הפודקאסטים הטובים ביותר ב-Free Market (2024)

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Do people know what work you do? 1:06

4y ago1:06

1:06

This week is a quick tip to make sure that people you're connected with online actually know the type of work you do. People often use social media for business but are connecting on their personal accounts. That's great as people choose to do business with other people, not companies. But do make sure that your personal profile shows what you do, …

1
Free should mean free! 0:55

4y ago0:55

0:55

People love free stuff, don't we all! And giving away free stuff is a great way to demonstrate your knowledge, make new contacts, and share something of value to genuinely help other people. But (you knew that was coming!), tricking people with a promise of free info or help really isn't on. You see it quite often online where an article promises a…

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Don't try and be everything to everyone 0:57

4y ago0:57

0:57

One key aspect of marketing is knowing exactly who your ideal customer is. Once you know this, it makes your marketing so much easier to do as well as much more effective. I hear people say "but my product/service can be used by anyone". Just because it can be, doesn't mean to say it should be ;) Think about what is important to you. The kind of bu…

1
Stop making excuses, and start marketing 0:51

4y ago0:51

0:51

I need to get a top of the range camera first! I'll do it next week when I have more time! I haven't bought the right microphone yet! I need to spend more time researching it! These are all things I see and hear all the time when it comes to marketing and getting content out there. Typically, these are just excuses for not getting started though. O…

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The lazy like social media challenge 0:50

4y ago0:50

0:50

This week I want to set you a little challenge. I call it the lazy like challenge and you apply it to your social media use for a week. When you're using social media, you are banned from just hitting the like button, you also have to leave a comment. Why is this a good idea? A like is just a one way street, you're effectively just agreeing with so…

1
Don't know what to post on social media? Try this... 0:56

4y ago0:56

0:56

Something that a lot of people find challenging is coming up with ideas of what to post on social media. The good news is that you may not have to come up with anything new after all :) A great way to create short social media posts is to look at existing longer-form content such as blogs that you've already published. You then take individual poin…

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A Marketing Checklist - The 5 things you should always check! 0:56

4y ago0:56

0:56

Before you publish any form of marketing, I always think it's worth doing the following 5 point sanity check. This is quick and easy to do but is really worthwhile to make sure that your marketing is effective and that nothing ever gets missed. Here are the 5 things you should always check before publishing: 1 - Branded - Is it branded with your br…

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Don’t try and do too much 0:56

4y ago0:56

0:56

It might sound counter-intuitive but stop trying to do everything in your marketing. If you do a bit of research or ask a marketeer about marketing you'll typically get told you should be spending hours posting and engaging on social media, blogging, writing emails, publishing videos, recording podcasts, doing Facebook live's etc etc. That's all we…

1
Using your personal brand to win business 1:03

4y ago1:03

1:03

This week I want to tell you about the importance of personal branding and how you can use it to win business. People often hear the term "personal brand" and it turns them off or they think its something complicated. It doesn't have to be. It's basically showing up as yourself in your company and using your true personality in your marketing. So h…

1
Don't leave your marketing to chance... 1:04

4y ago1:04

1:04

I talk about consistency in your marketing all the time, and the importance of regularly showing up and being visible. Most people understand why this is so important and have good intentions, but then they get busy or distracted. So here's a quick practical tip to make sure you keep doing the things in your marketing that you know you should be do…

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Don't do this in your marketing! 0:44

4y ago0:44

0:44

A short but effective tip for you this week... Don't just show up in your marketing when you want something! For example; Don't only go to networking events every few months when you have a new course coming up that you're trying to sell tickets to. Don't only post on social media when you've got no work and desperately need to sell more. Marketing…

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How to remember your great ideas 1:14

4y ago1:14

1:14

You never know when inspiration for your marketing will strike, but you need a way of capturing it as otherwise it can be forgotten just as quickly as it arrived! If you're like me then you have great ideas for blog posts and marketing campaigns when you're not working or sitting in front of your computer. It could be when you're out and about, if …

1
How to view your real Google search results 0:42

4y ago0:42

0:42

People often check how well they are doing in the search results on Google. I highly recommend you do so, but also make sure that you are seeing the real results. What most people do is simply go to Google and enter the search term (which could just be their company name or their product/service/area). The problem with doing that is you will get sk…

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A challenge. Business networking 0:58

4y ago0:58

0:58

This week I want to set you a challenge… For around 10 years I’ve used business networking as one of my marketing channels. It’s also been one of my most successful leading to multiple £100k’s worth of business over this time. As well as making lots of sales, I’ve also had fun and made lots of friends and hundreds of connections. And in my opinion,…

1
A vital element of marketing that's often overlooked 0:55

4+ y ago0:55

0:55

So what is often overlooked, or at least underused in most people's marketing? Distribution. Lots of people spend an awful lot of time putting together content, especially with things like blogs. They spend hours researching and carefully crafting everything, publish the new blog on their website, and then consider that the job is done and move ont…

1
The best marketing has nothing to do with marketing 0:50

4+ y ago0:50

0:50

The best marketing has nothing to do with marketing. No, I've not lost the plot, let me explain! If you're great at what you do then your happy customers will do the best form of marketing for you. They'll tell other people about you. So before you go planning your next SEO and Facebook Ads campaign, go back to basics and make sure you're actually …

1
Just doing a little beats doing nothing 0:59

4+ y ago0:59

0:59

The reason most small businesses give for not doing any marketing is a lack of time. Lots of people are also put off when they read the hundreds of things that other people say they should be doing in their marketing which would obviously take lots of time. So what they actually end up doing is nothing. I get it. We all only have so many hours in t…

1
Are you open for business? 1:17

4+ y ago1:17

1:17

Are you open for business? It seems a simple question but do your potential customers know the answer? In the current situation with Covid, there’s LOTS of confusion around which businesses are allowed to be open and then if they actually are, and when. Make it easy for your customers by telling them. As a minimum I’d suggest the following: Have a …

1
The importance of stories... 1:03

4+ y ago1:03

1:03

This week I want to remind you about the importance of storytelling in your marketing. You can massively increase the value of your products and services by telling the stories behind them. For example, it was my son's birthday last week and he received a lovely present from a friend. His friend knew exactly what they wanted to get him but when the…

1
Check it! 1:11

4+ y ago1:11

1:11

We all write content and the longer that content is the more chance we have of making mistakes! Although it's not the end of the world, I'm sure we all want things to be the best they can be. We also all want to do things efficiently and save time where we can too. So today's tip is twofold. Firstly, when you write a piece of content do go back thr…

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Guest Marketing Tip From Stuart How The Celebrity Hypnotist 0:57

4+ y ago0:57

0:57

I like to keep things fresh and interesting so this week we have a guest tip from someone who has been nailing their marketing for the last year and is now reaping the rewards. This guest is Stuart How the celebrity hypnotist who gave the following tip... Always talk about your day. If you look at Stuart's social media, he constantly shares what he…

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How to find the best blog titles 1:03

4+ y ago1:03

1:03

I can't stress how important good titles are for any content you put out there. A good title can honestly make the difference between success or failure of your content. So what makes a good title? Firstly it should entice the reader to want to know more. It should REALLY make them want to click on that link. Secondly, if used in public (such as a …

1
How Do Customers Find You? 1:00

4+ y ago1:00

1:00

As it's nearing the end of the month I thought it was a good time to remind you to review your marketing activities for the last month. The reason being is to see what is working and what could be improved or even ditched! This is something I advise people to do once a month and something I personally do on the first Monday of each new month. But i…

1
Stop asking for feedback! 0:58

4+ y ago0:58

0:58

That headline may sound like the opposite of what you'd expect, so let me clarify. Stop asking for feedback... from the wrong people! All too often I see people publically asking for feedback on ideas, products, and services. But that feedback is from the wrong audience. The feedback is only really valid if it's from the people who will use that ne…

1
Who is your ideal customer? 0:54

4+ y ago0:54

0:54

Do you know who your ideal customer is? If not then I suggest you find out! Without knowing this, your marketing will be very hit and miss as you won't know what message to put out there or where to put it. If your answer is "everyone" then again I think you need to work on that. If your marketing and message is trying to attract everyone, it will …

1
The Most Important Word In Marketing! 0:46

4+ y ago0:46

0:46

Hi This week I want to tell you the most important word in marketing. And that word is consistency. For your marketing to be successful, you need to be consistent. Your branding should be consistent (people should recognise your materials from their look and colours alone), the message of what you do should be consistent (so it's crystal clear what…

1
Sales isn’t a dirty word! 1:23

4+ y ago1:23

1:23

As you know, I’m a big believer in the power of content marketing and giving away free content with hints and tips just like this weekly podcast I put out! But one mistake I’ve made myself in the past, and see other people making, is to think that if they’re giving things away, they shouldn’t try and sell anything too. Sales is not a dirty word as …

1
Converting enquiries to sales. Is this the most important step? 0:58

4+ y ago0:58

0:58

We all spend a lot of time and energy creating opportunities and enquiries for our businesses. We then spend even more time and energy speaking to potential clients and putting quotes, estimates, and proposals together. But are we forgetting one of the most important steps? Following up! I know I've been guilty of this myself in the past but once I…

1
How To Prove How Good You Are 0:56

4+ y ago0:56

0:56

It doesn't matter how good you are at what you do if potential customers don't know it too. Yes, you can tell people how great you are, but why should they believe you? People are far more likely to believe an existing customer singing your praises which is why testimonials are so important. Yes, this weeks tip is all about testimonials and reviews…

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Are You Taking Your Own Advice? 0:58

4+ y ago0:58

0:58

Are you taking your own advice (and showing people you really believe in your product or service) by actually using it yourself? Recently I seem to have seen lots of examples of the exact opposite. The social media "expert" that rarely uses social media, the telesales outsourcer who contacted me via email, the copywriter who doesn't blog, the web d…

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How to record your computer screen. Quickly, easily, and for free! 1:04

4+ y ago1:04

1:04

Last week's practical "how to" tip was really well received so here's another! Being able to quickly and easily record your computer screen has lots of benefits, especially at the current time when you can't just show people something face to face. From a marketing perspective, it can be really powerful to demonstrate a software product, creating h…

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How To Remove The Background Of A Photo In Seconds 0:59

4+ y ago0:59

0:59

This week's tip is a practical one. We all use images in our marketing (or at least we should!) but I often see people doing so badly with a lovely image ruined by the addition of a logo pasted on a large square white background, or adverts using poorly cut out product images etc. I'd like to share a tool with you that can massively improve your im…

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You Can't Do Everything 1:09

4+ y ago1:09

1:09

This week's tip is all about not spreading yourself too thinly. As a small business, you're often trying to do lots of things yourself. But you can't do everything, not if you want to do those things well. This is really apparent in marketing where there are so many different avenues to explore, and always lots of new shiny things to use! My advice…

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6 Zoom Tips In Less Than 1 Minute! 1:19

4+ y ago1:19

1:19

As everyone (well, most people!) now seems to be using Zoom for video meetings, I thought it was worth sharing 6 quick tips that will massively improve how to look, sound, and come across. So let’s get straight into it! 1. Lighting Being well lit so people can see you properly is massively important. The best way to improve this is with lots of lig…

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You Need To Stay Visible! 0:51

4+ y ago0:51

0:51

This week I've heard a few people say that their business can't operate online so there's no point doing any marketing at the moment as nobody can actually buy anything. Now is the time they (and everyone else) should be doing MORE marketing, not less, to ensure they stay visible! The same is true for you. If you don't continue marketing, it will b…

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38 Things To Help You With Your Marketing! 0:50

4+ y ago0:50

0:50

1 Minute Marketing Monday is back! After taking a few months off for personal reasons (I've been travelling the world, see https://www.instagram.com/richardjeaton/ ) I've recently taken Ten Minute Marketing off the back burner which includes your weekly marketing tips email. Firstly, I've put some new info together in the past couple of weeks to tr…

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Zig When They Zag 0:40

5y ago0:40

0:40

Are you using all the same marketing methods as everyone else? Why not do things differently. Listen to this 1 minute podcast for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

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How to get notified whenever anyone mentions you online 0:42

5+ y ago0:42

0:42

Wouldn't it be great if you could get notified whenever your company or products are mentioned online? You can! Listen to this 1 minute podcast for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

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It's easy to overlook something so obvious 1:06

5+ y ago1:06

1:06

Sometimes we spend lots of time and money on something new while neglecting something more obvious... Listen to this 1 minute podcast for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

1
Try new things, they might be better 1:09

5+ y ago1:09

1:09

This week I talk about not getting stuck in your ways! Listen to this 1 minute podcast for more information. Please add your comments or feedback over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

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It Doesn't Have To Be Perfect 1:08

5+ y ago1:08

1:08

Is perfection actually holding you back? Listen to this 1 minute podcast for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

1
It's not just about you! 1:09

5+ y ago1:09

1:09

This week's tip is all about thinking about things from other peoples perspectives. Listen to this 1 minute podcast for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

1
How to improve communication with this 1 simple tip 1:10

5+ y ago1:10

1:10

This week's tip is all about communication. Listen to this 1 minute podcast for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

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What Do You Do? 1:00

5+ y ago1:00

1:00

This week's tip is about being prepared to answer that common question "What do you do?". Listen to this 1 minute podcast for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

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A big mistake in business networking and how to avoid it! 1:06

5+ y ago1:06

1:06

This week's tip is about a big mistake people often make in business networking, and more importantly, how to avoid it. Watch this 1 minute video for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

1
The Best Way to Handle Social Media Leads 1:04

5+ y ago1:04

1:04

Hopefully you're seeing and getting leads from social media. Here's the best way to deal with them. Listen to this 1 minute video for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

1
A mistake I see all the time with social media videos 0:47

5+ y ago0:47

0:47

A mistake I see all the time with social media videos. Listen to this 1 minute podcast for more information. Please add your comments or feedback below, or over in the free Facebook group at https://www.facebook.com/groups/305509607053228/

1
Marketing isn't just about finding new contacts 0:58

5+ y ago0:58

0:58

Marketing isn't just about finding new contacts. Listen to this 1 minute podcast for more information. Please add your comments or feedback over in the free Facebook group at https://www.facebook.com/groups/305509607053228/