark 40:19

5y ago40:19

40:19

In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Learn more about your ad choices. Visit megaphone.fm/adchoicesעל ידי John Cass

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Episode Two: An Interview with Jayson Gehri 19:04

5y ago19:04

19:04

Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformati…

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Episode One: An Interview with Alan Belniak 24:19

5y ago24:19

24:19

Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content ma…

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