The Marketing Society podcast

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Ajouté il y a sept ans

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The So What from BCG

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

לפני 7 ימים18:09

הפעל מאוחר יותר

רשימות

לייק

אהבתי

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

The Marketing Society podcast explicit

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The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events. Become a member https://marketingsociety.com/join

227 פרקים

#Business #Careers #Society #Relationship #Marketing #Marketing Society #Waxing Lyrical

The Marketing Society podcast explicit

updated לפני יום

שתפו

בית הסדרות•Feed

227 פרקים

#Business #Careers #Society #Relationship #Marketing #Marketing Society #Waxing Lyrical

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The Whole Marketer Ep143 - Growth Mindset with guest Charlotte Langley 40:13

לפני 1 day40:13

40:13

Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow, and through hard work, it’s possible for these to develop and improve. Discussing Growth Mindset with Abby is her guest Charlotte Langley, Chief Marketing Officer at Bloom & Wild. Having previously worked at L’Oreal, Charlotte joined Bloom & Wild at the start of 2020 to head up the evolution of Bloom & Wild's brand and communications, including the development of their ‘Care Wildly’ creative platform. In this episode, Charlotte shares her definition of Growth Mindset, pushing through fear, creating a network for support, how growth mindset impacts her leadership style, energy for growth mode and her tip when worries and anxiety creeps in. Plus her career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to ‘Growth Mindset’ 00:03:10 Embracing Fear and Asking for Help 00:05:06 Leadership and Growth Mindset 00:07:47 Navigating Change in Marketing 00:09:42 Building a Knowledge Bank and Networking 00:13:32 Adapting to Changes 00:18:44 Growth Mode 00:22:41 Confidence and Imposter Syndrome 00:25:40 Learning from Others 00:27:03 Reflecting on Personal Growth 00:30:13 Acknowledging Anxiety and Organising Thoughts 00:36:13 Career Highs and Lows 00:39:06 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Charlotte Langley | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com…

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Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native 45:59

לפני 13 ימים45:59

45:59

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect the planet – one square at a time! The platform enables the purchase of ‘squares’ from a range of terrestrial or marine habitats including rainforests, mangroves or coral reefs. Rob talks us through why he founded Native, “we’re an evolution I suppose on binary one-dimensional carbon markets. We're trying to do things with a bit more transparency, a bit more holistically, and a bit more fairly as well.” We discuss the fact that when it comes to protecting the environment, how we are all responsible. We discuss the importance of decarbonisation, but also the reality that carbon isn’t tangible, you can’t see it and you can’t connect to it and this creates a challenge when it comes to understanding and engagement. Rob tells us that we, (humans) have a very ‘left-brain bias’, “we like to break things down into their parts so that we can manipulate them, control them and make use of them.” We talk about the unique features of Native and the fact that you can view your square(s) in real time, watching them grow and evolve. However, Rob also talks about the fact that you can also see the reality of what is happening in the places you’re investing in… - “in the map of our first project in the Solomon Islands, you can see the forest, and you can also see active logging, just 50 kilometers away.” It’s both exciting and sobering. Rob has so may plans for Native when it comes to how people and organisations can get involved; from everyone being able to drive positive impact and take action - seeing the impact of their investment in real-time, through to employee engagement programmes, gifting, gamification and overall creating a big talking point - bringing friends, family and partners on the journey with you. From as little as just £3 per square - there is no way you won’t be motivated to buy a square or two (or more) by the end of this episode. Indeed, we’re already ‘in’ –and so if you invest, do let us know! Tune in and listen as we talk to Rob about : Native – the platform, it’s purpose and why it’s truly ‘fair and square’ Why it is so important that we all take responsibility about protecting the planet How Native enables organisations to hit the environmental (E), Social (S) and Governance (G) all in one solution Why transparency and fairness is critically important How going beyond carbon brings impact to life - (literally) The need for better stories and engagement The need to measure impact in different ways The need for better more accessible funding across a broader range of projects For more information about this nature based solution visit Native And to connect with Rob to find out more and discuss your ‘squares’ - connect via LinkedIn. ________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto , work with us, and join us on our mission. Get in touch to chat . You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.…

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In My Humble Opinion...Retail is changing, powered by data and tuned by media 23:31

לפני 14 ימים23:31

23:31

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. Episode 3 - In My Humble Opinion...Retail is changing, powered by data and tuned by media ’ - where we dive deep into how retail media is transforming the relationship between retailers and brands. Featuring Susie Moan , Chief Data Officer at Currys, and Andy Barratt, Head of Retail Media at Currys, in conversation with Ben Foulkes , Commercial Director at Epsilon. They discuss how retail media is transforming the relationship between retailers and brands, exploring Currys Connected Media's journey and the exciting opportunities ahead. From leveraging customer data to creating meaningful brand partnerships, they discuss how retail media networks are reshaping the future of retail marketing and customer engagement. Follow Susie Moan on LinkedIn here Follow Andy Barratt on LinkedIn here Follow Ben Foulkes on LinkedIn here ------ Don't forget to subscribe, rate, and review our podcast! Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.…

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The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo 28:47

לפני 15 ימים28:47

28:47

Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business. Abby’s guest who is passionate about this topic and author of ‘Building Brands With Soul’ is Siew Ting Foo. An impactful and influential marketing leader, Siew Ting is named consecutively, six times as Asia's most purposeful and influential CMO, and named Asia and China's top woman leader, having worked on brands including Unilever, Mars, Diageo, Fonterra and most recently, HP. In this episode, Siew Ting shares her definition and characteristics of brands with soul and why it’s important, the five pillars, human-centric leadership, global brands to local markets and how she connects to her team through ‘Friday emails’. Plus Siew Ting’s career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and introduction to ‘building brands with soul’ 00:03:45 The Five Pillars of Brands with Soul 00:05:13 Writing the Book for future leaders 00:06:29 Why is Human Centricity important 00:09:15 Siew Ting’s Personal Discovery and Purpose 00:11:00 First 100 Days Framework 00:15:21 How to Create Global Brands with Local Soul 00:19:49 Building Internal Belief 00:22:27 Authentic Leadership through Friday Emails 00:25:51 Personal Career Highs and Lows 00:27:36 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Siew Ting Foo | LinkedIn Siew Ting Foo will be part of The Marketing Society's Global Conversation How CMOs can build Brands with Soul, a Virtual event covering many of these topics discussed, on 27 February 2025 - find out more here The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com…

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Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport 58:41

לפני 21 ימים58:41

58:41

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Circles intelligence platform KORE. More than 900 brands, venues, and sports organisations trust the Kore platform to manage partnerships and assets and measure their impact with real-time insights. Through Fan Intelligence and Partnerships Intelligence, Two Circle’s Kore platform unites sponsors and properties with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters. Learn more at twocircles.com . Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week , on Tuesday and Friday . These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here . Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.…

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Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery 1:06:59

לפני 27 ימים1:06:59

1:06:59

“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”… “AI allows us to do the art of marketing without marketing” … A slightly longer episode this week, but boy is it an interesting one! In this episode of Can Marketing Save the Planet we bring together two of the biggest conversations in the world today; AI and sustainability to find out if they are friend or foe. Joined by tech futurist Dan Södergren and sustainability guy, Russ Avery, we discuss questions around, is business and society responsible enough to use AI ? Why AI policies a must for organisations - and, how can Marketers use AI in an informed and meaningful way ? As with any big subject matter we jump straight into the challenges and opportunities. When it comes to challenges we of course go straight to the environmental impact where Russ explains, “ AI -driven data centers are projected to consume 90 terawatt hours annually by 2026, which will be a 10 -fold increase from 2022 levels, which is only three years ago. And for context, that's equivalent to the energy uses of some entire countries.” Only part of the story - but something we should all be aware of as we all look to AI and how it will increasingly become more prevalent in our lives. Dan agrees that energy is definitely something we need to be aware of, but more importantly, “ it's more the fact of what you do with it. En-masse if you just take it out by itself and you add it on to the marketing you're doing, then yes, by its very nature, you're going to be creating more problems because you are going to be using more energy. But on the whole, he believes AI can make the world a better place (caveat - if the good guys use it) . The ‘fifth industrial revolution’ also comes up a lot in this conversation, but you’ll need to tune in to find out more. We talk about the need for more education, upskilling and awareness. Training is another area that we keep coming back to. Russ talks about the need for education and using AI responsibly, “we should not be using AI for socially useless mundane purposes’ – Take note Marketers! Dan agrees that education and understanding is critical if we want to be more productive and less wasteful. Both share hints, tips and ways we (Marketers) can all be using AI more effectively. Russ believes that Marketers can use AI effectively if they “lean into their curiosity and understand the foundations of what you are using” , he goes on to explain, “I would just encourage Marketers to learn about the fundamentals of AI because it can only benefit your understanding how these things work and how they actually came about ”. Dan talks about the need for better prompt engineering, an understanding of language models and, the need for culture change, moving away from specialisation and IP to considering, “ how does your organisation incentivise not just the use of AI, but actually incentivise the best practice use of AI? Say I've created a great prompt, what's in it for me to share that knowledge with the rest of the team? Now, that's something we've never really had.” There is simply too much in this episode to summarise here in a way that does it justice, you’ll just need to tune in and get your pens and pads ready….and then click on the links in the show notes to take advantage of the offers from Dan…we certainly will be. Tune in and listen as we talk to Dan and Russ about: The challenges and opportunities around AI The ethics and dilemma - Humans vs AI in the workplace Data with intelligence can help us do all the things we’ve been talking about for 20 years The need to train and upskill your employees The purpose of organisations and business The green tech revolution The need to understand how we use AI What skills and knowledge marketers need to have to use AI effectively The need for organisations to have AI policies Small language models vs. large language model and the benefits that can come from that for organisations How marketers, agencies, organisations can use AI in the RIGHT way A truly informative and thought provoking episode. Tune in, enjoy it, share it - and of course, share your comments. For all the links / offers Dan shares: The AI Marketing Course https://www.letslevelup.app/course/TheAIMarketingCourse 200 off: AIMarketing200OFF The Prompt Engineering Course https://www.letslevelup.app/course/PromptEngineering To access Dan’s books visit Dan Sodergren #FutureOfWork use the code TRAININGTHANKYOU and get any one book downloadable for free. Books here: How to effectively use AI to market your business in one day a month THE NEW INTELLIGENCE The 5th Industrial Revolution https://dansodergren.medium.com/the-free-first-chapter-of-how-to-thrive-and-survive-in-2025-e4518b3525ec And free to download at www.aileadershipcourse.com And here is an audio version for free if you would like that… The Free First Chapter Of “How to Thrive and Survive in 2025” A #leader’s guide to the times of #ai. You’ll find Dan on LinkedIn here You’ll find Russ on LinkedIn here ________________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto , work with us, and join us on our mission. Get in touch to chat . You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.…

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The Whole Marketer Ep142 - Connecting with your Consumer with guest Toby Horry 33:03

לפני 29 ימים33:03

33:03

Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements. Abby’s guest to discuss is Toby Horry, Global Brand and Content Director at Tui, responsible to Tui’s re-brand and the recently much talked about first Tui Christmas ad. Prior to Tui, Toby worked at Tesco as Digital Marketing Director, part of the Brand Turnaround team, tasked with rebuilding trust in the Tesco brand and in the agency world as planner for AMV BBDO and MD of Dare. In this episode, Toby shares his definition of what it means to connect with your consumer, the challenges of mass targeting, skills and behaviours marketers need to connect with audiences, marketing to global audiences, and lots of examples of connecting from brands such as Tui, Nicorette, Tesco and Fiat. Plus Toby’s career highs and lows and advice for marketers. 00:00:00 Welcome and Introduction to ‘Connecting with consumers’ 00:02:23 The Importance of Understanding Customers 00:03:40 Changes in Marketing Communication 00:05:56 Consumer Expectations 00:07:25 Skills Marketers Need in Order to Connect 00:09:59 Insights from Nicorette Campaign 00:11:46 The Role of Concise Marketing Briefs 00:14:09 Global Marketing Considerations 00:20:03 Customer-Centric Ideas 00:23:23 Insights from TUI 00:27:32 Creativity and Agility 00:29:10 Toby’s Career Highs and Lows 00:31:29 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Toby Horry | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com…

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In My Humble Opinion....more brand experiences should be buyable 29:50

לפני 5 weeks29:50

29:50

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. Episode 2 - ‘In My Humble Opinion...more brand experiences should be buyable.’ where we discuss why brand experiences should be shoppable in today's digital landscape. They explore how the traditional marketing funnel is transforming, why brand equity and commercial performance go hand in hand, and how companies can create seamless shopping experiences across multiple touchpoints. Amanda Farmer , Chief Executive Officer of LeSHOP , sits down with Kate Narbrough , Global Brand Director at Nomad Foods Follow Amanda Farmer on LinkedIn here Follow Kate Narbrough on LinkedIn here ------ Don't forget to subscribe, rate, and review our podcast! Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.…

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The Whole Marketer Ep141 - Owning your Marketing Career with guest David Brewerton 43:38

לפני 6 weeks43:38

43:38

Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be proactive and intentional to move towards your ideal role. Abby’s guest to discuss this is David Brewerton, Growth Marketing Director of Monzo. Initially starting his marketing career in digital marketing, David broadened his marketing roles to have more strategic impact and has worked with brands such as Tesco Mobile, Metro Bank and now Monzo. In this episode, David shares his definition of owning your marketing career, perception as reality, the art of giving and receiving feedback, his story of finding an ideal role after redundancy and the value of building your profile and making connections. Plus David’s career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to ‘Owning your Career’ 00:02:12 Defining Career Ownership 00:03:55 Perception as Reality 00:06:11 Why Personal Branding is Valuable 00:08:52 The Importance of Authenticity 00:14:27 Feedback as a Tool for Growth 00:17:52 David's Approach to Securing a New Role Following Redundancy 00:22:35 Building a Profile Online 00:27:24 Proactive Career Ownership 00:37:13 Mapping Career Goals and Vision 00:39:15 Finding Your Tribe 00:41:27 Learning from Experience 00:41:40 Advice for Marketers of Tomorrow Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: David Brewerton | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com…

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Think Equal - Leanne Foy meets Peter Jacob 34:06

לפני 7 weeks34:06

34:06

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. Kicking off the new year, THINK EQUAL Project Director, Leanne Foy met Peter Jacob, Managing Director MENAT, Current Global. The communications industry thrives on diverse perspectives, yet achieving gender equality requires more than good intentions. Male allies play a crucial role in fostering an inclusive workplace where women can excel. In this episode, we explore how male leaders can champion equality through listening, action, and accountability. Discover the power of self-education, the impact of micro-actions, and the importance of transparent promotion practices. Learn how cross-generational allyship sustains progress and why calling out bias is essential to change workplace dynamics for the better. Highlights include: Calling out bias: The critical role male leaders play in challenging workplace inequalities. Micro-actions that matter: Supporting female leadership and advocating for diverse lifestyles. Building trust through transparency: Clear promotion criteria and succession planning. Tune in to explore actionable strategies for male allies and their impact on advancing gender equality. A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee, or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com…

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The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren 39:05

לפני 8 weeks39:05

39:05

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow. Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, Telewest and Virgin Media before joining Sky and after a decade in various marketing, strategy and planning roles, is now developing structured marketing excellence programmes to upskill and energise the entire marketing function in Sky. In this episode, Sue shares her definition of marketing excellence, the development and implementation of Sky’s marketing excellence programme, it’s impact on the output and creativity of the marketing function and the importance of embedding marketing excellence long-term, not just delivering training. Plus Sue’s career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and introduction to Marketing Excellence 00:03:25 What is Marketing Excellence? 00:05:36 Benefits of a Structured Marketing Excellence Programme 00:06:35 Beyond Marketing Training – Empowerment and Investment 00:10:08 Creation and Drivers Behind Sky's Marketing Excellence Programme 00:17:26 Methods, Processes and Behaviours of Marketing Excellence 00:23:35 Leadership and Accountability 00:25:42 Impact on Marketing Performance and Engagement 00:28:55 Lessons from the Journey 00:32:09 Sue’s Personal Career Highs and Lows (00:32:09) 00:38:21 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Sue Warren | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com…

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The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space 40:30

לפני 11 weeks40:30

40:30

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….” In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultancy, C-Space. We were particularly interested in a very soon to be published piece of research titled, ‘The S Word’ . Denise shares insights from the research findings, highlighting the ‘dysfunctional love triangle ’ that exists between brands, their stakeholders and regulations and the tensions and frictions which are causing trust issues. We explore some of the key highlights from the research (due out January 2025), Denise reveals, “consumers are frustrated, the problem is stuff – there is too much stuff and brands / manufacturers need to start taking responsibility” . She also talks about, “the increasing amount of skepticism at all level at the ways the S word is used for commercial gain”. Denise shares some brilliant examples of brands who are showing up in this space and engaging with their customers however, whilst they have sustainability high up on their agendas, they aren’t leading with it – rather they are leading with good old fashion marketing tactics around what benefits their customers. The fact they are also sustainability focused is an added benefit. Denise explains, “the need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable.” Sustainability paralysis is very real, the need for strong listening, insights and learning about what truly matters to audiences has never been greater. This episode is a MUST LISTEN TO for all Marketers….packed with plenty of food for thought! Tune in and listen as we talk to Denise about: The importance of research. Sustainability paralysis and why it is very real. Why it is so important to understand the views of everybody and where they are at. The need to drive mutual benefit and work together collectively. How regulation plays an important part - but we can’t just wait for it, all stakeholders need to keep moving forwards. Why brands / Marketers need to be asking - is sustainability a big part of our identity as a brand? The need to meet your audiences where they are at and focus on what matter to them – elements which aren’t necessarily sustainability related. What it means to behave more responsibly and asking what’s the role of responsible products and services in achieving a ‘better life’. This really is a fantastic episode to wrap up all our 2024 conversations. Tune in, enjoy it, share it - and of course, share your comments. Find out more information about C-Space and the work they do. Connect with Denise Hicks - and you can register to receive The S Word research once published. We’ve got plenty more terrific conversations coming in 2025. Stay tuned… and here’s to more. ____________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto , work with us, and join us on our mission. Get in touch to chat . You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.…

1
The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson 36:26

לפני 11 weeks36:26

36:26

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole. Abby’s guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, Kirsten is responsible for heading up two of the UK's top brands, Philadelphia and Dairylea. Her previous experience includes Procter and Gamble, where she spent more than a decade working on an array of billion-dollar brands, driving global change initiatives such as Always ‘end period poverty’. In this episode, Kirsten shares her definition of personal development and its importance for leadership development, her formula for personal energy, implementing ‘prison Fridays’ and the role of community and mentoring in developing your personal understanding. Plus Kirsten shares her advice for career highs and learnings, and advice for marketers. 00:00:00 Welcome and Introduction to Personal Understanding 00:02:07 What is Personal Development? 00:05:03 Personal and Professional Growth and Leadership 00:07:56 Kirsten’s Formula for Personal Energy 00:08:19 Purpose, Motivation and Confronting Limiting Beliefs 00:13:17 The Importance of Coaching 00:15:33 3 Key Areas for Marketers 00:16:14 The Concept of "Prison Fridays" 00:21:59 The Role of Community in Personal Development 00:25:19 Creating Community Initiatives at Mondelez 00:29:23 Advice for Starting Community Initiatives 00:30:46 Kirsten’s Career Highs and Learnings 00:34:24 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Kirsten McPherson | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com…

1
Unofficial Partner - Sport, Brand and the Rise of the kit launch 1:03:09

לפני 11 weeks1:03:09

1:03:09

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing in importance and sophistication (and cost). Homeground is one of the hottest creative agencies working in sport today. The London based company has pioneered the kit launch video. Working with Adidas, they are the people behind some of the most outstanding recent work in this area, from Manchester United, Arsenal, Aston Villa to name a few. We talk with creative partner Rachid Ahouiyek, formerly of Iris, McCann and Wieden+Kennedy, and Polly Barnes, new business director also formerly Iris and is founder of the Women’s Rugby Association. Click on the showreel to see the work referenced in the podcast https://www.homeground.london/work…

1
Think Equal - Leanne Foy meets Lisa Welsh 36:50

לפני 12 weeks36:50

36:50

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. This month, THINK EQUAL Project Director, Leanne Foy met Lisa Welsh, Chief Operating Officer at Burson META. Perfectionism often whispers, "not good enough," leaving many stuck in cycles of overwork and self-doubt. But what if we could channel that drive into something more empowering? In this thought-provoking episode, Lisa explores how to transform perfectionism into excellence by setting meaningful goals, celebrating progress, and showing up in ways that truly make you proud. Discover how to set meaningful goals, celebrate progress, and confidently show up in ways that align with your values and bring you pride—all while avoiding burnout. Highlights include: Breaking free from perfectionism: shifting from "not good enough" to showing up with confidence. Setting realistic, joyful goals that motivate rather than overwhelm. Practical techniques to celebrate wins and embrace progress—starting with "messy first drafts." Tune in to discover how to transform perfectionism into excellence and find joy in every step of the journey. A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com…

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