Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
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Sales Expert: Is "Standing Out" Just About Going Viral? & Sales is About Solutions, not Persuasion & “Close More Deals by Getting Objections” - Bill Caskey
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Bill Caskey, a renowned sales coach, author, and speaker known for his expertise in sales training and development. With over 30 years of experience in the field, Bill has established …
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Podnews Editor: "YouTube Won't Hack it into the Podcast World" & Open Podcasting is the Future - James Cridland
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is James Cridland, Editor of Podnews. James is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radi…
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The Creative CEO: The Tinder-like Approach to Home Buying and "You Need To Create Shareable Content" - Daran Herrman
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Daran Herrman, the CEO of Goboto and host of Establishing Your Empire podcast. Establishing Your Empire is a filmed podcast that inspires entrepreneurs, creatives and future business o…
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The Product Guy: "Forget Building Your Brand, Just Sell!" and Why Operations Are the Secret Weapon for Business Success No One Talks About - Thiefaine Magre
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Thiefaine Magre,Co-Founder and COO of PROUDUCT, and the host of "The Product Guy Podcast". Prouduct helps entrepreneurs go from idea to market with full service global sourcing and…
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The Silicon Valley Host: "No One Says No to Our Podcast", "I Interviewed One of the Founders of Intel and Canva!” & Don't Underestimate the Power of Warm Intros - Shawn Flynn
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Shawn Flynn, Principal of Global Capital Markets and Podcast host of The Silicon Valley Podcast. Shawn is highly engaged in the Silicon Valley technological ecosystem of rapidly ex…
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The Builders Coach: Why Getting a Coach is an Investment & How Their Podcast Started from a Television Feature & "Speed is Everything in Business" - Mick Hawes
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Mick Hawes, CEO of Builders Business Blackbelt and host of the Toolshed Podcast. Mick is a #1 bestselling author and coach, helping builders boost productivity, profitability, and e…
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The Women in Medtech: "This is a $1 Trillion Opportunity That Nobody Talks About", "We Use Our Podcast to Mentor People" & The Lies Behind Imposter Syndrome - Barbara Strain and Colleen Patterson
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guests today are Barbara Strain and Colleen Patterson, from the Women in MedTech Podcast series. In this episode, both hosts unravel the profound journey of their podcast, navigating the complexit…
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He Trains Microsoft Marketing Teams: When to Hit Pause and Come Back Stronger & "Generating Backlinks with Podcasting” - Matt Bailey
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Matt Bailey, the host of Endless Coffee Cup Podcast and the Founder of Site Logic Marketing. In this episode, the guest shares the story behind the inception of his podcast, inspire…
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The Fractional CFO: Why Strong Hooks are Important & "How I Got 1.6M Views on Tiktok" - Keith Griggs
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Keith Griggs, the dynamic Podcast Host of "The Entrepreneurial Lab Podcast" and a seasoned Strategic Growth Consultant and Fractional CFO. With a passion for empowering entrepreneur…
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The Industrial Security Master: How To Not Hard Sell & "Why We Don't Argue With Our Guests”-Andrew Ginter
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on indus…
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The Marketing Specialist: How to Generate Leads With Your Podcast & "The Number One Mistake That Makes Podcasts Fail" - Seth Goldstein
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to the B2B Podcast Stories! Our guest today is Seth Goldstein, the founder of Goldstein Media and the host of Entrepreneurs Enigma. Seth is a seasoned entrepreneur and thought leader known for his insightful perspectives on …
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The Medical Device Guru: Don't Come Unprepared - Top Podcast Preparation Hacks Revealed!
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to the B2B Podcast Stories! Our guest today is Thomas Hickey, founder and host of the MedTech Gurus Podcast. Motivated by the potential to share valuable insights and stories, the podcast serves as a platform to educate and …
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The Iron Man of IT: The Cold Truths Behind Building Industry Connections
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to the B2B Podcast Stories! Jeff Sample who is known as the Iron Man of IT and currently the host of Contech Crew Podcast. The podcast traces its roots back to the Contact Trio, founded by James Benham, Josh Bowen, and Rob M…
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Service Business Masters: Why Starting a Podcast Should Be Driven by Purpose, Not Just Business
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today are Josh Crouch and Tersh Blissett, veterans in the home service industry, hosting Service Business Mastery Podcast since 2017. Centered on the business aspects rather than technicalit…
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The PR Maven: The 1991 PR Strategy That's Still Effective in 2024
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Nancy Marshall is the CEO of Marshall Communications and Host of The PR Maven Podcast. Growing up as an extrovert, Nancy developed a keen interest in people and cultures, fostering connections worldwi…
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The Psychologist Entrepreneur: How Podcasting Help Overcome His Imposter Syndrome and Grow His Mental Health Business
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Dr. Jeremy Sharp is a licensed psychologist and host of the Testing Psychologist Podcast. Dr. Sharp shares his journey from starting a private practice to expanding into podcasting and consulting. Exp…
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CMO of Earmark: Generate Sales through Podcasting and "Earn CPE Anytime Anywhere"
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Blake Oliver is the founder and CMO of Earmark and the co-host of The Accounting Podcast. Today, Blakes shares his journey from music major to leading a top podcast for accountants worldwide. Expect t…
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The B2B Marketing Rockstar: How to Build Awareness, Revenue, and Trust for your Business
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Today, we sit down with Ian Truscott, an influential voice in the marketing space with over 25 years of B2B technology marketing expertise. In this episode, we unpacked the crucial trio of revenue, aw…
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The Influence Marketer: Why You Need to Focus on the Influence, Not the Influencer
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Jason Falls is a speaker and author best known for his groundbreaking work in strategic influence marketing. Today, Jason shares the journey behind his book and podcast, "Winfluence" and the subsequen…
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The Kajabi Expert: How to Let Clients Find You
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Andy Brown is the founder of Great Circle, a company that helps train companies to take their coaching and online courses to the next level through Kajabi, the ultimate all-in-one course and content p…
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The FP&A Guy: How to Find the Best Platform to Grow your Podcast
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Paul is the founder of the FPandA guy providing world-class content and training for FPandA and finance professionals. Paul wore many hats as a thought leader host and entrepreneur. Today, Paul reveal…
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The Payment Leaders: The Top Secrets to Increase Your Listenership
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! In this episode, we dive into our conversation with Yvette and George from Glennbrook Partners on their popular podcast "Payments on Fire” by Glennbrook Partners. This duo are both experienced consult…
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The Expert Interviewer: Don't Do This When You Interview People! Become a Better Host
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Jacob Hollabaugh is a professional podcast host of Paypod, a Payments and Fintech Podcast by Soarpay. After spending a year running his own podcast, Jacob refined his editing skills. However, Jacob al…
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Treasury Recruiting Expert: Want to Earn Revenue with Podcasting? Here's What to Do!
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Mike Richards is the CEO of The Treasury Recruitment Company, and Host of the Treasury Career Corner. Mike started the Treasury Career Corner 5 years ago, and with almost 300 episodes under his belt a…
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Just some cool music for you to vibe to :)על ידי GHA Marketing
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How to Get Your Ideas and Articles Published in High Profile Publications with Erica Holthausen
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Are you an expert looking to get your work published in top magazines and journals? In this podcast episode, Erica Holthausen explains how to make it happen. We talk about: The traditional way of getting published in high-profile publications, such as relying on connections or having a good publicist, is not as necessary as it used to be. Publicati…
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The Creativity Productivity Connection with guest Gregg Clunis
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Are creativity and productivity at odds with one another? Today on” Grounded Content” host Marion Abrams asks Gregg Clunis, host and producer of "Tiny Leaps, Big Changes," to explore the relationship between these two seemingly conflicting forces and to share what his work in self development can teach content creators. Discover the keys to consist…
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Content Performance Culture and Some AI Chatter
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Listen to the episode intro and you'll see I decided to try some AI content tools out. The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes. Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the ep…
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The Perfect Pitch: How to Get the Attention You Deserve with Cristina Marcello
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A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work. We are always looking for ways to get attention for our content, products or campaigns. One way to do that…
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Building Community in the Digital Age with guest Heather Parady
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Are WEB3 and Community the same thing? How do you build a community is that different from an audience? In this episode you will learn: What does community building really mean, and how do you do it effectively? What are the benefits of building a community versus simply building an audience? What are the different types of community, and which is …
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How to Land Compelling Guests for Your Show with Reena Friedman Watts
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How to Land Compelling Guests for Your Show with Reena Friedman Watts How do you find hard to find guests and book them? When should you think twice about sharing a great story? How did they get those Jerry Springer guests? Reena Friedman Watts worked on controversial and exciting TV shows, including Jerry Springer and Court TV. She has great insig…
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Big Ideas from Podcast Movement 2022
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How do you expand your reach? Should you add email? Podcasting? Write a book? Up your social or networking game? Increase engagement? Probably all of those. In this episode advice from 8 content pros for you: Guests on this episode: Jared Easley co-founder Podcast Movement shares advice for effective networking and growth https://podcastmovement.co…
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Should Interviews Use Video? / and excerpt from podcastingcontent.com
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What makes me crazy about podcast coaches? Should you use video when you record interviews? Should you publish the video? Today I share an excerpt from the weekly experiment in live content www.podcastingcontent.com I'm cohosting with Puala Jenkins.על ידי Marion Abrams
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The Value of Live Video with Chris Stone
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How do you think about your content? What comes first, the business, or the creative? For those of us who create content for a living, you can't have one without the other. You may know Chris Stone through his show with Jim Fuhs called Dealcasters. It's a show for content creators on Amazon live. We talk about all of that, how he and Jim are using …
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I’ll take you with me to Podfest Expo 2022 in Orlando. Think of it like a vlog but without the video, you'll hear from the show floor at Podfest and from YouTube experts, live streaming experts, Podcast Network experts, and storytelling experts. Guests on this episode: Roberto Blake - Creator, YouTube educator, Founder "Awesome Creator Academy" aut…
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Viral TikToks, Reels and Tweets with guest Jon Oustaev
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Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand. Jon Ous…
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How to Tell Better Stories with Storymode
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Practical communication and story tips from Storymode founders Beth Nyland, Corporate Poet & Cutter of C.R.A.P. and Jill Pollack, Chief Story Wrangler. More about them: https://instorymode.com/ Thank you to O’Brien McMahon for the introduction ( his podcast https://peoplebusinesspodcast.com/marionabrams/ ) and to Alex Perry for introducing me to O'…
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Is Your Content Any Good? Marion Abrams
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Here are a few ways to find out and a few tools to make it better. This is a short and to the point solo episode. Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram http…
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Why You Need Collective Story with Jeff Gomez
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Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world’s leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turo…
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Want to be a guest on more podcasts?
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Tom Schwab of Interview Vallet is an expert on what it takes to get valuable bookings on podcasts. In fact interview valet has a success rate of 50% on their podcast guest pitches. We talk about the value of getting on podcasts, of having great conversations, how you should choose podcast guesting opportunities, and how to get ideas to go viral. He…
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Get more listeners for your podcast, try some of these 15 ways to grow your audience. Podcast producer Paula Jenkins helps me run thorugh the list. Work with Marion www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me on social - I talk about content, podcasting, Spartan stuff & life in Vermont. Instagra…
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Brands and Community with Guest Jackie MacDougal
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Trust online is at an all-time low, and with good reason. But we still trust the people we KNOW, our community. A broadcast professional since 1992 Jackie MacDougal now runs the "Grown-Ass Women's Guide" community. We talk about what community is, online and off, and how brands and their content can benefit from community - for support, for amplifi…
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The YouTube Formula with Scott Simson
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CEO Video Marketing World and YouTube consultant Scott Simson breaks down what makes a successful video on YouTube. How do you grab attention, keep attention, create effective content and generate success using YouTube? "95% of selling or motivational speaking is mindset. And so there are a lot of ways to help people create any epiphany. And that's…
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Repurposing Content - get 5x the exposure
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It's really about finding ways to take what you are excited about and pass it on. Take one interview and share it in these 5 ways to amplify your exposure. Find out about working with me: www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me for more content and tips at Instagram https://www.instagram.com…
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Should You Start A Podcast? with Paula Jenkins and Marion Abrams
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Paula Jenkins is an accomplished podcaster and podcast producer with a background in advertising. She joins me on Grounded Content to talk about starting a podcast. You can find the second half of our conversation on her podcast "Joy of Podcasting" https://www.paulajenkins.com/joyofpodcasting/podcast-editing-publishing-and-promoting-with-guest-mari…
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Communicating with Confidence! with guest Alex Perry
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This is the podcast for you - grounded content creators, content strategists, anyone who works in the content space or hopes to soon. Content is communication. So how do you communicate? Do you communicate with confidence? Today, I talked to my friend Alex Perry. After years working as a speech pathologist, Alex brought her skills to the world of b…
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Inside Branded Content Deals with Zach Kazin from Vox
32:00
32:00
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32:00
Zach Kazin is the senior director of content partnerships at Vox creative. In this episode, we talk about how he thinks about that role and about content partnerships. What's the difference between an indie or hobby content creator, and one who does it professionally? What's his advice for creators looking to build a career? How do business goals a…
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Why Hype? with guest Michael F. Schein
36:03
36:03
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36:03
Why Hype? with guest Michael F. Schein "In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured d…
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Has Your Source Code Been Hacked? with guest Dov Baron
33:11
33:11
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33:11
There's a fine line between persuasion and manipulation. And even the art of persuasion, as important as it is, can have a dark side. Dov Baron talks about what he calls the "human source code," a mix of our human and psychological identity, motivation, preference and vulnerabilities. Please stay to the end to of the conversation hear what motivate…
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Five steps to ridiculously consistent growth with John Jantsch
25:15
25:15
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25:15
Grounded content strategy is practical strategy, who better than the founder of Duct Tape Marketing to help us with this? John Jantsch has a new book "The Ultimate Marketing Engine, 5 steps to ridiculously consistent growth." Everything we talk about comes from his real-life experience building businesses for his clients. Get two free chapters of h…
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