The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
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Crafting Medspa Growth: Relocation, Buildouts, and Budgeting Success
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Welcome to another episode of the Business of Aesthetics podcast series, where we explore the journey of Loretta Zanetti, Aesthetic Nurse Practitioner & Founder of Erasable Medspa, and her husband, Michael Zanetti, chairman of Erasable Medspa, who are the pioneers in the Medspa industry. In this insightful episode, we discover the remarkable evolut…
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Don't Be Limited by Other People's Beliefs by Dr. Rachel Walker
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In this episode, we're thrilled to welcome Dr. Rachel Walker, a board-certified plastic surgeon who runs a thriving practice in Dallas, Texas. Dr. Walker's journey to success wasn't linear. From her initial interest in hand surgery to a rewarding career in aesthetics, she's an inspiring example of embracing opportunities and forging your path. Dr. …
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How to Use Moxie Mindset to thrive in a competitive market
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Welcome to the Business of Aesthetics Podcast Show, where we explore the minds of industry leaders to uncover the strategies and insights that drive success in today's competitive landscape. In this episode, we have the pleasure of inviting Dr. Dina Strachan, a distinguished figure in the field of dermatology, as our guest alongside our host, Ryan …
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What I Wish I Knew As A Dermatologist
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In this episode of the Business of Aesthetics podcast series, host Jeff Richmond leads a dynamic discussion with three esteemed guests: Dr. Beth Goldstein, Dr. Ted Lain, and Dr. Vivian Bucay. As seasoned professionals in the field of dermatology and aesthetics, they share invaluable insights into the business side of running a successful practice.…
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Phone Call Mistakes that are Costing You Patients
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In this episode of the Business of Aesthetics podcast series, Ryan Davies, digital marketing advisor of Ekwa Marketing, sits with Naren Arulrajah, the founder of Ekwa Marketing, and explores the importance of managing patient phone calls. Naren begins by highlighting the grave consequences of overlooking the initial patient phone call, emphasizing …
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Aesthetic Insights and Ethical Nuances in Dermatology with Dr. Dustin Portela
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In today’s episode, our returning host, Ryan Davies, speaks to highly esteemed, board-certified dermatologist Dr. Dustin Portela. As a prominent dermatologist and practitioner, Dr. Portela is a voice of authority on the topic of aesthetics. With his vast experience and commitment to ethical practices, he offers a unique outlook on the sophisticatio…
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Building Your Aesthetic Practice on Advanced Injectable Techniques
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In this episode of the Business of Aesthetics podcast, our host, Naren Arulrajah, brings together a panel of experts to discuss "Building Your Aesthetic Practice on Advanced Injectable Techniques." The panel includes Sonya Ellis, a seasoned nurse with over 25 years of experience in plastic surgery, Cassie Lane, a nursing and aesthetics enthusiast, …
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Balancing It All: Navigating Parenthood & Professional Success as a Plastic Surgeon with Dr. Lindsey Pennington
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In this episode of the Business of Aesthetics podcast show, we are joined by Dr. Lindsey Pennington, a seasoned facial plastic surgeon and mother of two. Dr. Pennington shares the challenges of managing a successful medical practice while being a dedicated mom. Her insights into time management, strategic decision-making, and finding balance in a d…
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Legal Changes You Need to Know in 2024
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Welcome to another informative episode of the Business of Aesthetics podcast. In this episode, Sara Shikhman discusses the latest legal updates that could affect businesses, particularly in the aesthetic industry. Sara, a legal practitioner in the field, collaborates to deliver a clear and concise analysis of legal compliance.…
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From Fellowship to Rodeo Drive: Dr. Carl Truesdale of Beverly Hills
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In this episode, you'll have the opportunity to gain useful knowledge from Beverly Hills facial plastic surgeon Dr. Carl Truesdale on succeeding in the competitive field of aesthetic practices. He emphasizes the significance of personal branding, targeted marketing, and being a unique voice in the industry.…
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AI in Your Aesthetic Practice: The Future is Now
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Welcome to another compelling episode of the Business of Aesthetics podcast! In this episode, we delve into the futuristic world of aesthetic practices and the groundbreaking integration of Artificial Intelligence (AI). Our conversation revolves around the transformative power of AI, particularly ChatGPT, and its versatile applications in content c…
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Striving For Perfection: Toronto Facial Plastic Surgeon's Journey
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This week’s episode is titled "Striving for Perfection: Toronto Facial Plastic Surgeon's Journey."In this episode, our host, Lauren, engages in an enlightening conversation with our guest, Dr. Mike Roskies, an esteemed Facial Plastic Surgeon based in Toronto. Driven by a commitment to excellence, Dr. Roskies shares the complexities of his surgical …
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Busted: How to Avoid Medspa Legal Pitfalls - Part 2
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In the second part of the podcast series, our legal expert and returning guest Sara Shikhman and our host Jeffrey Richmond delve further into the intricate legal dynamics impacting the medspa industry. Part 2 builds upon the foundation established in Part 1, offering an even more profound exploration of the legal landscape and serving as an invalua…
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Crafting Your Medspa's Clear Message and Brand with Stephen Boice
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In this episode of the Business of Aesthetics podcast, host Dana Zeitler engages in an informative conversation with the esteemed guest, Stephen Boice, a leading expert in the aesthetic industry. Delving deep into the world of medspa management and brand development, this episode exposes invaluable insights for aesthetic professionals seeking to fo…
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PRP's Role in Sexual Wellness and Cosmetic Success
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Join Host Dana Zeitler in a captivating conversation with the esteemed guest Dr. Joelle Lieman as they explore the vibrant tapestry of the aesthetics world. Together, they uncover the intricacies of sexual wellness treatments and unveil the strategic intricacies driving the medical spa industry. Throughout this engaging episode, Dr. Lieman generous…
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What Are Your Practice BHAGS For 2024?
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Join us for an insightful episode as Michael Walker, a seasoned leadership expert, shares how BHAGs (Big, Hairy, Audacious Goals) drive transformative progress in aesthetic practices. Learn how setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals fuels success and the importance of breaking them into actionable steps.…
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TikTok's Role in Propelling an Aesthetic Practice
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Step into the dynamic world of aesthetics, where Dr. Prem Tripathi takes you on a journey navigating the multifaceted challenges encountered by professionals in this vibrant field. Delving into a wide array of topics, from dissecting strategic marketing approaches utilizing platforms like TikTok to navigating the intricacies of managing patient exp…
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This engaging podcast delves deep into the intricacies of marketing strategies, patient engagement, and creating an impactful online presence within the aesthetics industry.
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Key Mindsets Essential For your Success in 2024 and Beyond
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The podcast delves into a crucial aspect of personal development, leadership, and mindset by the aesthetics expert, Michael Walker. Through a comprehensive conversation, it sheds light on imposter syndrome, a common challenge experienced by many successful practitioners in the field. The discussion uncovers the underlying anxieties contributing to …
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MASTERMIND: The Art of Influential Practice Leadership
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In this podcast, we delve into the intricate world of aesthetics, offering insights and strategies to navigate change, elevate leadership skills, and drive innovation. Our podcast provides a platform for industry leaders and experts to share invaluable knowledge, guiding listeners through the complexities of evolving patient care, clinical advancem…
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Why Do Some Medspa Practices Fail during the First 3 Years and Others Prosper?
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Delve into the world of aesthetics with industry enthusiasts Naren Arulrajah, Ryan Davies, Ang Klippel, and Dr. Hardik Soni, who are dedicated to authenticity and patient satisfaction. With a passion for corrective skincare and a focus on genuine results, these professionals have mastered the art of showcasing true transformations through before an…
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Marketing that is right for me: Google Ads, SEO, Social Media Ads, or Organic Social Media
1:10:38
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The podcast dives into the world of marketing methods and their impact on aesthetic businesses. It meticulously examines various strategies, shedding light on their challenges and costs and pinpointing the scenarios where each method shines brightest.
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Weight Management Medications in an Aesthetic Practice
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Step into the future of aesthetics with an insightful podcast led by Dr. Jonathan Kaplan, a trailblazer in weight management solutions. This episode is a goldmine of knowledge, debunking myths and illuminating the transformative impact of weight management medications. Discover the untapped potential for aesthetic professionals as these medications…
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Unlocking Aesthetic Success Through Community Engagement
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Welcome to The Business of Aesthetics Podcast, where host Jeffy Richmond interviews Dr. Lauren Umstattd, a renowned plastic surgeon from Leawood, Kansas. Umstattd's journey began during her residency in Otolaryngology, where her passion for plastic surgery took hold. With a focus on head and neck anatomy, she dedicated herself to mastering the art …
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Growing An Ultrasound Training Center
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Welcome to the Business of Aesthetics Podcast, where we venture into the dynamic world of aesthetics, offering essential insights for professionals on their journey to success. In this episode, our seasoned host, Dana Zeitler, leads a captivating conversation with the distinguished guest, Dani Sher. Together, they explore a wide array of topics rel…
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From Incorporating Eyelid Blepharoplasty to The Star of The TEDx Stage
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Introducing the Business of Aesthetics Podcast, where we delve into aesthetics, patient care, and practice growth strategies. In this insightful episode, we have the privilege of hosting Dr. Emilio Justo, a renowned expert in aesthetics and blepharoplasty surgery. Dr. Justo's journey is nothing short of inspiring, and his wealth of knowledge in the…
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The Inspiring Odyssey of a Thriving Plastic Surgeon
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In this episode of the Business of Aesthetics podcast, host Dana Zeitler sits down with Dr. Michael Kelly. He shares his journey in aesthetics and business, offering valuable insights for the venture aesthetics community.
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Busted: How to avoid med spa legal pitfalls
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In a dynamic conversation between Sarah Shikhman and Jeffrey Richmond, the podcast revolves around the multifaceted intricacies of managing a medical aesthetics practice. Sarah Shikhman, a legal expert, and Jeffrey Richmond, a business professional, engage in a discussion that delves into critical aspects of this industry. The exchange highlights t…
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Prosperity: Balancing Growth and Quality in Aesthetics
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Welcome to a transformative conversation that unravels the essence of success in the aesthetics industry. In this episode, Michael, a seasoned expert with 25 years of wisdom, and the podcast host engage in a thought-provoking exploration of the delicate balance between practice growth and the steadfast commitment to delivering high-quality services…
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Building a Results-Driven Dermatology and Aesthetic Practice: Insights from Dr. Sergio Gaitan
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Welcome to the Business of Aesthetics podcast series, where we delve into the dynamic world of dermatology and aesthetics. In this episode, we have the pleasure of hosting Dr. Sergio Gaitan, a board-certified dermatologist and the owner of Certified Cosmetic Skin Care in Miami, Florida. Dr. Gaitan is a specialist in Botox, dermal fillers, micro-nee…
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Accessing Radiant Skin: The Mind-Body Connection in Aesthetics with Dr. Keira Barr
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Unlock the secrets of psycho dermatology and discover the mind-body-skin connection with renowned dermatologist Dr. Keira Barr. This episode of the Business of Aesthetics podcast delves into the holistic approach to skincare and aesthetics, gaining insights into the importance of addressing mental and emotional aspects alongside physical treatments…
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Five Marketing Steps to Grow Profits in Your Aesthetic Practice
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In this insightful podcast, industry experts delve into the critical aspects of digital marketing strategies for aesthetic practices, focusing on Google reviews and SEO (Search Engine Optimization). The discussion emphasizes the profound impact of Google reviews on a practice's online visibility and reputation. The experts underscore the significan…
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A Journey from Internal Medicine to Aesthetics
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Are you ready to embark on a captivating journey into aesthetics and regenerative medicine? Join us for an exciting podcast episode featuring Dr. Anne Trussell, a highly respected physician and Say Bella Med Spa owner in Little Rock, Arkansas. With over two decades of experience in internal medicine and aesthetics, Dr. Trussell's insights are a tre…
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The Art of Effective Decision Making
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In this captivating podcast episode, the show's guest, Michael, embarks on a thought-provoking exploration of decision-making dynamics within aesthetics. The discussion revolved around the delicate equilibrium between swift and informed decision-making.
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Do’s and Don'ts of Aesthetic Business Ownerships
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Discover the secrets to thriving in the aesthetic industry with an insightful episode of the Business of Aesthetics podcast. In this riveting conversation, Dr. Katherine Dee, a seasoned practitioner with nine years of experience, shares her invaluable insights into building a successful aesthetic practice. With candid anecdotes and expert advice, s…
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Converting Consultation Techniques
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In this insightful podcast episode, Dr. Dana Zeitler, a seasoned aesthetics expert, shares invaluable insights on patient communication, practice expansion, and effective social media utilization. With a focus on cultivating patient relationships, Dr. Zeitler underscores the importance of attentive listening and personalized treatments. Her genuine…
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The Critical First Five Years of A New Dermatology Practice
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Dive into dermatology practice with the wisdom of seasoned dermatologists Dr. Ronald B. Prussick and Dr. Jennifer Haley. In a revealing conversation, they unveil key insights that pave the way for success in the field.
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Tune in to the latest episode of the Business of Aesthetics podcast for an insightful discussion on the indispensable role of marketing in the world of aesthetic practices. Whether you're running a med spa, dermatology clinic, or plastic surgery practice, attracting new patients is key to success. Join us as we delve into patient acquisition with a…
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Key lessons creating amazing patient experience by Skya Jones
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Welcome to an insightful journey into the world of medical spa management, where we have the pleasure of delving into the expertise of Skya Jones. Skya is a distinguished figure in the industry. She has a wealth of knowledge and experience in running successful med spas, making her a sought-after authority for those striving to excel in this compet…
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Lessons from a Startup with Jenn Izzraeli
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Welcome to an enchanting journey into the world of aesthetics, where we bring you the remarkable story of Jenn Izzraeli, a board-certified nurse practitioner with over a decade of experience in the field.
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Aesthetics Business Strategies: Low-Risk, High-Reward Model for Physicians
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In this episode, we delve into the captivating world of Get Hair MD, a groundbreaking project spearheaded by Paul Herchman, an esteemed entrepreneur with a remarkable track record. Get Hair MD is set to revolutionize how hair loss is addressed, offering an innovative business model combining cutting-edge technology, strategic collaboration, and exc…
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Transforming Medical Practice into Tech Innovation and Entrepreneurship
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Discover the inspiring journey of Dr. Patel, a plastic surgeon who turned entrepreneur and tech innovator. In this engaging podcast episode, Dr. Patel shares his experiences, from the challenges of running a medical practice to developing a groundbreaking software solution.
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Mastering Medical Practice: Insights from a Family Medicine Physician
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Welcome to our podcast, where we delve into the fascinating world of medical practice with the esteemed Dr. Marc Richmond. Join us as we embark on a captivating journey through his extraordinary experiences and gain invaluable insights into navigating the roadblocks of medical practice.From his early days in Pennsylvania to establishing his practic…
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Critical Mistakes Practice Owners Must Avoid in 2023
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In this episode, we have a special guest, Naren, a seasoned expert with over 15 years of experience working closely with practice owners. Get ready to dive deep into the four biggest marketing mistakes practice owners make in 2023. Naren takes us on a journey through the ever-changing landscape of digital marketing, shedding light on the importance…
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Unlocking Aesthetic Success through Community Engagement
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In this episode, Dr. Umstattd shares her insights on market differentiation, nurturing patient relationships, and employing effective branding strategies for exponential growth in the aesthetic industry. She emphasizes the concept of reciprocity, highlighting the importance of investing time and attention in patients. She gains patient reviews, cap…
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7 Steps to running a successful event
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In this engaging podcast, Jeff will walk you through every step of the event planning process, from crafting the perfect theme to curating an unforgettable experience. You'll learn how to captivate your audience with enticing demonstrations, showcase real-life success stories, and build meaningful connections that keep patients coming back for more…
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Mastering Aesthetic Medicine: Unveiling the Power of Education, Volume, and Social Media
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We are privileged to sit with renowned cosmetic surgeon Dr. Timothy Katzen in this captivating episode. Join us as we explore the incredible impact of education and content creation in aesthetic medicine. Discover how Dr. Timothy Katzen, a true visionary, has utilized the power of social media and video marketing to educate and inspire patients. Wi…
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What to Pay Attention to With Your Aesthetic Website - 9 tips plus a bonus tip!
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In this thought-provoking podcast, we delve deep into the intricate world of digital marketing, specifically focusing on optimizing your website to enhance your practice's success. Prepare to unlock the secrets of a truly captivating aesthetic website that captivates and converts visitors into loyal patients. Join a panel of industry experts as the…
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