Manage episode 345196502 series 2896922
A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work.
We are always looking for ways to get attention for our content, products or campaigns. One way to do that is through a well-executed PR campaign. A big part of that is making sure you have a great pitch. I spoke with Cristina Marcello, who is a PR expert, about what makes a good pitch. They said that it's important to make sure that your pitch is not all about you, but is about how you can add value to the person you're pitching to… and their audience.
You need to do your research and figure out what their audience is interested in, and then make a connection between that and what you're offering.
"The more you give to other people, the more you help uplift other people, the more you're attracting good. Let's call it energy." - Cristina Marcello
Here are some of the things we cover:
- How to make your pitch more effective by adding value to the person you're pitching to.
- The importance of research in determining what an audience is interested in.
- The difference between pitching to radio and pitching to podcasts, and how each platform requires a different approach.
Connect with Cristina:
On Linkedin https://www.linkedin.com/in/cristina-marcello/
Connect with me: