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Episode Five: Agile Marketing Around the Globe with Michael Seaton and Thomas Hormaza Dow
Manage episode 298299024 series 2918515
תוכן מסופק על ידי John Cass. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי John Cass או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success.
Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT.
He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University.
Thomas Hormaza Dow, Agile Coach at French Marketing Canada and Instructor at Concordia University and Champlain College, he is a digital expert. He has led digital marketing performance at GroupM WPP and worked with numerous brands such as Microsoft, Apple, Xbox, Google, Audi, Ford, Mazda,VW, Michelin, P&G, Pfizer, Nestlé, Desjardins Insurance, TD, Bank ofMontreal, GoDaddy, Dell, Bombardier, Canadian Tire and Bimbo Breads in a sports partnership with the legendary Montreal Canadiens. His background combines technology project management, agile marketing and educational technology. Thomas has worked and consulted in over 20 countries.
About Your Host: John Cass
John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.
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