Podcast by Espresso Hour
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In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!
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Within Cultures: Pearl Diving in the Arabian Gulf from Anthropological Perspective (29.07.25)
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7:53Pearl diving in the Arabian Gulf represents collective memory, identity, and survival. From anthropological perspective, it was a floating society with strict roles. Women, though not in the boat, they played vital roles in managing household and waited for months; the waiting itself became a cultural act translated into poetry and songs.Pear Divin…
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Vital Spark: Different Types of Magnesium (29.07.25)
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4:39We highlight here 5 different types of magnesium and their benefits; for example, Magnesium glycinate helps with anxiety and sleep and Magnesium Citrate helps with constipation and support relaxed muscles.ALWAYS check with your healthcare provider before taking any supplement, especially if you have any health conditions or you are on medication.Li…
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The Thinking Room: Why Love Hurts, by Eva Illouz. Book Review (28.07.25)
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5:33Why does modern love feel so painful? In her book "Why Love Hurts?", Eva Illouz, who gives a sociological perspective on modern love and how capitalism, therapy culture, and technology reshaped our expectation and experience of love.Listen to #Pulse95Radio in the UAE by tuning in on your radio (95.00 FM) or online on our website: www.pulse95radio.c…
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Within Cultures: Bhangra Dance from Punjab (28.07.25)
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4:17In Within Cultures, we highlight the vibrant dance from Punjab, Bhangra. Born in the fields and celebrated on international stages, Bhangra is a dance of pride and power, and unstoppable joy.Listen to #Pulse95Radio in the UAE by tuning in on your radio (95.00 FM) or online on our website: www.pulse95radio.com…
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Breaking Down Our $7,492 Paid Webinar Experiment
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35:28
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35:28👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tun…
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Q&A Vegas - Answering Your Questions About Digital Business
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49:12👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic In episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scali…
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Espresso Hour Live in Las Vegas: Pre-Hormozi Workshop Event
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41:00
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41:00👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic In episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scali…
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How We Make 10% Improvement Tweaks In Our Life & Business
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30:02👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic In episode 45 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole explore the power of small optimizations in both business and daily life, and how improving just 5-10% of your habi…
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Revealing Our Gameplan To Build A $100k-Mo Writing Community
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37:12
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37:12Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We’re Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to …
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Not Every Week In Business Feels "Good”
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28:52Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transfor…
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Lessons And Realizations From January 2025
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34:05Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x I…
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Free Ghostwriting Masterclass (from $0 to $10k/mo)
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1:25:13Why You Shouldn’t Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmU Free Ghostwriting Masterclass (from $0 to $10k/mo) Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting busin…
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Why You Shouldn't Hire the "Qualified" Candidate
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28:23Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles. 02:36 A Week of Interviews and Hiring Insights 06:38 …
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Why We're Changing Our Core Values After Just 2 Years
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41:58Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals. (02:47) Maturity and Trust (08:29) The Total Trust …
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👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com In episode 39 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about 2025 commitments, if intelligence is enough, and current business metrics heading into the new year. (1:39) Espress Hour Commitment (5:00) Why Bigger Businesses Share Less (17:13) H…
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We spent $200k on Ads in 7 months. Here's what we learned.
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27:53👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=EH#38YT&htrafficsource=youtube_organic Long time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has sca…
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Our Final Episode in the Shipyard
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37:36
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37:36Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans. (00:00) Intro (01:16) Saying Goodbye To The Shipyard (0…
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Why Just Setting Goals Isn't The Answer
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42:02Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training. (00:00) Intro (01:53) Setting Goals For The Next 6 …
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Why Being Bad At Something Is Your Path To Success
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38:23Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics. (00:00) Intro (01:54) It Takes At Least 7 Iterations To Learn A Lesson (05:43) W…
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Why The Boring Work Is Your Moat
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36:59👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, defining your business with 1 formula, and starting with constraints when building an online business. (00:00) Intro (02:18) The Dif…
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Business Lessons From Michelin Star Restaurants & Work Schedules While Traveling
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35:16👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 33 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the importance of thoughtful service, working while traveling, and what's on the horizon for the summer. (00:00) Intro (03:38) Thoughtful Service Increases Per…
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Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy
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35:09
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35:09👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree…
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Espresso Hour Plan 2024, Theming Our Weeks, And The Value Of Boring Work
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34:30Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode #30 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, doing the “boring work”, and what it’s like wearing many hats in the business. (00:00) Intro (01:56) EH In 2024 (06:33) The Po…
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2023 Recap: Business Wins and Lessons + Future Goals (Our Plan To $10M)
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1:19:22Land your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/) In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year. (00:00) Intro (01:13) 2023 Wins (04:53) …
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8 Takeaways Hosting Our First Team Off-Site In Miami!
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33:50Never make less than $100,000 as a writer again: [https://fullstackwriter.com](https://fullstackwriter.com/) In episode 28 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk through their takeaways from their first ever team meetup + mastermind event! (00:00) Intro (01:12) What happened last weekend? (03:46) The Solopreneur…
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Revealing our $100,000 production studio
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40:59Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com In episode 27 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new studio and all the work that went into building it. (00:00) Intro (01:14) The 3-year Dickie & Cole anniversary (03:42) Why we chose this location (09:56) Why …
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Shipyard Update: What We Learned From A $100k Studio Investment
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35:04Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecks In episode 26 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the lessons they learned during the build of their content studio, the Shipyard. (00:00) Intro (01:12) Updates on the Shipyard (04:22) Breakdown of the numbers (07:44) Making bets on …
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The Tripling Question: Watch Us Scale A Paid Newsletter To $50k/month
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1:01:08Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecks Write with ChatGPT like a PRO: https://writewithai.substack.com In episode 25 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their plan to triple their paid newsletter, Write with AI. (00:00) Intro (01:41) The Tripling Question (07:34) The chal…
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How To Validate, Launch, and Build Your First Digital Product
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45:46Demolish bottlenecks in your business: https://bottlenecks.biz In episode 24 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their framework for creating and launching successful digital products. (00:00) Intro (01:20) Our new newsletter is live! (05:23) What IS a digital product? (09:31) WHY you need to launch a…
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Prison or Castle: How To Build A Business Around Your Ideal Life
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41:59Learn to become a premium ghostwriter: https://a.co/d/bfxqp50 In episode 23 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their philosophy for building a business around their optimal lifestyles. (00:00) Intro (02:27) The Castle vs. Prison framework (04:26) Our team-hiring philosophy (07:11) The key to building…
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Download our FREE Premium Ghostwriting Blueprint: https://premiumghostwritingblueprint.com In episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it. (00:00) Intro (00:23) Cole launched a new book! (04:27) Most common book questions (…
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Early 20s Syndrome, Paid Newsletter Empire, and Focus Framework
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44:47Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm their projects and ideas for the rest of the year. (00:00) Intro (02:37) The early 20s syndrome (06:37) A framework for new opportun…
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Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thoughts as they move into a new studio. (00:00) Intro (00:29) The start of a new chapter (06:29) Ideas for our new studio (…
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A Step-By-Step Breakdown Of Our New Business
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34:27Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 19 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in depth about the different parts of their new business. (00:00) Intro (04:25) The biggest bottleneck of our business (07:37) Macro vs. m…
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3 Weeks of Monk Mode: What Did We Build?
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44:36Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 18 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in-depth about the season of monk mode they embarked on (and the lessons they learned). (00:00) Intro (02:55) The one thing we hyper-focus…
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Your Roadmap From $1 To $500k Per Month
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47:13Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk more in-depth about their bottleneck analysis and the different stages of doubling your business. (00:00) Intro (02:15) Bottleneck analysi…
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We Paid $68k For A Mastermind — Here’s What We Learned
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32:31על ידי Dickie Bush and Nicolas Cole
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How To Create A Viral Marketing Flywheel
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28:53Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (02:40) Difference between referrals and affiliates (03:39)…
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Delight Your First 100 Customers: An Easy Framework To 10x Revenue | Espresso Hour E14
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36:03Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (01:55) Cole's missed product opportunity (06:12) Dickie's strategy for pr…
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Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
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50:08Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (01:36) The Ship 30 email course (07:59) Why email courses are better than…
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Crucial Takeaways From Our 6-Hour Whiteboard Session | Espresso Hour Episode 11
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38:44Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their insanely productive whiteboard session, advice on scaling a business, and potential job opportunities! (00:00) Intro (00:41) What was our …
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How We’re Building A $10,000,000 Team (Purpose/Mission/Values) | Espresso Hour 10
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37:46Looking to make $10,000/mo as a premium ghostwriter? Apply to join our 4-Week Intensive Ghostwriting program: https://dickie650998.typeform.com/to/... In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through how they're updating their core values, purpose, and mission statement to build a $10,000,000 team. (00:00) Intro (0…
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We Took 50 Sales Calls In 3 Days — What Happened? | Espresso Hour E9
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16:44Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole discuss the beta launch of their Ghostwriting Cohort and what they learned from their sales calls. (00:00) Intr…
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$63,150 In 48 Hours? Lessons From Our $150 ChatGPT Webinar | Espresso Hour E8
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20:51Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thought process for creating, promoting, and launching their $60k ChatGPT Webinar (00:00) In…
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Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7
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34:07Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole stress-test their 7-figure ghostwriting product. (00:00) Intro (00:16) Why we're building in public (00:58) Wha…
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Watch Us Build A $1,000,000 Education Product In 30 Minutes - Espresso Hour E6
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31:53Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm how they'll build a 7-figure education product from scratch. (00:00) Intro (01:14) New ghostwriting …
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10 Writing Side Hustles & Audience Building Strategies For College Students | Espresso Hour Q&A E5
35:45
35:45
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35:45Want more FREE digital writing frameworks &Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com View Dickie's 5 YouTube takeaways here: https://twitter.com/dickiebush/status/1608447250228826113 In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about luc…
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The Lean Writing Method: The Easiest Way To Start Writing Online In 2023
51:42
51:42
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51:42**This is the FIRST and ONLY time we share this framework publicly.** After listening to this episode, you will walk away with our exact proven process for... • Publishing short-form “outlines as content.” • Expanding proven short-form content into long-form content. • And resurfacing your best content over and over again (allowing you to schedul…
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Curing Copywriting Amnesia, Writing Viral Threads, And Success Shortcuts | Espresso Hour Q&A E4
19:26
19:26
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19:26Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about curing copywriting amnesia, writing viral threads with a small audience, and success shortcuts that supercharged Ship 30's growth. (00:00) Intro…
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Right Time To Start A Newsletter, Best Writing Advice, And Fear Of AI?! - Espresso Hour Q&A E3
18:52
18:52
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18:52Want more FREE digital writing frameworks & tips like these? Join 45,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the right time to start a newsletter, the best writing advice, and fears of AI. (00:00) Intro (00:10) What’s something you used to think was tru…
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