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I'm a real world Digital Marketing Consultant and I have a passion for life, business and all things Marketing. I will share with you results from my own marketing, clients, software & book reviews and all things marketing! If are a marketer or just looking for new ways to promote your business then you need to hear this podcast! Let's learn, Implement and grow together!
 
You truly need to implement the Strategic Marketing Program today because there's enough business in your market right now for you to double or triple your revenue in the next year alone. The customers are just sitting out there right now waiting for you to claim what is rightfully yours. The reason you're not closing those sales right now is because all of your marketing and advertising is lame and ineffective and I'm going to prove it to you. Hi, my name is Shea Ellison, and I am the Presi ...
 
Wendy Lloyd Curley is a dynamic person who is passionate about everything she does. With creative energy, an engaging presentation style, humour, business savvy, and authenticity, Wendy brings a wealth of experience and sensibility to her audience.
 
This Old NEW Business with Jeff Korhan Is a weekly podcast show featuring SALES and MARKETING Experts sharing how businesses are successfully taking old practices for building profits, and making them new again - by adapting to a DIGITAL, SOCIAL, and GLOBAL environment. Plus, you get inspirational stories and productivity tips to accelerate your business and personal growth.
 
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Inspired by a third devastating event in a friend's life and my ever-present positive attitude, I sat down and wrote this song in January 2022.CHORUSThey come in threesGood things and badIt doesn’t matter if they make you happyOr if the make you sadThey come in threesBut who’s keeping countOnce you get to three go back to oneYou’re never really out…
 
I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital Transformation”, but didn’t actually say anything about the types of work they do – or who (brand, vertical, industry) specifically they cre…
 
Well, I hope you enjoyed what you’ve heard in this program. I know we covered a lot with you. We talked about the two most common market mistakes that businesses are making. We talked about eliminating platitudes and implementing a complete marketing system. We talked about the importance of business innovation and we talked in relative detail abou…
 
So, finally, let me give you a tool you can use to create your own business innovations. We actually have 12 innovation formulas that we use that allow us to easily and scientifically find needs and desires in any industry or marketplace and then create unique innovations to fill those needs and desires that can easily be implemented by our clients…
 
Component #6 is Business Innovation. Most companies we work with already have an innovative inside reality. Their primary challenge is in effectively communicating it to the outside world. However, perhaps one or two percent need our help to innovate their products or services so that they can market their unique identity in their target market. We…
 
The fifth step in the Strategic Marketing Program is having a professionalized image. Now for the sake of time I am not going to review this step in detail. The point here is simple and obvious. If you want to dominate you must always act and look like the consummate professional. Professionalized image directly impacts the amount of confidence you…
 
Step 4 in the Strategic Marketing Program is to create and implement a systematized sales process. This is one of the most overlooked aspects of a complete marketing system. Those who utilize it will increase sales and maximize efficiencies while simultaneously driving revenue and lowering cost. Sounds good right? It almost sounds too good to be tr…
 
The next step, step 3 is to implement a comprehensive internet marketing suite. Now I am not going to spend much time on this because the content here is quite voluminous and it doesn’t make for good audio training content because it’s based on techniques and strategies and it involves internet technology, software, special tips, and all sorts of o…
 
The fifth and final component is Automate. This simply means that now that your prospects are connected with you in the marketing system, you must create content to automate the follow-up process. Companies and individuals are notoriously bad about following up. Fortunately, software is available today to assist in this process. Even then the softw…
 
The fourth component is Incentivize. In this step you have to give your prospect an incentive to take the next step in the buying process. This is often accomplished by giving your prospect an offer to get a free marketing tool of some sort, like a special report, a video, a series of videos, an audio program, or anything like that. However, you do…
 
The third component is Educate. Now that you connected with your prospect on an emotional level you must give them enough quality information to make them feel like they can make an informed decision about how to solve their problem or gain a needed benefit. Again, you do this by giving your prospect enough quality information to address their emot…
 
The second component is Connect. This means that once you have captured your prospects attention, you must connect with them on an emotional level. You have to hold onto their attention by connecting on a hot button that is important or relevant to them. You have to make them feel like important and relevant information is going to be delivered to …
 
The Strategic Messaging Formula™ or SMF for short has five components. Let me introduce them to you really quick. First is Capture. This means that you must first capture your target market’s attention. It’s pretty obvious I know, but it’s not as easy to pull off as people think. Furthermore, it’s done wrong more often than it is done right. You’ll…
 
Now let’s move on to Component #2 is the Strategic Messaging Formula™ So now that we have created our Identity, I want to show you exactly what your marketing content is supposed to look like. Believe it or not the process of creating an effective strategic marketing program is actually scientific. You’ve been taught to believe that marketing is an…
 
The RULES have changed in marketing. You can’t just put up an ad in the paper or launch a platitude-filled website announcing to the world that you’re open for business anymore. Just being good in sales won’t cut it today. You’ve got to communicate with POWER! Your Identity is REAL. This is “clear cut.” This is “as necessary as having a phone or co…
 
Okay, so now that we have identified some of the problems with existing advertising and marketing. Let's talk about the solution. The solution to these marketing and advertising problems is the Strategic Marketing Program. Now, the Strategic Marketing Program isn't entirely original. In short, we've combined the best elements of a variety of the mo…
 
Now, before we get too far down the line, I need to bring a very important concept in the light for you. I want to talk about something we call The Educational Spectrum (or what some people call the Sales Cycle.) Now, I know you've heard that term before. Don't tune me out here because what the Educational Spectrum means in Strategic Marketing vern…
 
Now, after listening to the last few tracks, you might be asking yourself, “Where Did Platitudes Come From?” “Why are we all using platitudes? It seems so obvious that it is the wrong way to do it, but everybody is doing it. Well, I don't want to spend too much time answering that question because I want to get to the solutions quickly for you, but…
 
Throughout this presentation I will demonstrate to you the problems with your existing marketing and advertising, the neural and psychological basis for effective marketing, the only way to achieve what we call “total marketing synergy.” I will provide you with the solutions that you can start implementing tomorrow to set you on course for Total Ma…
 
The system I'm going to share with you is called the Strategic Marketing Program and it is unique in our industry because it's a comprehensive program. It's not about one or more clever or unique marketing tactics that will increase your business incrementally. As a matter of fact, I am absolutely sure that you have never seen or heard anything lik…
 
As an entrepreneur for most of his life, Shea has been intimately involved in advertising and marketing since the mid 70’s when he opened his first business. Since that time he has read hundreds of books, attended dozens of seminars and workshops, and taken classes as well as private courses that all delved into advertising and marketing in one for…
 
https://www.getcredo.com/wp-content/uploads/2021/02/What-to-do-when-everything-feels-busy.mp3 I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to because of that, there is a ton going on. Business has grown substantially in the last year, and so we need to hire.…
 
https://www.getcredo.com/wp-content/uploads/2021/02/You-need-a-process-for-everything-especially-sales.mp3 When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting th…
 
https://www.getcredo.com/wp-content/uploads/2021/02/Raise-Your-Prices.mp3 I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover: H…
 
Annual Events are important. Eric Worre's Go Pro, WLC's Personal Story, and how to make the online Annual Event special and effective. Prepare, make spade, be focused, take notes, find 2-3 actions, follow-up.על ידי Wendy Lloyd Curley, Independent PartyLite Consultant
 
https://www.getcredo.com/wp-content/uploads/2020/04/Marcel-Petitpas-on-Agency-Operations-to-Optimize-Profitability.mp3 Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model work comes down to three things: Hiring good people who get clients results and …
 
https://www.getcredo.com/wp-content/uploads/2020/04/Spencer-Rascoff-on-Layoffs-Cashflow-and-Leading-in-tough-times.mp3 It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO was also the CEO of the company that laid you off from your job. This is one of those days. With t…
 
Keep Your Marketing Simple - Four steps for better videos to improve your marketing The goal of this video is to give you simple tips for how to shoot videos at home in a way that looks professional and is engaging. 1. Video Lighting - Face a natural light source What that means is just face a window, so you get lots of light coming in and lights u…
 
I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. https://www.getcredo.com/wp-content/uploads/2020/03/What-almost-triggering-an-avalanche-taught-me-about-business-3220-9.52-AM.mp3 Apologies if you experience a slight clicking during this episo…
 
The prospect doesn t WANT you to solve problems on the sales call. Did you know that? It s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple of reasons: First, how much problem solving can you really do on an hour-long call? A […]The post Sales vs. Delivery appeared f…
 
I want you to be like Sir Richard Branson Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous wealth, big personalities. But that s not why I want you to be like them. I want you to have what they have: Absolute Non-Neediness. They […]The post Need Kills Sales appeared first on …
 
When s the last time you woke up and said, Man, today I just can t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal? Probably never. In fact, a lot of great consultants start out with a hard aversion to sales. They don t want to seem manipulative. Especially when it comes […]The post The Case for Emotion ap…
 
Ever tell yourself scary stories? A ton of consultants trap themselves in a terrifying loop of self-inflicted horror stories. I ve talked to dozens, if not hundreds, of them Way too many are telling themselves things like: – I m too young or too old to really succeed as a consultant. – It s not the right time […]The post Own Your Journey appeared f…
 
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap with money. You can’t escape it with great clients. You can’t even escape it by doing better & better work. Because the more you do, […]The post Bored of Your Work? appe…
 
Are you attracting the wrong prospects? Or is it just the wrong time? Here s a secret probably 90% of people don t know: Most of the time, prospects don t make buying decisions on the offer alone. A lot of people are surprised to hear this. For example, have you ever heard someone say People buy because […]The post Are you attracting the wrong pros…
 
Do you offer a guarantee? Nope. If someone comes to me and asks if I make a guarantee I would say that nothing in life is guaranteed except cheap products that break anyway. For me to offer a results guarantee based on one or two conversations when I haven t even started working on your business […]The post Why Guarantees Fail appeared first on Bou…
 
Wendy Lloyd Curley is a bestselling author and successful leader and consultant in the direct selling industry. She shares her insights in direct sales, party plan, small business marketing, business strategy and how to get great referrals in her Podcasts. This podcast is all about how Network Marketing has a Bad Reputation and what we as network m…
 
https://www.getcredo.com/wp-content/uploads/2019/10/How-to-sell-services-and-have-others-deliver-them-Credo-Podcast.mp3 Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you. In it, I unpack the different ways you can sell services that your agency doesn’t of…
 
October 1 is the most important day of the year. What’s so special about October 1, you ask? It’s not the crisp fall air. Or the pumpkin spice lattes. Though I don’t mind either. It’s because October 1 is the beginning of the end of the year. It’s the 1st day of the 4th quarter […]The post October 1 is the Most Important Day of the Year. appeared f…
 
I get a little bit smarter every day. And that’s something I’m super proud of. I can look back on every single day and say to myself: “I learned something new today… cool.” Sometimes the learning comes from a book, training, workshop, maybe a podcast. But usually, it comes from the “day to day” business […]The post Want to Get Smarter? Work with Sm…
 
“You have to kill all your darlings.” ^ Famous quote from Stephen King, who may have been quoting someone else. Every author, novelist, copywriter – anyone who engages professionally with the written word – knows this to be true. A great piece of writing is the product of rigorous editing. Editing involves “killing your darlings”… […]The post Kill …
 
// These 4.5 Words Will Make You Irresistible to Clients // “You’re not ready yet…” Client says they want to work with you. They have the problem you solve. They’re ready to get started. And you say: “You’re not ready yet…” What?! Why? Because the timing isn’t right for the client… Not for you. For […]The post You’re Not Ready appeared first on Bou…
 
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion about everything. Yeah, that one. Ever stop to think about how much that client is costing you? That’s right, COSTING you. Sure, you’re earning a […]The post Toxic Clients appeared first o…
 
// How Warren Buffett’s Investment Philosophy Can “Guarantee” The Market’s Desire For Your Offering // The $80 billion man’s investment philosophy can be summed up in one sentence… He only invests in businesses he understands. He needs to understand the market, the business model, the macro / micro economics forces at play… And if he […]The post Bu…
 
// Powerful Lesson on Persuasion from the Owner of My Local Bike Shop // I recently bought a new mountain bike (Rocky Mountain Fusion 40 for my fellow MTB’ers). When I was first shopping around, I went into my local bike shop to get some advice from the owner. He told me what to look […]The post Reciprocity appeared first on Boutique Growth.…
 
“We’ve discovered a cure for cancer!” Imagine this: You’re a high flying marketing consultant and a pharmaceutical company calls you in for a consultation. The CEO sits you down in the board room and says: “You’re not going to believe this, but we’ve discovered a cure for cancer. We need your advice on how to […]The post One Core Message appeared f…
 
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and he started asking questions like: “How much will you pay me per hour?” “How long do you think it will take?” My response… “I don’t […]The post Pricing Mistake appeared first on Boutique Gro…
 
“Duct cleaning services? What makes you think I need my ducts cleaned?!” I get a call every other week asking if I need duct cleaning services. Every time, I say no. And without fail, two weeks later I get another call with the same question. I don’t know what made these people think I need […]The post Indiscriminate Selling appeared first on Bouti…
 
“It took you HOW long to finish this project?!?” ^ My reaction after a documentary filmmaker told me it took 8 years to complete her latest project. Every year, something came up. New legal complications. New layers to the story. New production challenges. And every year, she kept pushing forward. I couldn’t help but ask […]The post 8 Years appeare…
 
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