How do businesses get value out of a CRM?

Close The Loop

A customer relationship management platform is a broad classification for any tool that helps a business organize their interactions with their consumers. Platforms have evolved heavily over the past several decades. The primary value of a CRM for a business is to help the business turn process into profit. When under-utilized it can easily work against the business. The goal with any CRM is to get greater value out of the platform than its investment. There are a lot of ways that businesses can get value out of a CRM.