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The Marketing Society podcast

The Marketing Society podcast

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The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – ...
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The Life Science Marketing Society brings your insights, advice, and wisdom from marketing experts within the life sciences and beyond. Expect to discover hard-won lessons, wisdom gained from experience, and viewpoints on the latest developments in marketing, taken from webinars presented by our members. All marketers are welcome to join, and if you'd like to contribute a presentation to the society, please feel free to drop us a line to apply at lifesciencemarketingsociety.org
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show series
 
Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitat…
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Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow, and through hard work, it’s possible for these to develop and improve. Discussing Growth Mindset with Abby is her guest Charlotte …
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“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect th…
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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and o…
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Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business.  Abby’s guest who is passionate about this topic and author of ‘Building B…
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The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Cir…
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“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”… “AI allows us to do the art of marketing without marketing” … A slightly longer episode this week, but boy is it an interesting one! …
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Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements. Abby’s guest to discuss is Toby Horry, Global Brand and Content Director at Tui, responsible to Tu…
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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and o…
  continue reading
 
Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be proactive and intentional to move towards your ideal role. Abby’s guest to discuss this is David Brewerton, Growth Marketing Director of Monzo. Initially starting his marketing career in digital …
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THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…
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Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow. Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, T…
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“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….” In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultanc…
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Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole. Abby’s guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, K…
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In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing …
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THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…
  continue reading
 
Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges. We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there’s always something new to learn. Hence why we really…
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Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency…
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From the power of storytelling to culture, mental wellbeing influencing developments to physical wellbeing and the power of impact. Speakers from The Marketing Society Changemakers Impact Conference in Dubai in 2024 joined us for insights into what they shared in their sessions, why marketing matters to them and why events like our conference from …
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“We don’t ’speak for young people, we let them be the voice and share their perspective.” We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of business, both in how they operate and what they are doing for society. In this episode of the podcast we…
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The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship. Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever. The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports o…
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Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives. Abby’s guest is legendary marke…
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In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission c…
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“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.” To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amo…
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In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of th…
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