Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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תוכן מסופק על ידי Mark Williams. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mark Williams או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
דומה לInformed Podcast by Mark Williams. The podcast for LinkedIn™️ users
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !
התחל במצב לא מקוון עם האפליקציה Player FM !
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-final-flight-of-captain-forrester">The Final Flight of Captain Forrester</a></span>
A woman’s search for her father—a pilot who disappeared during a mission in Vietnam—collides with the fight over what we owe those who never returned from war. From the producers of "America's Girls," and hosted by Texas Monthly writer Josh Alvarez, the show debuts April 2025. Texas Monthly Audio subscribers get early access to the show, plus bonus episodes and more subscriber-only audio. Visit texasmonthly.com/audio to learn more.
How to write better LinkedIn™️ profiles with Karen Tisdell
Manage episode 382106681 series 107205
תוכן מסופק על ידי Mark Williams. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mark Williams או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Profiles are the bedrock on which everything else you do on LinkedIn™️ is built. So why do we sometimes take them for granted ❓ Perhaps it's time to take a closer look at your profile? This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile. We don't agree on everything but I think you will find this discussion valuable.
463 פרקים
How to write better LinkedIn™️ profiles with Karen Tisdell
Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
שתפו
Manage episode 382106681 series 107205
תוכן מסופק על ידי Mark Williams. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mark Williams או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Profiles are the bedrock on which everything else you do on LinkedIn™️ is built. So why do we sometimes take them for granted ❓ Perhaps it's time to take a closer look at your profile? This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile. We don't agree on everything but I think you will find this discussion valuable.
463 פרקים
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
This week’s topic was inspired by a post I didn’t even read! I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last. Chances are, it’s happened to you too, even if you didn’t realise it. That inspiration came from just one impression out of almost 20,000! Impressions to irrelevant people don’t matter so long as there are enough relevant ones. It can be argued that nobody is completely irrelevant anyway… you just don’t know! Content topic is critical to attract attention of the right audience So are impressions really a vanity metric? To hear all my thoughts on this subject plus the following topics, click on the podcast link below. Also covered; A profile feature makes a welcome return Video posting advice from LinkedIn™️...and it's actually quite good! New video trends feature Is spam getting worse? Premium free trial rules tightened Post of the week An announcement about the podcast…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️. Lea Turner is known for her openness and authenticity so it was a challenge to get her to reveal something we hadn't heard before...but she is most definitely very interesting!…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
The only dedicated LinkedIn™️ conference in the UK enters it's second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect. That plus; The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI comment cheats (idiots) Two new features A new video newsletter from LinkedIn™️ What happened to the mobile video feed? This post made me laugh Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 LinkedIn™️ invests in offline networking 51:17
51:17 
הפעל מאוחר יותר 
הפעל מאוחר יותר 
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לייק 
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הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSo the worlds largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development. That plus; Can you simulate the engagement of a LinkedIn™️ post? New profile feature Embedding posts Do screenshots boost a posts reach? Are Russian comment bots infiltrating LinkedIn™️? The LinkedIn™️ DM privacy case has been dropped...but was it baseless? Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I really believe to be true. That plus; Boobgate! New Newsletter analytics Feed sorting removed New feed sort tab being tested How to spot AI comments How LinkedIn™️ influence user behaviour Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
In this episode I cover the positives and negatives of the new(ish) mobile video feed. Plus a brilliant post of the week (and it's not a video). Video summary https://youtu.be/_Cpjy-U0UXM
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
What would you spend your time doing if you only had one hour on LinkedIn™️ per week? Is it possible to have impact in that time? A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week? That plus Two new features Your plummeting SSI means nothing! How much?! Is LinkedIn™️ Recruiter overpriced? Premium Duo pricing announced Top Voice requirements are tightened. Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
In this weeks episode I discuss my predictions for LinkedIn™️ this year. I've always said that there are 3 LinkedIns; The company The platform The community (us) My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us. Topics covered; Introduction 07.00 : New features 24.30 My predictions for 2025 53.15 : Is the trend towards video damaging the reach of other great content? 60:00 Uplift Live conference in March…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Interesting People - Louise Brogan 1:05:06
1:05:06 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:05:06
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWe often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses. You can listen to the episode by clicking below. We talked about the following topics Growing up in Northern Ireland during the troubles. Going to a school situated along the 'murder mile'! Why she left Belfast to study in Scotland How her travels have taken her around the world three times! Her early career in IT support including working for a massive corporate and why she eventually joined the NHS. Starting her own business and being risk averse The impact of losing her Dad when she had a 4 week old baby The advice she received which guided her towards social media training The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers How she once turned criticism into a successful LinkedIn™️ post Being a feminist Her passion for small businesses Meeting the King! 👑 Being an empath in business Whats on her happy list A book recommendation. Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour! I hope you enjoy listening as much as I did chatting with Louise. Until next time...…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
How the New Feed Is Quietly Stifling Engagement. Also covered in this week's episode; Audio events are being scrapped. How the 'see more' can be a curse. New - enhanced profile cover slideshows. More job losses at LinkedIn. Elon's cringe comment. Post of the week.
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 How not to prune your connections! 1:05:29
1:05:29 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:05:29
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHas your network grown out of control? Do you think it might be time to disconnect from a few? Does it make sense to do it and will it help you? What is the best way to go about it? In this episode I try to answer all those questions plus; Not all subscribers are the same. Positivity and LinkedIn™️. The Recruitment Network support automation! LinkedIn shares tips for posting short videos. LinkedIn's new 'Build your voice' hub. Post of the week I also briefly talk about this brilliant post from Richard van der Blom…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
This may be an unpopular opinion... Using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy! Also covered in this episode; New 'Open to volunteering' 55 million users are now verified LinkedIn launches “Know-How That Sticks” campaign Lazy iOS mobile version histories The dangers of outsourcing messaging from your account Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode... Latest statistics from LinkedIn™️ Update on Services The new AI hiring assistant Post of the week
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 How To Fix The Services Marketplace! 44:01
44:01 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:01
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיLinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really freelancers or even service providers! In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant! Services has so much potential but it's LinkedIn™️'s worst feature...poorly designed and implemented. This is what I think they could do to improve it.…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Genuine Connections, Lasting Impact 1:08:11
1:08:11 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:08:11
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיYou can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts ...you can be a LinkedIn™️ superuser! But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people. More of that later, the other topics covered in this episode are; Have LinkedIn™️ really stopped training their AI with our content? A few new features and a couple of retirements! Is LinkedIn one of the worst social media platforms for your privacy? LinkedIn™️ want you to show personality without being 'personal' An update to Dwell time. Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 The new video feed criteria 1:00:29
1:00:29 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:00:29
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי"It must be less than 60 secs" "You don't want Likes" "LinkedIn™️ favour advice/helpful videos" "A headline is essential" There is lot's of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses. I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new feed. More of that later, the other topics covered in this episode are; Another job scam DM that could easily be prevented. New: Share a quote from articles Sneaky LinkedIn have quietly added a new data privacy setting Premium 'Leads' in Services Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it" This came from a delegate on a course I delivered recently and it hit me right between the eyes...That's why so many people find it hard to find the time to post content, they overthink it! Also in this episode; Feedback on pods and direct messaging. How demure and mindful is your profile? I found out and got roasted! More changes coming to video content and Livestreaming...potentially. A heartbreaking post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
Serious question...why do you do it? What are your objectives and are you achieving them? This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking. So I thought I would share my thoughts in this weeks episode. That plus; Drafting a post with AI✧ Premium perks Forwarding DM's More thoughts on organic reach (the lack of) Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content. But...are these exposures accurate and could some people be caught up in the fallout? That plus; 'Videos for you' on mobile app Sharing comments You really don't need hashtags 'LinkedIn is a mess. Here's how to fix it' The Guardian has it all wrong! Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Proactive vs Inbound Business Development Strategies 1:02:09
1:02:09 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:02:09
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי...Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream here Also the post of the week can be viewed here
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
This week I answer 3 questions about; Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode; Collaborative articles The problem and prevalence of misinformation What is the right amount of characters in a text only post? Post of the week
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Interesting People - John Espirian 57:48
57:48 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי57:48
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWe often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This week I chat with one of the nicest and most helpful LinkedIn™️ Experts out there - My friend John Espirian. Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair 1:11:28
1:11:28 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:11:28
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThis week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content. In my experience, this is a big challenge for many people and they tend to either be; Full on (loud) but not authentic Bland, steering away from revealing any personality. Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not! So I sat down with Ella for an hour or so and chatted about this fascinating topic. Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Why LinkedIn Automation Tools Are Ruining the Platform 52:54
52:54 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי52:54
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיI was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month. It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198 ? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic. Also in this episode I talk about; A content generation tool called AuthoredUp Two new features A worrying security issue Post of the week Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Appropriate posting for a company? 1:06:59
1:06:59 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:06:59
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיI'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast; Should a company be posting this? Congratulations you are in the top ten experts list! Four new features LinkedSummit 2024 Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Interesting People - Lynnaire Johnston 1:04:33
1:04:33 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:04:33
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWe often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This week I chat with my favourite Kiwi, New Zealand based LinkedIn expert Lynnaire Johnston. Lynnaire has a fascinating career history in radio, publishing and copywriting before finding her passion for LinkedIn™️. Lynnaire is one of the friendliest, most generous and knowledgable LinkedIn™️ experts out there and I'm sure you will enjoy hearing her describe her background.…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong? That plus; The new video feed and how it impacts the videos we post. Multiple image posts - new dimensions Images on external links are shrinking and it really doesn't matter! An outrageous post of the week The New Video Feed I was chatting recently with Lynnaire Johnston about this new feed (she doesn't yet have it) and she made the valuable point that this new style of delivery might necessitate a change in the way a video is produced. Because the scroll has audio enabled (unlike in the normal feed) it puts more emphasis on the opening few seconds of the video and less emphasis on the words you type to accompany the post - these appear at the bottom of the video in this feed. This doesn't mean that you should worry less about the words because they still play an important role in the normal feed on both mobile and desktop (see image below). In addition, the new video feed appears to zoom in somewhat which creates an issue with text on the video or even captions if you add them yourself. How a video is displayed in 3 different feeds As a reminder, this video feed is only enabled once you tap on some video posst you see on the main mobile feed, at the moment this is only for about 40% of the videos I see in my feed. Once you are in this feed you can the scroll to see more videos and those videos all autoplay with sound. I suspect that LinkedIn will fix the zooming issue but that will probably take some time so it's worth ensuring your text does not go near the edges of your video for now. Multiple Image Posts The way images are displayed in a multi-image post is beginning to change as you can see here in these example of 2 and 3 image posts; LinkedIn™️ have provided this helpful document which can be downloaded here . I've had this change for a while but apparently more the majority of users are now seeing this in their feeds. Images On External Links LinkedIn™️ have announced that images on posts with external links are shrinking unless you sponsor (advertise) that post, in which case the image stays the same size as it has always been. Lots of people are up in arms about this! Why? External link posts are seen by very few people anyway so not seeing a larger or small image results in the same...it's not seen! OK I'm being a bit cynical there but honestly guys, have you not learnt yet?....don't post external links, unless you really have to. Employee Advocacy Earlier this year I was a panel member on stage at UpLift Live when a question about employee advocacy on LinkedIn was asked. My slightly cynical response was to state that asking employees to Repost or Like a company page post was not employee advocacy in any sense yet that is as far as most organisations go. I stand by that answer but it did occur to me that it was worth trying to explain what a more productive method would be. Firstly I am not a fan of the phrase 'employee advocacy'. To my understanding an 'advocate' is someone who promotes someone or something. This leads to a belief that employee advocacy is all about encouraging employees to promote the company that they work for. And for the most part, that is what happens. Employees either repost company page content or directly promote the organisation that they work for either to other potential employees or customers. This is highly ineffective. Below is a classic example. Robert Half have published an article (ironically about employee advocacy) and then asked their employees to post it...so they do! This is merely a distribution mechanism and, as you can see by the lack of engagement, not a very effective one! Whilst this might be employee advocacy for some organisations, others 'ask' their employees to post about the amazing work environment or how they are so happy working for them or how impressed they are with the products or customer service etc etc. It just comes across as forced and hollow...frankly nobody is buying it! We all know that promotional content does not do well on LinkedIn, it is difficult to attract engagement and so typically achieves poor reach. So why do companies do it? It strikes me as being nothing more than a 'ticking the box' exercise. "employee advocacy...done!" ✔️ All that said, we know that company page content has extremely limited reach and this reach seems to be getting worse so it does make sense for organisations to use their employees personal accounts for their benefit. If however the objective is promotion, it simply won't work. The problem is that the objective is wrong, if the objective was greater visibility then employee advocacy could work, if done the right way. When an employee of an organisation becomes influential on LinkedIn then the organisation will benefit from their greater visibility. To become influential on LinkedIn though, the employee shouldn't be posting about how amazing the company is, that's not great content. The trick is to identify individuals within an organisation who have the motivation and ability to gain a following and influence on LinkedIn. This does not need to be many employees, just a few with the right mindset and desire. The second part of this is about what employees are asked to do and many organisations will be deeply uncomfortable with what is the right approach - to encourage employees to develop their own personal brand by producing content that is helpful, interesting, entertaining and focussed on the audience. This is usually seen as a threat in most organisations and that is the heart of the problem. In the podcast I also get into the topic of recruitment and how this strategy will impact the sort of people that are recruited. Tip: Start small by encouraging a few select employees to comment on company page content. Make sure the content is focussed on the audience and not the company and let the employees contribute to it by adding meaningful comments that add value to the piece. These same employees should also be encouraged to comment of many other posts (not from the company) that are focussed on topics that will be interesting to your target audience. Let them build their confidence and credibility this way first. Then give them the tools and skills to start posting great content designed to encourage engagement. Once they have gained a strong following and influence, they can occasionally post something about their employer or it's products/services but the main objective is to increase visibility and influence. Ultimately, the power of employee advocacy lies in authenticity. By encouraging employees to share their unique perspectives, you can create a more compelling and genuine narrative for the organization. Post Of The Week This a belter from Lara Bywater and mainly because the topic is just....well, unbelievable really! How on earth could anyone be so stupid as to think that this business card is OK? Maybe they would defend it by saying it's just harmless banter...if you believe that then just read the comment thread! It's not clever, it's not funny and it shows a complete lack of empathy or understanding of how a woman would receive this. The post is also well structured with a great hook line. Well done to Lara for a great post and for having the courage to call out this sort of behaviour. That's all for this week. If you are in Odense in Denmark at Linkedsummit this week, come and say hello! Until next time... Published by Mark WilliamsMark Williams People call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessionsPeople call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions Published • 4d 181 articles So the organic reach for company pages has gone from poor to almost non-existent...so what do you do? You turn to your employees (who have better reach) and you call this employee advocacy! Sharing company page content is not employee advocacy, it doesn't really help either the company or the individual...but there is a better way. More of that plus; 🔶 The new video feed and how it impacts the videos we post. 🔶 Multiple image posts - new dimensions 🔶 Images on external links are shrinking and it really doesn't matter! 🔶 An outrageous post of the week from Lara Bywater Want these articles delivered to your inbox automatically❓ Simply subscribe to the Informed newsletter Follow me 👊 Ring the 🔔 on my Profile…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Copywriting with Dan Nelken 1:01:53
1:01:53 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:01:53
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThis week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken . I've been a follower and admirer of Dans work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions! Plus a post of the week about gender equality! Here are the topics we covered; Dan's Journey and Overcoming Self-Doubt. Dan shared his early days working as a forklift driver, his later studies at copywriting school, and his subsequent work as a copywriter at various ad agencies, working with massive brands. Authenticity in Professional Content We chatted about how people find it challenging to really be themselves on LinkedIn™️ and how we need to become 'an expert in being ourselves' and why our inner critic is a 'ding dong' - I wrongly assumed this was a Canadian term ! He also shared his struggles with self-doubt and the importance of remaining true to oneself in communication Balancing Personal and Professional Content We discussed how sharing personal experiences can effectively engage the target audience by illustrating overcoming relevant challenges. Dan emphasized the importance of authenticity and using language to impress oneself rather than others "Your audience is you" We also discussed the trend of using complex vocabulary in professional settings and debated its effectiveness as a means of communication. Content Creation Strategy and LinkedIn Success Dan admits to being no expert in LinkedIn™️ content strategies but he has, through trial and error developed a style using images, quotes and carousel templates that resonate with his audience. He also discussed his 'list and twist technique' as demonstrated in this 2 page carousel post... AI & Creativity Dan does use AI and is impressed with it's capabilities but he "prompts it to prompt him to be more creative"...not to answer questions or create for him. Book Rankings, Deals, and Course Launches Dan revealed his challenges with the competitive element of launching a book and bestseller rankings and how with that and marketing his course he stuck to his values and accepted that he is not going to appeal to everyone and that being helpful to others is more important than maximising sales. Maximize image Edit image Delete image Click on the image above to view Dans book Embracing Self-Expression on LinkedIn Everyone has to start somewhere and Dans advice is to start small and develop a habit for content, even if it's just 15 mins a week brainstorming ideas for posts. Figure out who you are and how you want to communicate and develop the habit of creating content ideas. As mentioned earlier, above really is a very brief summary of a 55 minute conversation so I strongly recommend you listen to the full episode to gain the most from Dan's expertise. Thanks again to Dan for taking the time to share so many golden nuggets. Post of the week Plenty of good nominations this week including this highly impressive video post from Farouk Bacha in support of Lara Acosta This weeks winner had less impressions and engagement but I've picked it because I think we can learn more from it. An attention grabbing and recognisable image of a film star couple with a brilliant hook ' My new man!! ' followed by... Well icon…. Well screen saver.. ok not even screen saver… look I took the image from Google! and then the (now irresistible) 'See more' link Great structure, a great use of image and even more critical to it's success, an important and potential controversial topic. Congratulations to Jo (although you would be much easier to tag if you used your full name...just sayin!) and thanks to Katharine Robinson for nominating it. That's all for this week, feel free to say hi to Dan and let him know what you thought of the episode. Until next time.…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
1 Unpacking the Decline in Organic Reach 1:01:31
1:01:31 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:01:31
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיOrganic content reach is on the decline...again! "It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex... Also in this episode; Creator mode confusion LinkedIn™️ Games AI-generated content screening The new immersive video feed mystery Post of the week…
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Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
LinkedIn™️ Groups...Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tactics she has wielded with remarkable success, shedding light on the enduring potential of leveraging LinkedIn Groups.…
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דומה לInformed Podcast by Mark Williams. The podcast for LinkedIn™️ users
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