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"Digital Strategy Unlocked" is a show that helps CIOs and other business leaders take a step back, take a breath, and consider the broader perspective, to rethink how digital can transform businesses. In every episode, we provide cutting-edge insights from global Digital leaders to help increase IT product adoption and accelerate business outcomes.
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unSTRATEGIC: Digital Strategy

Adam James Lamagna

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unSTRATEGIC explores digital strategy. We journey through the many layers of digital strategy including disciplines, methodologies, and tactics. Topics we cover are web & mobile strategy, UX/UI & design, project & account management, business development, project discovery & workshopping, ongoing consulting, opportunities, optimizations, and much more. We share free resources on our blog including templates and documentation to help with digital strategy. We also chat with many industry prof ...
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Octopus Digital Strategy

Nasser Sahlool

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Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.
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Bookassist is a an award-winning and recognised leader in direct booking optimisation for hotels worldwide. We provide up-to-the-minute information, intelligent strategies and tips on how to improve your online business and retain more of your profit for each and every stay. Topics include digital marketing, metasearch, website design, booking technology, distribution strategy and technology, business intelligence and customer relationship management.
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Welcome to Mindful Bytes, your go-to podcast for exploring the intersection of technology, social media trends, and digital strategy. Join our dynamic team as they dive into the fast-paced, ever-changing world of tech and social media, offering unique insights, practical tips, and a lot of laughs along the way. Meet Your Podcast Panel: • Brian Curee: A seasoned Gen X business leader and digital strategist, Brian isn't afraid to ask the tough questions that make you reflect on the 'why' and ' ...
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Learn the profit-making steps with digital strategies that turn online visitors into customers. Your host Caria Watt has 20 years experience in marketing and communications, and shares her insights on how you can get your website ranking higher on Google search, turn more online consumers into sales and be a mindful communicator. On most days, you'll find Caria burning toast in the kitchen, whilst learning something new, to feed her digital-entrepreneurial addiction. Connect on Social: @Cari ...
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In de podcast 'Digital Brains' van Adwise praten we je iedere 2 weken bij over ontwikkelingen op het gebied van online marketing, digital, tech en strategy. Daarnaast bespreken we 1 keer per maand één specifiek thema in onze Deep Dive afleveringen. Reageren kan via [email protected]. Hosts: Jeroen Roozendaal & Daan Loohuis
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Digital Marketing Strategy | Digital Marketing Podcast

Digital Pratik - Digital Marketing Strategy Consultant, YouTuber

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Digital Pratik brings you Digital Pratik Show which is an audio version of his daily experience in Marketing & Motivation. It’s FREE to learn here! You don’t have to have a coding bone in yourself to do digital marketing. Every single successful marketer out there is a practitioner & has some or the other motivational routine as well. Learn, Apply & Share every single day with Digital Pratik Show when it comes to Marketing & Motivation.
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Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered how to get started with digital marketing, how to build a brand that stands out, or how to create ...
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Confused by digital marketing? Don't know where to start? Get answers to your questions about growing your business with social media and digital marketing. Listen and learn about marketing strategy, content marketing, social media tools, tips and more. Subscribe and keep up-to-date with the latest information on digital marketing. Learn how to attract and grow your audience with current marketing strategies that work. Get equipped with the knowledge you need to reach your business goals now ...
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Welcome to The Digital Traffic Show where I help businesses market to the right people, at the right time, with the right messaging! If you are ready to learn any of the following, you’re in the right place: Building an online brand Reaching your ideal customer Understanding Organic traffic Learning all about Paid traffic Various types of online advertising How to Get more Clients How to use Storytelling as a marketing tool Social media marketing 101 Unique selling proposition Standing out f ...
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show series
 
B2B-marketing verandert sneller dan veel organisaties kunnen bijbenen. De traditionele funnel kraakt, DMU’s worden complexer en leadgeneratie voelt steeds vaker als schieten met hagel. In deze DeepDive duiken we in de volgende evolutie: Signal Based Marketing; de datagedreven aanpak waarmee je niet langer zendt, maar precies op het juiste moment de…
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Word-of-mouth isn’t magic—it’s a strategy. Mike (branding/web) and Liz (social strategy) break down how to earn and organize referrals without feeling salesy. From picking the right rooms to show up in, to creating simple touch points, to tracking who sends what, you’ll learn how to turn relationships into a reliable pipeline. You’ll learn Why “one…
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We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT offering its Atlas browser that offers agentic capabilities, and Perplexity doing the same with its Comet browser. This last one seems to be ruffling some feathers, as Amazon has “demanded” that…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (01:15) DDMA Social Advertising benchmark 2025 (08:31) Meta krijgt meer tijd voor algoritme-vrije tijdlijn op Facebook en Instagram - maar wel dit jaar (10:42) Het sociale media-gebruik onder jongeren …
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Market research doesn’t have to be expensive or intimidating. Mike (branding/web) and Liz (social strategy) break down practical ways small businesses can validate ideas, learn what customers actually want, and turn insights into better messaging—without big reports or pricey tools. You’ll learn Why assumptions cost money and how lightweight resear…
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With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question. The answer, though, might surprise you. In this episode of the podcast, Tim Peter looks at whether you stil…
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Putting all your marketing eggs in one social basket is risky. Mike (branding/web) and Liz (social strategy) explain why platform dependence can backfire and how to diversify smartly—without doubling your workload. You’ll learn how to use owned channels as a safety net, repurpose content across platforms, choose the next-best channel based on your …
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I’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you give up building meaningful connections between your brand and your customers. Without meaning to, they’re describing a world where every brand becomes a commodity. And, frankly…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (00:00) - Intro (01:19) - ⁠Cyber Monday wordt topdag tussen Black Friday en Sinterklaas: wat marketeers nú nog moeten afvinken (07:22) - OpenAI lanceert browser 'Atlas' met ChatGPT en AI-first aanpak (16…
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In Episode 10 (technically 11 because of our mini episode), Mike (branding/web) and Liz (social strategy) break down what to track, what to ignore, and how to tie metrics directly to your business goals so you’re not just reporting—you’re learning. You’ll learn How to map business goals to a small set of metrics that matter Why follower counts and …
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Getting “Google-bombed” with sudden, illegitimate 1-star reviews? In this quick mini episode, Mike and Liz walk through what to do right away, how to reply when a review is real (but negative), and how to rebound with a steady, ethical review flow that restores trust. You’ll learn Why fake review spikes happen—and why they’re so damaging to small b…
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Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive clicks, engagement, and a little bit of anger among the marketing community. I promise I’m not going to ask “is SEO dead?” or claim that “SEO is dead” or anything similar anytime soon. What’s also true i…
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In DeepDive #66 spraken we over brand versus performance. Vandaag zetten we de volgende stap: hoe breng je dat in de praktijk? Hoe vertaal je je merk naar slimme targeting in de funnel, mediaplanning rondom piekmomenten zoals Black Friday en kerst, en wat is de rol van short-form en organische content? Deze keer gaan we dieper in op Brandformance i…
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Big budgets are nice—not necessary. In this episode, Mike (branding/web) and Liz (social strategy) share how early-stage and still-growing small businesses can market effectively without overspending. From documenting your journey on social to standing up a basic website/GBP, email touchpoints, and content that compounds, we cover what to do now, w…
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I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that Google can’t survive in a zero-click world. While that same reality is not (yet) true for ChatGPT, Perplexity, Claude, and other AI answer engines, they’re almost certainly going to need so…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (00:00) - Intro (01:43) - OpenAI bouwt TikTok-achtige app met deepfake content: welkom in Sora en in de wereld van de zinloze AI gegenereerde content (09:22) - Google brengt AI-modus voor zoekmachine uit i…
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Marketing shouldn’t steal your sanity. In this episode, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down the marketing systems that keep you consistent—batching, simple workflows, and right-sized tools—so you can grow without living online 24/7. You’ll learn Why marketing feels chaotic (noise, mixed advice, tool overload) an…
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OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, “the next step in agentic commerce.” It’s genuinely a capital-B, capital-D, Big Frickin’ Deal. No doubt about it. At the same time, some folks might be rushing to claim these a whole new world, o…
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Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any day. The question is, what happens to your content? Will agents replace the content you’ve worked so hard to create and curate, giving customers answers to their questions? In sho…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro [01:16] AI-agents mogen straks afrekenen – Google lanceert standaard met steun van 60 bedrijven [07:38] ChatGPT Pulse: de proactieve AI die je leven organiseert [11:20] Trump tekent decreet dat…
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Websites don’t convert because they’re pretty—they convert because they’re clear and customer-focused. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into what actually moves a visitor to act: messaging, structure, and simple changes that remove friction. You’ll learn Make it about the customer: lead with pr…
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AI isn’t your strategy—it’s a tool. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into how small businesses can use AI to work smarter without losing their voice, judgment, or trust. You’ll learn AI as partner, not pilot: Treat it like an intern—you remain the decision-maker. Hype vs. reality: Where AI trul…
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Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines much more often. Yes, Google and other “traditional” search engines are responding by adding more AI answers into their results. The question, though, is how much you ought to change …
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. Hier zijn de shownotes voor de podcast, gebaseerd op de aangeleverde bestanden: [00:00] - Intro [01:25] - Google mag Chrome en Android behouden, mede door toename AI concurrentie [04:02] - Onterechte paniek in…
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Social media isn’t just a task. It’s a system. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down how small businesses can use social without letting it run their lives: what to ignore, what to focus on, and how to build a workflow that actually sticks. You’ll learn Social ≠ personal: Your feed isn’t a jo…
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Branding isn’t your logo—it’s the gut feeling people have about your business. In this conversation, Mike (Gen X, branding/web guy) and Liz (Gen Z, social strategist) dig into what brand really means for small businesses and how to make yours memorable without a Fortune 500 budget. You’ll learn Brand ≠ logo: Voice, values, experience, and how you c…
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While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent, the rest of Big Tech wins, too. Confused? Don’t be. What did Judge Mehta’s ruling say? Why do I think Google won more than they lost? And, more importantly, what does …
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro [01:43] Amazon is opnieuw begonnen met adverteren via Google Shopping [06:15] Google August 2025 Spam Update – Snelle impact zichtbaar [08:39] Google lanceert bètaversie van aangekondigde Asset-stu…
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We dive into the patterns that trip up small business owners—and how to avoid them. From launching multiple ventures at once to picking the wrong marketing partner, we unpack why these mistakes happen, how to spot them early, and what to do instead. We draw the line between personal brand and company brand, warn against chasing “viral” at any cost,…
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In deze DeepDive duiken we diep in de razendsnelle ontwikkelingen rondom AI in marketing. Wat gebeurt er als technologie zich sneller ontwikkelt dan organisaties kunnen bijbenen? Als marketing teams nog maar net gewend zijn aan AI-tools, en de volgende golf alweer voor de deur staat? Waar staan we nu, wat dit betekent voor jou als marketeer, je tea…
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Discover how e-commerce is being reimagined with Eli Finkelshteyn, CEO and Founder of Constructor, as he joins host Deepak Sharma to explore how AI is transforming search, discovery, and retail media. From balancing art and science to building “one system, one AI, one brain,” Eli unpacks how search can move beyond relevance metrics to drive true cu…
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Welcome to the very first episode of Marketing from X 2 Z! 🎙️ Hosts Mike Albuquerque (Bear Double Design Studio) and Liz Bachmann (Wildflower Social Media) kick things off by sharing their journeys from corporate life to entrepreneurship—and why they launched this podcast for small business owners. In this episode, you’ll hear: How our backgrounds …
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro [01:39] GPT-5: eenvoud boven revolutie [09:10] Google Chrome toont AI-reviews [12:37] OpenAI gaat de strijd aan met Google Chrome en bouwt een eigen browser [14:29] Perplexity, Search.com azen op Chr…
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For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in a zero-click world. Their entire business depends on clicks. Paid clicks. The shift towards zero-click results signals a genuine turning point for how you think about market…
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Agentic AI is almost certainly going to be huge… and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early… The post The Rise of Agentic AI Among Your Customers (Episode 466) appeared first on Tim Peter & Associates.על ידי Tim Peter
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