Closing The Loop ציבורי
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Closing the Loop is a podcast about Bitcoin. In it, we will be speaking with the entrepreneurs, developers, and thinkers who are contributing to the evolution of this revolutionary technology. The podcast will also be an ongoing experiment of sorts, leveraging the latest developments in the broader ecosystem, highlighting and implementing solutions that foster censorship-resistant communication and new content monetization models. Join us in discovering the many possibilities that Bitcoin br ...
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Welcome to Getting In the Loop – a podcast dedicated to exploring how to transform to a more circular society that recognises our planet’s limited resources. Join host Katie Whalen as she examines the challenges facing our current resource use and discovers alternatives to the ‘take, make, dispose’ way of doing things. Each week she interviews circular economy experts about what they’re doing and learning (including Anna Tari of the Circular Economy Club, Ken Webster of the Ellen MacArthur F ...
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The cleanearth.io, Close the Loop podcast is about news, big ideas, insights, questions, and commentary across a wide range of sustainability-related topics. From clean energy and the energy transition, to electric vehicles and e-mobility, and the actions, policies and technologies across the world that are driving the transition toward reducing carbon emissions. Cleanearth.io Founder, Mark Wyche, shares his perspectives and talks to a variety of people at the forefront of sustainability to ...
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Close The Loop

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A weekly show produced by CallSource and hosted by Kevin Dieny for business leaders who want to prove their efforts and grow their business. Every discussion-based episode is focused on an impactful marketing and sales topic with perspectives from a variety of industries, subject matter experts, and guests. Asking the questions is the host, Kevin Dieny, a digital marketer by day, and analyst/detective by night. Take the pain and frustration out of attribution with clear-cut steps that you ca ...
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Electric vehicles get a lot of bad press, often based on outdated or exaggerated claims. This video breaks down the most common myths about EVs, from cost to cold-weather performance and charging worries. It also takes a critical look at how news coverage sometimes fuels these misconceptions. Support the show Follow us! cleanearth.io Instagram YouT…
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Discover how AI is transforming our driving experience, from voice-controlled navigation to intelligent assistants. Featuring advancements by TomTom, Volkswagen, BMW, Cerence, and Mercedes-Benz, this video explores the latest trends in automotive AI and the future of intelligent car interfaces. Support the show Follow us! cleanearth.io Instagram Yo…
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An industry outlook report details the current state and future prospects of the commercial aviation industry. It highlights the critical role of new technology fleets in advancing aviation's sustainability agenda. But, the industry is faced with the challenges of prolonged plane production and delivery delays. Emerging markets like India, China, a…
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A drama is unfolding in the global EV market as Chinese automakers, like BYD, ramp up their expansion into Mexico, potentially reshaping the automotive landscape. Elon Musk's recent comments underscore the imminent challenge faced by Tesla and other U.S. carmakers. We look into the implications of this strategic move, the role of trade policies, an…
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General Motors is revising its vehicle strategy by reintroducing plug-in hybrid electric vehicles (PHEVs) into their lineup, alongside their electric vehicles (EVs). This strategic shift reflects GM's response to market demands and regulatory pressures, balancing the company's environmental commitments with practical consumer needs. Support the sho…
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For our final episode of season three, we were excited to have Francis Pouliot join us for a discussion. Francis is the founder and CEO of Bull Bitcoin, a popular 'non-custodial' bitcoin exchange and payment service in Canada. He has been heavily involved in the bitcoin industry since 2013, helping people understand and use bitcoin from the earlies…
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In this episode of Closing The Loop, we’re honored to have Ray Youssef join us for a discussion. Ray is the founder and CEO of Paxful, a popular peer-to-peer bitcoin exchange, which offers users over 350 different payment methods to choose from. Paxful has placed a particular focus on what Ray refers to as the ‘Global South,’ where billions of unba…
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Remarketing is an effort by a business to keep the lines of engagement open between them and their audiences. One of those valuable audiences to keep remarketing to is your customers. Your customers have shown awareness, interest, and buying preference for your company already. That relationship is one of the most important things to keep the engag…
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Our guest today is Patrick O’Sullivan, the world’s first 'Chief Bitcoin Officer', for the Australian Baseball League club, The Perth Heat. In late 2021, Patrick convinced the organization to shift to a full 'bitcoin standard', and since then, they’ve been experimenting with all the ways in which they can leverage the benefits of bitcoin, to bring a…
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Brands often advertise to put a physical and tangible piece of marketing in front of their audience. Direct mail marketing can be a very effective tool for driving sales, promoting brand awareness, and winning market share from competitors. Local businesses often lean on direct mail marketing as an effective way to reach their local market with a t…
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How do small businesses use Google Analytics 4? Many small businesses were not even familiar with Google Analytics 3/UA. All businesses have been told to shift over before July 2023 but should small businesses implement the new website analytics before then? Figuring out Google Analytics 4 is now something small businesses are going to have to do. …
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Today's guest is Matt Hill, co-founder and CEO of Start9 Labs, a leading pioneer in what he calls ‘Sovereign Computing.’ In today’s world, many have become accustomed to using third-party platforms to interact online, host their data, and much else, but as the saying goes, ‘the cloud is just someone else’s computer.’ As a result of this, there is n…
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Small businesses with fewer resources can win non-branded traffic from larger brands. Winning non-branded traffic starts with identifying the right opportunities from search traffic. Opportunities might be keywords that are lower difficulty and less competitive, better content and page experiences or being able to increase engagement and conversion…
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Today’s guest is Jeff Booth, a serial technology entrepreneur, advisor and board member to multiple businesses and organizations, and the author of the very popular book, ‘The Price of Tomorrow: Why Deflation is the Key to an Abundant Future'. Jeff is also a prolific speaker and advocate for bitcoin, educating people in all parts of the world, abou…
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The first week into management and you have probably found yourself wanting to motivate and change the attitudes and behaviors of your employees. Changing the behaviors of your employees can be a difficult task. The best managers rely on feedback to change the behavior and attitudes of their employees. The truth is many employees do not change simp…
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Every year marketing innovations rise and with it comes new ways for businesses to grow. The tough part is trying to predict where marketing is going to go in the future. Even a few months into next year could see changes. Experts seem to be weighing in that the future of marketing is being shaped by the recent pandemic and consumer privacy laws. S…
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Our guest today is Jason Les, CEO of Riot Blockchain. Riot is one of the largest publicly traded bitcoin miners in the world, with a current hash rate capacity of 4.8EH/s, and an expected self-mining capacity of 12.6EH/s by Q1 2023. The bitcoin mining industry is notoriously competitive, and that is especially the case right now in the fall of 2022…
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Every business needs a competitive edge. Using data, operational efficiency, automation, and marketing into the right channels a business can gain a significant competitive edge. Understanding how a business is generating a consistent flow of revenue serves the business better in the long run. Improving the marketing strategy starts with looking at…
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Our guest today is Prince Filip Karađorđević, Hereditary Prince of Serbia and Yugoslavia, and Chief Strategy Officer of Jan 3, a digital infrastructure company focused on expanding access to bitcoin technology, and accelerating hyperbitcoinization. We first met Prince Filip at the Miami Bitcoin Conference in 2022, and were struck by both his down-t…
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Marketing incrementality is not marketing attribution. Marketing incrementality is measuring beyond attribution using experimentation. The conversion or lift that would NOT have occurred without marketing's influence is marketing incrementality. Businesses of all sizes can measure marketing attribution and incrementality using the data they have. T…
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This episode's guest is Abubakar Nur Khalil, a contributor to bitcoin core and co-founder of Qala, a non-profit focused on training the next generation of bitcoin and lightning developers in Africa. He is also the CEO of Recursive Capital, a venture capital fund focused on funding African bitcoin startups. Finally, Abubakar is a founding member of …
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What can small and medium businesses do to avoid the risks of an economic recession? An economic recession impacts businesses small and large, local and global, and can completely redefine the market. Preparing for an economic slowdown with recession strategies ensures that your business can weather the storm. Strategies that worked in past recessi…
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Video is a powerful medium to grow a small business. However, many small businesses don’t understand how to implement video into their marketing strategies. Many small businesses struggle to justify the costs of producing videos. Should a business get its own equipment, hire a videographer, and put in the effort it might require making videos? Are …
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Today’s guest is Brent Whitehead, co-founder of Giga Energy, a company that builds, operates, and sells equipment for off-grid bitcoin mining operations. The mobility, viability, and adaptability of bitcoin mining has in the last few years become recognized for the unique opportunities it represents, for capturing and monetizing stranded or 'waste'…
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Let's create, is a special episode format designed to walk you through the steps to building something important for your business. A business listening to this podcast episode should be able to create a successful lead generation advertisement by the end. You should also feel inspired to create an ad that generates leads. Generating leads is a ver…
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In-Person events are some of the best ways to learn and network. Getting the most value out of an in-person event takes some additional work. You can learn trends, strategies, and ideas, and save years of learning it yourself from the education provided by speakers at events. You can meet and connect with other people that share your business strug…
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This episode's guest is Jean Amiouny, co-founder and CEO of Canadian bitcoin exchange, Shakepay. Launched in 2015, Shakepay has become one of the most popular ways to buy bitcoin in Canada, with $7 billion in transaction volume and over one million Canadians signed up to the platform. As you'll hear in this discussion, while their current focus is …
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Today's guest is Lyn Alden, founder of Lyn Alden Investment Strategy, board director of Swan Bitcoin, and advisor to ego death capital. Lyn is one of the most highly regarded voices in finance today, both for her excellent commentary on the macroeconomic landscape as well as for her sober, analytical approach to understanding bitcoin. Lyn's ability…
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Finding the best agency for your small business is not easy. When interviewing an agency there are a lot of considerations to look for. A marketing agency that sticks to one tactic is often looked at as a vendor-type relationship while an agency that supports the entire business plan is much more strategic. Your business could benefit from evaluati…
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Within the marketing community of Reddit a user posted this question, ‘What is the best marketing advice you’ve ever received?’ and some of the answers that other users provided are worth considering. Learning from others saves time, helps us improve marketing campaigns, and can prevent problems. The crowdsourced marketing advice from Reddit could …
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Welcome to Season 3 of Closing the Loop! As has become tradition, Gigi, our friend and colleague here at Seetee, software engineer, and prolific writer in the bitcoin space, has joined us once again, to get this season kicked off. In our conversation, we reflect on some of the guests and topics of Season 2, discuss our experiences at the Oslo Freed…
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Remote employees are here to stay. For many companies, having remote employees is completely new. Remote work presents challenges for managers who oversee these types of employees. The better managers are at managing productivity, communication, and social aspects of remote employees the more successful they will be. For employees they have to mana…
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Our guest today is Leopoldo López, a democracy activist, former political prisoner of the Maduro government, and national coordinator of the 'Voluntad Popular' political party in Venezuela. We recently met Leopoldo at the Oslo Freedom Forum in Norway and subsequently had the chance to spend some time with him and hear the harrowing story of his lif…
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One very important part of website design is the accessibility and usability of a website. The website must be designed so that people can find the value in the pages. Some people have disabilities or limitations that make it more difficult for them to read, hear, understand, navigate, or interact with a website. Building a website that is more acc…
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As a local business owner, it is important to utilize the marketing resources you must successfully reach your customers. Local businesses have a geographic footprint where their target market resides. Smaller businesses, must stretch their limited resources and make sure their marketing is driving the right local customers. Digital marketing offer…
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For this episode, our guest is Bernard Parah. He is the founder and CEO of Bitnob, a Nigerian bitcoin exchange & financial services platform. We met Bernard recently at the Oslo Freedom Forum in Norway, where we had the chance to hear his story firsthand. His unique perspective on bitcoin, the experience he has gathered when launching Bitnob, and t…
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Understanding your marketing results is key to spending your money wiser. But understanding marketing analytics is one of the most challenging aspects for businesses. Marketers, leaders, and agencies or consultants struggle to interpret marketing analytics so it is easier to understand. This causes businesses to rely on other forms of data instead.…
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You have to measure marketing. The business needs to see if marketing costs are being recouped by its contribution to revenue. The return on investment for marketing is calculated based on the investment and the results of sales from marketing efforts. Ad platforms have this accurately available to help businesses understand when they make a profit…
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This episode's guest is Shaun Connell, Executive Vice President of Power at Lancium. Lancium develops technologies and builds infrastructure to improve the economic efficiency of power production, balance and stabilize the power grid, and improve the viability of renewable energy resources. Shaun has a wealth of experience in energy markets, in par…
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How do business owners create a business that they can one day exit from? There are characteristics of a business that set some businesses apart as a better buy. Exit strategies provide the business with a goal that guides the everyday leadership decisions. Preparing a business to exit, to pass it on to family, to pass it on to employees, and grow …
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This episode's guest is Farida Nabourema, a social activist and writer, who since being a teenager, has been a fearless advocate for democracy and human rights in her native Togo. We met Farida recently at the Oslo Freedom Forum in Norway and were intrigued by her story, her work, and the ways in which she's been educating her followers and communi…
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When someone utters, “Google Analytics” many business owners flinch in pain. There are a ton of benefits for businesses in Google Analytics. One of the easiest ways to get the most out of Google Analytics is to focus on some specific reports. A report in Google Analytics is a collection of data that aims to answer a specific set of questions. Wheth…
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The story of how a business that found itself facing bankruptcy and turned itself around to become a successful business is very inspiring. Marcus Sheridan became obsessed with the customer with a philosophy that helped him pave the way for success. In the age of online research, even the smallest companies have to figure out how to answer their cu…
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This episode's guest is Bob Burnett, chairman and CEO at Barefoot mining. Barefoot focuses primarily on what they call 'wild mining,' or small-to-mid scale bitcoin mining operations, using independent or off-grid energy sources. Their approach is not only contributing to the monetization of remote or stranded energy resources, which otherwise likel…
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Companies need to take customer service seriously. Consumers can go from wanting to do repeat business with you to telling everyone they know never to do business with you. Great customer service can create loyal repeat customers that drive sales for your business. Poor customer service drives your potential customers right to your competitors (who…
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Content is the vehicle that marketing uses to engage with consumers. The better the content is at satisfying the wants and needs of consumers the better off the business will be. The goal with content is to make it valuable and relevant across the various types of formats. Most smaller businesses see content creation as a daunting task.…
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This episode's guest is Alex Leishman, founder & CEO of River Financial. River is a bitcoin-native financial services firm that offers bitcoin acquisition and management products for individuals, as well as a variety of institutions and high-net-worth investors, through their private client services division. They've also recently begun offering a …
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Don't forget to check out our free circular economy resources including: The Circular Sectors Navigator E-Book Linkedin Group: Getting in the Loop Podcast Resources and links discussed in this episode are available at gettinginthelooppodcast.com. ABOUT TODAY'S EPISODE Welcome to the season finale of the Getting in the Loop Podcast! This season our …
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Don't forget to check out our free circular economy resources including: The Circular Sectors Navigator E-Book Linkedin Group: Getting in the Loop Podcast Resources and links discussed in this episode are available at gettinginthelooppodcast.com. ABOUT TODAY'S EPISODE We’re joined by Jessika Luth Richter, a postdoctoral researcher at the Internatio…
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A customer relationship management platform is a broad classification for any tool that helps a business organize their interactions with their consumers. Platforms have evolved heavily over the past several decades. The primary value of a CRM for a business is to help the business turn process into profit. When under-utilized it can easily work ag…
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