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תוכן מסופק על ידי Business of Aesthetics. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Business of Aesthetics או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
Business of Aesthetics Podcast Show
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תוכן מסופק על ידי Business of Aesthetics. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Business of Aesthetics או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
…
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231 פרקים
סמן הכל כלא נצפה...
Manage series 3005277
תוכן מסופק על ידי Business of Aesthetics. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Business of Aesthetics או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
…
continue reading
231 פרקים
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1 How to Add GLP-1 Services to Your Practice the Right Way 51:33
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In this episode of the Business of Aesthetics Podcast, host Michael Walker speaks with expert consultant Jessica Hunter. Jessica shares why these treatments are in high demand, who the best candidates are, and how to offer them successfully. She explains how both in-person and virtual treatment options can help save time, increase revenue, and bring in new patients. You’ll learn simple steps to get started, the best way to structure pricing, and how to educate your patients about GLP-1 treatments. Whether you’re just considering these services or looking for ways to improve your current system, this episode will help you take the next step with confidence. Key Takeaways GLP-1 weight loss treatments are highly in demand, and many of your existing patients may already be interested. Offering both in-person and virtual treatment options can make it easier for patients while improving efficiency in your practice. Proper pricing and a focus on recurring revenue are key to making GLP-1 services profitable. Patient education is critical—help them understand the treatment, what to expect, and how it can benefit them.…

1 Why Attention to Detail Defines Success in Aesthetic Surgery & Practice Growth 48:33
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In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with internationally renowned plastic surgeon Dr. Stanley Okoro, also known as the “Bow Tie Doctor.” Dr. Okoro shares his journey from general surgery in the Navy to becoming a double board-certified plastic surgeon with a thriving practice in Metro Atlanta, Georgia, and international locations in Lagos and Abuja, Nigeria. Dr. Okoro dives into his unique patient-first philosophy, the power of small details in aesthetic surgery, and his commitment to building trust with every patient. He also discusses his mission work providing free medical and surgical care and his role in training other plastic surgeons in skin tightening techniques.…

1 My goal is to have a beautiful life: Kelly Greytok and Dr. Lauren Umstattd 59:28
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Surgery is just one part of a patient’s journey-recovery plays a critical role in their overall experience and results. Poor post-op care can lead to slow healing, unnecessary discomfort, and even dissatisfaction with the procedure itself. In this episode, private nurse Kelly Greytok shares how better post-op support leads to faster healing and happier patients. From nutrition tips to caregiver guidance, she explains the small but powerful steps that make recovery smoother. When patients feel cared for beyond the procedure, they trust their provider more, leave better reviews, and refer others. Post-op care isn’t just about healing-it’s about building lasting patient relationships. If you want to enhance patient satisfaction and set your practice apart, this conversation is full of actionable insights you can start using today. Key Takeaways Recovery impacts results - Proper post-op care ensures faster healing and better patient satisfaction. Nutrition matters - The right foods reduce inflammation, boost recovery, and improve outcomes. Caregiver support is crucial - Well-prepared caregivers help minimize stress and complications. Better post-op care builds trust - Patients who feel supported leave better reviews and refer others.…

1 The Art of Aesthetics: Success in Surgery & Business with Dr. Lauren Umstattd 58:40
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In this special episode of the Business of Aesthetics podcast, we welcome Dr. Lauren Umstattd, a distinguished, board-certified facial plastic surgeon who has dedicated her career to helping patients achieve confidence through aesthetic medicine. With a background as a Division One gymnast and a strong foundation in surgical expertise, Dr. Umstattd brings a unique perspective to the art of aesthetics. For aesthetic professionals, this episode is a must-listen as it delves deep into the nuances of patient trust, surgical precision, and the entrepreneurial aspects of running a successful aesthetics practice. Dr. Umstattd shares her insights on mastering both the surgical and business elements of the industry, emphasizing the importance of patient experience and long-term relationships.…

1 The Intersection of Wellness and Leadership 50:53
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In this episode of Business of Aesthetics, host Michael Walker sits down with Dana Zeitler, the founder and CEO of Deluxe Med Spa in Naples, Florida. Dana has over 30 years of experience as a physician assistant and has been a leader in the aesthetics industry for 14 years. Her expertise extends beyond patient care—she is a mentor, educator, and a strong advocate for building confidence through aesthetic medicine. This episode explores the powerful connection between wellness, leadership, and patient care. Dana shares her philosophy on building a strong practice, fostering a thriving team culture, and helping patients feel their absolute best. If you are an aesthetic professional looking to refine your leadership skills, strengthen patient relationships, and grow a purpose-driven practice, this episode is packed with actionable insights you won’t want to miss.…

1 The One Thing You Need for WILD MEDSPA Success 37:30
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In this episode of Business of Aesthetics, we are thrilled to welcome the esteemed Dr. Lonny Green, also known as the Ninja Injector, from Revive Aesthetics in Richmond, Virginia. With an impressive background that includes degrees from Stanford, UCLA, and Harvard, Dr. Green has established himself as a leading expert in the aesthetics industry.…
In this episode of the Business of Aesthetics Podcast, host Michael Walker welcomes a licensed electrologist and the founder and CEO of Beverly Hills Hairfree. With over 27 years of experience in permanent hair removal, Alana Dzurek has revolutionized the field through her expertise in multi-probe galvanic electrolysis, a method recognized as the gold standard for effective and long-lasting results. Alana shares her journey from the corporate world to becoming a pioneer in aesthetics, her experiences working with clients globally, and her passion for training the next generation of professionals. This episode is a must-listen for aesthetic professionals seeking to enhance their knowledge about the limitations of traditional hair removal methods like laser and single-probe electrolysis. Alana dives deep into the science behind multi-probe galvanic electrolysis, explains why it stands out as the most effective solution for permanent hair removal and discusses industry trends shaping 2025.…

1 Holistic Elevation of your Practice Wellness and Longevity Intersection with Aesthetics 53:52
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Welcome to a compelling episode of the Business of Aesthetics Podcast, where we explore the evolving intersection of aesthetics and wellness with Carmen Stansberry, a double board-certified nurse practitioner and founder of The Advanced Practice. With over two decades of clinical expertise spanning women's health, menopause care, obstetrics, and more, Carmen is a trailblazer in empowering aesthetic professionals to transform their practices through innovative strategies. She brings a wealth of experience to the conversation, sharing insights that will resonate with anyone looking to bridge aesthetics with holistic wellness. In this episode, Carmen illuminates the pivotal role of addressing the whole person's mind, body, and spirit in aesthetic practices. By incorporating wellness solutions like hormone optimization and lifestyle enhancements alongside aesthetic treatments, practitioners can foster deeper patient trust and loyalty. Aesthetic professionals will gain actionable knowledge on crafting patient-centered care plans, integrating cutting-edge trends like longevity medicine and natural aesthetics, and cultivating meaningful connections with patients. Whether you're a seasoned clinician or just starting your practice, this conversation with Carmen will inspire you to embrace a holistic approach that elevates patient outcomes and transforms the way you deliver care.…

1 Starting a New Clinic? Here’s how to market it successfully 1:04:13
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In this highly anticipated episode, experienced host Dana Zeitler—founder and CEO of Deluxe Medspa explores into essential strategies for aesthetic professionals. She is joined by Naren Arulrajah, co-founder of the Business of Aesthetics community and CEO of Ekwa Marketing, along with Shelly Schultz, Director of Sales at Ekwa Marketing. Together, they provide invaluable insights into building a successful clinic.…

1 Online Strategies to Attract More Patients in 2025 37:32
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Welcome to this exciting episode of the Business of Aesthetics Podcast, where we spotlight Naren Arulrajah, founder of the Business of Aesthetics community and CEO of Ekwa Marketing. With over 18 years of expertise, Naren has transformed the digital marketing landscape for aesthetic professionals worldwide. This episode is a must-listen for aesthetic practitioners who want to thrive in 2025 by leveraging cutting-edge digital strategies to attract high-quality patients and build lasting trust. Naren shares insights on how digital marketing can revolutionize your practice, from optimizing SEO to harnessing the power of patient reviews. Discover the secrets to achieving a consistent flow of new patients while maintaining a low cost per acquisition. Whether you’re a MedSpa owner, plastic surgeon, or dermatologist, this episode provides the tools and strategies to streamline your marketing efforts and create a robust online presence. Listeners will benefit from real-life success stories and learn how to implement game-changing tactics like creating impactful video content and mastering Google Reviews. If you’re ready to boost your aesthetic practice and embrace sustainable growth, this episode delivers valuable guidance to help you succeed.…
In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Deborah Quinn, an AANP-certified family nurse practitioner with dual certification in dermatology. Deborah brings over 25 years of nursing experience and 16 years specializing in medical, surgical, and cosmetic dermatology. As the founder of Clarity Acne and Aesthetic Dermatology in Suffolk, Virginia, Deborah has built a niche practice dedicated to treating acne and facial aesthetics. Aesthetic professionals cannot afford to miss this episode! Deborah shares insights on integrating evidence-based dermatology with cutting-edge aesthetic treatments, emphasizing a holistic and personalized approach. From enhancing patient confidence to leveraging innovative business strategies like "Walk-In Wednesdays" and "Medical Mondays," listeners will gain practical advice on building a thriving, patient-centered practice. Key takeaways include tips for maintaining a focused practice, the importance of gut-brain-skin health, and ways to balance medical dermatology with aesthetics. Whether you're just starting in aesthetics or a seasoned professional, this episode will inspire and equip you with strategies to stand out in a competitive industry.…
Welcome to this inspiring episode of the Business of Aesthetics Podcast. Michael Walker sits down with Alina Wilson, founder and CEO of Bridgeport Laser and Wellness Center and author of the thought-provoking book Thoughtful Aging. Alina brings a unique blend of wisdom, compassion, and advice stemming from her profound commitment to helping women embrace their true beauty inside and out. This episode explores deep into the paradigm shift from "anti-aging" to "thoughtful aging," offering aesthetic professionals a holistic perspective on fostering self-acceptance and delivering impactful care.…

1 Tired of Missed Opportunities? How Chatbots Can Save You’re practice 25:03
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Welcome to the latest episode of the Business of Aesthetics Podcast show. In today’s episode, Michael Walker sits down with Naren Arulrajah, the Chief Visionary and CEO of Ekwa Marketing, to explore a pressing challenge faced by many aesthetic practices: missed opportunities. Together, they unpack how leveraging chatbots can help practices provide 24/7 engagement, reduce missed calls, and significantly enhance patient conversion rates. This episode is packed with strategies to transform your digital marketing efforts and boost your patient experience.…

1 How to Incorporate Membership Plans to Grow Your Practice 1:14:37
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By popular demand, the exclusive "How to Incorporate Membership Plans to Grow Your Practice" webinar is now available as a podcast! In this insightful session, host Naren Arulrajah moderates a dynamic discussion with a panel of industry leaders: Stephen Boice, Adrienne Easterling, Sara Shikhman, and Ryan Davies. Each panelist brings their unique expertise and practical experience to help practices unlock the potential of membership models.…

1 The Art and Science of Rhinoplasty 43:48
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In this episode of the Business of Aesthetics Podcast, host Michael Walker interviews Dr. David Cangello, a renowned plastic surgeon based in New York City. Dr. Cangello discusses his journey into plastic surgery, the artistry behind rhinoplasty, and the psychological and emotional transformations his patients experience. From groundbreaking preservation rhinoplasty techniques to advancements like ultrasonic piezo instruments, Dr. Cangello shares his insights into the evolving field of aesthetic medicine.…
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1 Getting found online: Local SEO 101 for Medspas 28:28
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In this compelling episode of the Business of Aesthetics Podcast, host Michael Walker welcomes Naren Arulrajah, the visionary founder and CEO of Ekwa Marketing. Explore an engaging discussion that unpacks the transformative potential of digital marketing for aesthetic practices, from mastering local SEO to optimizing Google My Business and boosting online reviews. Whether you're a medspa owner, dermatologist, or aesthetic practitioner, you'll gain the insights needed to attract more patients and boost your online presence.…
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1 One Woman, One Room, One Million 51:26
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In this episode, we are thrilled to feature Dr. Sinehan Bayrak, a board-certified facial plastic surgeon based in Westchester, Pennsylvania. With a blend of expertise, resilience, and entrepreneurial spirit, Dr. Bayrak has carved her path in the highly competitive field of aesthetic medicine. Dr. Bayrak takes us on her journey from fellowship to launching a thriving private practice. She shares her experiences of embracing challenges, managing failures, and making bold decisions to create a unique, tech-driven practice that caters to patients with precision and care. This episode is packed with insights into the art of balancing surgical expertise with non-surgical services, using organic marketing strategies like Instagram and Google reviews, and overcoming the emotional and logistical challenges of being a solo practitioner. Whether you're a medical professional seeking inspiration or a patient curious about the intricacies of aesthetic care, this episode is for you.…
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1 Innovations in cosmetic medicine 30:40
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Welcome to Episode 211 of the Business of Aesthetics podcast. Join co-host Naren Arulrajah as he sits down with renowned plastic surgeon Dr. Rod Rohrich. In this engaging conversation, they explore the latest innovations in cosmetic medicine, from noninvasive treatments to the future role of AI and bioengineering in aesthetic procedures. Tune in for expert insights on cutting-edge techniques, valuable advice for aesthetic practice owners, and practical tips for dermatologists, med spa owners, and plastic surgeons to stay competitive in a rapidly evolving field.…
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1 Zero to 3 Million Annually as a Facial Plastic Surgeon in 2+ Years 43:08
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In this episode of the Business of Aesthetics podcast, co-host Naren Arulrajah speaks with Dr. Lauren Umstattd, a facial plastic surgeon from Kansas City who started her practice from scratch. Dr. Umstattd candidly shares how she built a successful practice, balancing a young family and a fast-growing business. Her journey is filled with valuable lessons on everything from personal branding to creating a sustainable work environment.…
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1 Building a Dream Practice: Dr. Claire Melancon on Surgery, Motherhood, and Business Success 46:01
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In this episode of the Business of Aesthetics Podcast, Dr. Claire Melancon, a talented facial plastic surgeon based in New Orleans, shares her journey of launching her practice right after fellowship. Dr. Melancon discusses the challenges of opening two practice locations, balancing motherhood with twins, building a reliable team, and exploring competitive dynamics within the plastic surgery community.…
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1 Navigating the Tech Landscape: A Practitioner’s Guide 36:00
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In this episode, we are joined by Naren Arulrajah, a seasoned expert in marketing and practice growth, and Sally Bevans, a respected leader in patient experience and healthcare innovation. Together, they explore the critical considerations for healthcare practitioners when investing in new technology and treatment devices. Their discussion emphasizes the importance of informed decision-making, understanding patient experiences, and strategic marketing to ensure that these investments benefit both the practice and the patients.…
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1 Acceptance of aging: Dr. Kay helps make the journey smoother 24:23
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In this episode of the Business of Aesthetic Podcast, we welcome Dr. Kay Durairaj, a renowned facial plastic surgeon from Pasadena, California. Dr. Kay, known for her expertise in both surgical and non-surgical treatments, shares her journey through the world of aesthetics, insights into launching a skincare line, and the importance of balancing personal life with a demanding medical career. She also offers valuable advice to new practitioners and explores future trends in aesthetics, including AI and longevity treatments.…
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1 Optimizing Google Ads and Social Media Ads 25:06
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In this episode, Ryan Davies and Naren Arulrajah discuss maximizing ROI and cost-effective digital marketing strategies for aesthetic practices. They highlight common pitfalls in digital marketing, such as needing to know the cost of marketing and having a poor phone experience. They also explore strategies for optimizing Google Ads and social media ads, as well as alternative digital marketing methods like SEO. The importance of tracking marketing efforts and comparing cost efficiency and effectiveness is emphasized. The episode concludes with a discussion on the value of a marketing strategy meeting.…
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In this episode, Naren Arulraja speaks with Adrienne Easterling, founder and CEO of Vaux Aesthetics. Adrienne shares her journey of growing her aesthetics practice from zero to over $3 million in revenue within two years. She discusses key strategies that contributed to her success, such as implementing membership plans, building an in-house marketing team, and creating a standout patient experience. Adrienne also touches on hiring practices, team culture, and her unique approach to under-eye filler training.…
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1 Lessons Learned over 20 Years as Owner of A Cosmetic Dermatology Practice 44:55
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Welcome to the Business of Aesthetics Podcast series. In this episode, Naren Arulrajah interviews Dr. Syed Amiry, a board-certified cosmetic dermatologist with over 20 years of experience. Dr. Amiry shares valuable insights into starting and managing a successful dermatology practice, the importance of financial and stress management, and how to avoid common mistakes in the aesthetic business. The episode covers everything from practice growth strategies, work-life balance, and leadership development to managing relationships and financial accountability.…
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1 Med Spa Dream Team: How to Build Yours 34:23
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In this episode of The Business of Aesthetics, we explore into the world of building a successful med spa practice. Host Naren Arulrajah speaks with Kim Burke, a family nurse practitioner turned med spa entrepreneur who grew her practice from a single injector operation to a multi-million-dollar success. They discuss the strategies, challenges, and lessons Kim learned while creating her dream team. If you’re looking for insights on growing your own aesthetics business and building a team that feels like family, this is the episode for you.…
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Business of Aesthetics Podcast Show

In this episode, Dr. Rod Rohrich shares his incredible journey from growing up on a farm to becoming one of the world’s leading plastic surgeons. He discusses the challenges and rewards of becoming an expert in the field, his thoughts on the business side of medicine, and tips for aspiring and current surgeons on how to achieve long-term success.…
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Business of Aesthetics Podcast Show

1 Digital Marketing Strategies for Growing Aesthetic Practices 25:23
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In this episode, Ryan Davies and Naren Arulrajah discuss digital marketing strategies for growing aesthetic practices. They highlight the common reasons why marketing efforts fail to attract new patients and emphasize the importance of understanding different marketing methods and their cost versus benefit. They recommend starting with SEO and then moving to Google Ads and social media ads if needed. They also discuss the significance of showcasing positive patient outcomes and providing a great patient experience to attract more new patients. They suggest booking a marketing strategy meeting to assess current marketing efforts and create a plan for success.…
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Business of Aesthetics Podcast Show

1 Dissecting real-world wins and woes in aesthetic practice ownership: Lessons learned 1:09:00
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Welcome to the special 200th episode of the Business of Aesthetics podcast! In this milestone episode, we dive deep into the world of aesthetic practice management with insights from industry leaders. Our hosts, Dr. Lauren Sad, Dana Zeitler, and Naren Arulrajah, share their experiences, challenges, and strategies for running successful aesthetic practices. This episode is packed with practical advice on marketing, staffing, financial management, and more. Whether you're a seasoned practice owner or just commencing, this episode is filled with priceless lessons to help you grow your business.…
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1 Whatever you want, you can be - with Dr. Grace Lee Peng 44:47
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In this episode of The Business of Aesthetics podcast, we sit down with Dr. Grace Lee Peng, a renowned facial plastic surgeon, to discuss the unique challenges and rewards of balancing a demanding surgical career with a personal life. Dr. Peng offers valuable insights into her daily routine, the experience of running her practice, and the evolving field of aesthetic surgery. Whether you're an aspiring surgeon, a fellow in the field, or someone interested in the dynamics of balancing work and personal life, this conversation is packed with inspiration and practical advice.…
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