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Avoiding the Social Trap: Planning Beyond One Channel
Manage episode 518793035 series 3685812
תוכן מסופק על ידי Bear Double | Wildflower Social Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Bear Double | Wildflower Social Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Putting all your marketing eggs in one social basket is risky. Mike (branding/web) and Liz (social strategy) explain why platform dependence can backfire and how to diversify smartly—without doubling your workload. You’ll learn how to use owned channels as a safety net, repurpose content across platforms, choose the next-best channel based on your audience and format, and set simple guardrails if a channel changes or disappears.
You’ll learn
- Why relying on one platform is risky (policy shifts, bans, hacks, outages, algorithms)
- How to pick a second channel by audience type (B2B vs B2C) and content format (video vs static)
- Practical repurposing for TikTok, Reels, Shorts, and carousels without rebuilding from scratch
- What to tweak per platform (captions, hashtags, length, safe areas for text)
- Why owned media (email list, website) is your insurance policy
- A simple quarterly check to spot overreliance and rebalance effort
Quick wins
- Claim your handle on the most logical next platform and post a pinned intro
- Repurpose your last three posts there with light caption tweaks
- Add and promote an email signup this week
- Turn on two-factor authentication for all brand accounts and add a backup admin
- Set a quarterly review to track where reach and revenue come from
Key takeaway
You don’t need to be everywhere—just not only in one place. Establish a second channel, keep building your owned list, and repurpose with intent so one platform change can’t take you offline.
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