הפודקאסטים הטובים ביותר ב-Market Leaders (2024)

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Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO 50:41

6d ago50:41

50:41

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of servi…

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Marketing Leader Podcast: Navigating Constructive Pushback: with Matt Plavnick and Robin Davidson 43:25

15d ago43:25

43:25

Join David Ackert in this episode of the Market Leader’s Podcast as he welcomes special guests Robin D. Davidson, Head of Business Development and Communications at Boies Schiller, and Matt Plavnick, Director of Client Development at Wheeler Trigg O'Donnell. They engage in a conversation centered around the concept of "constructive pushback" in leg…

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People-Centric GTM: Mark Kilen's Framework for B2B Growth 41:42

27d ago41:42

41:42

What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolv…

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“Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne 41:37

1M ago41:37

41:37

In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the Legal Marketing Association as they approach their fortieth anniversary in 2025. Highlights include: - Reflections on the evolu…

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Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises 43:10

1M ago43:10

43:10

By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sa…

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From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making. 51:32

2M ago51:32

51:32

Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Mark…

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From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth 48:13

2M ago48:13

48:13

Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for lon…

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Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell 18:01

2M ago18:01

18:01

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They delve into Kevin's game plan as LMA President, his sharp business approach at his firm, and strategies for post-pandemic growth…

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Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty 49:43

3M ago49:43

49:43

Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challen…

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Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy 50:45

3M ago50:45

50:45

What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director H…

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MLP Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of LMA” 42:14

3M ago42:14

42:14

In this episode of The Market Leaders Podcast, join host David Ackert and special guest Roy Sexton, Director of Marketing at Clark Hill Law, for a conversation that looks back at the industry trends that defined 2023, Roy’s tenure as the President of the Legal Marketing Association, and where the legal marketing industry is heading in 2024 and beyo…

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Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman 50:10

3M ago50:10

50:10

Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his e…

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Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing 51:09

3M ago51:09

51:09

Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of inFeedo, explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in mark…

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Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone 39:02

4M ago39:02

39:02

Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down silos and embracing the path to profitability, where every team member's value is celebrated. For today’s episode, we will explore the heart and soul of a thriving go-to-market strategy. Meet our guest, Giann…

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Cross The Chasm Of Technologies: A Game Plan For Marketing In High-Tech Industries With Geoffrey Moore 47:58

4M ago47:58

47:58

How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the marketplace in today’s episode! Helping you navigate is the legend in the go-to-market world, Geoffrey Moore. He is an American organizational theorist, management consultant, and author of Crossing …

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Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and..." 24:58

5M ago24:58

24:58

Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with Justin PortazIn this episode of the Market Leader’s Podcast, Justin Portaz, Chief Marketing and Business Development Officer at Jenner & Block LLP discusses authentic leadership and its influence on firm culture.Tune in to …

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Sales, Mindset, And Impact: Unlock Your Sales Potential With Ian Koniak 51:36

5M ago51:36

51:36

Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entrepreneurship with Ian Koniak, CEO and Founder of Unlock Your Sales Potential. Ian generously shares his go-to-market strategy for his coaching program and reveals the three levels of offerings that have driven his bu…

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Leading Others To Success: Building And Scaling Your Marketing Operations With Udi Ledergor 47:28

5M ago47:28

47:28

Gong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief Evangelist, Udi Ledergor, shares his secret to leading others to success. As a B2B marketing executive, Udi has showcased his expertise in leading the Super Bowl ad success. He delves into product marketi…

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MLP Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta 24:17

5M ago24:17

24:17

In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Diane Paoletta, Director of Marketing at Phillips Nizer. Diane has had a dynamic career, spearheading marketing and business development efforts at multiple professional services firms – from accounting to consulting to legal. David and Diane explore the similarities…

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Customer-Centric SaaS: The Rocket Lane Approach In The Go-To-Market With Srikrishnan Ganesan 38:28

5M ago38:28

38:28

Success in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market challenges. In this episode, we sit down with Srikrishnan Ganesan, the founder and CEO of Rocket Lane, to discuss the work behind building a successful go-to-market strategy. Srikrishnan shares his journ…

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A Marketing Leader’s Journey In Category Design With John Rougeux 34:28

6M ago34:28

34:28

If you want to specialize your business, this space will provide you with that path. Today’s guest is John Rougeux, an executive member at Pavilion and a partner at Category Design Advisors. From the failures to their success story, John brings us into the domain of category design and what they do in the market to help others become a dominant pla…

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The Aligned Approach: Secrets To Navigating Complex Sales Motions With Gal Aga 36:56

6M ago36:56

36:56

Success in today’s market isn’t about rigid plans, but the ability to adapt and evolve your go-to-market strategy. Our special guest, Gal Aga, co-founder of Aligned, shares his experiences, challenges, and successes in building effective GTM strategies that adapt to changing markets. Gal emphasizes the importance of understanding your Ideal Custome…

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Clin.AI: Pioneering Automation In Clinical Trials With Kalyan Obalampalli 37:25

6M ago37:25

37:25

Start before you're ready. Entrepreneurship is about embracing uncertainty, trying new things, and learning from every step along the way. In this episode, our guest, Kalyan Obalampalli, discusses the journey of his creation: Clin.AI, a groundbreaking platform for clinical trial vendor selection and management. He reveals the ups and downs, the mom…

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MLP Episode 85: “SMYKM: How to Win Business through Human Connections” with Sam McKenna 23:46

6M ago23:46

23:46

In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them. Samantha and David discuss a wide range of topics around this central…

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Building A Solid Go-To-Market Engine With David Dulany 35:34

6M ago35:34

35:34

“Sales development becomes the connective tissue between the marketing team and the sales team and even beyond.” This is what the Founder and CEO of Tenbound, David Dulany, highlights in today’s episode. Joining Vijay Damojipurapu, he takes us deep into the world of sales development at Tenbound and how it weaves into their solid go-to-market engin…

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From FMCG Sales To Factors.ai: Go-To-Market Lessons With Srikrishna Swaminathan 47:04

6M ago47:04

47:04

No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of India-based startup, Factors.ai, is a product of a rich career journey. In this episode, he joins Vijay Damojipurapu to share his story—from starting with FMCG sales to investment banking and eventuall…

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MLP Episode 84: “Change Agent: Establishing Innovation Goals Within a Law Firm,” with Roberto Pont 17:52

7M ago17:52

17:52

In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation within law firms, specifically the use of technology and financial forecasting models, the rise of AI, and how to overcome the …

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MLP Episode 83: Data-Driven Marketing and BD in the Legal Industry" with Koree Khongphand-Buckman 29:07

7M ago29:07

29:07

This edition of the Market Leaders Podcast features Koree Khongphand-Buckman, Chief Marketing and Business Development Officer at Foley & Lardner. She joins host, David Ackert, for a conversation on data-driven marketing and business development strategies in the legal industry.על ידי Ackert

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Leading The Carabiner Group With Cliff Simon 33:53

7M ago33:53

33:53

Your RevOps solution is here! It lies in the hands of the Carabiner Group. Today, Cliff Simons, the CRO of Carabiner Group, shares the tactics and the actions taken to lead the organization to success. Their agility and nimbleness to turn away problems once they see them coming helped their business deal with the challenging tides. Cliff also share…

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Proof Analytics: The GPS For Data-Driven Go-To-Market Excellence With Mark Stouse 39:57

7M ago39:57

39:57

Proof isn't just about data – it's about unlocking the potential within every decision. Harness the power of data-driven navigation and make your go-to-market journey a triumph of strategy and success. In this illuminating discussion, we sit down with Mark Stouse, the visionary founder of Proof Analytics, a groundbreaking analytics solution that's …

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Go-To-Market: Achieve Competitive Advantage In Marketing With Sandeep John 46:30

8M ago46:30

46:30

Selling is always challenging, but it only takes a great marketing strategy to help you sell successfully. In this episode, Sandeep John, the Head of Marketing at Outplay, dives into the go-to-market Strategy to achieve a competitive advantage in marketing and maximize your chances for success. Repositioning yourself as the product of SMBs changes …

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From Good To Great: How Account-Based Marketing Revolutionizes Sales And Marketing Alignment With Kristina Jaramillo 38:57

8M ago38:57

38:57

Account-based marketing is the secret weapon that unites sales and marketing. It unlocks unparalleled growth and drives personalized interactions that resonate with clients, leaving generic approaches and missed opportunities far behind. In this episode, we have exceptional marketing strategist Kristina Jaramillo to discuss the world of account-bas…

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RevGenius: Building An Amazing Community With Jared Robin 35:25

9M ago35:25

35:25

It is uncommon to get disenfranchised from your career and journey toward your passion. Discover the remarkable journey that led today's guest to success. Jared Robin, the Co-Founder of RevGenius, navigates through his journey to find his core in building an amazing community. He also shares how LinkedIn helps him acquire amazing people around his …

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Passion, Promise, And Wall Street Dreams: Building High-Performing Sales Development Teams With Tito Bohrt 43:03

9M ago43:03

43:03

Sales isn’t just about hitting the numbers; it's about creating transformative partnerships, driving revenue growth, and making Wall Street dreams a reality. In this episode, we dive deep into the world of sales development and go-to-market strategies with Tito Bohrt, founder and CEO of AltiSales. The discussion kicks off by shedding light on a com…

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MLP Episode 82: "Satisfying DEI Requirements Across Diverse Markets" with Vivian Coco 35:25

10M ago35:25

35:25

In this episode of the Market Leader’s Podcast, David Ackert, with guest Vivian Coco, Head of Marketing, Communications, and Client Relations at Licks Attorneys of Rio de Janeiro, Brazil, discuss a variety of factors associated with satisfying DEI requirements across cultures, countries, and regions.Tune in to hear more about:• DEI as a concept and…

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From Company-Centric To Human-Centric: The Evolution Of Go-To-Market With Nick Bennett 39:17

10M ago39:17

39:17

Success in the evolving world of go-to-market lies in embracing a paradigm shift – from company-first to people-first strategies. By placing the individual at the center of your approach, you can reach the true potential of B2B relationships and pave the way for enduring success in a hyperconnected world. In this episode, we have Nick Bennett, B2B …

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MLP Episode 81: “Unleashing Excellence: Revolutionizing the Client Experience” with Mark Hunter 23:18

10M ago23:18

23:18

In this podcast episode, David Ackert interviews Mark Hunter, Principal at Glen Maple Group, about the importance of client experience in professional services firms, particularly in the legal industry. Mark shares his background in CRM solutions and his current work with Glen Maple Group, which provides marketing and communication services to prof…

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MLP Episode 80: “Mastering Client Experience: Strategies for Success” with Mitchell Reno 29:42

10M ago29:42

29:42

In this episode of the Market Leaders Podcast, David Ackert, with guest Mitchell Reno, Principal Director of Client Experience at Rehmann, shedding light on the ever-evolving landscape of Client Experience in professional services firms. With over two decades of Sales, Marketing, and CX expertise at Rehmann, one of the top professional advisory fir…

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MLP Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine 29:38

10M ago29:38

29:38

In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and business development team.Tune in to hear about:- How Lisa rebuilt the foundation of her marketing and business development de…

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ArmorCode's Go-To-Market Approach: Serving Customers In The AppSec Space With LingRaj Patil 42:06

10M ago42:06

42:06

By analyzing the issues and collaborating with our clients, we can comprehend their concerns and provide specific remedies that effectively meet their requirements. For today’s episode,LingRaj Patil, VP of Marketing atArmorCode, reveals the company’s go-to-market approach. He shares how ArmorCode prioritizes customer-centric problem-solving to driv…

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Elevating Go-To Market With Thought Leadership With Robert Buday 40:12

11M ago40:12

40:12

For Robert Buday, thought leadership is the eminence an individual achieves by developing, delivering, and creating demand for a superior solution to a complex problem. If business leaders embrace this approach, go-to markets can gain so much more. This is not just about earning bigger revenue but also about delivering better value to all. Joining …

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Insider Insights: The Art Of B2B Go-To-Market Marketing With Karen Steele 38:44

11M ago38:44

38:44

Success in B2B marketing requires not only a deep understanding of the market, but also a willingness to embrace change and innovation. In this episode, we have Karen Steele, Founder of Alloy, CMA of Sendoso, and a seasoned marketing executive of several tech companies. With an impressive resume that includes stints at Apple, Next Computers, Market…

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A CMO’s Approach To A Go-To-Market Strategy With James Kessinger 43:29

12M ago43:29

43:29

The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Officer? In this episode, Vijay Damojipurapu sits down with James Kessinger to discuss the vital role of the CMO in the go-to-market. James is the CMO of Hushly. Prior to that, he has been charting the wa…

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Sharpening Your PLG Mindset: Understanding The Customer Journey And Staying Relevant In The Market With Dirk Schart 42:06

1y ago42:06

42:06

Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user adoption and growth. By combining different perspectives and experiences, we can build innovative approaches that drive lasting impact in the global market. In this episode, we have special guest Dirk …

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Market Leaders Podcast Ep. 78: “Setting New Partners Up for Success” with Amanda Bruno & Debra Hare 31:05

1y ago31:05

31:05

A rising tide raises all boats. In this episode of the Market Leaders Podcast, David Ackert, with guests Morgan Lewis' Chief Business Development Officer Amanda Bruno and Director of Business Development Coaching and Training Debra Hare, unpack how this sentiment is at the core of the firm’s BD ethos. They explore how the firm's collaborative cultu…

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The Holistic Approach To Marketing: How Arbinger Is Changing Approaches To Marketing With Lisa Sharapata 32:28

1y ago32:28

32:28

Marketing isn’t just about selling a product, it’s about understanding and shaping the mindset of those you serve. Whether they are consumers, retailers, or both. In this episode, Lisa Sharapata, the CMO at Arbinger, shares her incredible career journey from creative design to marketing. She dives into the unique challenges and opportunities of the…

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Market Leaders Podcast Episode 77: “A Fresh Approach to Lateral Partner Recruiting” with Scott Love 22:22

1y ago22:22

22:22

In this episode, David Ackert chats with Scott Love, President of The Attorney Search Group and a leading authority in legal recruiting, about three critical firm growth strategies: encouraging lawyers to expand their books of business through their referral network, through prospecting, and through lateral recruiting. Scott shares his expertise on…

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Market Leaders Podcast Episode 76: “A Go-to-Market Strategy by Industry” with Mike Mellor 14:50

1y ago14:50

14:50

Join David Ackert in this episode of the Market Leaders podcast as he speaks with Mike Mellor, the Chief Marketing and Business Development Officer at Pryor Cashman LLP. Mike's extensive experience in professional services marketing informs his insights on the importance of industry-focused go-to-market strategies, client-centric language, and tact…

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Achieving Business Success Using A Customer-Centric Approach With Amy Borsetti 38:18

1y ago38:18

38:18

If you cannot deliver genuine value to your target market, you can never address their needs and convert them into loyal clients. For your business to succeed, implementing a customer-centric approach flawlessly is a must. Vijay Damojipurapu sits down with Amy Borsetti of Asana to share how defining their ideal customer profile and spending more ti…

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Market Leaders Podcast Episode 75: “Sage Insights for Uncertain Times,” a Retrospective 20:11

1y ago20:11

20:11

In times of uncertainty, the value of wisdom can't be overstated. In this special retrospective episode of the Market Leaders podcast, we reflect on the valuable insights shared by our recent guests that are particularly relevant for navigating the current market and economic challenges that may lie ahead. Join us as we explore Steve Martini and La…

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