הפודקאסטים הטובים ביותר ב-People Buy (2024)

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441. Cracking Consumer Codes: Hunter Thurman of Alpha-Diver on Pricing Psychology 52:26

2d ago52:26

52:26

In this episode of The Brainy Business podcast, Melina Palmer welcomes Hunter Thurman, president of Alpha-Diver, for an engaging discussion on the intersection of neuroscience, market research, and consumer behavior. Hunter shares his journey from traditional market research to founding Alpha-Diver, a firm that leverages behavioral science to uncov…

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Hustle and Time Management 9:25

4d ago9:25

9:25

Send us a text In sales, hustle and time management are the fuel that propels dreams into reality. They embody the relentless pursuit of success, the unwavering dedication to turn every moment into opportunity. With hustle, challenges become stepping stones, and setbacks mere detours on the path to victory. Time management is the art of seizing eac…

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440. AI Meets Behavioral Economics: Predicting Consumer Behavior w/ Sam Albert of Behaviorally (Refreshed Episode) 38:02

4d ago38:02

38:02

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating intersection of artificial intelligence and behavioral economics with Sam Albert, Chief Digital Officer at Behaviorally. Sam shares his extensive experience in the research industry and discusses the innovative work his team is doing with Flash.AI to create pre…

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439. Behavioral Science at Scale: William Mailer on Banking Innovations 46:38

9d ago46:38

46:38

In episode 439 of The Brainy Business podcast, Melina Palmer welcomes William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, to discuss the intersection of behavioral science and financial well-being. William, who leads the bank's Behavioral Science Center of Excellence, shares insights on how his multidisciplinary team of ec…

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438. Apple Card: Behavioral Economics in Action (Refreshed Episode) 45:01

11d ago45:01

45:01

In this episode of The Brainy Business podcast, Melina Palmer revisits the impactful announcement of the Apple Card and its behavioral economics implications. Originally aired in April 2019, this episode explores the strategic genius behind Apple's reveal of its new financial product. Melina discusses the anticipation and expectations built by Appl…

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437. The Science of Immersion: Transforming Business with Dr. Paul Zak 53:02

16d ago53:02

53:02

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His l…

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436. The Brainy Biases: Why Novelty and Stories Captivate Us (Refreshed Episode) 28:00

18d ago28:00

28:00

In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intriguing stimuli. Melina explains concepts like the bizar…

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Brotherly Banter: Uruguay the small Giant 23:28

19d ago23:28

23:28

Send us a text This episode is the second in the Brotherly Banter series with my brother, Gaston D'Alessandro. Today we talk about our birth country of Uruguay and how such a small country became such a big world soccer power. We correlate their success in soccer to our collective success in business. Thanks for listening! Support the show…

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435. Scaling Behavioral Economics at BBVA with Quique Belenguer 49:10

23d ago49:10

49:10

In this episode of The Brainy Business podcast, Melina Palmer welcomes Quique Belenguer, the global lead of behavioral economics at BBVA. This insightful discussion centers on the internal structuring of behavioral economics teams within organizations, offering valuable lessons and strategies for those looking to incorporate behavioral science into…

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434. Designing for Behavior Change: Insights from Dr. Steve Wendel (Refreshed Episode) 45:03

25d ago45:03

45:03

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Steve Wendel to explore the intricacies of designing for behavior change. Steve, an esteemed applied behavioral scientist and co-founder of sistemaFutura, shares his extensive experience in using behavioral science to drive positive social impact. He has held significa…

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433. The Art of Strategic Relationships: A Conversation with Andy Lopata 51:05

1M ago51:05

51:05

In this episode of The Brainy Business podcast, Melina Palmer welcomes Andy Lopata, a renowned specialist in professional relationships and networking. With nearly 25 years of experience, Andy has been recognized as one of Europe's leading business networking strategists by the Financial Times. He is an international speaker, podcast host, and auth…

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432. Mastering Ethical Influence with Brian Ahearn (Refreshed Episode) 48:25

1M ago48:25

48:25

In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn. Brian, a distinguished expert in the field, is one of only a dozen individuals worldwide to hold the Cialdini Method Certified Trainer designation and one of a handful to have earned the Cialdini Pre-Suasion Trainer designation…

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Closing Deals 11:54

1M ago11:54

11:54

Send us a text Closing deals in sales embodies the culmination of determination, expertise, and perseverance. It symbolizes the triumph of value proposition and rapport, transforming potential into tangible success. Each closed deal represents not just a transaction, but a testament to belief, tenacity, and relentless pursuit of excellence. It's th…

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431. Is Your Work Worth It? Exploring Purpose with Christopher Wong Michelson 48:34

1M ago48:34

48:34

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Christopher Wong Michelson, co-author of Is Your Work Worth It?. Christopher, a philosopher with 25 years of experience advising business leaders, explores the profound questions surrounding the meaning and value of work. With a PhD in philosophical ethics and aesthetics, C…

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430. Unlocking the Secrets of Behavioral Change with Dr. Katy Milkman (Refreshed Episode) 48:24

1M ago48:24

48:24

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Katy Milkman to discuss the intricacies of creating lasting behavior change. Katy, a professor at the Wharton School and co-director of the Behavior Change for Good Initiative, shares insights from her book How to Change. Melina and Katy discuss fresh starts, temptation…

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429. Mastering the Art of Learning: Insights from Scott Young 47:30

1M ago47:30

47:30

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Scott H. Young, the Wall Street Journal bestselling author of Ultralearning and Get Better at Anything. Scott shares his extensive insights into learning, cognitive science, and the psychology behind mastering new skills. Known for his MIT Challenge and year-long language l…

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Content Creating Templates to Position Your Brand |446 8:14

1M ago8:14

8:14

Creating and sharing valuable, targeted content that addresses customer needs and questions can establish authority, drive traffic, and enhance conversion rates for your website. 00:00 📈 Create and share valuable content online to establish yourself as an authority and attract more traffic and leads to your website. 01:07 🔍 Understand your customer…

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428. Habits Unveiled: The Science of Good and Bad Habits with Dr. Wendy Wood (Refreshed Episode) 46:24

2M ago46:24

46:24

In this episode of The Brainy Business podcast, host Melina Palmer revisits her insightful conversation with Dr. Wendy Wood, author of Good Habits, Bad Habits. This episode dives deep into the psychology behind habits, exploring how they are formed, maintained, and changed. Wendy, a leading expert in behavioral science, shares practical tips and re…

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Positive Projection 8:01

2M ago8:01

8:01

Send us a text Positivity in sales and leadership cultivates resilience, optimism, and motivation, driving success despite challenges. In sales, a positive mindset fosters confidence, enabling effective relationship-building and overcoming objections. It inspires trust and enthusiasm, enhancing customer engagement and loyalty. Positivity fuels inno…

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427. The Mentorship Mindset: Nobel Insights with Dr. Bob Lefkowitz 50:51

2M ago50:51

50:51

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Nobel Prize winner Dr. Bob Lefkowitz for an insightful discussion on mentorship, focus, and the power of saying no. Dr. Lefkowitz, a distinguished professor at Duke University Medical Center, shares his journey from a passionate physician to a Nobel laureate in Chemistry, h…

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426. Defaults Uncovered: The Hidden Influences on Our Choices (Refreshed Episode) 38:48

2M ago38:48

38:48

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of defaults, how they impact our decisions, and the critical role they play in business and everyday life. Melina discusses the omnipresence of defaults and how they influence our choices, often without us even realizing it. She explains the concept of status quo bia…

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Rich Niche - Define Your Buying Persona | 445 9:07

2M ago9:07

9:07

Rich Niche - Define Your Buying Personaעל ידי Victor Antonio

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425. Decisions Over Decimals: Insights from Christopher Frank 41:14

2M ago41:14

41:14

In this episode of The Brainy Business podcast, Melina Palmer and Christopher Frank, Chief Client Officer at PSB Insights, dive into the art of decision-making in a data-driven world. Christopher, who has a rich background with industry giants like American Express and Microsoft, shares his expertise in leveraging consumer insights to gain a compet…

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424. Mastering Project Scoping with Questions: Insights from Mars w/ Beatrix Daros (Refreshed Episode) 48:52

2M ago48:52

48:52

In this episode of The Brainy Business podcast, Melina Palmer explores the power of questions in project scoping with Beatrix Daros. Originally aired in 2022, this episode revisits their collaborative work from 2019, focusing on leveraging behavioral economics to enhance project outcomes. Beatrix emphasizes the importance of balancing technology wi…

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Good and Bad Bosses 11:01

2M ago11:01

11:01

Send us a text A good boss cultivates a positive work environment, fostering motivation and productivity. They inspire loyalty through fairness, clear communication, and support, enabling employees to thrive. Their guidance promotes growth and skill development, leading to a cohesive and efficient team. In contrast, a bad boss instills fear and res…

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423. Unveiling the Biases Behind Misinformation w/ Alex Edmans 45:58

2M ago45:58

45:58

In this episode of The Brainy Business podcast, Melina Palmer welcomes Alex Edmans, author of May Contain Lies, to discuss the fascinating intersection of finance, behavioral economics, and misinformation. Alex, a professor of finance at London Business School with a Ph.D. from MIT, delves into the impact of emotions on the stock market, using intr…

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Recharge Your Sales | 444 7:28

2M ago7:28

7:28

To recharge your sales performance, you must first recharge your physical and mental energy through self-care habits, inspiration, and a client-centric approach. ️ To recharge your sales, you must first recharge yourself, just like you would recharge a dead smartphone battery. ️ Just like a phone, our mental energy can drain if we procrastinate on …

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422. The Lazy Brain: Unveiling Biases That Shape Our Decisions (Refreshed Episode) 26:34

2M ago26:34

26:34

In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of lazy brain biases. This episode is part of an eight-part series exploring various biases, focusing on how our brains prefer to take the path of least resistance. This rapid-fire episode provides a brief overview of each bias, helping you understand their…

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421. Behavioral Science and Democracy w/ Beatriz Vallejo 36:27

2M ago36:27

36:27

In this episode of The Brainy Business podcast, Melina Palmer is joined by Beatriz Vallejo, CEO of Ethos BT, to discuss the impactful work of reducing misinformation and polarization in Colombia using behavioral science. Beatriz, a behavioral scientist and economist, shares her journey from studying economics in Colombia to completing a master's in…

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Building Virtual Rapport and Connecting with Customers | 442 6:29

2M ago6:29

6:29

Starting virtual meetings effectively is crucial for establishing positive connections and setting the tone for the entire interaction. Start meetings by sharing your opinion first to encourage participation from small groups. Engaging participants in virtual meetings by setting a structured format and leading by example encourages contributions an…

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420. Boosting Local Economies with Behavioral Science (Refreshed Episode) 48:17

2M ago48:17

48:17

על ידי The Brainy Business

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Rapport Building Questions - Starting a Sales Conversation | 441 9:11

2M ago9:11

9:11

Engaging clients through thoughtful questions about their challenges, interests, and future predictions fosters meaningful conversations and builds strong rapport in sales. Use Kickstart question starters to initiate engaging conversations with prospects or clients. Engaging clients with prediction questions about market trends and future behaviors…

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Brotherly Banter: Interview with Gaston D'Alessandro on leadership 19:09

3M ago19:09

19:09

Send us a text This is the first of many in my People Buy from Me Brotherly Banter series. Gaston D'Alessandro joined me as my inaugural guest. We have fun talking memories, sales and leadership. Tune in! Support the showעל ידי Nico D'Alessandro

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The Perfect Close 2.0 | 440 9:31

3M ago9:31

9:31

The traditional pressure-based approach to closing sales is ineffective in today's market, and salespeople need to adopt a more modern and client-focused approach, as outlined in "The Perfect Close" book, in order to be more successful. Learn about the perfect close 2.0 and how it can help you sell more effectively. The Perfect Close in James M's b…

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Building Decision Making Confidence | 439 7:57

3M ago7:57

7:57

Building decision-making confidence in customers is crucial for sales success, and sales influence comes from clarifying the differences between products and helping customers build decision confidence. Building decision-making confidence in customers is crucial for sales success. Researching lighting systems online, found a helpful video comparing…

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Be a Business Samurai | 438 10:14

3M ago10:14

10:14

In sales and business, it is important to be adaptable, constantly learning, and to focus on the client's needs rather than the speaker's ego. Connecting with others on a personal level, such as sharing interests, is an important aspect of building relationships in sales. Miyamoto Musashi, a legendary samurai, wrote a book on the ideal qualities of…

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419. The Mentorship Mindset: Insights from Dr. Ruth Gotian 48:57

3M ago48:57

48:57

In episode 419 of The Brainy Business podcast, Dr. Ruth Gotian, co-author of the Financial Times Guide to Mentoring, shares her extensive expertise on mentorship and leadership development with host Melina Palmer. Ruth, who serves as the Chief Learning Officer and Associate Professor of Education in Anesthesiology at Weill Cornell Medicine, is a gl…

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Selling Negative Features Increases Sales | 437 6:19

3M ago6:19

6:19

Addressing and highlighting negative features in a sales pitch can be used to pivot to the positive and ultimately increase credibility and sales. Mentioning a negative feature can increase credibility and be used to bolster a product or service in sales. Addressing product weaknesses proactively in sales conversations can help regain control and p…

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418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode) 37:39

3M ago37:39

37:39

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of personal biases, exploring how our brains are wired to perceive ourselves and the world around us. This episode, originally aired in April 2019, provides a rapid-fire overview of various biases that impact our personal and professional lives. Melina di…

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Discovery Phase Questions Help You Sell Easier - What to Ask | 436 6:14

3M ago6:14

6:14

The discovery phase in sales is crucial for qualifying potential clients and understanding their needs and motivations in order to tailor a focused and effective sales demo. The discovery phase in sales is about qualifying clients to see if they are a good fit for a product demonstration. Qualifying the opportunity involves asking three questions: …

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417. The Art of Respectful Disagreement w/ Justin Jones-Fosu 27:08

3M ago27:08

27:08

In episode 417 of The Brainy Business podcast, Melina Palmer interviews Justin Jones-Fosu, author of I Respectfully Disagree. Justin, the CEO of Work Meaningful, is a dynamic speaker and thought leader on topics of meaningful work and inclusion, delivering over 50 keynote addresses annually. His latest book delves into navigating difficult conversa…

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7 Buying Triggers for a HIGHER Closing Rate| 434 7:05

3M ago7:05

7:05

Understanding the triggers for change in potential clients' businesses and making it easy for them to buy and use your product is essential for sales success. Understand the triggers for change that lead people or companies to buy your product or service. New leadership, change of ownership, and shift in responsibilities can trigger the need for ne…

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4 Types of Conversations to Bridge Value Gap | #433 8:07

3M ago8:07

8:07

In order to bridge the gap between the customer's current state and the desired state in sales, it is important to address the parameters of time, money, effort, and confidence in the sales pitch. Imagine your customer on one side of a deep hole and your solution on the other side as a visual for change in sales. Bridge the gap between the customer…

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416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode) 43:09

3M ago43:09

43:09

In this episode of The Brainy Business podcast, Melina Palmer dives into the intricacies of motivation, exploring how our brains can both get and stay motivated. This episode is designed to help you understand the psychological underpinnings of motivation, including the impact of behavioral economics concepts like loss aversion, habits, and framing…

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Career Versus Job - Secret to Greatness 7:03

3M ago7:03

7:03

Send us a text Do you have a job, or do you have a career? Are you working towards something or just working? If you want 7 minutes of motivation, listen to this podcast. Support the showעל ידי Nico D'Alessandro

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415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth 47:09

3M ago47:09

47:09

In episode 415 of The Brainy Business podcast, host Melina Palmer welcomes Anthony Damtsis, Deputy Head of Behavioral Finance at TD Wealth. Anthony shares his fascinating journey from leading the behavioral science practice at Discover Card in Chicago to his current role at TD Wealth, where he develops tools to help advisors integrate behavioral fi…

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414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode) 34:01

3M ago34:01

34:01

In episode 414 of The Brainy Business podcast, host Melina Palmer delves into the intricacies of structuring complex choices, the "S" in NUDGES. This episode revisits the crucial topic of choice architecture, emphasizing how businesses can simplify decision-making processes for their customers. By understanding and effectively managing complex choi…

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413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski 50:53

3M ago50:53

50:53

In episode 413 of The Brainy Business podcast, host Melina Palmer welcomes Dr. Melaina Vinski, the Behavioral Science Lead at IBM, for a deep dive into the practical applications of behavioral science in business and technology. Melaina, with her extensive background in cognitive neuroscience and human behavior, shares her journey from academia to …

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How to do Product Demos 101 | 432 6:27

3M ago6:27

6:27

Effective product demos should be customer-centric, focused on framing the issue, showing how it applies to the client, and discussing the issue resolution, while also structuring the presentation to tell them, show them, and then tell them what you just told them. Presenting a simple formula for effective product demos by layering more value on to…

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412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode) 43:54

3M ago43:54

43:54

In this enlightening episode of The Brainy Business podcast, host Melina Palmer revisits a compelling conversation with Matthew Confer on the three essential steps to better decision-making. As the VP of Strategy at Abilitie, Matthew brings a wealth of knowledge on leadership development and decision-making frameworks. This episode is a must-listen…

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