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The Marketing Society podcast

The Marketing Society podcast

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The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – ...
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The Life Science Marketing Society brings your insights, advice, and wisdom from marketing experts within the life sciences and beyond. Expect to discover hard-won lessons, wisdom gained from experience, and viewpoints on the latest developments in marketing, taken from webinars presented by our members. All marketers are welcome to join, and if you'd like to contribute a presentation to the society, please feel free to drop us a line to apply at lifesciencemarketingsociety.org
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show series
 
The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the …
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This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. Today, we’re looking at how one brand has used entrepreneu…
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On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as intangible brand growth through the lens of return on marketing investment. Mikko Vesterinent, Senior Manager, Digital & Data-Driven Marketing at Valmet, advocates understanding customer needs thro…
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Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and fulfilled marketers. Adopting empowerment as a leadership style means building the belief and confidence in the marketers in your care; giving them the clarity, control and confidence to mak…
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Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation for better campaign performance. On the latest episode of the Shiny New Object Podcast, find out how he's increased marketing effectiveness, as well as why marketing leaders should never go fa…
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Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby is her guest Nishma Patel Robb, Founder of Glittersphere, ex Senior Director of Brand and Reputation Marketing a…
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Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. Abby’s guest expert is Richard Shotton, author of bestselling and award-winning book Th…
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Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition, Christina Rapsomanikis. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find o…
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Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc., the key to doing so was combining creative and analytics with the unique sonic elements of her business. Tune in to the latest Shiny New Object Podcast to hear about audio and digital mark…
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Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers. Abby is joined by…
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Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpo…
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Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative effectiveness, says Patrick Janssen, Partner Marketing Manager at Cisco. Listen to his interview on the Shiny New Object Podcast to learn more cohesion between business units and the advantages this …
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Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy and vision is imperative to gain suppo…
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“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We’ve wanted to talk to Sandy for some time since we came across their research on the ‘Intention – A…
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Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget marketing leaders. She also admires its ability to help us brainstorm new and exciting ideas to life. On the latest Shiny New Object Podcast episode, hear how Marie uses AI, as well as her advi…
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Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are Tom Smith and Charlie Boss. Tom is Chief Product Officer …
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Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat Takeaway.com. Tune in to the latest Shiny New Object podcast to find out how going offline and talking to people, unfiltered, can improve marketing and unlock creative value. The Shiny New Objec…
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Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.…
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Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that’s not currently being met. Commonly challenger brands seen as the ‘und…
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“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business mo…
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You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered since 2015, back when the club was still in the fourth tier, becoming front-of-shirt sponsor in February 20…
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Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more exciting and effective than ever. Find out about the B2B push & pull approach and more data driven marketing tips on the latest episode of the Shiny New Object podcast. The Shiny New Object po…
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Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership. David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about helping others to explore how best lea…
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In the latest episode of the Shiny New Object podcast, Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, explores the intersection of analog and digital marketing and tells us why channel-less strategies are the future. Find out why human connections and biology should guide marketers, why we…
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Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs. Abby’s guest expert is Anna Henwood, who has previously led global mark…
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