Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield

B2B Go-To-Market Leaders

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SISTER WIVES: The Brown Family Plans Garrison's Funeral, Gives NEW Details About His Passing. Justin Baldoni v Blake Lively UPDATES, First Pictures Of Micah Plath’s Broken Nose Have Surfaced!… 36:16

לפני 17 ימים36:16

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36:16

DANMMMMM…Have I got a show for you! First, a lot of Sister Wives tea - new rumors have surfaced Janelle Brown is leaving the show. Plus, Gabe Brown gives a life update after losing and tragically finding his brother Garrison dead. Sadly, Garrison took his own life in March 2024. Then we head over to discuss the new Welcome To Plathville tea. The first pictures of Micah Plath have surfaced after being beat up by his brother Issac and it doesn’t look good for the future of his modeling career. Lastly, we discuss the latest in the Justin Baldoni v Blake Lively case, Justin is back on social media and it was the perfect social media return. Timestamps: 00:00:00 - Open and new Sister Wives news 00:05:43 - Janelle Brown leaving the show? Sister Wives Closet is officially closed 00:12:45 - A new pic of Micah Plath’s broken nose has surfaced 00:18:18 - Justin Baldoni back on social media and Taylor Swifts team is pissed at Justin Baldoni MY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. USE CODE: MOM15 for 15% OFF (code expires May 11th, 2025) **SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Show is sponsored by: Download Cash App & sign up! Use our exclusive referral code TSFS in your profile, send $5 to a friend within 14 days, and you’ll get $10 dropped right into your account. Terms apply Horizonfibroids.com get rid of those nasty fibroids Gopurebeauty.com science backed skincare from head to toe, use code TSFS at checkout for 25% OFF your order Nutrafol.com use code TSFS for FREE shipping and $10 off your subscription Rula.com/tsfs to get started today. That’s R-U-L-A dot com slash tsfs for convenient therapy that’s covered by insurance. SkylightCal.com/tsfs for $30 OFF your 15 inch calendar Quince.com/tsfs for FREE shipping on your order and 365 day returns Warbyparker.com/tsfs make an appointment at one of their 270 store locations and head to the website to try on endless pairs of glasses virtually and buy your perfect pair Follow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

לפני שנה 46:46

MP3•בית הפרקים

This episode provides valuable insights into the complexities of go-to-market strategies, the importance of alignment between teams, and the benefits of continuous learning and diverse experiences in achieving professional success. Whether you're a seasoned professional or just starting out, there are lessons to be learned from Andrew's journey that can help guide your own path.

By embracing adaptability, strategic planning, and continuous learning, you can navigate the challenges of your career and achieve success in the go-to-market space.

85 פרקים

#Entrepreneur #Business #Vijay Damojipurapu

Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield

B2B Go-To-Market Leaders

published לפני שנה

שתפו

MP3•בית הפרקים

By embracing adaptability, strategic planning, and continuous learning, you can navigate the challenges of your career and achieve success in the go-to-market space.

85 פרקים

#Entrepreneur #Business #Vijay Damojipurapu

כל הפרקים

B2B Go-To-Market Leaders

1
Earn the Right: Leslie Venetz on Building Trust in B2B Sales 44:44

לפני 15 ימים44:44

44:44

Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz , a B2B sales strategist and founder with deep experience navigating outbound sales in enterprise environments. Leslie unpacks her journey from learning the ropes in sales to helping SaaS companies refine their go-to-market strategies with bold, focused tactics. She emphasizes that real progress comes not from hustling harder but from selling smarter—prioritizing meaningful discovery conversations, segmenting accounts with care, and aligning messaging with executive-level pain points. Leslie’s methods helped one team double their close rate and trim nearly two weeks off the sales cycle by simply reworking their approach to AE discovery. The conversation explores everything from the mechanics of outbound strategy to why building your personal brand on social media is essential, not just for visibility, but for attracting talent and creating credibility. Leslie challenges the myth of company loyalty and shares why, in today’s landscape, your reputation is your leverage. Connect with Leslie Venetz on LinkedIn: https://www.linkedin.com/in/ramsba Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

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From Product Manager to 2x exited Founder: Ramesh Prabagaran's Go-To-Market Success Playbook 57:56

לפני 6 weeks57:56

57:56

Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams toward common goals. In this insightful podcast, Ramesh Prabagaran , a Silicon Valley-based entrepreneur and two-time founder, shares his journey from product manager to successful founder and CEO. With over 20 years in the computer networking industry, Ramesh discusses his experiences at Juniper Networks, his co-founding of Viptela (acquired by Cisco), and his latest venture, Prosimo. He dives deep into go-to-market strategies, the iterative process of startup development, and the challenges of finding the right customer segments and value propositions. Ramesh provides valuable lessons on fundraising, mentorship, and navigating the shifting landscape of cloud networking, with particular emphasis on product-led growth (PLG) and enterprise sales. His story highlights the importance of capital constraints, building the right team, and developing a cohesive, customer-centric strategy. Connect with Ramesh Prabagaran on LinkedIn: https://www.linkedin.com/in/ramsba Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com Chapters: 00:00 - How Ramesh Defines B2B Marketing in Startups 06:47 - From PM at Juniper to Multi-Time Founder: Ramesh’s Career Journey 12:35 - Why Ramesh Entered the Networking Space 15:22 - First Startup: Identifying Market Disruption Through Cost Arbitrage 18:40 - Second Startup: Lessons in Timing, Buyer Personas, and Messaging 39:32 - How to Fundraise Smartly Based on Market Readiness 48:56 - Ramesh’s Three Deepest Sources of Support 53:50 - The Power of Giving Back and the Silicon Valley Culture 56:00 - Advice to His Younger Self: Deprivation Drives Clarity…

B2B Go-To-Market Leaders

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From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey 50:24

לפני 8 weeks50:24

50:24

Trust the process, embrace resilience, and understand that challenges often lead to greater success. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses. Eli details his transition from chasing venture-backed dreams to creating lifestyle businesses that align with his personal values. The conversation spans his decision-making process, the creation of Matter Made and NoBoringDesign , and his newest venture, Profit Labs. Eli emphasizes his "tricycle life" philosophy—prioritizing work-life balance while building profitable businesses. Connect with Eli Rubel on LinkedIn: https://www.linkedin.com/in/elirubel/ Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com Chapters: 00:00 - From Waiting Tables to a $3M Exit: Eli Rubel’s Origin Story 02:32 - How Eli Defines Go-To-Market: Influence, Trust, and Speed 06:45 - Leveraging Influencers to Accelerate Sales and Build Trust 09:53 - From Art School Dropout to VC-Backed Founder: Eli’s Path into Tech 18:12 - The Glider Story: Pivoting to Product-Market Fit and a Surprise Acquisition 26:45 - How a Last-Minute Meeting Saved the Company from Shutdown 34:02 - Building MatterMade: From $40K/Month Dream to $4M+ Profit Agency 43:36 - Launching No Boring Design to Survive the Tech Recession 51:55 - Introducing Profit Labs: Financial Services for Agency Founders 59:22 - Final Advice: Trust the Process and Keep Putting in the Reps…

B2B Go-To-Market Leaders

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Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski 39:58

לפני 13 weeks39:58

39:58

It's important to price for customers, not just the product itself, as humans ascribe value. Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pricing challenges. Dan provides valuable insights for B2B SaaS leaders looking to leverage pricing as a key component of their go-to-market efforts. Connect with Dan Balcauski on LinkedIn: https://www.linkedin.com/in/balcauski/ Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

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The Power of Strategic Partnerships in Go-To-Market: How to Foster Relationships and Drive Growth With Emir Elliott-Lindo 49:01

לפני 18 weeks49:01

49:01

Strategic partnerships can be the catalyst for business growth and long-term success. In this episode, Emir Elliott-Lindo highlights the significance of cultivating strong relationships with partners and how collaboration can lead to mutually beneficial outcomes. Emir delves into the essential steps for fostering these relationships, from identifying the right partners to establishing clear communication and shared goals. Learn how leveraging partnerships not only creates new business opportunities but also helps brands gain credibility, expand their reach, and innovate together. Connect with Emir Elliott-Lindo on LinkedIn: https://www.linkedin.com/in/emirelliottlindo/ Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

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Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder 52:25

לפני 23 weeks52:25

52:25

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth. They explore how trust-building conversations and validating problem statements with potential buyers can lead to co-creating impactful solutions. Listeners will gain practical knowledge on building trust by addressing key problems, validating challenges with ideal customer profiles, leveraging automation to overcome cold outreach limitations, and adapting to modern sales and marketing dynamics. Connect with Gururaj Pandurngi on LinkedIn Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

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Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan 50:11

לפני 26 weeks50:11

50:11

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan , the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to building and marketing products. This blog post delves into the key themes and insights from the episode, offering actionable advice for entrepreneurs and business leaders. Kathri emphasizes that a go-to-market (GTM) strategy is much more than just sales and marketing. It begins where product development ends. Once a product is ready, the focus shifts to effectively communicating the problem it solves, the positioning message, and understanding the Ideal Customer Profile (ICP). These foundational elements are crucial for successful sales and marketing efforts. Kathri's journey with Hippo Video exemplifies the power of clarity, focus, and continuous learning to achieve business success. Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

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The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder) 45:56

לפני 30 weeks45:56

45:56

Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong , a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, and offers valuable insights into the intricacies of go-to-market (GTM) strategies. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for listeners and readers looking to enhance their GTM efforts. Key Takeaways: The Role of Revenue Operations (RevOps) : Ryan describes RevOps as a crucial element for removing roadblocks to revenue, facilitating alignment among sales, marketing, and customer success teams. GTM Holistic Approach: GTM strategies are not just about marketing; they involve a coordinated effort across multiple departments. Four Ps of Marketing: Always consider product, place, price, and promotion in your GTM plans. This episode of the B2B Go-To-Market Leaders podcast provides valuable insights into the complexities of GTM strategies, the significance of clean customer data, and the entrepreneurial spirit that drives innovation in the B2B space. Ryan Vong's experiences and lessons learned offer actionable takeaways for listeners looking to enhance their own GTM efforts.…

B2B Go-To-Market Leaders

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Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard 50:09

לפני 34 weeks50:09

50:09

Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard , CEO of Napier , a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer’s needs rather than the product. This customer-centric approach is crucial for developing effective marketing strategies that resonate with the target audience. Actionable Tips: Identify Customer Pain Points: Conduct thorough market research to understand the specific problems your customers face. Craft Compelling Narratives: Develop marketing messages highlighting how your product solves these problems and improves the customer’s life. Choose Appropriate Channels: Select the most effective sales channels and marketing tactics based on your understanding of the customer. Mike Maynard’s experiences and advice provide a comprehensive guide for professionals looking to navigate the complexities of the B2B landscape effectively. By focusing on the customer, staying agile, and continuously learning, businesses can develop successful go-to-market strategies that drive growth and success.…

B2B Go-To-Market Leaders

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The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley 47:12

לפני 38 weeks47:12

47:12

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley , Vice President of Customer Experience at Banzai , shared her career journey and deep insights into customer experience and success within the SaaS industry. From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initiative-driven approach and dedication to understanding customer needs. She emphasized the critical role of the first 90 days in customer engagement, the importance of aligning customer marketing with experience, and the need to balance empathy with revenue responsibilities. Rachel's insights provide a comprehensive guide for anyone looking to excel in customer success by integrating empathy with strategic business goals. Rachel discussed the significance of a well-defined Go-to-Market (GTM) strategy, the ownership of expansion revenue by customer success managers, and the evolving nature of customer success roles. She also highlighted the importance of structured onboarding, aligning marketing efforts with revenue outcomes, and fostering accountability within teams. At the core of her approach is a commitment to helping customers achieve their goals, underscoring that true customer success is about balancing business objectives with genuine care for customer needs.…

B2B Go-To-Market Leaders

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Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield 46:46

לפני 39 weeks46:46

46:46

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps between these departments and ensuring that products meet market demands. Andrew also shares insights from his career journey and the challenges CMOs face in budget allocation and decision-making. This episode provides valuable insights into the complexities of go-to-market strategies, the importance of alignment between teams, and the benefits of continuous learning and diverse experiences in achieving professional success. Whether you're a seasoned professional or just starting out, there are lessons to be learned from Andrew's journey that can help guide your own path. By embracing adaptability, strategic planning, and continuous learning, you can navigate the challenges of your career and achieve success in the go-to-market space.…

B2B Go-To-Market Leaders

1
Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage 51:14

לפני 43 weeks51:14

51:14

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage , the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silos within marketing teams. He explains how he structures his marketing organization at Clari to foster collaboration and shared goals. The episode provides valuable takeaways on effective marketing strategies, the significance of emotional engagement, and the necessity of integrated teamwork in achieving business objectives.…

B2B Go-To-Market Leaders

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Product Hunt Launch Secrets: A conversation with Leo Bosuener 41:31

לפני 45 weeks41:31

41:31

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a successful go-to-market strategy. Leo discusses the iterative nature of go-to-market efforts, the role of clear messaging and case studies, and the value of patience and continuous learning.…

B2B Go-To-Market Leaders

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Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez 45:51

לפני 48 weeks45:51

45:51

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional connection with your audience.…

B2B Go-To-Market Leaders

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Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts 57:32

לפני 50 weeks57:32

57:32

Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrepreneur, his strategies for building and scaling SDR teams, and the importance of collaboration and client involvement in crafting effective messaging. This episode is a treasure trove of actionable advice and a nuanced understanding of modern marketing tactics.…

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Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield

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Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield