We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favour…

How the New Feed Is Quietly Stifling Engagement. Also covered in this week's episode; Audio events are being scrapped. How the 'see more' can be a curse. New - enhanced profile cover slideshows. More job losses at LinkedIn. Elon's cringe comment. Post of the week.

Has your network grown out of control? Do you think it might be time to disconnect from a few? Does it make sense to do it and will it help you? What is the best way to go about it? In this episode I try to answer all those questions plus; Not all subscribers are the same. Positivity and LinkedIn™️. The Recruitment Network support automation! Linke…

This may be an unpopular opinion... Using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy! Also covered in this episode; New 'Open to volunteering' 55 million users are now verified LinkedIn launches “Know-How That Sticks” campaign Lazy iOS mobile version histories The dangers of outsourcing messaging f…

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode... Latest statistics from LinkedIn™️ Update on Services The new AI hiring assistant Post of the week

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really freelancers or even service providers! In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inapprop…

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts ...you can be a LinkedIn™️ superuser! But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people. More of that later, the…

"It must be less than 60 secs" "You don't want Likes" "LinkedIn™️ favour advice/helpful videos" "A headline is essential" There is lot's of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses. I've crunched the data and can reveal a detailed analysis of what featu…

"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it" This came from a delegate on a course I delivered recently and it hit me right between the eyes...That's why so many people find it hard to find the time to post content, they overthink it! Also in this e…

Serious question...why do you do it? What are your objectives and are you achieving them? This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking. So I thought I would share my tho…

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content. But...are these exposures accurate and could some people be caught up in the fallout? That plus; 'Videos for you' on mobile app Sharing comments …

...Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream here Also the post of the week can be viewed here

This week I answer 3 questions about; Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode; Collaborative articles The problem and prevalence of misinformation What is the right amount of characters in a text only post? Post of the week

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favour…

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content. In my experience, this is a big challenge for many people and they tend to either be; Full on (loud) but not authentic Bland, steering away from revealing any personality. Both of the above are driven by th…

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month. It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those …

I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast; Should a company be posting this? Congratulations you are in the top ten experts list! Four new features LinkedSummit 2024 Post of the week…

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favour…

It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong? That plus; The new video feed and how it impacts the videos we post. Multiple image posts - new dimensions Images on external links are shrinking and it really d…

This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken . I've been a follower and admirer of Dans work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions…

Organic content reach is on the decline...again! "It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions …

LinkedIn™️ Groups...Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tac…

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favour…

Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.…

LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question... Can AI be used in a credible, authentic and ethical way on LinkedIn™️? That plus... New - Company page premium inc' Who viewed your com…

This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry. I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover; How he grew up the '6th child' with his other …

This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions Gillian Whitney Kevin D. Turner Tiina Jarvet Richard van der Blom Also in this edition; New ‘Takeaways’ on Articles & posts New video feed on mobile An excellent example of brand partnership with influencer Post of the week…

My thoughts and feedback on Uplift Live UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.

With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters. So it seems a good time to have a new look at this feature so that you can decide whether you will be be going down …

This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Connect or Follow? That plus; New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact! New Privacy setting N…

Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you? This may be due to LinkedIn™️ deciding that they know what 'quality' content looks like. Not you...you are clearly not in a position to decide this for yourself! This week I discuss what we can do to fix this. That plus; AI comments are getting very annoying…

Are you sure you want to be providing LinkedIn™️ with your hard earned knowledge for a badge? Do the benefits of collaborative articles add up? That plus; An update on the revamped Services section A voice message tip Sales Navigator improvements New profile photo feature Another new 'Pay to spam' feature update B2B Deep sales playbook. Useful or a…

It's that time of the year when the legend that is Richard van der Blom publishes his LinkedIn™️ algorithm insights report so in this episode I discuss some of the highlights, what we can learn and why we need to treat the results with caution. Also covered; Services page gets a makeover Creator mode is going Is profile verification enough?…

This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges. She herself was later diagnosed with Dyslexia and A…

LinkedIn™️ is primarily a B2B networking platform but that doesn't mean that a B2C (business to consumer) business can't succeed. This week I talk with Anna Williams about how she recently relaunched her coffee shop on LinkedIn™️. That plus; How I became a LinkedIn 'Top voice' An update on profile verification with Persona More on how to get a comm…

Big news this week...The LinkedIn Corporation are attacking me and I need some creative ideas from you to be able to move forward. More of that later, also included in this episode I talk about; Uplift Live conference - I can offer you a discount. Profile custom buttons are really good but are they too effective? Verification issues and privacy con…

Welcome to the first edition of interesting People, a new type of show for the LinkedInformed podcast. We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are…

Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I get it spectacularly wrong! I like to think I'm ahead of LinkedIn Corp' with my thinking because often my predictions eventually come to fruition a few years later! Either way, it's always fun to do and g…

In this episode, I talk through the following topics; LinkedIn™️ ran a Christmas poll INteresting profiles 2024 Issues with post drafts and article analytics Spot a pod New WVYP filters - are they useful? The new 'create an image' feature for Articles using Microsoft designer 50+ factors that can impact the performance of your posts Post of the wee…

When your company page content consistently fails to engage an audience what can you do to make your brand more visible? That plus; Profile verification finally comes to Europe Skill assessments A new feature on profiles A new content newsletter from LinkedIn™️ - is it any good? How to report spam Post of the week…

Last week I shared a message I received from Sandra Long (AKA East coast 🇺🇸Sandra) about collaborative articles where she shared that she finds them very useful asked me to have another look at them...so I did! I will share the results of my findings later but first, here's what else I cover in this weeks episode... Feedback on company page competi…

I'm back from the trip of a lifetime! And I got married as well! This week I catch up on what has been happening on LinkedIn™️ while I've been away; Collaborative articles improve but become more like Q&A's rather than articles LinkedIn™️ break links with X (Twitter) accounts Several changes to company pages Profile videos are going to disappear Pr…

Why do men approach women on LinkedIn when they would never act that way in real life? Why do people send a sales pitch DM immediately after connecting? People seem to act in strange ways with a keyboard, often very differently to the way they would in person. In this episode of LinkedInformed I had the pleasure of chatting with Jacob Elton about t…

Part two of my chat with Karen Tisdell about LinkedIn™️ profiles. In this final part we discuss... 🔶 Experience section 🔶 Recommendations 🔶 Skills 🔶 Background image 🔶 Pronouns and there misuse 🔶 Name pronunciation Thanks again to Karen for helping out with not just the recording but also helping me put together this summary of the podcast.…

Profiles are the bedrock on which everything else you do on LinkedIn™️ is built. So why do we sometimes take them for granted ❓ Perhaps it's time to take a closer look at your profile? This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile. We don't agree on everything but I think you w…

Business development on LinkedIn. Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected). Luis Báez 🇵🇷🏳️‍🌈 has a different approach...one that is more targeted and highly personalised. This week I chat with Luis, a sales enablement strategist and coach dedicated to online business owners and B2B…

When pods combine with auto-commenting tools, we have a problem ❗ But is it right to publicly expose people who we believe are cheating in this way ❓ That plus; - A new Chrome extension - My thoughts on LinkedIn™️ AI enhancement tools - A great AI talk from Mo Gawdat - A brilliant post of the week

LinkedIn restricts customised invitations to just 10 a month❗️ I examine why they are doing it and why it's such a bad idea. That plus; ✅ New message inboxes 👍 ✅ New content search filter 👍 ✅ Added feature to new custom buttons 👍 ✅ Name pronunciation goes backwards 👎 ✅ Does verification make you more visible? 🤔 ✅ Added value author comments 💡 ✅ 'To…

There are 5 key questions to ask yourself before you post on LinkedIn™️ If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️ Before that though... NEW profile 'goals' Connections vs followers - your feedback How to promote a podcast, or anything else on LinkedIn™️ A Hashtag u-turn…

This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year...How exciting! More on that later but here's the other things I covered in this weeks podcast Are search filters going to become a premi…